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Your guide to getting started and launching your first social campaign GUIDE Hootsuite Campaigns

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Page 1: Hootsuite Campaigns

Your guide to getting started and launching your first social campaign

GUIDE

Hootsuite Campaigns

Page 2: Hootsuite Campaigns

2YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Table of Contents

What Is Hootsuite Campaigns? How Can It Help Me?

Where Should My Campaign Live?

Which Campaign Should I Run?

The Eight Campaigns

Sign Up

Sweepstakes

Photo Contest

Video Contest

Instagram Gallery

Instagram Contest

Twitter Gallery

Twitter Contest

Campaign Checklist

3

4

5

6

7

9

11

13

15

17

19

21

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Page 3: Hootsuite Campaigns

3YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

What is Hootsuite Campaigns?Our social media campaign platform empowers digital marketers with 8 different social contests, sweepstakes, and galleries to attract followers and drive leads. Hootsuite Campaigns is built right into Hootsuite, so businesses can monitor campaigns, engage with customers, and build lists for their next initiatives all from the comfort of their Hootsuite dashboard. We know that it can seem daunting to choose from all our available campaign types.

When in doubt, use this guide.

How Can It Help Me?Hootsuite Campaigns lets you launch social media campaigns—like contest and sweepstakes—for your fans to take part in. If you want to turn followers into leads and turn your fans’ user-generated content into advertising, Hootsuite Campaigns is for you.

Hootsuite Campaigns helps businesses:

�� Manage and moderate social campaigns from the Hootsuite dashboard

�� Create social media galleries to aggregate mentions, photos, and videos containing specific hashtags, and monitor incoming content before it goes live

�� Easily export social campaign data to help shape your next marketing calendar

�� Learn where your superfans are around the world and across social media networks

Hootsuite Campaigns Your guide to getting started and launching your first social campaign 

Page 4: Hootsuite Campaigns

4YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Where Should My Campaign Live?Before you decide on the what, you might want to think about the where. Our platform gives you three hosting options. A microsite is an independent website, dedicated to your campaign. Using the Facebook app involves setting up your campaign on a tab on your Facebook Page. Or you can choose to do both.

1. Microsite �� Amplifies importance of campaign

�� Gives visitors a smaller website to really investigate

2. Facebook App �� Connect with your customers where they live

�� Keep fans within the Facebook experience

�� Builds campaign as an app within your Facebook

3. Microsite & Facebook App �� Enjoy the benefits of both platforms

�� Stretch your reach across the Internet

No matter which option you choose, Hootsuite Campaigns provides full mobile functionality, letting both your team and your fans participate on the go. Keep in mind that this applies only the campaign once it’s launched. Building your campaigns via mobile would be very difficult, if not impossible.

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5YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Which Campaign Should I Run?The eight kinds of campaigns you can build fall into two categories: lead generation, and user-generated content collection. Which campaign you should run depends on your goals, both as a business and as a company on social media. All campaigns will grow your

social following, but whether you’re seeking a bigger email list, fan-made photos and videos, or just a deeper understanding of your fans, different campaigns will be right for you.

Campaign Type Email Acquisition

Participant Demographics

Collect UGC

Increase Social Following

Sign Up

Sweepstakes

Photo Contest

Video Contest

Instagram Gallery

Instagram Contest

Twitter Feed

Twitter Contest

Choose The Right Campaign For Your Goals

OR

Page 6: Hootsuite Campaigns

6YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

The Eight CampaignsWe’ve taken the liberty of writing step-by-step guides to launching each campaign. Don’t be frightened by how much text there is: like Julia Child and Mastering the Art of French Cooking, we think that recipes are easiest when they’re as explicit as possible. Follow the steps, and your campaign will be live in under five minutes. We guarantee it.

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7YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Sign Up Entice your fans to share their emails to receive special offers, updates, or a newsletter. It’s a great way to learn about your fanbase, and build your list of qualified leads.

Sign Ups help businesses:�� Post a simple form/landing page for customers

to register

�� See what aspects of your organization the fans consider most relevant

�� Steer future marketing campaigns in favour of your strongest or smallest audiences

How to Launch a Sign Up1. Name your Sign Up form and create a URL.

