horizon real estate

7/23/2019 Horizon Real Estate

1/71

TABLE OF CONTENT

Acknowledgement

Certificate

Preface

1. Introduction2. Objectives3. Scope4. Industry profile5. Company Profile. !ata analysis". #esearc$ %et$odolo&y'. (indin&). Conclusion1*.+iblio&rap$y11.,nne-ure


2/71

INDUSTRPROFILE


3/71


4/71

O!ER!IE" OF REALESTATE INDUSTR IN INDIA#

Real E$tate Ind%$tr& in India'

$e si/e of t$e real estate industry in India is estimated by (ICCI0 to be around

S 12 billion. $is fi&ure is &roin& at a pace of 3* for t$e last fe years.

,lmost '* of real estate developed in India0 is residential space and t$e rest

comprise office0 s$oppin& malls0 $otels and $ospitals. $is doubledi&it &rot$ is

mainly attributed to t$e off s$orin& business0 includin& $i&$end tec$nolo&y

consultin&0 call centres and softare pro&rammin& $ouses $ic$ in 2**3*40 is

estimated to $ave accounted for more t$an 1* million s6uare feet of real estate

development. $is is t$e ideal time to invest in t$e country as policy ma7ers $ave

be&un to emp$asi/e on developin& ade6uate infrastructure for t$e country. #eal

estate companies ould also do ell to ma-imi/e t$eir on performance and

operational efficiency.

$e future of t$e real estate sector in India is &oin& to be &uided by to important

factors0 namely suitable amendments in t$e (orei&n !irect Investment 8(!I9

&uidelines in tons$ips0 $ousin&0 builtup infrastructure and construction :

development projects as ell as abolition of Service a- on t$e construction

industry especially t$e $ousin& sector. Conversely0 if t$e abolition per se is not

possible t$en drastic modifications in t$e e-istin& Service a- norms is t$e need of


5/71

t$e $our. $is Sector is already overburdened it$ ta-es; any furt$er imposition of

ta-es in any form ould adversely affect t$e &rot$ of t$is sector of t$e economy.

$e importance of t$e #eal !P is contributed by t$e $ousin& sector. In

t$e ne-t t$ree or four or five years t$is contribution to t$e >!P is e-pected to rise

to . $e #eal


6/71

o ac$ieve t$e muc$ desired &rot$ and development in t$e #eal overnment s$ould consider settin& up of #eal


7/71

if t$e above su&&estion is not acceptable t$en if stamp duty $as already been paid

on one transaction0 t$ere s$ould be a mec$anism in t$e la0 $ereby t$ere is a

provision for concession or a system of credit for any subse6uent transactions. $is

ould avoid t$e resultant cascadin& effect of Stamp !uty0 t$ereby reducin& t$e

cost of a property. $e concept of credit for ta-es paid on subse6uent transactions

already e-ists in ot$er statutes suc$ as C


8/71

continue to land primarily on salaried urban borroers. ,mendment of 8@ational

?ousin& +oard9 @?+ ,ct $as already been initiated. $e implementation process

needs to be e-pedited to brin& in t$e re6uired c$an&es.

En,ironmental Im*act A$$e$$ment Notification' $e notification specifies t$at

no construction activity to be ta7en up0 inspite of t$e approval of plans by t$e

Competent ,ut$ority0 till t$e environmental clearance $as been sou&$t. In cases

$ere approval $as already been &ranted it is su&&ested t$at construction activities

s$ould be alloed. In t$e intervenin& period t$e builder B developer can obtain t$e

environmental clearance certificate. In t$e case of t$e environmental clearance

certificate bein& denied t$en appropriate action if necessary and arranted can be

ta7en a&ainst t$e developer B builder and builder be &iven time to &et clearance

before $e applies for completion certificate0 ot$erise t$e completion certificate

ill not be &iven (urt$ermore0 in t$e case of future proposed projects t$e

environmental clearances s$ould be ta7en by t$e States t$emselves or by t$e

plannin& bodies and not b individual builders.

