hong kong design institute · a competent designer creates evolutions of what we already have, ......

Time is an elusive concept but one of its constants is change and that is profoundly true in the world of design.

A competent designer creates evolutions of what we already have, a good designer recreates our environment in ways

that help us see familiar things in a new way but a great designer makes the world become a different place altogether.

For great talents the process of change is like wind in the sails of a ship – it propels them forward and leads them

to revelations and insights that change the way we see and experience the world. The German philosopher Arthur

Schopenhauer once said that talent hits a target nobody else can hit, whereas genius hits a target nobody else can see

and as educators, the faculty of the Hong Kong Design Institute is committed to giving its students the most powerful

sense of vision and creativity combined with a solid foundation in skills and character. We cannot guarantee that our

students will emerge into the world as geniuses as defi ned by Schopenhauer – although some have – but we will make

sure that they graduate as competent designers with the skills required to become good designers and the tools they need,

both practical and emotional, to discover if they have a genius within. The courses we offer and the international reputation

that we have established through our visiting scholars, exhibitions programme and partnerships with overseas universities

ensure that our students enter the workplace ready to make new worlds and fresh perspectives. The emerging voices of

design that we nurture will be the ones who help shape the future of design. As design shapes the way we live and work

the expectations we have of our students and ourselves are high, but that’s as it should be for a school whose mission is

to create the talents for tomorrow, the young men and women who will have the chance to make our world more beautiful,

effi cient and sustainable.

02

Higher DiplomaHigher Diploma

DegreeDegree

04 | Learning Environment04 | Learning Environment06 | Learning Experience06 | Learning Experience08 | Lectures Series08 | Lectures Series10 | World-Class Exhibitions10 | World-Class Exhibitions12 | Awards12 | Awards16 | Success Stories16 | Success Stories22 | Academic Pathway22 | Academic Pathway24 | Top-up Degree Programmes24 | Top-up Degree Programmes

30 | Design Foundation Studies30 | Design Foundation Studies 32 l Visual Arts and Culture32 l Visual Arts and Culture

34 | Communication Design and Digital Media34 | Communication Design and Digital Media 36 l Advertising Design36 l Advertising Design 38 l Creative Media 38 l Creative Media 42 l Digital Music and Media 42 l Digital Music and Media 44 l Film and Television 44 l Film and Television 48 l Publication Design and Print Media 48 l Publication Design and Print Media 50 l Visual Communication 50 l Visual Communication

03

Foundation DiplomaFoundation Diploma

54 | Fashion and Image Design54 | Fashion and Image Design 56 l Fashion Branding and Buying 56 l Fashion Branding and Buying 60 l Fashion Design 60 l Fashion Design 64 l Fashion Image Design 64 l Fashion Image Design 68 | Product and Interior Design68 | Product and Interior Design 70 l Architectural Design70 l Architectural Design 74 l Landscape Architecture 74 l Landscape Architecture 76 l Product, Interior and Exhibition Design (Subject Group) 76 l Product, Interior and Exhibition Design (Subject Group) 78 l Exhibition Design 78 l Exhibition Design 80 l Interior Design 80 l Interior Design 82 l Product Design 82 l Product Design

88 | Foundation Diploma (Level 3) Programme – Design88 | Foundation Diploma (Level 3) Programme – Design90 | Professional Education and Engagement Centre (PEEC)90 | Professional Education and Engagement Centre (PEEC)94 | General Information94 | General Information96 | Contact Us96 | Contact Us

Higher DiplomaHigher Diploma

Courses for ProfessionalsCourses for Professionals

The state-of-the-art HKDI campus at Tiu Keng Leng has been turning heads since it opened in 2010. The innovative design of the building encourages a dynamic fl ow of people and ideas and provides a perfect platform in which staff and students can interact. The learning spaces are an ideal environment in which to engender the inspired knowledge that is the driving force of the creative process and the exhibition spaces, amongst the best in the region, help bring to HKDI the brightest and the best from all over the world.

0404

VTC Auditorium The staging, acoustics and seating in the auditorium make it a world-class space for performances, conferences and fashion shows. Few artists have such a canvas upon which to display their best works.

Learning Resources Centre A laboratory for inspired knowledge, the Learning Resources Centre offers students all the information and data tools they need to transform lessons learnt into understanding and creative action.

Exhibition SpacesThe HKDI Gallery and d-mart provide a combined exhibition space of up to 1,600 square metres. Open to the public and intended to showcase the breadth of design generated in or related to the HKDI, the two spaces will host exhibitions, trade and industry related events, and displays of student works.

05

Instil Social Responsibility

Enrich International Perspective

Celebrate Diversity

06

Foster Interaction

Learn with Fun

07

Encourage Openness

08

Christophe Lemaître Dennis Yeung

Rosan Bosch Frank Yu

Stanley Wong

“We should approach every design project as an opportunity to affect the way people live.”Rosan Bosch

09

Sheila Levrant de Bretteville

Phot

o of

She

lia L

evra

nt d

e Br

ette

ville

: Pau

l Yeu

ng/S

CMP

for E

duca

tion

Post

Ruby Yang

Keith LamPak Sheung ChuenPrudence Mak

“Invention is not to make something sellable, but something that solves and contributes”Shelia Levrant de Bretteville

10

Essential Eames

German Design Standards – From Bauhaus to Globalisation

Hong Kong International Photo Festival Flare

11

Dress Code

Design in Motion

Hong Kong Graphic Art Fiesta 2013

12

1

3 4

2

13

1 Cheng Yik Sum Honey Worker Bronze Award (Children Category) The 13th Hong Kong Footwear Design Competition 2013

2 Hung Ying Nga Light Up the Green Second Runner-up (Student Group) The 6th Hong Kong Lighting Design Competition

3 So Tze Lok Chord of Water Second Runner-up (Student Group) The 14th Hong Kong Jewellery Design Competition

4 Nip Fu Yuk Studary Certifi cate of Excellence Perspective Awards 2013

5 Lee Tak Shing The Sentimentalist YDT Special Mention Award Young Design Talent Award 2012

6 Lam Sai Chiu Glass Recycling for a Greener Tomorrow Champion Youth Environmental Coaster Design Competition

7 Wong Lai Ching Chasing Second Runner-up (Student Group) The 30th Hong Kong Watch and Clock Design Competition 2013

5

6

7

14

8

9

1010 1111

15

8 Cham Tim Astretch Wheel Chair Stretcher Most Valuable Award Excellent Graduation Design Tournament

9 Ip Chi Kwan Cell Division Silver Award (Men’s Shoes Category) The 13th Hong Kong Footwear Design Competition 2013

10 Chang Oi Ting, Ng Pui Yin and Law Ying Ting Peace One Day - Spread Your Wings Best of Year (New Blood Awards) D&AD Awards 2012

