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Community Leadership Session

June 11, 2014

Presentation By: 

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Tonight’s Objectives

1. What is this project about?

2. Trends in Economic Development

3. Importance of Community Capacity & Leadership

4. Continuing Recruitment: Social Media Advocates

5. “Homework”

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What are we doing here?

Economic Development and Marketing Strategy:1. Identifying and organizing project ideas into a

realistic, implementable plan to achieve goals: o Increase visitation/tourismo Attract new residentso Grow businesses

o Continuing momentum

2. Get more people involved in community development

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The Planning Process• Communication and Capacity Building

o Engagement Strategy: “recruiting”o Spreading Knowledge o Identify & Develop Leadership

• Identify Initiatives & Project Ideaso Interviewso Public Meetingso Research & Experience (Camoin)

• Strengths Weaknesses Opportunities Threats (SWOT)• Prioritize Projects/Action Plan Matrix – “Living Document”

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Action Plan Matrix: Recruitment Initiative

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The Planning Process• Identify & Build Capacity and Leadership

o Recruitment/Engagement/Communications Strategyo Educate on Rural ED

• Identify Initiatives & Project Ideaso Interviewso Public Meetingso Research & Experience (Camoin)

• Strengths Weaknesses Opportunities Threats

• Prioritize Projects/Action Plan Matrix – “Living Document”• Implementation

o Quarterly Check-in’so Measuremento Update Action Plan

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Hoosick Community Economic Development and Marketing Strategy…

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Hoosick Rising is not just a slogan, but an inner feeling that brings the communities of the Village of Hoosick Falls and the Town of Hoosick together—to become one strong entity for the betterment of the entire region. Our ability to come together when crisis strikes or when a sports team does well is common here. We need to take these shared feelings and transfer them into actions toward making the Hoosick Community the best it can be. To recruit new businesses and families, to build upon the foundations of established Hoosick enterprises and ideals, and to develop and execute plans for a positive future.

We cannot reach our collective goals without the input and the help of the Community at-large. Great things can be accomplished, but it will take everyone sharing their individual skills, talents, and expertise—working together to see things through. Hoosick Rising means that it’s time to stop expecting others to do it all.

Rise up, volunteer to be a cause champion, and make Hoosick a more vibrant and sustainable place. It is only through the spirited efforts of our individuals that the Hoosick Community as a whole will rise to new and greater heights.

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Economic Transformation & Rural Trends

Forces of Change• Inevitable• Overriding• Transformational

Economic Transformation• Agriculture and industrial to information and knowledge• Global and national competitiveness

“The future aint what is used to be”

Anonymous

“Even if you’re on the right track, you’ll get run over if you just sit there”

Will Rogers

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Economic Transformation & Rural Trends

Even if you are on the right track, you’ll get run over if you don’t move fast enough.

Rob Camoin

Not only can you not afford to sit there, you can’t afford to not be moving faster.

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History of Economic Development?History of the revitalization• Poverty programs (1960’s)• Urban renewal (60’s-70’s)• Community development (1970’s-80’s)• Planning (1980’s)• Economic development (1990’s)

Until 2008 - Fostering Private Investment• Industrial parks• Business attraction

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What is Economic Development Now?

• Entrepreneurship & Innovation

• Business friendly environment – not just words

• Collaboration – regionally

• Universities and Colleges

• Workforce

• Quality of life

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Critical Ingredients To Hoosick’s Success

Funding & Incentives

Capacity & Leadership

Sound Feasible

Plan

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Capacity & LeadershipThink of a Leader You Know: What characteristics does this person have that makes them a good leader?

Leadership Characteristics

HonestyCompetence

Forward Looking

Inspiration

Credibility

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Ideas for Identifying New Leaders

1. Who’s not here?2. Skills needed, not names3. Use current leaders to recruit new leaders4. Try involvement by degree5. Appeal to self interests6. Wide-angle lens7. Define the task8. Efficient use of time9. Membership premiums10. Market success

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“Never doubt that a small group of committed citizens can change the world; indeed, it is the only thing that ever has.”

Margaret Mead

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Creating Effective Hoosick Rising Groups

1. Members don’t ignore well intended contributions2. Make sure you understand before you agree/disagree3. Let others speak for themselves4. Team concept – externally, views are those of the group5. Members participate in different but complimentary ways6. Fix problems7. Group accepts responsibility8. Bring conflict into the open to deal with it

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Hoosick Rising Steps

Create a Build capacity - “Strength in numbers” Build knowledge among the numbers Identify and develop leadership Plan of action based on consensus and buy-in Funding and incentives Develop the implementation management structure Start implementing

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Recruitment Campaign: Let’s Get StartedSocial Media Advocates

• Group of people with large social media networks

• Share positive updates about Hoosick with their networks

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Goal: Keep the Conversation Going 1. Recruitment

2. Reach beyond Hoosick with community message

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Recruitment Campaign: Let’s Get Started

How to Become a Hoosick Social Media Advocate1. Email: Christa@CamoinAssociates.com

2. Look for emails with content

3. Post away!

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#HoosickRising

Any social media platform.

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You’re “Homework”:

• Identify Social Media Advocates

• Specifically invite 5-new people to meeting

• Hard-copy update and invite

• Begin thinking about private funding

Next Meeting: Tuesday, July 22nd at 6:30

• Continue leadership discussion

• Priority projects

Sooo….What’s Next?

Save

the

Date!