Land Ac.%i$ition' $e Eand ,c6uisition ,ct of 1')40 still0 to a lar&e e-tent0

&overns t$e procurement of ra land. Fit$ t$e c$an&in& investment scenario it $as

become necessary to revie t$e e-istin& la0 in order to ensure t$at private

developers and coloni/ers procure t$e land directly from farmers and land oners

it$out puttin& undue financial burden on StateB Central >overnments on land


9/71

ac6uisition for public purposes. oday0 a builder is &overned by G,&riculture Eand

Ceilin& ,ctH even after t$e land $ave been urbani/ed in t$e /onal plans B master

plans. $is ma7es builders to create several companies in order to circumvent t$e

arc$aic las. It is submitted t$at once t$e land $as been urbani/ed and

incorporated in t$e master plan0 t$en ,&riculture Eand Ceilin& ,ct s$ould not

apply and builders s$ould be permitted to ac6uire lands as per t$eir re6uirements0

for t$e development of tons$ips.

Foreign Direct In,e$tment /FDI0' Suitable modifications in t$e (!I &uidelines

are re6uired0 particularly in repatriation of funds0 clarification on t$e basic

definition of Gbuiltup areaH0 streamlinin& of Clearance procedures as ell as t$e

openin& up of t$e #etail Se&ment to (!I. $is aspect $as been discussed in detail

in Section II of t$is paper.

Ser,ice Ta1' Service ta- in relation to construction of residential comple-es

$avin& more t$an 12 $ouses $ave been proposed to be introduced as a ne service.

?oever0 no rationale $as been provided for e-clusion of services in relation to

construction of residential bun&alos0 $ic$ may not form part of residential

comple-es=


10/71

OB2ECTI!E OF T(E

STUD


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OB2ECTI!ES OF T(E STUD

Project $as mainly folloin& objective

1. o determine t$e mar7etin& strate&ies of $ori/on.

2. o determine t$e customer=s e-pectations from $ori/on.

3. o determine t$e problems faced by t$e customers $ile buyin& a $ouse.

4. o determine t$e consumer attitude toards $ori/on.


12/71

SCOPE OF T(E STUD'

$e project underta7en ma7es me able to improve my professional s7ills and

e-pertise. It $elps me in &ettin& an idea of #eal


13/71

INDUSTRPROFILE


14/71

O!ER!IE" OF REALESTATE INDUSTR IN INDIA#

Real E$tate Ind%$tr& in India'

$e si/e of t$e real estate industry in India is estimated by (ICCI0 to be around

S 12 billion. $is fi&ure is &roin& at a pace of 3* for t$e last fe years.

,lmost '* of real estate developed in India0 is residential space and t$e rest

comprise office0 s$oppin& malls0 $otels and $ospitals. $is doubledi&it &rot$ is

mainly attributed to t$e off s$orin& business0 includin& $i&$end tec$nolo&y

consultin&0 call centres and softare pro&rammin& $ouses $ic$ in 2**3*40 is

estimated to $ave accounted for more t$an 1* million s6uare feet of real estate

development. $is is t$e ideal time to invest in t$e country as policy ma7ers $ave

be&un to emp$asi/e on developin& ade6uate infrastructure for t$e country. #eal

estate companies ould also do ell to ma-imi/e t$eir on performance and

operational efficiency.

$e future of t$e real estate sector in India is &oin& to be &uided by to important

factors0 namely suitable amendments in t$e (orei&n !irect Investment 8(!I9

&uidelines in tons$ips0 $ousin&0 builtup infrastructure and construction :

development projects as ell as abolition of Service a- on t$e construction

industry especially t$e $ousin& sector. Conversely0 if t$e abolition per se is not

possible t$en drastic modifications in t$e e-istin& Service a- norms is t$e need of


15/71

t$e $our. $is Sector is already overburdened it$ ta-es; any furt$er imposition of

ta-es in any form ould adversely affect t$e &rot$ of t$is sector of t$e economy.