11 Nip Fu Yuk Luo Champion (Student Group) The 6th Hong Kong Lighting Design Competition

12 Pang Horng Butterfl y Dancing Champion (Student Group) The 14th Hong Kong Jewellery Design Competition

13 Chau Hiu Tung Don’t Let Them Hungry! Gold Prize My Toy Design Competition 2013

14 Chan King Man, Lee Ka Wai, Ng Tsz Fung and Tang Yu Tsun Sky Tree First Runner-up (Open Group) Hong Kong Science Park “GIFT” Design Ideas Competition

12 13

1414

Wong Ka Lam, Miru Graduate of Visual Communication

Miru graduated with a Higher Diploma in Visual Communication in 2009. With a keen interest in expressing her ideas visually, especially through brand identity, she selected the Visual Communication programme – a course which covers a wide range of design disciplines.

During her three years studying at HKDI, Miru accomplished a variety of projects including branding, advertising, visual imaging, web design, typography and environmental design. In addition to learning how to develop creative concepts and use numerous design software programmes, she also built up time management and presentation skills.

Miru’s design and branding achievements were remarkable. She was awarded the Certifi cate of Merit from HKDI, the HAECO (Hong Kong Aircraft Engineering Company Limited) Scholarship and the Second Runner-up in the HAECO Branding Competition.

Miru continued her studies at the Hong Kong Polytechnic University and graduated with a BA (Hons) in Design – Visual Communication. Now she runs her own brand and designs handmade embroidered footwear and accessories. She plans to launch D.I.Y workshops for embroidery and shoe-making in order to promote and preserve craftsmanship in design.

16

“Design is a process of eternal refi nement.”

17

18

Tsui Yat Sing, Angus Graduate of Fashion Design and Development

Angus graduated with a Higher Diploma in Fashion Design and Development in 2013. His budding fashion design talent was brought to a different level at HKDI where he developed a variety of new skills in design, pattern cutting, garment sewing and communications, providing him with all the tools to succeed as a fashion design professional.

When Angus discovered that traditional fashion industry could cause environmental pollution, he chose to become a sustainable fashion designer. He entered several sustainable fashion design competitions and participated in a cultural trip to London Fashion Week to fi nd out more about sustainable fashion design techniques such as Zero Waste and Upcycling. He was also invited by Friends of the Earth to present a workshop on how to upcycle jeans and trousers.

Angus won numerous design competitions, local and international, including the EcoChic People’s Award Hong Kong 2012, Overall Winner of Hong Kong Design Institute FID Fashion Show 2013, Conscious Fashion Competition 2013, Design Student of the Year 2013 and Young Design Talent Special Mention Award in the Hong Kong Young Design Talent Award 2013. He was also awarded the HKSAR Government Scholarship 2013 as well as Li Po Chun Charitable Trust Fund Overseas Postgraduate Study and Professional Training Scholarship 2013 for academic excellence.

Angus is now studying for a BA (Hons) Fashion Design at Nottingham Trent University. He plans to launch his own sustainable fashion design label and showcasing his work in London Fashion Week at Estethica.

19

“Fashion is about being avant-garde, “Fashion is about being avant-garde, chic and original – chic and original – but it is also about protecting the environment.” but it is also about protecting the environment.”

20

Lai Yee Hung, SoilwormGraduate of Product Design and Technology

A student of the Product Design and Technology programme at HKDI, Soilworm was an active participant in various special activities to enrich the learning experience he was offered by HKDI in collaboration with industry partners. An example of this is an exchange trip to “The Design and Emotion Workshop” in the Netherlands, which dramatically expanded his horizons.

Soilworm also entered competitions and picked up numerous national design awards. He won the Design-A Bag Competition 2010 with his Woman Party Bag, was a Finalist in the 21st and 27th Hong Kong Watch and Clock Design Competition organised by Hong Kong Trade Development Council, took 1st Prize in the National Final of the 2nd Design and Make Competition for University Students in the Central Southern Provinces and Regions and First Prize in the 2nd Design and Make Competition in the Central Southern Provinces and Regions Regional Competition – Hong Kong, to name just a few. After graduation from HKDI in 2003, Soilworm continued his studies at the School of Design in Hong Kong Polytechnic University and gained a BA (Hons) in Art in Design (Industrial and Product Design). Then, having studied packaging and product design for fi ve years, in 2011 Soilworm teamed up with a partner to found his own brand ‘Stickyline’, which featured his distinctive paper art and design work. Since then, he has established a name for himself designing paper stage costumes for famous local singers. Soilworm loves what he is doing and is now charting a course to success as a professional product designer.

21

“Design is life – it’s inspired by life and it’s part of life.”

22

The Technological and Higher Education Institute of Hong Kong

(THEi) Degree Programmes

Top-up Degree Programmes

4th year

2nd year

1st year

Diploma in Vocational Education

Programmes

FoundationDiploma (Level 3)

Programmes

Higher Diploma Programmes

3rd year

Hong Kong Diploma of Secondary Education (HKDSE)

23

NotesNotes

1 For specifi c entrance requirements of each programme, please visit the VTC Admissions website at 1 For specifi c entrance requirements of each programme, please visit the VTC Admissions website at www.vtc.edu.hk/admissionwww.vtc.edu.hk/admission for more details. for more details.

2 THEi admits eligible Hong Kong Diploma of Secondary Education graduates into its degree programmes; 2 THEi admits eligible Hong Kong Diploma of Secondary Education graduates into its degree programmes; and starting from 2014 entry, THEi can admit graduates from the relevant Higher Diploma into the senior and starting from 2014 entry, THEi can admit graduates from the relevant Higher Diploma into the senior years of its degree programmes. years of its degree programmes.

3 Higher Diploma Graduates can apply for admission to top-up degree programmes offered by VTC 3 Higher Diploma Graduates can apply for admission to top-up degree programmes offered by VTC in collaboration with local and overseas universities or degree programmes offered by local or in collaboration with local and overseas universities or degree programmes offered by local or overseas universities. overseas universities.

4 Holders of the Diploma in Vocational Education award upon successful completion of prescribed modules 4 Holders of the Diploma in Vocational Education award upon successful completion of prescribed modules can apply for Higher Diploma programmes. can apply for Higher Diploma programmes.

