hook your audience workshop farzin fardiss version may 2015 [compatibility mode]
TRANSCRIPT
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Farzin FardissHelping people
Communicate better
!قالب خود را پيدا كنيد
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Farzin FardissHelping people
Communicate better
قالب خود را پيدا كنيد يا
چطور ارائه خود را عالي آغاز كنيد؟
فرزين فرديسعضو هيات مديره و مديرعامل
شركت پارس سامان1394بهار
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Farzin FardissHelping People
Communicate Better3
دقيقه 30در ارائه هاي بيشتر از درصد مخاطبين به كلي 37بيش از
روند ارائه را از دست مي دهند
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Farzin FardissHelping People
Communicate Better
عدم جذابيت موضوع از ابتداي ارائه
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Farzin FardissHelping People
Communicate Better
مرگ به وسيله پاور پوينت: مجازات
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Farzin FardissHelping People
Communicate Better
سطح عالقمندي و توجه مخاطب
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Farzin FardissHelping People
Communicate Better
سطح عالقمندي و توجه مخاطب
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Farzin FardissHelping People
Communicate Better
سطح عالقمندي و توجه مخاطب
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Farzin FardissHelping People
Communicate Better
سطح عالقمندي و توجه مخاطب
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Farzin FardissHelping People
Communicate Better10
روايت يك داستاننمايش فيلم يا عكس
بيان اعتقادات يا باورها ساختار كنجكاوي برانگيز
شوخ طبعيپرسش بديهي
بيان بحث برانگيز/ادعاغافلگير كردن/ شوكه كردن
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Farzin FardissHelping People
Communicate Better
داستان -قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
داستان -قالب هاي اساسي جلب توجه مخاطب
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...)تئاتر و سينما و رمان و نقاشي و (آدم ها قصه دوست دارند •قوي ترين شكل داستان شخصي مرتبط•ارتقاء حس همدلي دو طرفه سخنران و مخاطب•ارتقاء باور پذيري ماجرا •درك بهتر موقعيت و موضوع•
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Farzin FardissHelping People
Communicate Better
داستان -قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
فيلم و عكس –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
فيلم و عكس –قالب هاي اساسي جلب توجه مخاطب
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بيش از هفتاد درصد آدم ها بصري هستند•يك تصوير هزاران كلمه•ماندگاري به مراتب باالتر تصاوير از كلمات•
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Farzin FardissHelping People
Communicate Better16
!داستان اين عكس
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Farzin FardissHelping People
Communicate Better17
(گفت خود پيداست از زانوي تو)
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Farzin FardissHelping People
Communicate Better
فيلم و عكس –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
باورهاي نغز و ژرف –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
باورهاي نغز و ژرف –قالب هاي اساسي جلب توجه مخاطب
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جمله اي حكمت آميز و نغز •تركيب سحر كلمات و اعجاز قدرت تفكر •
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Farzin FardissHelping People
Communicate Better
تحريك كنجكاوي –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
تحريك كنجكاوي –قالب هاي اساسي جلب توجه مخاطب
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كنجكاوي ريشه هر عالقه اي به يادگيري•بيدار كردن اشتياق به دانستن و تجربه كردن•بيدار كردن كودك كنجكاو خفته در درون هر مخاطب•
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Farzin FardissHelping People
Communicate Better
تحريك كنجكاوي –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
شوخ طبعي –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
شوخ طبعي –قالب هاي اساسي جلب توجه مخاطب
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گمشده بزرگ نظام آموزشي جديد دنيا•
لذت يادگيري
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Farzin FardissHelping People
Communicate Better
شوخ طبعي –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
شوخ طبعي –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
شوخ طبعي –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
سوال بديهي –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
سوال بديهي –قالب هاي اساسي جلب توجه مخاطب
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سوالي كه با جواب كامال مشخص كه پرسيدن ندارد•موجب تعجب و به فكر فرو رفتن مخاطب•انتخاب درست سوال •تلنگر و درگير كردن فرد با موضوع•
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Farzin FardissHelping People
Communicate Better
سوال بديهي –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
بحث چالشي يا اغوا كننده –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
بحث چالشي يا اغوا كننده –قالب هاي اساسي جلب توجه مخاطب
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سوال يا ادعاي چالشي و تحريك كننده•قلقلك دادن و به چالش كشيدن وي و باورها و ادعاهايش•مودبانه و محترمانه و با بيان هدف از اين چالش•
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Farzin FardissHelping People
Communicate Better
بحث چالشي يا اغوا كننده –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
شوك و غافلگيري –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better
شوك و غافلگيري –قالب هاي اساسي جلب توجه مخاطب
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ميخكوب كردن مخاطب بر روي لبه صندلي ها •شوك ناشي از مواجهه با يك پديده دلهره آور•سورپرايز ناشي از مواجهه با يك پديده خوش آيند غيرمنتظره•
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Farzin FardissHelping People
Communicate Better
شوك و غافلگيري –قالب هاي اساسي جلب توجه مخاطب
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Farzin FardissHelping People
Communicate Better38
زمان ارائه بعدي از خود بپرسيد آيا قالبم مناسب است؟
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Farzin FardissHelping People
Communicate Better39
!متفاوت باشيد
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Farzin FardissHelping People
Communicate Better40
!متفاوت بازي كنيد