$e importance of t$e #eal !P is contributed by t$e $ousin& sector. In

t$e ne-t t$ree or four or five years t$is contribution to t$e >!P is e-pected to rise

to . $e #eal


16/71

o ac$ieve t$e muc$ desired &rot$ and development in t$e #eal overnment s$ould consider settin& up of #eal


17/71

if t$e above su&&estion is not acceptable t$en if stamp duty $as already been paid

on one transaction0 t$ere s$ould be a mec$anism in t$e la0 $ereby t$ere is a

provision for concession or a system of credit for any subse6uent transactions. $is

ould avoid t$e resultant cascadin& effect of Stamp !uty0 t$ereby reducin& t$e

cost of a property. $e concept of credit for ta-es paid on subse6uent transactions

already e-ists in ot$er statutes suc$ as C


18/71

continue to land primarily on salaried urban borroers. ,mendment of 8@ational

?ousin& +oard9 @?+ ,ct $as already been initiated. $e implementation process

needs to be e-pedited to brin& in t$e re6uired c$an&es.

En,ironmental Im*act A$$e$$ment Notification' $e notification specifies t$at

no construction activity to be ta7en up0 inspite of t$e approval of plans by t$e

Competent ,ut$ority0 till t$e environmental clearance $as been sou&$t. In cases

$ere approval $as already been &ranted it is su&&ested t$at construction activities

s$ould be alloed. In t$e intervenin& period t$e builder B developer can obtain t$e

environmental clearance certificate. In t$e case of t$e environmental clearance

certificate bein& denied t$en appropriate action if necessary and arranted can be

ta7en a&ainst t$e developer B builder and builder be &iven time to &et clearance

before $e applies for completion certificate0 ot$erise t$e completion certificate

ill not be &iven (urt$ermore0 in t$e case of future proposed projects t$e

environmental clearances s$ould be ta7en by t$e States t$emselves or by t$e

plannin& bodies and not b individual builders.

Land Ac.%i$ition' $e Eand ,c6uisition ,ct of 1')40 still0 to a lar&e e-tent0

&overns t$e procurement of ra land. Fit$ t$e c$an&in& investment scenario it $as

become necessary to revie t$e e-istin& la0 in order to ensure t$at private

developers and coloni/ers procure t$e land directly from farmers and land oners

it$out puttin& undue financial burden on StateB Central >overnments on land


19/71

ac6uisition for public purposes. oday0 a builder is &overned by G,&riculture Eand

Ceilin& ,ctH even after t$e land $ave been urbani/ed in t$e /onal plans B master

plans. $is ma7es builders to create several companies in order to circumvent t$e

arc$aic las. It is submitted t$at once t$e land $as been urbani/ed and

incorporated in t$e master plan0 t$en ,&riculture Eand Ceilin& ,ct s$ould not

apply and builders s$ould be permitted to ac6uire lands as per t$eir re6uirements0

for t$e development of tons$ips.

Foreign Direct In,e$tment /FDI0' Suitable modifications in t$e (!I &uidelines

are re6uired0 particularly in repatriation of funds0 clarification on t$e basic

definition of Gbuiltup areaH0 streamlinin& of Clearance procedures as ell as t$e

openin& up of t$e #etail Se&ment to (!I. $is aspect $as been discussed in detail

in Section II of t$is paper.

Ser,ice Ta1' Service ta- in relation to construction of residential comple-es

$avin& more t$an 12 $ouses $ave been proposed to be introduced as a ne service.

