About HKSDA

Hong Kong Smart Design Awards (HKSDA), organized by the Hong Kong Exporters’

Association, aims to motivate and inspire local giftware manufacturers and

exporters to transform and modify their business strategy to achieve the final goal

of “Design x Strategy X Technology = Smart Business”. It also aims at inspiring and

nurturing creative individuals, new talents and up-and-coming designers to take

up the necessary skillsets and business concepts in order to enhance their

competitiveness in the market.

Formerly know as Hong Kong Smart Gifts Design Awards (HKSGDA), the Awards run

its the first edition in 2012 with the support from CreateSmart Initiative (CSI), a

government funding under “CreateHK”. It has been gradually grown and

becoming recognized by international gift companies of the good product design

and marketing of the gift industry in Hong Kong. In order to develop the Awards

and expand the beneficiaries from giftware industry to other product industries in

the long run, the Awards has renamed to the “Hong Kong Smart Design Awards”

(HKSDA) in the 2017 edition. Besides the Gift category, Home and Houseware

category is added in 2017.

More than a product competition to recognize creativity and smart design, The

Awards also serves as a platform for designers and corporate to develop theirbusinesses and networks. Same as previous edition, awarded products will be

showcased at local and oversea roving exhibition including HK Houseware Fair

(newly added), HK Gifts and Premium Fair, major HK shopping mall, GIFTEX in Tokyo,

Japan, and Ambiente in Frankfurt, Germany etc.

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

Organizer Funding Organization

Category, Entrant Group and Product Group

Hong Kong Smart Design Awards

Gifts Home & Houseware

Corporate GroupConceptual

Group

• Corporate

Promotional Gifts

• Workplace

• Leisure &

Recreation

• Occasional &

Festival

• Personal

Accessories

• Travel

Companion

• Baby & Toddler

• Student

• Creative

Individual

Corporate Group

• Kitchen

• Dining & Party

• Bathroom & Personal Care

• Living

HONG KONG SMART DESIGN AWARDS2017

PROJECT BRIEF

Awards

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

Groups Awards Merits* Total

Gifts - Corporate Group

Corporate Promotional Gift Gold, Silver, Bronze 3 6

Workplace Gold, Silver, Bronze 3 6

Leisure & Recreation Gold, Silver, Bronze 3 6

Personal Accessories Gold, Silver, Bronze 3 6

Occasional & Festival Gold, Silver, Bronze 3 6

Travel Companion Gold, Silver, Bronze 3 6

Baby & Toddler (New) Gold, Silver, Bronze 3 6

Houseware - Corporate Group

Kitchen Gold, Silver, Bronze 3 6

Dining & Party Gold, Silver, Bronze 3 6

Bathroom & Personal Care Gold, Silver, Bronze 3 6

Living Gold, Silver, Bronze 3 6

Crossed – Gifts & Houseware – Corporate Group

Technology Awards 1 for Gifts & 1 for Home & Houseware 2

Smart Aging Awards 1 for Gifts & 1 for Home & Houseware 2

Conceptual Group

Students Gold, Silver, Bronze 10 13

Creative Individual Gold, Silver, Bronze 5 8

Crossed - Gifts & Houseware – Corporate & Conceptual Group

Judge Awards One award per judge 14

Green Awards 1 for Gifts & 1 for Home & Houseware

1 for Conceptual Group3

Total:108

Awards

Prize

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

Certificate & TrophyAwards Icon Entitlement Cash Coupons & PrototypeFor Conceptual Group Only

Awarded Products Showcased at

HK, Japan and Germany Roving Exhibitions

21,000+ unique visitors

to Awards exhibitions

Media Exposure

40+ Printed Coverage

HK$9M+ Media Value in 2016

Business Matching Services

Each corporate winner will be arranged to attend buyer meeting and present their products to

the buyers at individual “Buyer meeting”

Awarded Products Featured in

Awards Booklet & Leaflet

9,000+ distribution to

VIPs, potential buyers, distributors

Judging Criteria

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

Product Aesthetic

Uniqueness

FunctionEco

Friendliness

Marketability

Local & International Professional Judging Panel

2016:

Prof. Philine Bracht, Director, Consulting for Design and Partner of School of

Design, PolyU & Bayern Design GmbH

Mr. Elmond Cheung, Head of LOG-ON Business Unit, City Super Limited

Prof. Ed Dorsa, Associate Professor & Industrial Design Program Chair of School

of Architecture and Design, Virginia Polytechnic Institute and State University

Mr. Ivan Ting, Chairman of HKEA

Mr. Walter Ma, Director of Walter Ma & Co. Ltd

Ms. Agatha Tsang, Founder and Design Consultant of Bon Bon Design

Prof. Xin Xiang-yang, Former Dean of School of Design Jiangnan University

For 2012 -15 judging panel, please visit:

www.smartgiftsdesignawards.org.hk/?page=judging&previous=y

Highlight of 2016 Awards

Press Conference & Awards Presentation Ceremony

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

Please visit www.smartgiftsdesignawards.org.hk/?page=gallery&lang=1

for more highlight photos

Highlight of 2016 Awards

Awarded Products Roving Exhibition – Hong Kong

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

Please visit www.smartgiftsdesignawards.org.hk/?page=gallery&lang=1

for more highlight photos

Highlight of 2016 Awards

Awarded Products Roving Exhibition – Overseas

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

Please visit www.smartgiftsdesignawards.org.hk/?page=gallery&lang=1

for more highlight photos

Highlight of 2016 Awards

Media Coverage

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

Please visit www.smartgiftsdesignawards.org.hk/?page=event&type=4

for more media coverage

Highlight of 2016 Awards

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

For more details about 2016 Awards, please visit:

2016 Awards Booklet

Online: https://goo.gl/l4mdZx

Download: http://goo.gl/CMDy6g

2016 Awards Highlights Video

https://youtu.be/z2pF96IUEoI

Awards 2017 Websitewww.SGDA.org.hk

HKSDA 2017 Temporary Website

http://sdawards.wixsite.com/hksda-2017

Hong Kong Smart Design Awards 2017 Milestone

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

Activities Dates

Kick-off Seminar 18 Nov 16 (Fri)

Seminar Cum Briefing Session at HKDI

Student Briefing Session at PolyU

Student Briefing Session at HKBU

Oct 16 - Jan 17

Early Bird Registration Deadline 27 Jan 17 (Fri)

2016 Awarded Products Exhibition @

Ambiente Frankfurt 201710 – 14 Feb 17 (Fri – Tue)

Awards Registration Deadline 28 Feb 17 (Tue)

Adjudication 10 & 11 Mar 17 (Fri & Sat)

Result Announcement Press Conference 11 or 13 Apr 17 (Tue or Thu)

Joint HKTDC Press Conference Mid Apr 17

Awards Presentation Ceremony

(Home & Houseware)20 Apr 17 (Thu)

Awards Presentation Ceremony (Gifts) 27 Apr 17 (Thu)

Awarded Products Roving Exhibitions Dates

Hong Kong Houseware Fair 2017 20 -23 Apr 17 (Thu – Sun)

Hong Kong Gifts & Premium Fair 2017 27 -30 Apr 17 (Thu – Sun)

Times Square / other HK major shopping mall Early Jun 17

PMQ Late Jun to Early Jul 17

GIFTEX 2017, Tokyo 5 – 7 Jul 17

Contact

HONG KONG SMART DESIGN AWARDS

2017

PROJECT BRIEF

HKSDA Team

The Hong Kong Exporters’ Association

Team Direct Line: +852 2730 2029

Office: (852) 2730 9851

Fax: (852) 2730 1869

Website: www.sgda.org.hk / www.exporters.org.hk

Address:

Hong Kong Smart Design Awards

c/o The Hong Kong Exporters’ Association

Rm. 825, Star House, 3 Salisbury Road, Tsimshatsui, Kowloon, Hong Kong.

See You in HKSDA 2017!