Top-up Degree Programm

es

24

Graduates of Higher Diploma (HD) programmes may continue their art and design degree programme studies in Hong Kong via collaborative one-year full-time or two-year part-time top-up degree programmes offered by the School for Higher and Professional Education (SHAPE) in collaboration with the following four UK universities:

Birmingham City University (BCU)One of the country’s top 10 universities for art and design research that offers delivery-focused, world-class, real-world solutions that focus on priority and emerging themes.

Nottingham Trent University (NTU)An institution that has gained signifi cant international recognition for its work in art and design, and which makes major contributions to the global design profession.

Sheffi eld Hallam University (SHU)One of the UK’s most progressive and innovative universities, with an excellent reputation for the quality of its teaching and applied research.

University of the Arts London (UAL)London College of Fashion is the only college in the UK that specialises in image education, research and consultancy.

The strengths of the programmes are that they: • Broaden the international horizons of students• Focus on design management• Enhance research capability• Are taught by overseas and local experts• Open up employment opportunities Wong Pui YuWong Pui Yu

25

Three of the four universities, namely BCU, NTU and UAL, had their collaborative programmes successfully accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifi cations in 2011. These collaborative programmes have been awarded the same status as a local degree in the Civil Service Recruitment and Student Financial Support programmes.

Overseas Universities (UK) Registration Number

Birmingham City UniversityBA(Hons) Interior Design 251238BA(Hons) Product Design 251239 BA(Hons) Visual Communication (Graphic Communication) 251236BA(Hons) Visual Communication (Illustration) 252181BA(Hons) Visual Communication (Moving Image) 251237BA(Hons) Visual Communication (Photography) 252180

London College of Fashion, University of the Arts of LondonBA(Hons) Fashion: Hair and Make-up 252043BA(Hons) Fashion: Styling and Photography 252044

Nottingham Trent UniversityBA(Hons) Fashion Design 251504BA(Hons) International Fashion Business 251505

Sheffield Hallam UniversityBA(Hons) Metalwork and Jewellery* 252251

The programme will be submitted for a title change to “BA(Hons) Visual Communication (Film and Animation)” to be

operated in AY14/15 subject to the approval of Non-local Courses Registry, EDB and of Substantial Change, HKCAAVQ.

*The programme will be submitted for a title change to “BA(Hons) Jewellery and Metalwork” to be operated in AY14/15

subject to the approval of Non-local Courses Registry, EDB.

It is up to individual employers to decide whether they recognise qualifications resulting from the above programmes. For more details concerning recognition and articulation arrangements, please visit the SHAPE Homepage at www.shape.edu.hk

26


es

#

#

27

“Recognising the need is the primary condition for design.”Charles Eames

Man Kam San

Wong Ka Long

28

Wong Kit Ching

Wong Sze Kwan


es

29

“So, to really execute design in its highest form and making people feel joy, that's a great reward.”Genevieve Gorder

Ching Chi Man

Fung Tsz Chung and Lai Chun Lok

Design Foundation Studies

30

All students of the two-year Higher Diploma programmes will navigate through interdisciplinary design core modules in their studies. They provide a solid framework for cultivating their art and design know-how in their chosen study pathways as well as fostering lifelong passion for creative engagement. There are three major areas: Creative Thinking, Cultural Studies, and Aesthetics and Semiotics.

Discipline Core ModulesCreative Thinking motivates students to adopt diverse modes of thinking in their disciplines through theory and practice. It actively explores hemispheric and divergent thinking to facilitate defi nition and analysis of design problems to the generation of ideas, concept development and evaluation. These thinking skills, which are fundamental for creative practitioners, are demonstrated and tested through active class exercises as well as projects.

Cultural Studies encourages critical understanding of how culture inspires today’s arts and design practices. It enriches students’ research skills in reading cultural issues with respect to social, creative and sustainability contexts. The modules also nurture their aesthetic judgement in various cultural contexts.

Aesthetics and Semiotics inspires understanding and application of aesthetics and semiotics in various design disciplines. It explores systematic ways of studying aesthetics and analysing symbols objectively through observation, recognition, classifi cation and evaluation of natural and manmade objects. Gathering inspiration from their daily experience and social environment, students learn creative ways of introducing symbolic meaning in their work.

Pang Hiu ManPang Hiu Man

31

32

Higher Diploma in

Visual Arts and Culture DE114105

Programme AimsThis interdisciplinary programme offers all-rounded immersion in contemporary visual arts media and engages students actively with the cultural industries at large. Through collaboration and innovation with industry partners, the programme creates a lively environment where interdisciplinary arts projects fl ourish and develop. Graduates are also nurtured to become professional arts practitioners.

From the conceptual to the practical, the two-year programme provides a dynamic and vibrant environment that encourages risks and originalities in art creation. The department inspires students to experiment with ideas and develop their own artistic language. Graduates are cultivated to steer and support their visual concepts based on theoretical insights, practical skills and understanding of culture. With faculty mentoring, such concepts can be developed as professional fi ne art works as well as basis for entrepreneurial ideas. Integration with the arts community is promoted through collaborative work with visiting fellows, artists-in-residence, museum / gallery visits, exhibitions and internships. Such synergy not only enhances their passion for creative engagement, but also enriches their practical know-how. The latitude of experience deepens their understanding in the fi elds of visual arts, culture, curatorial projects and arts management.

This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Design Foundation Studies

33

Professional Core Modules• History and Theories of Visual Arts• Graduation Project• Sustainability in Visual Arts• Visual Arts and Culture Appreciation• Visual Arts and Culture Project Management• Visual Arts Practice and Making

Career ProspectsIn view of the West Kowloon Cultural District projects, there has been a growing demand for professional arts and culture practitioners in Hong Kong. Apart from professional artists, students will have full potential to take up other career opportunities as the programme has fully enhanced their abilities to create, think, produce and build portfolios. These include arts curators, critics, educators, cultural programme administrators as well as visual arts entrepreneurs who can turn concepts into entrepreneurial ideas.

Articulation to UniversityVisual Arts and Culture programme is developing articulation to top-up degree programmes offered by overseas universities. Graduates can also apply for admission to the related degree programmes of local universities.

34

Comm

unication Design and Digital Media

35

Ng Chung Yan

Advertising Design

Creative Media

Digital Music and Media

Film and Television

Publication Design and Print Media

Visual Communication

36

Higher Diploma in

Advertising Design*DE124101 * Self-fi nanced Programme

Programme StreamsStudents may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas:• Higher Diploma in Advertising Design• Higher Diploma in Advertising Design (Digital Marketing)

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specifi c streams.

Programme AimsThis programme aims to be the top-of-mind Higher Diploma programme in Advertising Design that focuses on the balance between creativity and market need.