?oever0 no rationale $as been provided for e-clusion of services in relation to

construction of residential bun&alos0 $ic$ may not form part of residential

comple-es=


20/71

CO)PAN

PROFILE


21/71


22/71

(or over a decade0 our team at ?ori/on $as played an active role in t$e real

estate Sector of ttar Prades$. Our team $as been instrumental in development of

various ro $ousin&0 &roup $ousin& and commercial projects. Fe $ave indept$

7noled&e of t$e re&ion0 its people0 and most importantly t$eir re6uirements. Jour

$omes are built 7eepin& you in mind0 providin& you t$e best infrastructure it$in

t$e frameor7 of modernity and tradition.

,t ?ori/on0 our core policy is /ero compromise toards 6uality. +e it location0

infrastructure amenities or pricin&0 e strive to ac$ieve e-cellence in all t$e facts

t$at &o into buildin& a &reat and $appy $ome. sin& our ric$ e-perience0 e ant

to ta7e $ome buildin& to &reater $ei&$ts and introduce our customers to orld class

facilities. ,t ?ori/on0 e ant to c$an&e t$e face of >roup ?ousin& in P and

@C# t$rou&$ our superlative projects.

"e %nder$tand &o%#

"e are &o%#

$is is $y e 7no t$at &oin& t$at e-tra mile ma7es all t$e difference and t$ere

are no s$ortcuts to success. Fe ta7e e-tracare t$at our real estate solutions meet

your $i&$est aspirations.


23/71


24/71

!ISION

o be an emblem in real estate $ousin& development by definin& 6uality0

commitment K customer satisfaction. Fe are a customer oriented company and e

believe in puttin& in our best foot forard in our journey to t$e pinnacle.

)ISSION

?ori/on $as t$e primary &oal of fully satisfyin& its customersL desire to invest and

find t$eir dream $omes.

o provide t$e most professional0 informative0 loyal and dedicated service in

t$e industry.

o ma7e t$e buyin& process as strai&$t forard as possible $ile

maintainin& t$e $i&$est level of service.

o provide accurate and uptodate information0 s7illed analysis and sound

real estate advice.

o continually e-plore ne ideas and tec$nolo&y.

Fe are $ere for t$e lon& $aul to build fruitful K lastin& relations$ips it$ our

valued investors.


25/71

#amandeep Sin&$ is a builder it$ t$e %idas= touc$. ?ailin& from +areilly

in Festern P0 #!S0 as $e is popularly called0 is a man it$ a vision and mission.

?is outstandin& journey in field of buildin& $as ta7en $im to constructin& at

different places all over @ort$ India includin& @C#0 +areilly0 Euc7no0

ttra7$and0 Sa$aranpur and S$a$ja$anpur. ,s t$e C$ief %entor of t$e ?ori/on=s

#eal roup0 $e plays t$e role of a 7ey advisor and brin&s to t$e table0 years

of e-perience as a pat$ brea7in& builder in t$ese parts of t$e country. ?avin&

started $is buildin& career ay bac7 it$ ,lliance +uilders $ic$ $e cofounded0

alon& $is journey0 $e $as revolutioni/ed t$e ay $ousin& real estate is

conceptuali/ed. ?is portfolio is c$ocabloc and increasin& by t$e day. In t$e last

decade alone $e $as launc$ed and completed over 2* projects t$at include ro

$ousin&0 multi storey $ousin& and commercial projects consistin& over 5 Ea7$

s6uare feet of commercial space. ,part from $is real e-pertise0 t$e &roup is

inspired by $is core values of or7 et$ic0 involvement0 innovation0 discipline and

inte&rity.


26/71

It is a realestate company

Director$3

1 #ac$al me$rotra2 ,mit set$i3 day 7umar dan&4 Dis$u S$arma5 >aurav +$atnna&ar Puneet me$lotra" C$aitanya S$arma

Start from ,u&ust 2*13

Pro4ect 5 In real $tate -ori6on na,4i,an

Pro4ect 7 (ori6on (arman&

Pro4ect 8 S%*er+%ild tec-# /Di,incit&0

Pro4ect9 :ing;$ co%rt

Pro4ect < Ro&al floori$

Febside of ?ori/on side ?ori/on dellin&s Pvt.Etd.