The name you enter will auto-generate a URL, but you can change it to whatever you like.

2. Choose your publishing option and click Create.

�� Web page and Facebook custom tab

�� Web page

�� Facebook custom tab

3. Header Image. You have 3 options.

�� Upload a .jpg or .png file that is no larger than 2MB in size. 1800x450px is ideal, if you don’t want to zoom in or out once the photo is uploaded.

�� You may choose a provided pattern or image.

�� Or you can select a color using a hex value or the color picker.

4. Logo. Optional: Upload a logo to the top left corner of the header image area to brand your Sign Up form. (This works best if you have a transparent .png)

5. Header and Form Title Text. Edit the title of the Sign Up and the supporting sub-header text. You may change the font, size, color, bold it, italicize it, or even hide it so it doesn’t appear on your live Sign Up form. You can also edit the text above the form to welcome fans to your campaign.

6. Form Fields. Customize your form by adding fields that you want to include on your sign up form. You can also remove fields that aren’t useful to you. All fields can be optional or required, except for email address, which is required for all Sign Up forms.

7. Button. You can edit the color and the text on the submit button below the form.

8. Entry Period. Choose today’s date if you want people to be able to Sign Up immediately, or delay it if you want to coordinate the campaign with other marketing efforts. Make sure to pay attention to the time zone. If you don’t need a countdown (e.g. if it is for a newsletter Sign Up), you can choose not to display it.

9. Social Sharing. In the top right, you can edit the message that is shown when the contest is shared on different social networks.

10. Pages. On right hand sidebar, choose the pages icon to edit different messages that appear throughout your campaign, like the thank-you page after someone submits your form.

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8YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

11. Terms & Conditions. In the Pages section, as well as Settings, you will also be able to find and edit your Terms & Conditions. These must be filled out in order to publish your Sign Up form.

12. Entry Options. Choose how often your audience is allowed to enter, and whether they may enter by signing in with their Facebook account.

13. Connect to Facebook. Under Settings at the bottom of the page is where you can connect your Sweepstakes to Facebook on a custom tab.

14. Publish. If you have decided that everything is perfect and complete, publish your Sign Up form. Click the View Web link to view your live campaign on the web. You can view your Facebook tab by visiting the Facebook Page you connected.

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9YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Sweepstakes help businesses:�� Post a clearly defined call to action for your fans

to answer through entry

�� Share the link to the sweepstakes across social media channels

�� Understand what motivates your customers

�� Accumulate leads for potential interactions

�� Learn who and where your fans are

How to launch a Sweepstakes1. Name your Sweepstakes and create a URL.

The name you enter will auto-generate a URL, but you can change it to whatever you like.

2. Choose your publishing option and click Create.

�� Web page and Facebook custom tab

�� Web page

�� Facebook custom tab

3. Header Image. You have 3 options.

�� Upload a .jpg or .png file that is no larger than 2MB in size. 1800x450px is ideal, if you don’t want to zoom in or out once the photo is uploaded.

�� You may choose a provided pattern or image.

�� Or you can select a color using a hex value or the color picker.

4. Logo. Optional: Upload a logo to the top left corner of the header image area to brand your Sweepstakes form. (This works best if you have a transparent .png)

5. Header and Form Title Text. Edit the title of the Sweepstakes and the supporting sub-header text. You may change the font, size, color, bold it, italicize it, or even hide it so it doesn’t appear on your live Sweepstakes form. You can also edit the text above the form to welcome fans to your campaign.

6. Form Fields. Add or remove different fields from your sweepstakes form (demographics, multiple choice questions, captcha fields, etc.) to acquire the data you want. All fields can be optional or required, except for email address, which is required for all Sweepstakes.

7. Button. You can edit the color and the text on the submit button below the form.

8. Entry Period. Choose today’s date if you want people to be able to enter immediately. Make sure to pay attention to the time zone.

9. Social Sharing. In the top right, you can edit the message that is shown when the contest is shared across different social networks.

10. Pages. On right hand sidebar, choose the pages icon to edit different messages that appear throughout your contest, like the thank-you page after someone submits an entry to the Sweepstakes.