Richest possible learning experiences are provided for students who will become creative and competitive with transferable skills, cultural awareness, consumer insight and market acumen in advertising, digital marketing and brand promotions. Students will learn to create innovative advertising, integrated marketing communications, social and brand messages with greater consumer engagement, experience and participation through traditional and new media.

Students will apply creativity persuasively and realistically by transforming big ideas into compelling messages that sell. Students are trained to become adventurous advertising creatives who are open-minded, playful, confi dent, compelling and competitive. They are encouraged to be observant, critical and responsive in the ever changing and challenging world of advertising.


Comm


37

Professional Core Modules• Art Direction• Copywriting• Digital Marketing• Integrated Marketing Communications• Introduction to Search Engine Marketing• Mobile Advertising and Email Marketing• Online Advertising

Career ProspectsGraduates can work from entry level to become:Creative directors, art directors, copywriters, account managers, promotion and event managers, studio and production managers, brand managers, web designers, visualisers, media planners, search engine marketing consultants, digital marketers, multimedia designers and social media managers.

Articulation to UniversityGraduates are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :

• Birmingham City University, UK Registration Number BA(Hons) Visual Communication (Graphic Communication) 251236

Graduates may also apply for admission to Year 3 of the degree programme offered by :

• Technological and Higher Education Institute of Hong Kong (THEi) BA(Hons) in Advertising

38

Higher Diploma in

Creative Media DE114102

Programme StreamsStudents may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas:• Higher Diploma in Creative Media• Higher Diploma in Creative Media (Animation and Visual Effects)• Higher Diploma in Creative Media (Interactive Media)


Programme AimsThis programme aims to nurture aesthetic and art sense associated with professional knowledge and critical thinking skills. To prepare students to become multimedia professionals, the programme will provide training on different digital media production skills. It will also enable students to adapt new skills and technologies in the future.


Comm


39

Professional Core Modules• Contemporary Animation Studies• Global Experience in Creative Media• Interactivity for Branding and Business• Mobile Apps Design

Career ProspectsGraduates can work from entry level to become:Animators, assistant digital art directors, exhibition designers, graphic designers, mobile app developers, producer assistants, video editors and web designers.

Articulation to UniversityGraduates are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

• Birmingham City University, UK Registration Number BA(Hons) Visual Communication (Moving Image) 251237



Graduates may also apply for admission to the following local degree programme offered by :

• City University of Hong Kong BA(Hons) in Creative Media

Upon admission to relevant degree courses, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.

#

#

40

Lam Kit Yee, Hung Lok ManTang Ka Yi and Yim Tsz Man

Comm


“Design is directed toward human beings. Top design is to solve human problems by identifying them and executing the best solution.”Ivan Chermayeff

Chan Siu Lam, Cheung Tzs Ki Chan Siu Lam, Cheung Tzs Ki Kong Wing Yiu, Lau Hing Nga and Kong Wing Yiu, Lau Hing Nga and Tang Oi Tung Tang Oi Tung

4141

42

Higher Diploma in

Digital Music and MediaDE114104

Programme AimsThis programme aims to educate students on the techniques for composing, creating, recording and manipulating digital music and sound for media production. In order to provide a new breed of music, sound and audio talents / designers and production specialists for cross-sector activities in media and entertainment industry.

This is the unique programme in Hong Kong that integrates education and training in both music production and audio technology for media production. Adopting “student-centred” pedagogy enables students to develop their knowledge through participation in various practices and learning activities, this programme provides a creative, experimental and technically orientated learning experience to students in building up their professionalism.


Comm


43

Professional Core Modules• Digital Music Composition and Arrangement• Recording, Mixing and Media Audio Post-production• Scoring and Sound Design• Technical Arts and Multi-media Interactive Design for Performing Arts

Career ProspectsGraduates can be employed in music production as music composers, arrangers, sound designers, fi lm and TV music scoring and sound designers, production sound and live sound recording engineers; administrators in stage and arts management and music related entertainment industry.

Articulation to UniversityGraduates can apply for admission to the following degree programme:

• Oxford Brookes University, UK (Study in UK) BSc(Hons) in Sound Technology and Digital Music (direct entry to fi nal year)

Digital Music and Media programme is developing local articulation to top-up degree programmes offered by overseas universities. Graduates can also apply for admission to the related degree programmes of local universities. Upon admission to relevant degree courses, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.

Graduates are also eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :

• University of the West of England, UK Registration Number BSc(Hons) Digital Media 252421

Industry RecognitionGraduates are eligible to apply for membership of Composers and Authors Society of Hong Kong (CASH) after assessment.

44

Higher Diploma in

Film and TelevisionDE114103

Programme AimsThis programme aims to equip students with the technical and professional knowledge, competence, skills, and vision, via the blending of theoretical knowledge and practical application, to enable them to professionally manage the process of video and fi lm making and pursue careers in the fi lm and television industry.


Comm


45

Professional Core Modules• Multicam Management• Script Writing Workshop• Video Effects and Application• Video Production Workshop

Career ProspectsGraduates will have opportunities to work in various types of organisations including television stations, fi lm companies, TV production houses, advertising agencies, in-house video production departments, news agencies, web TV companies, public relations and event companies, multimedia companies and education supporting units, where they may take up the roles of cinematographers, fi lm editors, scriptwriters, production managers, lighting directors, technicians, researchers, copywriters, reporters, freelance videographers, or assistants to producers, art directors, directors of cinematography, fi lm / TV programme directors, creative directors, visual effects producers, as well as technical directors.

Articulation to UniversityGraduates are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :

• Birmingham City University, UK Registration Number BA(Hons) Visual Communication (Moving Image) 251237



#

#

46

Student Band Colon performance at programme fl agship event Music in Motion, HD in Digital Music and Media

Stage effect at programme fl agship event Music in MotionHD in Digital Music and Media

Comm


“Design is everything. Everything!”Paul Rand

47

Chan Ka Him, Cheung Man Hong Chu Tse Ho, Mak Chi Hin Tin Yin Chi and Yeung Ho Yan

48

Higher Diploma in

Publication Design and Print MediaDE114108

Programme StreamsStudents may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas:• Higher Diploma in Publication Design and Print Media (Publication Design)• Higher Diploma in Publication Design and Print Media (Print Media)


Programme AimsThe programme aims to offer students comprehensive understanding of the state-of-the-art publishing and printing technologies in design, commercial printing, book publishing, e-publishing, publication design and packaging areas, with the essential knowledge and skills in effective selling, marketing and management functions within the diverse sectors of the printing and publishing industry.