27/71

?ori/on=s bareilly project


28/71

"orking *attern

1 +ro7er2 ,dvertisement8 @espaper0 boardin& (m9 broc$ure publis$ srs

3 Compainin& 8 Participates in events9

)arketing *atternA ele callers0 s$ort tele callin& daily %ar7etin&.

Company >oal A o ac$ieve success in mar7etin& and alays satisification of

customers fulfill t$eir needs it$ minimum cost and ma-imum facilitate

urn Over of Company

7= crore$

TargetM ,lays 1** ac$ievement of company

E1am*le I Fe $ave 1*** units in a project t$en our tar&et sellin& ill be

t$ousands of t$ousands


29/71

RESEARC(

)ET(ODOLO>


30/71

RESEARC( )ET(ODOLO>'

"-at i$ re$earc-?

#esearc$ can be defined as a scientific and systematic searc$ for pertainin&

information on a specific topic. Fe define researc$ as t$e systematic desi&n0

collection0 analysis and reportin& of data and findin&s relevant to a specific

situation facin& t$e company. $e main aim of researc$ is to find out t$e trut$

$ic$ $as not been discoverin& yet.

OB2ECTI!ES OF T(E STUD

Project $as mainly t$ree folloin& objective

a. o determine t$e customer=s perception.b. o determine t$e customer=s e-pectations.c. o determine t$e problems faced by t$e customers $ile buyin& a $ouse.

SCOPE OF T(E STUD '

$e project underta7en ma7es me able to improve my professional s7ills and

e-pertise. It $elps me in &ettin& an idea of #eal


31/71

competition. ,lso it $elps in creatin& aareness to consumers re&ardin& property

documents and in promotion of t$eir services.

In order to accomplis$ t$e objectives of t$e project a survey $as been conducted

amon&st customers of t$e real estate mar7et. $e survey is based on 6uestionnaire

fillin& met$od and limited to some parts of bareilly. $e survey is restricted to t$e

information needed to s$o le&al0 tec$nical and financial transparency beteen

project developer and customer.

TPE OF RESEARC(A


32/71

RESEARC( DESI>N'3

, survey researc$ met$od as t$e basic researc$ desi&n. I interact it$ personally

to people t$rou&$ 6uestionnaire fillin& met$od. uestionnaire is $avin& 6uestions

re&ardin& t$e respondent=s basic information suc$ as contact details0 desi&nation0

$at type of information t$ey ant from real estate project developer and

>overnment0 $at type of documents t$ey c$ec7 $ile buyin& or searc$in&

property.

DATA COLLECTTION )ET(ODS'3

1. Primary data are collected t$rou&$ 6uestionnaire met$od $ic$ is desi&n to

7eep in vie t$e objective of t$e study.

2. Secondary data is collected t$rou&$ internet sources0 researc$ papers0 and

publis$ed reports by various institutions.

SA)PLE DESI>N'3

Sample si/e of t$is study is 5* consumer of t$e bareilly city $o try to buy or

searc$ a flat0 plot or farm $ouse to buy and ant to invest t$eir money in real

estate sector.


33/71

DATA PROCESSIN>'3

!aily data as entered into %S


34/71

DATA ANALSIS


35/71

5# "-at i$ &o%r occ%*ation?

response

>ovt job 11

Private job 23

Self employed 12

Professional 4

Govt job Private job Self employed Professional

0

5

10

15

20

25

response

response


36/71

7# "-at i$ &o%r marital $tat%$ ?

response

%arried 31

nmarried 1)

response

Married

Un-married


37/71

8# )ont-l& income ? /in t-o%$and *er mont- 0

response

2*0***3*0*** 12

310***4*0*** 2"

410***5*0*** '