Sweepstakes Offer your fans a chance to win the prize of your choice in exchange for filling out a customizable form-fill. Make your prize your product to gauge your fans’ devotion, or connect your campaign to your fans’ other interests.

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10YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

11. Terms & Conditions. In the Pages section, as well as Settings, you will also be able to find and edit your Terms & Conditions. These must be filled out in order to publish your Sweepstakes.

12. Entry Options. Choose how often your audience is allowed to enter, and whether they may enter by signing in with their Facebook account.

13. Connect to Facebook. Under Settings at the bottom of the page is where you can connect your Sweepstakes to Facebook on a custom tab.

14. Publish. If you have decided that everything is perfect and complete, publish your Sweepstakes campaign. Click the View Web link to view your live campaign on the web. You can view your Facebook tab by visiting the Facebook Page you connected.

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11YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Photo Contests allow you to:�� Allow fans to upload photos directly from mobile

or desktop to enter your competition

�� Curate and moderate entries for relevance and quality

�� Enable voting and commenting to encourage deeper participation with entrants and their personal networks

How to Launch a Photo Contest:1. Name your Photo Contest and create a URL.

The name you enter will auto-generate a URL, but you can change it to whatever you like.

2. Choose your publishing option and click Create.

�� Web page and Facebook custom tab

�� Web page

�� Facebook custom tab

3. Header Image. You have 3 options.

�� Upload a .jpg or .png file that is no larger than 2MB in size. 1800x450px is ideal, if you don’t want to zoom in or out once the photo is uploaded.

�� You may choose a provided pattern or image.

�� Or you can select a color using a hex value or the simple color picker.

4. Logo. Optional: Upload a logo to the top left corner of the header image area to brand your sweepstakes. (It works best if you have a transparent .png)

5. Header and Form Title Text. Edit the title of the Photo Contest and the supporting sub-header text. You may change the font, size, color, bold it, italicize it, or even hide it so it doesn’t appear on your live contest form. You can also edit the text above the form to welcome fans to your campaign.

6. Form Fields. Add or remove different fields that must be completed to enter your Photo Contest, including Email, custom questions, and captcha fields. All fields can be optional or required, except for Photo Title and Email, which are required for all Photo Contests.

7. Button. You can edit the color and the text on the button at the bottom of the form.

8. Social Sharing. In the top right, you can edit the message that is shown when the contest is shared on different social networks.

9. Entry Period. Choose today’s date if you want be able to accept entries immediately. Make sure to pay attention to the time zone.

10. Pages. On right hand sidebar, choose the pages icon to edit different messages that appear throughout your contest, like the thank-you page after someone submits an entry to the Sweepstakes.

Photo ContestChallenge your fans to create original brand photography and accept submissions directly through your campaign’s microsite or Facebook tab. Enable voting to nurture your community, or decide on a winner without their input.

#1

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12YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

11. Terms & Conditions. In the Pages section, as well as Settings, you will also be able to find and edit the Terms & Conditions. These must be filled out in order to publish your Photo Contest.

12. Gallery Tab. Here you can edit how your gallery of photos will appear—edit the Page title, Gallery title, etc.

13. Entry Options. Choose how often your audience is allowed to enter, and whether they may enter by signing in with their Facebook account. You can choose whether entries will be published immediately, or if you would like to approve them first.

14. Voting Period. You can add a voting period so fans can choose your winner. It can start at the end of your Entry period.

15. Voting Options. Choose how often your audience is allowed to vote, and whether they can vote with one click, by signing into Facebook, or by entering their email address.

16. Connect to Facebook. Under Settings at the bottom of the page is where you can connect your Sweepstakes to Facebook on a custom tab.

17. Publish. If you have decided that everything is perfect and complete, publish your Sweepstakes campaign. Click the View Web link to view your live campaign on the web. You can view your Facebook tab by visiting the Facebook Page you connected.

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13YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Video ContestInspire fans to create user-generated video for a chance to win the prize of your choosing. Accept entries directly from their phones or desktops, and our approval system means nothing goes live without your permission.

Video Contests help businesses:�� Create a central contest page to explain and accept

entries to the contest

�� Allow participants to upload videos directly from mobile or desktop

�� Prequalify any video before it becomes publicly viewable

�� Accept votes at your discretion, or decide the winner internally

How to Launch a Video Contest:1. Name your Video Contest and create a URL.