HKDI is the unique education provider offering Higher Diploma Printing programmes in Hong Kong with strong industry support. The employment rates of our graduates always exceeded 95% in the past 30 years.

Comm


49

Professional Core Modules• Editorial Design• Green Printing• Innovative e-book Design• Photography and Advanced Retouching • Sales and Marketing for Printing and Publishing

Career ProspectsGraduates will be employed as book designers, production technicians, sales representatives, customer service representatives, and management trainees, in a range of print media and publishing businesses such as design houses, publishers, advertising agencies, pre-press companies, printing equipment suppliers, book printing companies, and packaging printing companies, etc.

Articulation to UniversityGraduates are eligible to apply for admission to the following degree programme:

• Wuhan University, China BA in Printing and Packaging

Upon admission to relevant degree courses, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.

50

Higher Diploma in

Visual CommunicationDE114106

Programme StreamsStudents may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas:• Higher Diploma in Visual Communication• Higher Diploma in Visual Communication (Brand Design)• Higher Diploma in Visual Communication (Information Design)• Higher Diploma in Visual Communication (Photography)


Programme AimsThis programme aims to develop students' ability to communicate creatively by using creative visual and digital media. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design media including branding and marketing, persuasive strategy, information, interactive design and visual manipulation. We aim at nurturing self-motivated problem solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication.

The programme also provides a broad educational experience with creativity, project management, interpersonal communication and team building skills which matches industry demands for fl exible, articulate graduates who are able to compete in a dynamic, fast paced and ever changing regional creative environment.


Comm


51

Professional Core Modules• Commercial, Documentary and Fine Art Photography• Introduction to Brand Design• Marketing and Consumer Behaviour• Typography (Introduction and Experimental)• User Centred Design and Usability

Career ProspectsGraduates will be recruited as graphic designers, information designers, brand consultants, web / interactive designers, event / promotion art directors, packaging designers, book designers, illustrators, photographers, photo editors, in areas as diverse as graphic house, design consultancy, branding, advertising, magazine and publication media, book design, multimedia and animation, packaging, digital marketing, event and exhibition, illustration, environmental and spatial graphic, museum display, art / event promotion, advertising photography, journalism, and image direction. Graduates may also become individual design practitioners and design entrepreneurs setting up their own studios.

Articulation to UniversityGraduates are eligible to apply for admission to top-up degree programmes offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

• Birmingham City University, UK Registration Number BA(Hons) Visual Communication (Graphic Communication) 251236 (for graduates of Visual Communication Stream and Information Design Stream)

BA(Hons) Visual Communication (Illustration) 252181 (for graduates of Visual Communication Stream)

BA(Hons) Visual Communication (Photography) 252180 (for graduates of Photography Stream)

52

Kong Chi HinComm


“The details are not the details. They make the design. ”Charles Eames

Choi Ngo Ting

Leung Ho Ming

53

Fashion and Image Design

54

Wong Yung Wong Yung

55

Fashion Branding and Buying

Fashion Design

Fashion Image Design

Higher Diploma in

Fashion Branding and BuyingDE114304

56

Programme StreamsStudents may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas:• Higher Diploma in Fashion Branding and Buying (Branding and Communication)• Higher Diploma in Fashion Branding and Buying (Buying and Retail Management)• Higher Diploma in Fashion Branding and Buying (Sourcing and Product Development)• Higher Diploma in Fashion Branding and Buying (Visual Merchandising)


Programme AimsThe Fashion Branding and Buying programme consists of a wide range of activities including brand promotion, communication, editorial, product development, sourcing, marketing, retailing buying, retail operations, visual merchandising and display design, etc. This programme enables students to work in different areas of Fashion Branding and Buying with much emphasis on enriching their international exposure. Students will fi nd the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding management and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme. This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.


57

Professional Core Modules• Fashion Branding and Marketing• Fashion Design• Fashion Materials and Technology• Fashion Trend Analysis• Globalisation and Fashion Business Environment

Career ProspectsGraduates may be employed as fashion brand executives, fashion brand marketers, fashion editors, product developers, fashion merchandisers, fashion buyers, fashion retail executives and fashion visual merchandisers, etc.

Articulation to UniversityGraduates are eligible to apply for admission to top-up degree programmes offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):

• Nottingham Trent University, UK Registration Number BA(Hons) International Fashion Business 251505 (for graduates of all Streams)

• London College of Fashion, University of the Arts London, UK Registration Number BA(Hons) Fashion: Styling and Photography 252044 (for graduates of Branding and Communication Stream)

58

Chong Tsz Tung, Fung Wing Hung Chong Tsz Tung, Fung Wing Hung Lam Kwok Lan, and Lui Ka ManLam Kwok Lan, and Lui Ka Man


“ “This is what I like about being This is what I like about being a designer: You can't really get a designer: You can't really get it until you see it.it until you see it.”Isaac MizrahiIsaac Mizrahi

Cheung Po Kwan, Ng Ka YinTo Kei Lam and Tse Nga Chi

59

60

Higher Diploma in

Fashion Design*DE124301 * Self-fi nanced Programme

Programme StreamsStudents may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas:• Higher Diploma in Fashion Design• Higher Diploma in Fashion Design (Accessories Design)• Higher Diploma in Fashion Design (Knitwear Design)


Programme AimsHong Kong is one of the key fashion centres in the world. The fashion industry is extensive and includes fashion clothing and accessory design, research and development, merchandising, retailing, brand promotion and management.

This programme is designed to enable students to work in the fashion design and product development fi eld. Students will fi nd the programme both practical and creative, learning through fashion shows, live projects, design competitions, working with visiting practitioners and organisations from fashion and related industries. Students will be expected to acquire the techniques in design concept generation, pattern making and sewing of fashion products. The Knitwear Design and Accessories Design streams will further provide students with a more comprehensive learning scope as needed in the market.



61

Professional Core Modules• Competition Studio• Fashion Design• Fashion Illustration• Fashion Workshop• Industrial Attachment

Career ProspectsGraduates may be employed as fashion designers, fashion knitwear designers, fashion accessories designers, fashion coordinators, stylists, product development executives, fashion buyers, fashion visual merchandisers and fashion editors, etc.