510***above 3

20,000-30,000 31,000-40,000 41,000-50,000 51,000-above

0

5

10

15

20

25

30

response

response


38/71

9# Pre$entl& li,e$ in -o%$e ?

response

#ented 31

On $ouses 1)

response

ented

!"n- #o$ses


39/71

=# Do &o% -a,e &o%r own *lot ?

response

Jes 13

@o 3"

response

%es

&o


40/71


41/71

# "-at i$ &o%r +%dget for &o%r *lot *reference ?

response

1* to 2* la7$ 1)

2* to 35 la7$ 1"

35 to 5* la7$ 11

5* : above la7$ 3

10 to 20 la# 20 to 35 la# 35 to 50 la# 50 above la#

0

2

4

*

+

10

12

14

1*

1+

20

response

response


42/71

# "-at t&*e of *a&ment *lan &o% want?

response

EP Payment Plan )

15 !iscount Plan 5

25 discount Plan "

!on payment 2)

./PPa

ymen

tPla

n

15

is

o$nt

Pla

n

25

dis

o$nt

Pla

n

o"n

pay

men

t0

5

10

15

20

25

30

response

response


43/71

# Si6e of &o%r *lot *reference?

response

' 8per s6r yard9 1"

1** 8per s6r yard9 1)

12 8per s6r yard9 11

14 8per s6r yard9 3

+*3per

sr

yard

1003per

sr

yard

12*3per

sr

yard

1*43per

sr

yard

024*+

1012141*

1+20

response

response


44/71

5#"-at t&*e of *lot &o% *refer for &o%r -o%$e ?

response

Par7 facin& 2)

(ront face 5

Corner side "

On road )

Par fain6 7ront fae 8orner side !n road

0

5

10

15

20

25

30

response

response


45/71

55#"-at t&*e of *lot &o% *refer from following ?

response

+!, approved 41

@on +!, approved )

response

'9 approved

&on '9 approved


46/71

57#P%r*o$e of *%rc-a$ing *lot?

response

Eivin& 2)

Investment 21

response

/ivin6:nvestment


47/71

58#Belong$ to ?

response

rban area )

#ural area 41

response

Urban area

$ral area


48/71

59#In w-ic- face &o% want &o%r *lot ?

response

P$aseI 2)

P$aseII 21

response

P#ase-:

P#ase-::


49/71

5=#In w-ic- cit& &o% want &o%r *lot ?

response

+areilly 21

Euc7no 22%oradabad "

response

'areilly

/$no"

Moradabad


50/71

5


51/71

5#C%$tomer demand for $ite ,i$it ?

response

Jes 4'

@o 2

response

%es&o


52/71

5#In w-ic- c%$tomer intere$ted in flat$ ?

response

@avivan 1'

?ori/on $armany 1"

in&s=s court '

#oyal (loor=s "

&avivan (ori;on #armany )in6s


53/71

5#"-at i$ &o%r +%dget for flat ?

response

25 la7$ 13

5*la7$ 21"5 la7$ 14

" la7$ above 2

25 la# 50la# =5 la# =* la#- above

0

5

10

15

20

25

response

response


54/71

7#(a,e &o% e,er contected c%$tomer $er,ice ?

response

Jes 2"

@o 23

response

%es&o


55/71

75#"-at t&*e of flat &o% are intere$ted in ?

response

Fell furnis$ed 2)

@on furnis$ed 21

response

>ell f$rnis#ed

&on- f$rnis#ed


56/71

77#"-at t&*e of *ro*ertie$ an in,e$tor i$ intere$ted to in,e$t ?

response

Commercial )

(arm $ouse 1

#esidential 14

(uture investment 11

8ommerial 7arm #o$se esidential 7$t$re investment

0

2

4

*

+

10

1214

1*

response

response


57/71

78#Are &o% tr%$t on -ori6on in gi,en to &o% +e$t facilalet$ -ome$?

response

Jes 3)

@o 11

response

%es&o


58/71

FINDIN>S


59/71

Finding$'

%ost of t$e people are dissatisfied from t$e real estate mar7etin&

information provided by t$e real estate companies0 but very fe people are

stron&ly satisfied.