The name you enter will auto-generate a URL, but you can change it to whatever you like.

2. Choose your publishing option and click Create.

�� Web page and Facebook custom tab

�� Web page

�� Facebook custom tab

3. Header Image. You have 3 options.

�� Upload a .jpg or .png file that is no larger than 2MB in size. 1800x450px is ideal, if you don’t want to zoom in or out once the photo is uploaded.

�� You may choose a provided pattern or image.

�� Or you can select a color using a hex value or the color picker.

4. Logo. Optional: Upload a logo to the top left corner of the header image area to brand your sweepstakes. (This works best with a transparent .png)

5. Header and Form Title Text. Edit the title of the Video Contest and the supporting sub-header text. You may change the font, size, color, bold it, italicize it, or even hide it so it doesn’t appear on your live contest form. You can also edit the text above the form to welcome fans to your campaign.

6. Form Fields. Add or remove the fields that must be completed to enter your Video Contest—including Email, custom questions, and captcha fields. All fields can be optional or required, except for Video Title and Email, which are required for all Video Contests.

7. Button. You may edit the color and the text on the button below the form.

8. Social Sharing. In the top right, you can edit the message that is shown when the contest is shared on different social networks.

9. Entry Period. Choose today’s date if you want be able to accept entries immediately. Make sure to pay attention to the timezone.

10. Pages. On right hand sidebar, choose the pages icon to edit different messages that appear throughout your contest, like the page after someone submits an entry to the Video Contest.

#1

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14YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

11. Terms & Conditions. In the Pages section, as well as Settings, you will be able to find and edit the Terms & Conditions. These must be filled out in order to publish your Video Contest.

12. Gallery Tab. Here you can edit how your gallery of videos will appear—edit the Page title, Gallery title, etc.

13. Entry Options. Choose how often your audience is allowed to enter, and whether they may enter by signing in with their Facebook account. You can choose whether entries will be published immediately, or if you would like to approve them first.

14. Voting Period. You can add a voting period so fans can choose your winner. It can start at the end of your Entry period. If you disable voting, you can choose your own winner.

15. Voting Options. Choose how often your audience is allowed to vote, and whether they can vote with one click, by signing into Facebook, or by entering their email address.

16. Connect to Facebook. Under Settings at the bottom of the page is where you can connect your Sweepstakes to Facebook on a custom tab.

17. Publish. If you have decided that everything is perfect and complete, publish your Sweepstakes campaign. Click the View Web link to view your live campaign on the web. You can view your Facebook tab by visiting the Facebook Page you connected.

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15YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

With Instagram Galleries, you can:�� Gather all brand-relevant Instagram content in one

centralized location

�� Share exceptional photos in real-time with your fans

�� Allow users to share their favourite branded content across their social networks

How to Launch an Instagram Gallery:1. Name your Instagram Gallery and create a URL.

The name you enter will auto-generate a URL, but you can change it to whatever you like.

2. Choose your publishing option and click Create.

�� Web page and Facebook custom tab

�� Web page

�� Facebook custom tab

3. Connect your Instagram account. You must be connected to an Instagram account in order to access the Instagram API.

4. Hashtag. You must enter a hashtag in order to collect photos in your gallery. Then click Populate Gallery. The gallery will then show a demo of what the page will look like -- but once published, your gallery will only collect new photos with that hashtag.

5. Header Image. You have 3 options.

�� Upload a .jpg or .png file that is no larger than 2MB in size. 1800x450px is ideal, if you don’t want to zoom in or out once the photo is uploaded.

�� You may choose a provided pattern or image.

�� Or you can select a color using a hex value or the color picker.

6. Logo. Optional: Upload a logo to the top left corner of the header image area to brand your gallery. (This works best with a transparent .png)

7. Header and Gallery Title Text. Edit the title of the Instagram Gallery and the supporting sub-header text. You may change the font, size, color, bold it, italicize it, or even hide it so it doesn’t appear on your live Gallery page. You can also edit the text above the gallery to welcome fans to your campaign.