Articulation to UniversityGraduates are eligible to apply for admission to top-up degree programmes offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):

• Nottingham Trent University, UK Registration Number BA(Hons) Fashion Design 251504 • London College of Fashion, University of the Arts London, UK BA(Hons) Fashion: Styling and Photography 252044

Graduates may also apply for admission to Year 3 of the degree programme offered by:

• Technological and Higher Education Institute of Hong Kong (THEi) BA(Hons) in Fashion Design

62

Ho Sai LamHo Sai Lam


Fan Tsz Yin, Ho Ho LiangLam Yuen Ching, Lee Ngai Yi and Yeung Yuen Na

63

“It’s all in how you arrange the thing…the careful balance of the design is the motion.”Andrew Wyeth

Higher Diploma in

Fashion Image DesignDE114303

64

Programme StreamsStudents may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas:• Higher Diploma in Fashion Image Design (Hair and Make-up Styling)• Higher Diploma in Fashion Image Design (Styling and Photography)


Programme AimsImage design has been accepted as a new profession specialising in make-up, hair styling, fashion styling and fashion photography to create the best and most appropriate image and styling for individual, brandand corporate.

This programme aims to provide graduates with systematic and professional training to enter the fashion image design, advertising, fi lm, TV and media, costume / art direction industries.



65

Professional Core Modules• Fashion Photography• Fashion Styling• Hair Styling • Make-up

Career ProspectsEmployment opportunities in the image industries also extend to magazine editorial, photography shoots, TV commercials, advertising campaigns, fi lm and TV industries. Graduates may be employed as fashion stylists, fashion image consultants, magazine stylists, make-up or hair stylists and fashion photographers.

Articulation to UniversityGraduates are eligible to apply for admission to top-up degree programmes offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

• London College of Fashion, University of the Arts London, UK Registration Number BA(Hons) Fashion: Styling and Photography 252044

BA(Hons) Fashion: Hair and Make-up 252043

66

Chan Ka Ying


“Colour does not add a pleasant quality to design – it reinforces it.”Pierre Bonnard

Lam Hoi Kei, Lee Wing Yan and Li Chun Pui Lam Hoi Kei, Lee Wing Yan and Li Chun Pui

6767

Product and Interior Design

68 69

Chan Pui Leung

Architectural Design

Landscape Architecture

Product, Interior and Exhibition Design (Subject Group)

Exhibition Design

Interior Design

Product Design

Higher Diploma in

Architectural Design DE114501

70

Programme AimsThis programme lays a foundation of both design philosophy and technical practicality for students who intend to pursue the architectural profession, providing the background training in visual communication, basic two and three dimensional designs, architectural theory and history, and basic building methodology and construction technology for students to practise or to continue with further study in architecture. It will equip students with the technical aptitude, professional knowledge and skills together with the necessary legal faculty, professional language, leadership qualities, interpersonal and other generic skills, initially at a para-professional level, via the blending of theoretical knowledge and practical application, to enable them to pursue careers in the profession of architecture. It also aims to cultivate a holistic approach to design education that encompasses both conceptual and professional concerns leading to graduates capable of independent decision-making.



71

Professional Core Modules• Architectural Design Studio • Architectural Visualisation • History and Theory of Design • Principles of Building • Professional Practice

Career ProspectsArchitectural knowledge is the basis of extensive areas of creative industry. Even if students prefer not to further their studies in architecture, the job prospect for graduates from this programme remains promising. Potentially interesting, challenging and rewarding positions include: architectural assistants, architectural draftsmen, architectural visualisers, architectural renderers, project managers, project coordinators, contractors, interior draftsmen, interior designers, furniture designers, exhibition designers, retail designers, window display designers, set designers, stage designers, game designers, curators for museums, exhibitions or galleries, installation artists, painters and sculptors, etc.

Articulation to UniversityThe programme prepares students for articulation to further education in architecture so as to advance their careers as architects and architectural project managers.

Graduates can apply for admission to the top-up degree programme, BA(Hons) Architecture* offered by the overseas university in collaboration with the School for Higher and Professional Education (SHAPE). Details will be announced later.

They can hence continue to further their studies in relevant Master’s degree programmes, sit for professional examinations for membership in professional organisations and be qualifi ed as Registered Architects.

*Subject to the registration of the programme

72


Ho Choi Shan

“The details are the very source of expression in architecture. But we are caught in a vice between art and the bottom line.”Arthur Erickson

73

Higher Diploma in

Landscape Architecture DE114502

74

Programme AimsThis programme lays a foundation of both design philosophy and technical knowledge for students who intend to pursue the landscape architecture profession, providing the background training in basic design skills, planting design, landscape architecture theory and history, technology and visual communication, for students to practise or to advance to further studies in landscape architecture. It equips students with technical aptitude, professional knowledge and skills together with the necessary legal and managerial knowledge, professional language, leadership qualities, interpersonal and other generic skills, initially at a para-professional level, via the blending of theoretical knowledge and practical application, to enable them to pursue careers in the profession of landscape architecture. It also aims to cultivate a holistic approach to design education that encompasses both conceptual and professional concerns leading to graduates capable of independent decision-making.

It prepares students for articulation to further education in landscape architecture so as to advance their careers as landscape architects and project managers in landscape architecture. Graduates can apply for admission to the degree programme offered by THEi. They can hence continue to further their studies in relevant Master's degree programmes, sit for professional examinations for membership in professional organisations, and be qualifi ed as Registered Landscape Architects.

This programme is designed with an emphasis on generic, language and communication skills training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.Product and Interior Design

75

Professional Core Modules• History and Theory• Landscape Design Studio• Landscape Visualisation• Principles of Landscape• Professional Practice

Career ProspectsPossible careers for graduates of the Higher Diploma in Landscape Architecture are landscape architectural assistants, project assistants and technical offi cers in landscape architectural fi rms, contractors, developers, and governmental sectors.

Articulation to UniversityGraduates are eligible to apply for admission to the degree programme offered by :

• Technological and Higher Education Institute of Hong Kong (THEi) BA(Hons) in Landscape Architecture

Higher Diploma in

Product, Interior and Exhibition Design (Subject Group) DE110510

76

Programme StreamsStudents will choose one of the following specialised programmes so as to enhance professional knowledge and skills in specifi c areas:• Higher Diploma in Exhibition Design• Higher Diploma in Interior Design• Higher Diploma in Product Design a. Product Design Stream b. Jewellery Design Stream c. Timepiece and Lifestyle Product Design Stream

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specifi c programmes / streams.

Programme AimsThe Department of Product and Interior Design runs a one-semester three-dimensional broad-basedcurricula common to all fi rst year Higher Diploma students studying in Product Design, Interior Design and Exhibition Design. The programme is aimed primarily at students who have completed their secondary school education and expect to take up specialist three-dimensional design studies. It is designed to refl ect the context of basic design and creative knowledge and skills which serves as an introduction to and preparation for, the year one students' next four semesters' study in their respective professional design programmes / streams.

