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TRANSCRIPT
HORTICULTUREGROUP
Garden Center • Golf • Greenhouse • Landscape • Nursery
ALSO INSIDE
How to reduce yellowing on
geranium cuttings,
pg. 6
Low-light plant popularity,
pg. 10
New bulb trends for
2020, pg. 32
Sue Klein traded century-old structures for state-of-the-art facilities at Klein's Floral and Greenhouses, gaining greater
efficiency without ever closing the doors.
December 2019 GreenhouseMag.com
OPTIMIZED
OVERHAUL
TAKE A RISK, PG. 8 | RESEARCH: INDUSTRY INSIGHTS, PG. 34
www.gardencentermag.com December 2019
See what makes five independent garden centers on this year’s list stand
out from the crowd.
inside
THE TOP 100
PULL-OUT PULL-OUT POSTERPOSTER
POWERin
2021 MEDIA PLANNERORNAMENTAL
PRINT • DIGITAL • MOBILE • SOCIAL • VIRTUAL • FACE TO FACE • CONTENT MARKETING
HORTICULTUREHORTICULTUREGROUPGROUP
RATES &CALENDARS
ORNAMENTALS
2021 MEDIA KIT | 3
THE MOST ENGAGED AUDIENCE IN ORNAMENTAL HORTICULTURE
GIE Media’s Horticulture Group is the most engaged collection of media brands in the ornamental horticulture market. Our continued investment in compelling content, first-class graphic design, and commitment to delivering unmatched business value have resulted in the largest and most
interactive audience the market has to offer. We remain dedicated to your success through valuable deliverables which help you break through the clutter to deliver your message to our audience and
help your business thrive. Greenhouse Management, Produce Grower, Nursery Management and Garden Center are the only media you need to deliver your message to the marketplace.
You also have the opportunity to engage with our cannabis and hemp audience through our suite of award-winning cannabis media platforms. You will find more information on them on the other side!
OUR REACH22,199 Print & Digital
Subscribers on Average
52.5% Traffic from Mobile
o n l i n e
139,291Avg. Page Views
Per Month
62,658Avg. Monthly
Users
19,626Avg. Email
Subscribers
26.9%Avg. Open
Rate
e-news
(Source: Publisher’s Own Data, January – June 2020)
GROW WITH THE LEADERGreenhouse Management is the industry’s leading business management magazine. Top-level decision-makers rely on our research-driven content to succeed in this competitive market. Our print and digital editions, active website and e-newsletters offer you direct access to this valuable buying power, and we continue to develop new opportunities designed to expand your market reach, build your company’s brand and drive product sales.
(June 2020 BPA Brand Report)
38% 25%25% 7% 5% 65% 8%11% 3% 13%
30% 21%15% 14% 20% 39% 18%15% 7% 21%
(Source: Readex Research, Ad Effectiveness Study Companion Questionnaire, January 2020)
4 | 2021 MEDIA KIT
Greenhouse Management
Grower Talks
Greenhouse Grower
Greenhouse Product News
None of these/ No answer
Which one of the following
publications offers the most valuable
research?
Which one of these publications helps you best run
your business?
If you could only receive ONE of the following publications,
which would it be?
Which one of the following
publications delivers the best business
management content?
OUR REACH22,305 Print & Digital
Subscribers on Average
37% Traffic from Mobile
o n l i n e
52,646Avg. Page Views
Per Month
23,832Avg. Monthly
Users
9,712Avg. Email
Subscribers
25%Avg. Open
Rate
(Source: Publisher’s Own Data, January – June 2020)
e-news
CUT THROUGH THE CLUTTERProduce Grower is the top vertical publication completely concentrated on growers who produce vegetable and fruit crops in controlled environments. Our growing audience relies on us for the critical information needed to grow their businesses, and our innovative marketing platforms are essential to strategic success in this viable segment of the greenhouse industry.
(Grandview Research, December 2019)
$50.30 BILLION
2025 REVENUE FORECAST OF THE INDOOR
FARMING MARKET
2021 MEDIA KIT | 5
OUR REACH17,858 Print & Digital
Subscribers on Average
37.8% Traffic from Mobile
o n l i n e
152,848Avg. Page Views
Per Month
63,620Avg. Monthly
Users
11,753Avg. Email
Subscribers
29.5%Avg. Open
Rate
e-news
THE INDUSTRY’S MOST TRUSTED SOURCE
(Source: Publisher’s Own Data, January – June 2020)
As the industry’s only national magazine, Nursery Management offers you unmatched brand power and market reach. We are the undisputed source for growers looking for the latest news reports, industry-exclusive research and high-quality technical content. Companies looking to build business and drive product sales rely on our integrated platforms and market authority to deliver results not found anywhere else.
6 | 2021 MEDIA KIT
OF NURSERY OWNERS ANTICIPATE THEIR SALES WILL INCREASE IN 2021
47%
(Nursery Management 2020 State of the Industry Report, September 2020)
OUR REACH10,335 Print & Digital
Subscribers on Average
49% Traffic from Mobile
o n l i n e
97,304Avg. Page Views
Per Month
35,545Avg. Monthly
Users
11,751Avg. Email
Subscribers
26%Avg. Open
Rate
(Source: Publisher’s Own Data, January – June 2020)
e-news
AN INDUSTRY ESSENTIALGarden Center has established itself as the industry’s #1 source of relevant business management content for independent garden center retailers, delivering your marketing message to 90% of the industry’s buying power. They look to our print and digital editions, website and daily e-newsletter for the most compelling news, independent research, trend reports and up-to-date insights into the garden center industry. Our integrated portfolio and custom content products are essential to interacting with this audience that relies on Garden Center for their success.
Garden Center
Green Profit
Lawn & Garden Retailer
None of these/ No answer
64% 14%15% 7% 66% 14%14% 7%
58% 13%17% 12% 55% 14%15% 16%
OF READERS ARE MOST LIKELY TO PASS ALONG THEIR COPY OF GARDEN CENTER TO CO-WORKERS!59%2021 MEDIA KIT | 7
If you could only receive ONE of the following publications,
which would it be?
Which one of the following
publications has the most relevant
content?
Which one of the following
publications delivers the most compelling breaking news and
web content?
Which one of the following publications
brings the most value to your
business?
Jim Gilbride Group [email protected]
Nick Collins Publisher
Greenhouse Management Produce Grower Garden Center
Nursery Management [email protected]
Kate Spirgen Editor
Garden Center Greenhouse Management
Produce Grower [email protected]
216-393-0277
Matt McClellanManaging Editor Garden Center
Nursery [email protected]
216-393-0261
Brian Wilgus Senior Account ManagerGreenhouse Management
Produce Grower Nursery Management
Kelli Rodda Editor
Nursery [email protected]
Bobby AlbinoAccount Manager
Garden CenterNursery Management
[email protected] 216-393-0324
Chris Manning Associate Editor
Greenhouse Management Produce Grower
[email protected] 216-393-0265
Matthew Grassi Managing Editor
Greenhouse Management Produce Grower [email protected]
216-393-0362
Kyle CastroAccount Manager
Garden CenterNursery Management
Sierra AllenAssistant Editor
Greenhouse ManagementProduce GrowerGarden Center
Nursery Management [email protected]
Julianne MobilianAssociate Editor
Garden CenterNursery Management
Steven webbAccount Manager
GIE MEDIA ORNAMENTAL GROUP SALES & EDITORIAL
5811 Canal Road, Valley View, OH 44125 • P: 800-456-0707 • F: 216-525-0517 • GIEMedia.com
8 | 2021 MEDIA KIT