8. Social Sharing. At the top, under the header, you can edit the message that is shown when the images are shared on different social networks.

9. Pages. On right hand sidebar, choose the pages icon to edit different messages that appear throughout your gallery, like the photo detail page.

10. Terms & Conditions. Optional: In the Pages section, you can find and edit the Terms & Conditions page. If you do not enter anything, the link will not appear on your gallery.

Instagram GalleryCollect photos and/or videos tagged with your campaign’s hashtag to celebrate your fans and your brand in a non-competitive Gallery. Use your Instagram Gallery as a centralized hub for fanmade photos and videos, and share across your social networks.

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16YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

11. Instagram Type. Choose whether you would like to accept photos or videos—or both.

12. Start and End Date. Choose today’s date if you want people to be able to enter immediately. Make sure to pay attention to the time zone. If you want the gallery to run for an undetermined amount of time, just choose a date far into the future.

13. Entry Options. Choose whether entries will be published immediately, or if you would like to approve them first.

14. Connect to Facebook. Under Settings at the bottom of the page is where you can connect your Sweepstakes to Facebook on a custom tab.

15. Publish. If you have decided that everything is perfect and complete, publish your Instagram Gallery. Click the View Web link to view your live campaign on the web. You can view your Facebook tab by visiting the Facebook Page you connected.

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17YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

With an Instagram Contest, you can:�� Curate entries on a centralized contest page

�� Accept entries via a hashtag or required mention

�� Enable voting and commenting on entries

�� Share promising entries on your own Instagram page or other social networks

How to Launch an Instagram Contest:1. Name your Instagram Contest and create a URL.

The name you enter will auto-generate a URL, but you can change it to whatever you like.

2. Choose your publishing option and click Create.

�� Web page and Facebook custom tab

�� Web page

�� Facebook custom tab

3. Connect your Instagram account. You must be connected to an Instagram account in order to access the Instagram API.

4. Hashtag. You must enter a hashtag in order to collect photos in your contest. Then click Populate Gallery. The gallery will show a demo of what the page will look like—but once published, your contest will only collect new photos with that hashtag.

5. Header Image. You have 3 options.

�� Upload a .jpg or .png file that is no larger than 2MB in size. 1800x450px is ideal, if you don’t want to zoom in or out once the photo is uploaded.

�� You may choose a provided pattern or image.

�� Or you can select a color using a hex value or the simple color picker.

6. Logo. Optional: Upload a logo to the top left corner of the header image area to brand your contest. (This works best with a transparent .png)

7. Header and Gallery Title Text. Edit the title of your Instagram Contest and the supporting sub-header text—you can change the font, size, color, bold it, italicize it, or even choose to hide it so it doesn’t appear on your live Gallery page. You may also edit the text above the gallery to welcome fans to your campaign.

8. Social Sharing. At the top, under the header, you can edit the message that is shown when the images are shared on different social networks.

9. Pages. On right hand sidebar, choose the pages icon to edit different messages that appear throughout your gallery, like the photo detail page, or your Terms & Conditions page.

Instagram ContestGive your fans on Instagram the chance to compete for the prize of your choice with a photo or video contest. Enable voting to foster community engagement, or maintain full ownership by deciding on a winner for yourself.

#1

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18YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

10. Terms & Conditions. For an Instagram Contest, Terms & Conditions are optional. If you do enter anything, the link will not appear on your campaign.

11. Instagram Type. Choose whether you would like to accept photos or videos—or both.

12. Entry Period. Choose today’s date if you want people to be able to enter immediately. Make sure to pay attention to the time zone.

13. Entry Options. Choose whether entries will be published immediately, or if you would like to approve them first.

14. Voting Period. You can add a voting period so fans can choose your winner. It can start at the end of your Entry period. If you disable voting, you can choose your own winner.

15. Voting Options. Choose how often your audience is allowed to vote, and whether they can vote with one click, by signing into Facebook, or by entering their email address.

16. Connect to Facebook. Under Settings at the bottom of the page is where you can connect your Sweepstakes to Facebook on a custom tab.

17. Publish. If you have decided that everything is perfect and complete, publish your Instagram Contest. Click the View Web link to view your live campaign on the web. You can view your Facebook tab by visiting the Facebook Page you connected.