The three-dimensional broad-based common curriculum design provides a holistic experience to theyear one students and a sound foundation for enabling students to confi rm their study programmes / streams within the Department of Product and Interior Design.


77

Professional Core Modules• Computer-aided Design Fundamentals• Design Drawing and Visualisation• Structure, Material and Form• Three-dimensional Design Studies

Higher Diploma in

Exhibition Design

78

Programme AimsHong Kong is one of the most popular places in the world for international companies to showcase their products and services at exhibitions and conferences. As a result there is a high demand for expert specialist graduates to design, produce and manage the many promotional events which take place each year.

The Higher Diploma programme will give you the knowledge and skills to work as both a designer and a manager in the exhibition industry. You will learn basic design methodology and techniques including cultural context and spatial layouts, and also creative production skills for exhibition design, animation, lighting and interactive presentations. You will also learn about marketing, trade promotions, corporate image design and how international events are managed.


79

Professional Core Modules• Exhibition Design• Exhibition Lighting Design and Technology• Exhibition Material and Technology• Interactive Experience Design

Career ProspectsMany careers will be open to course graduates. They will be able to seek employment as designers for exhibitions, conferences, multimedia presentations, museums, and shopping malls displays. In addition, there will be opportunities for careers in event promotion, coordination and organisation.

Articulation to UniversityGraduates are eligible to apply for admission to the top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

• Birmingham City University, UK Registration Number BA(Hons) Interior Design 251238

Higher Diploma in

Interior Design

80

Programme AimsInterior designers work to create harmonious, practical and aesthetically pleasing environment and spaces we live in. Students learn to achieve this by understanding how historical, social, cultural, economic and technical considerations help to make good designs. Students will learn how to research, develop and present creative ideas and concepts. Students will be equipped with professional and technical design skills through individual and team projects. The programme provides internship opportunities, industry projects and seminars by renowned design professionals, through which students will understand industry requirements and acquire valuable practical experience. Graduates will possess confi dence, and technical competence, presentation skills and project management skills to work in professional design studios.



81

Professional Core Modules• Computer-aided Design• Interior Design Studies• Interior Technology• Professional Practice

Career ProspectsWith the current rapid economic development in Asia, employment opportunities for interior design graduates are abundant. Graduates can work for small or large-scale architectural and interior design fi rms in corporate, residential, hospitality, retail, food and beverage, and leisure developments etc. Alternatively you may work for industries such as exhibition, television, furniture, lighting or stage design.

Articulation to UniversityGraduates are eligible to apply for admission to the top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

• Birmingham City University, UK Registration Number BA(Hons) Interior Design 251238

Higher Diploma in

Product Design

82

Programme StreamsStudents may choose one of the following streams so as to enhance professional knowledge and skills in specifi c areas:• Higher Diploma in Product Design• Higher Diploma in Product Design (Jewellery)• Higher Diploma in Product Design (Timepiece and Lifestyle Product)

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their choice, academic performance and availability of places in specific streams.

Programme AimsWith a view that the government of the HKSAR aspires to develop Hong Kong into a design hub in the region and the fact that a large proportion of the world's products are manufactured in China, product design is growing to become more important. The programme allows students to study culture and lifestyle and how these factors influence the design of a product. Students will also learn to conduct research, analyse product and market trends, master technology and produce concepts to rejuvenate or enhance products. The programme will provide individual or group projects in collaboration with industries, through which students will acquire communication, presentation skills and the professional practice required by industries. Graduates will be confident, technically competent, creative and culturally sensitive, ready to embark on a career as a product designer.



83

Professional Core ModulesHigher Diploma in Product Design• Computer-aided Industrial Design• Material and Fabrication Process• Product Design: A Business Context• Product Design: A Social Context• Professional Practice: Design and Business

Higher Diploma in Product Design (Jewellery)• Jewellery Design Studies 1: Jewellery Design Fundamentals• Jewellery Design Studies 2: Jewellery Design Advanced Applications• Jewellery Design Technology 1: Fundamental Jewellery Techniques• Jewellery Design Technology 2: Advanced Jewellery Techniques• Jewellery Design Technology 3: Jewellery Manufacturing Technology• Technical Drawing and Visualisation of Jewellery

Higher Diploma in Product Design (Timepiece and Lifestyle Product) • Timepiece Design Studies 1: Analogue Timepiece Design• Timepiece Design Studies 2: Digital Timepiece Design• Timepiece Design Technology 1: Metal Timepiece Manufacturing Technology• Timepiece Design Technology 2: Plastic Timepiece Manufacturing Technology• Trend Forecast and Market Research• Visualisation and Presentation Techniques

Career ProspectsGraduates may work for product design consultancies or be employed as product designers in a wide range of industries including consumer electronics, electrical appliances, household products, toys, jewelleries, timepieces, eyewear and lifestyle products.

Articulation to UniversityGraduates are eligible to apply for admission to the top-up degree programme offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):

• Birmingham City University, UK Registration Number BA(Hons) Product Design 251239 (for graduates of Product Design Stream and Timepiece and Lifestyle Product Stream)

• Sheffield Hallam University, UK Registration Number BA(Hons) Metalwork and Jewellery* 252251

*The programme will be submitted for a title change to “BA(Hons) Jewellery and Metalwork” to be operated in AY14/15

subject to the approval of Non-local Courses Registry, EDB.

Graduates may also apply for admission to Year 3 of the degree programme offered by:

• Technological and Higher Education Institute of Hong Kong (THEi) BA(Hons) in Product Design

84


85

“Design is not for philosophy, it's for life.”Issey Miyake

Ka Man Fung

To Pui Yan

Ng Kai Ping

86


Yeung Cheuk Yee

87

“Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.”Steve Jobs

Li Lok Hin

Wong Nam Sung

Foundation Diploma (Level 3) Programme – Design

FS113001D

Programme AimsTo provide students with the design fundamentals, language and generic skills that they will require for further studies. Through a “think and do” interactive approach, the design modules emphasis conceptual and practical skills, design technology, creative process and key aspects of the design industry. Students also learn the presentation, communication and interpersonal skills they will need in design studies.

Design Modules• Creative Studio• Design Concepts and Methods• Design Profession and Industry• User Experience in Design

Career ProspectsTo equip students with skills required for employment in the design and creative industries and prepare them for further studies.

Further StudiesFoundation Diploma (Level 3) graduates will be eligible to apply for VTC’s Higher Diploma programmes, which normally require fi ve HKDSE subjects at Level 2 or above, including English Language and Chinese Language.

