hospitality hiring in an impossible environment
TRANSCRIPT
INSTAWORK
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Hiring in an Impossible Market
The Problem
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“How Tech Companies Disrupted Silicon Valley’s Restaurant Scene”
- NYT September 18
Expensive to Operate
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• 70,000 square feet of Palo Alto retail and restaurant space were lost to office space from 2008-2015
• Palo Alto lease costs are $7.33 /square foot (up 60% from four years ago)
Expensive to Live
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What We’re Seeing• Compensation increases
• High turnover
• 90-120% for BOH
• 50-80% for FOH
• Why people are moving
• Location/closer job
• Money
• Schedule flexibility
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Hardest Areas• Geos
• Peninsula
• North Bay & Napa/Sonoma
• South Bay/East Bay
• SF
• Positions
• Line Cook
• Prep Cook/Dishwasher
• Host/Hostess/Reservationist
• Sous Chef7
Solutions
• Growing the labor pool
• Cross-training roles
• Creative compensation structures (compete with tech companies!)
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• Scheduling
• Accommodating multiple jobs
• Partnering with neighboring restaurants
Job Posting Tips• Content
• Shorter = better
• Spanish translation
• Include compensation (even a range)
• Speed
• Stay on top of hiring managers
• SMS, phone, then email
• Combining stage + interview10
INSTAWORK
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Hiring in an Impossible Market