hooked on photos: the power of visuals in content marketing
TRANSCRIPT
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Hooked on photos:
the power of visuals in content marketing
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Content marketing is supposed to be engaging, compelling and dynamic.
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But if you neglect to include visuals, your content will be about as exciting as this slide.
Content marketing is supposed to be engaging, compelling and dynamic.
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However, there’s
a simple
solution to this
conundrum:
photos.
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If you want your content to get noticed, photos help
convey your message and catch the eye of your
target audience.
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But how exactly do photos
help your digital strategy?
Read on to find out.
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1. Photos are the highest
performing content on
social media
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Hubspot also reports that
your content will get 94%
more views if you include
relevant images.
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Help your content take off
by selecting photos that
represent your brand’s
personality and
emphasize/clarify your
position.
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“Filler” images
thoughtlessly thrown onto
your blog won’t be as
effective – viewers will
overlook them.
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2. Photos add visual
interest to your blog
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Featuring relevant and
compelling images on your
blog encourages readers to
click through and share
your content on social
media.
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Another bonus of using
images in blogging? They
break up the text.
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Readers quickly lose
interest in blog posts that
consist of nothing but huge
paragraphs of text.
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Strategically-placed images
make your posts more
engaging, inviting and less
overwhelming. This is a
blog, remember, not a
textbook.
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3. Images make it easy to
relay new information
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Humans are visual learners.
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Instead of overloading audiences
with paragraphs of information,
help them learn through visual
cues.
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People want to collect answers and
information ASAP; by visualizing
your content, you’ll help speed up
this process.
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4. Photos create and
increase community
engagement
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Creating great online content is one thing – but how you choose to
present it is all-important.
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Moral of the story? If you want your
content marketing strategy to succeed,
invest in visuals.
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