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19YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Twitter Galleries allow you to:�� Input the hashtags that you’d like to curate

�� Allow custom approval of Tweets to highlight your most dedicated and creative fans

�� Immediately share the best UGC on your own social media channels

�� Permanently host the Twitter stream on a microsite or Facebook tab

�� Showcase corporate events and conferences in real-time to facilitate community engagement

How to Launch a Twitter Gallery:1. Name your Twitter Gallery and create a URL.

The name you enter will auto-generate a URL, but you can change it to whatever you like.

2. Choose your publishing option and click Create.

�� Web page and Facebook custom tab

�� Web page

�� Facebook custom tab

3. Connect your Twitter account. You must be connected to a Twitter account in order to access the Twitter API.

4. Hashtag. You must enter a hashtag in order to collect tweets in your feed. Then click Populate Gallery. The gallery will then show a demo of what the page could look like—but once published, your gallery will only collect new tweets with that hashtag.

5. Header Image. You have 3 options.

�� Upload a .jpg or .png file that is no larger than 2MB in size. 1800x450px is ideal, if you don’t want to zoom in or out once the photo is uploaded.

�� You may choose a provided pattern or image.

�� Or you can select a color using a hex value or the simple color picker.

6. Logo. Optional: Upload a logo to the top left corner of the header image area to brand your gallery. (This works best with a transparent .png image)

7. Header and Gallery Title Text. Edit the title of the Twitter Gallery and the supporting sub-header text—you can change the font, size, color, bold it, italicize it, or even choose to hide it so it doesn’t appear on your live Gallery page. You may also edit the title above the gallery to welcome fans to your campaign.

8. Social Sharing. At the top, under the header, you can edit the message that is shown when the images are shared on different social networks.

9. Pages. On right hand sidebar, choose the pages icon to edit different messages that appear throughout your gallery, like the photo detail page, and Terms & Conditions.

10. Terms & Conditions. For a Twitter Gallery, Terms & Conditions are optional.

11. Twitter Type. Choose whether you would like to accept text, images, or Vine videos—or all three.

Twitter GalleryCollect the Tweets, photos, and videos with the hashtag of your choosing in a permanent gallery. Twitter Galleries make fantastic social media centerpieces at conferences, parties, or events: give your guests a place where their hashtagged voices are heard, celebrated, and preserved.

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12. Entry Period. Choose today’s date if you want people to be able to enter immediately. Make sure to pay attention to the timezone. If you want the gallery to run for an undetermined amount of time, just choose a date far into the future.

13. Entry Options. Choose whether tweets will be published immediately, or if you would like to approve them first.

14. Connect to Facebook. Under Settings at the bottom of the page is where you can connect your Twitter Gallery to Facebook on a custom tab.

15. Publish. If you have decided that everything is perfect and complete, publish your Twitter Gallery. Click the View Web link to view your live campaign on the web. You can view your Facebook tab by visiting the Facebook Page you connected.

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21YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Twitter Contests allow you to:�� Create a centralized contest page to describe

contest details and view entries

�� Capitalize on the creativity and innovation in your fanbase

�� Create a hashtag and/or require a mention in order to enter

�� Monitor and moderate the contest in real-time to showcase the best of your fans

�� Aggregate fans’ entries to broadcast across social media

�� Enable voting, encouraging users to to share and support the best Tweets

How to Launch a Twitter Contest:1. Name your Twitter Contest and create a URL.

The name you enter will auto-generate a URL, but you can change it to whatever you like.

2. Choose your publishing option and click Create.

�� Web page and Facebook custom tab

�� Web page

�� Facebook custom tab

3. Connect your Twitter account. You must be connected to a Twitter account in order to access the Twitter API.

4. Hashtag. You must enter a hashtag in order to collect tweets in your gallery. Then click Populate Gallery. The gallery will then show a demo of what the page could look like—but once published, your gallery will only collect new tweets with that hashtag.

5. Header Image. You have 3 options.

�� Upload a .jpg or .png file that is no larger than 2MB in size. 1800x450px is ideal, if you don’t want to zoom in or out once the photo is uploaded.

�� You may choose a provided pattern or image.