') people are c$ec7in& le&al status of construction $ile buyin&B

searc$in& a $ouse.

Some of t$e people c$ec7 delayed delivery penalty clause $ile buyin& a

property.

"*." people ant to c$ec7 details of boo7in& before buyin& or searc$in&

$ouse.

%ost of t$e people $ave c$osen P#I@ %

of information $ile buyin& or searc$in& for a property.

People $o $ave c$osen internet0 print media0 bro7ers0 and personal

reference as a source of information for searc$in& $ouse or property are

more satisfied compare to t$e ot$er sources of information.

$ere is &reat demand of 20 3 +? $ouse in near future in !


60/71

%ost of t$e people 7no only t$e names of fe property documents and

t$ey c$ec7 only t$ese documents $ile searc$in& a property.

, number of builders do not ant to s$o t$e property documents to t$e

customers.


61/71

SU>>ESTIONS

On t$e basis of my findin&s0 I ant to ma7e certain recommendations as follos :

Recommendation to horizon Pvt. Ltd.

(irst and foremost0 t$e database &enerated t$rou&$ t$e project s$ould be put

to effective use t$rou&$ continuous folloups to t$e potential customers. ,

folloup s$ould be made on t$e industry potential as a $ole as ell.

Company s$ould provide information accordin& to people=s need and

necessity. ,nd for t$at t$ey can open daily pollin& on t$eir eb portal.

Company s$ould not alays try to attract t$e ne customers only0 but s$ould

also ta7e feedbac7s from e-istin& once0 and try to remove t$eir problems and

learn from t$eir e-perience.

Company s$ould ma7e more contact it$ contractors and ,rc$itects to tap

more builders.


62/71

Recommendation to customer

Customers s$ould c$ec7 all t$e le&al and tec$nical documents and not only

t$e mar7etin& details of t$e buildersBproject0 before buyin& or searc$in&

$ouse.

Customers s$ould &o t$rou&$ all t$e terms and conditions of t$e project

developed.

Customer s$ould be aare of t$e &overnment=s policy related to #eal


63/71

LI)ITATIONS

navailability of t$e desired personnel as t$e bi&&est constraint to t$is

study. ,lt$ou&$ appointments ere made and folloed up $ere possible

but still t$ere ere instances $ere t$e desired people ere eit$er

unavailable or unillin& to meet.

@o prior information re&ardin& t$e addresses or ot$er details of t$e offices to

be visited as provided0 t$us a fe tar&et persons ere left uncovered.

Some dealers ere $esitatin& to &ive supportive data. Some of t$em i&nored

t$e 6uestions $ic$ ere supposed to be filled by t$em. $us affectin& t$e

scientific accuracy.


64/71

CONCLUSION

@o a day=s people $o &o for buyin& a $ouse $ave become more aare

about $at t$ey s$ould loo7 for and t$e information t$ey s$ould see70 and are

more concerned about t$e selection of t$e ri&$t type of $ouse for t$em. +ut

majority of t$e people are still unaare of t$e documents $ic$ t$ey s$ould loo7

for before &oin& to buyin& a $ouse. ?ere I $ave collected t$e perception and

analy/ed t$e e-pectations of t$e &eneral public as a $ole. $e conclusion t$us is

t$at people need to be more aare of all t$e documents0 t$e total le&alities0 and

collect as muc$ as information from t$e builders0 and t$en only t$ey can do t$eir

investment it$ a free mind.

$us because of t$e above reasons t$ere is a need to create aareness amon& t$e

customers as ell as project developers to &ive t$e customers t$e complete

information and t$e role of #S

appreciated in t$is re&ard.