Foundation Diploma (Level 3) Program

me – Design

88 89

Leung Wai SzeLeung Wai Sze

HKDI • PEEC develops a diverse range of training courses, workshops and seminars, which are tailor-made for part-time students to enhance the competitiveness of individuals and corporations, as well as to facilitate business growth and career advancements.

Most of the programmes have attained the status of Qualifi cations Framework Level 4 and many programmes have been approved by the Continuous Education Fund (CEF) to provide local professionals with fi nancial assistance in life-long learning.

Your objectives drive ours, we keep you staying on the forefront of the industry and we care about your advancement.Professional Education and Engagem

ent Centre (PEEC)

90

Scan to visit our website

91

Contemporary Version - Alice in Wonderland, Contemporary Version - Alice in Wonderland, Styling project by Jerrynova’s studentsStyling project by Jerrynova’s students

Professional Education and Engagement Centre (PEEC)

92

Areas of training excellence and knowledge expertise include:

Architecture and Interior Design- BIM Technology- Brand Retail Interior Design- Creative Lighting Design- LED Lighting for Interior and Exterior Use- Sustainable Lighting Design- Lighting Design Software- Exhibition Design- Ecotech- Freehand Visualisation- Green Interior- Sustainable Architecture

Digital Media and Illustration- Adobe Premier- Animation and TV Visual Effects- App Book Design- Creative Multi-media Illustration- Digital Marketing- Final Cut Pro- iPhone App Design and Development- Mac OS X Support and Service Trainings

Design Management and Marketing- Design Research- Digital Marketing- Online Advertising- Online Business Development- Project Management- Search Engine Marketing and Optimisation- Social Media Advertising and Marketing- Transmedia Storytelling

Fashion Design and Image Styling- Accessory Design- Fashion Design and Illustration- Fashion Photography- Fashion Material Analysis and Technology- Fashion Pattern Design and Fitting- Fashion Modeling Training- Menswear Collection Design- Total Look Styling- Professional Hair Styling and Make-up

93

Jewellery, Furniture and Product Design- Hand Drawing, Rhino and Jewel CAD- Contemporary Jewellery Design- Contemporary Eyewear Design- Innovative Furniture Design- Product Design and Management- Jewellery Branding and Marketing- Shoe Design- Solid Works- Timepiece Design

Corporate Training- Branding and Marketing- Business English- Coaching for Leaders- Consultative Selling Skills- Customer Relationship- Effective Negotiation Skills- Presentation Skills- Risk Management- Team Building

EnquiryT 3928 2777F 3928 2054E [email protected] www.hkdi.edu.hk/peecFB www.facebook.com/HKDIPEECWeibo weibo.com/hkdipeec

Songwriting and Electronic Music- Ableton Live- Logic Pro- Pro Tools- Music Making in 24 Hours

Event Highlights- Architectural Field Trip to London for Professionals and Students (April & August 2014)- Experience the London Fashion Trend (February 2014)- International Fashion Weeks with Professionals from Central Saint Martins (2014 Summer)- Building Successful Brands – a dialogues with branding and marketing experts (February to May 2014)

Entrance RequirementsApplicants who wish to apply for full-time post-secondary 6 programmes offered by the HKDI in the Academic Year 2014/15 should meet the following general entrance requirements:

Higher Diploma ProgrammesFive HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3); OR VTC Diploma in Vocational Education; OR Yi Jin Diploma; OR Equivalent

Foundation Diploma (Level 3) ProgrammesCompletion of Secondary 6 (under the New Senior Secondary Academic Structure); OR Equivalent

Notes1 The study duration of Higher Diploma and Foundation Diploma (Level 3) programmes is normally 2 years and 1 year respectively.

2 An “Attained” and “Attained with Distinction” in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at “Level 2” and “Level 3” respectively, and a maximum of two ApL subjects can be counted for admission purpose.

3 A “Grade D or E” and “Grade C or above” in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at “Level 2” and “Level 3” respectively, and one Other Language subject can be counted for admission purpose.

4 Holders of Diploma in Vocational Education (DVE) award upon successful completion of prescribed modules are eligible to apply for Higher Diploma programmes.

5 Some programmes are not applicable to holders of Foundation Diploma (Level 3), Diploma in Vocational Education (DVE) and Yi Jin Diploma. For details and other specifi c requirements, please refer to the Admissions Homepage at www.vtc.edu.hk/admission for details.

6 Offering of study place is subject to the applicants’ academic qualifi cations, interview / test performance (if applicable), other learning experience and achievements, and availability of study places.

94

Admission DetailsThis prospectus provides programme information only. For admission details, please refer to the Admissions Homepage at www.vtc.edu.hk/admission

Tuition Fee• The tuition fees for the 2014/15 academic year are currently under review. These will be determined taking into account infl ation, curriculum structure and other relevant factors. Tuition fees are subject to annual reviews.

• The tuition fees for the 2014/15 academic year will be announced on the Admissions Homepage at www.vtc.edu.hk/admission at a later stage.

• The study duration of Higher Diploma programmes is normally 2 years. The tuition fee is payable in two instalments each year.

• The study duration of Foundation Diploma (Level 3) programmes is normally 1 year. The tuition fee is payable in two instalments.

AY2013/14 Tuition Fees for Full-time Subvented Programmes are listed below

Programmes Tuition Fees per Year (HK$) (for reference only) First Year Second Year Higher Diploma $ 30,250 $ 30,250 Foundation Diploma (Level 3) $ 19,600

AY2013/14 Tuition Fees for Full-time Self-fi nanced Programmes are listed below

Programmes Tuition Fees per Year (HK$) (for reference only) First Year Second Year Higher Diploma $ 47,750 $ 47,750

Notes1 In addition to tuition fees, students will be required to pay other fees, such as caution money, students’ union fees and English Module Benchmarking Fee.

2 Students of Foundation Diploma (Level 3) programmes may choose to take the optional module “Foundation Mathematics III” with a separate tuition fee.

3 Some students may be required to study bridging modules or enhancement programmes to support their study; or to attend additional training and industrial attachments, for which separate fees will be charged.

95

96

Hong Kong Design Institute (HKDI)Campus Secretariat3 King Ling Road, Tseung Kwan O New Territories, Hong Kong T 3928 2222 F 3928 2024www.hkdi.edu.hk

VTC Admissions Offi ceRoom 032, G/F, 6 Oi Kwan RoadWan Chai, Hong KongT 2897 6111 F 2365 4172www.vtc.edu.hk/admission

© 2014 Hong Kong Design Institute (HKDI)All rights reserved. No part of this publication may be reproduced or used in any form without prior permission in writing of the publisher.

hong kong design institute · a competent designer creates evolutions of what we already have, ......

Documents