�� Or you can select a color using a hex value or the simple color picker.

6. Logo. (Optional) Upload a logo to the top left corner of the header image area to brand your gallery. (This works best with a transparent .png image)

7. Header and Gallery Title Text. Edit the title of the Twitter Contest and the supporting sub-header text. You can change the font, size, color, bold it, italicize it, or even choose to hide it so it doesn’t appear on your live Gallery page. You may also edit the title above the gallery to welcome fans to your campaign.

8. Social Sharing. At the top, under the header, you can edit the message that is shown when the images are shared on different social networks.

9. Pages. On right hand sidebar, choose the pages icon to edit different messages that appear throughout your contest, like the photo detail page, and Terms & Conditions.

Twitter ContestWant to give your fans a chance to show how clever they are? Launch a Twitter Contest to host a battle of wits. Enable voting to empower greater participation from entrants and fans, or maintain control and decide on the winner yourselves.

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10. Terms & Conditions. For a Twitter Contest, Terms & Conditions are optional.

11. Twitter Type. Choose whether you would like to accept text, images, or Vine videos—or all three.

12. Entry Period. Choose today’s date if you want people to be able to enter immediately. Make sure to pay attention to the time zone.

13. Entry Options. Choose whether tweets will be published immediately, or if you would like to approve them first.

14. Voting Period. You can add a voting period so fans can choose your winner. It can start at the end of your Entry period. If you disable voting, you can choose your own winner.

15. Voting Options. Choose how often your audience is allowed to vote, and whether they can vote with one click, by signing into Facebook, or by entering their email address.

16. Connect to Facebook. Under Settings at the bottom of the page is where you can connect your Sweepstakes to Facebook on a custom tab.

17. Publish. If you have decided that everything is perfect and complete, publish your Sweepstakes campaign. Click the View Web link to view your live campaign on the web. You can view your Facebook tab by visiting the Facebook Page you connected.

Page 23: Hootsuite Campaigns

23YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Before you begin�F Identify your campaign goals (build social following?

build your email list? collect user-generated content?)

�F Select the campaign type that best matches those goals

�F Identify what you hope to accomplish with your campaign (e.g. X number of new followers, X number of user-generated photos)

�F Choose your campaign’s name, home, and duration

�F Design your header image, and write any copy you intend to include on the header.

�F Write copy that explains the theme of your campaign and conveys all information you would like to include (custom form fields, thank you copy, etc)

�F Choose a color scheme

�F Listen to and get to know your followers

�F Choose the best social networks for your audience

�F Find a hook for the launch of your campaign

During your campaign�F Promote across social channels where your

audience resides

�F Engage followers and campaign participants on social media

�F Invest in paid social media promotion

�F Share link to your blog and website

�F Promote your campaign in your email newsletter

�F Promote the campaign until the very end

At the end of the campaign�F Announce your winner if applicable

�F Follow-up with all entrants with a coupon or promotion

�F Use user-generated-content for future branded content

�F Study the data and use it to improve future campaigns

Campaign ChecklistOnce you’ve decided you’re ready to start using Hootsuite Campaigns, it’s time to prepare yourself. We’ve come up with this Before-You-Launch Checklist to get your campaigns primed to achieve your goals on social.

Page 24: Hootsuite Campaigns

24YOUR GUIDE TO GETTING STARTED AND LAUNCHING YOUR FIRST SOCIAL CAMPAIGN

Top Brands Trust Hootsuite

Hootsuite Campaigns Free and Pro allows you to build effective social contests and campaigns to reach any goal in just 2 minutes—starting for free. Depending on your business goals, build your brand with user-generated content, engage and grow your audience, or generate new leads quickly and easily.

You can customize your campaigns to match your brand with full control over the design of your campaign with flexible formatting that lets you easily match the look and feel of your brand.

Build campaigns once, and then publish them as stand-alone microsites and add them to your Facebook Page—quickly and easily.

Connect with your fans on mobile. With all campaigns optimitzed for mobile, your fans can participate from anywhere, on any device.

Try Hootsuite Campaigns now: hootsuite.com/products/campaigns

About Hootsuite Campaigns Generate leads and grow your audience with social media campaigns