65/71

BIBLIO>RAP(


66/71

Reference$

Referred Book$'

ot$ari C.#. G#esearc$ %et$odolo&yH @e !el$i ata %c>ra ?ill In

8)51*29

otler P$illip :G%ar7etin& mana&ement Ganalysis0 plannin& implementation

and control.

Sc$iffman Eeon >.K anu7 Eeslie Ea/ar0 Consumer +e$avior0 Prentice

?all of India Gt$ edition

Q .ma7aan.com

Q .ma&ic?ori/on .com

Q .ansalspropertiesltd.com

Q .eros&roup.com

Q .eldeco&roup.com

Q .oma-e.com

Q .parsvnat$.com

Q .as$iana$ousin&.com

Q .&ur&aonproperties.net
http://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.makaan.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.magichttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.ansalspropertiesltd.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.eros-group.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.eldecogroup.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.omaxe.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.parsvnath.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.ashianahousing.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.gurgaonproperties.nethttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.magichttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.ansalspropertiesltd.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.eros-group.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.eldecogroup.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.omaxe.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.parsvnath.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.ashianahousing.comhttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.gurgaonproperties.nethttp://var/www/apps/conversion/tmp/scratch_5/D:%5C%5Cmba%20project%5C%5Chorizon%20real%20estate%5C%5Cwww.makaan.com


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Q .realestatencr.com

Q .&ur&aonrealestate.com

Q .estatedeveloper.com
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68/71

ANNEURE


69/71

UESTIONNAIRE

@ameRRRRRRRRR addRRRRRRRRRRR.

1. F$at is your occupationN

a. >ovt jobb. Private jobc. Self employedd. Professional

2. F$at is your marital status Na. %arried

b. nmarried3. %ont$ly income N 8in t$ousand per mont$ 9

a. 2*0***3*0***

b. 310***4*0***c. 410***5*0***d. 510***above

4. Presently lives in $ouse Na. #ented

b. On $ouses5. !o you $ave your on plot N

a. Jesb. @o

. F$at type of flatB$ouse you prefer N

a. 1+?b. 2+?c. 3+?d. 4+?

". F$at is your bud&et for your plot preference Na. 1* to 2* la7$

b. 2* to 35 la7$c. 35 to 5* la7$d. 5* : above la7$

'. F$at type of payment plan you ant Na. EP Payment Planb. 15 !iscount Planc. 25 discount Pland. !on payment

). Si/e of your plot preferenceNa. ' 8per s6r yard9


70/71

b. 1** 8per s6r yard9c. 12 8per s6r yard9d. 14 8per s6r yard9

1*.F$at type of plot you prefer for your $ouse Na. Par7 facin&

b. (ront facec. Corner sided. On road

11.F$at type of plot you prefer from folloin& Na. +!, approved

b. @on +!, approved12.Purpose of purc$asin& plot N

a. Eivin&b. Investment

13.+elon&s to Na. rban area

b. #ural area14.In $ic$ face you ant your plot N

a. P$aseIb. P$aseII

15.In $ic$ city you ant your plot Na. +areilly

b. Euc7noc. %oradabad

1.F$at type of discount on plot customers attracts a lotNa. Eed tv

b. (rid&ec. Commissiond. %e&adra on festival

1".Customer demand for site visit Na. Jes

b. @o1'.In $ic$ customer interested in flats N

a. @avivanb. ?ori/on $armanyc. in&s=s courtd. #oyal (loor=s

1).F$at is your bud&et for flat Na. 25 la7$

b. 5*la7$


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c. "5 la7$d. " la7$ above

2*.?ave you ever contected customer service Na. Jes

b. @o21.F$at type of flat you are interested in N

a. Fell furnis$edb. @on furnis$ed

22.F$at type of properties an investor is interested to invest Na. Commercial

b. (arm $ousec. #esidentiald. (uture investment

23.,re you trust on $ori/on in &iven to you best facilalets $omesN

a. Jesb. @o

horizon real estate

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