Hospitality Insights and Category Trends

HOSPITALITY INDUSTRY SALES REACHED ALMOST $10 BILLION

THE INDUSTRY SECTOR WITH THE HIGHEST PERCENTAGE GROWTH WAS TAKEAWAY FOODSERVICE

PUBS, TAVERNS AND BARS MADE UP 15.1% OF TOTAL INDUSTRY SPEND

Hospitality in 2017

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The Traditional Pub segment, Chartered Clubs and Sports Clubs are experiencing the greatest decline both in volume and number of outlets

Traditional Segments are the most affected by changing trends

Many outlets are combining with other clubs to join memberships or modernising their offer remain relevant to younger member bases

Chartered Clubs remain an important segment and the key is to premiumise your offerings!

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Hospitality Insights

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Trends are getting trendierThe past 15 years have seen some huge trends emerge:

Health and

wellbeing

Charismatic TV Chefs

Reality TV cooking shows

Superfoods Innovation -In both food and drink but also the

way we market them

Kiwis now care more thanever about what they’reeating, drinking and where.

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Trend #1: Food

HIGH END TREATMENT OF

LOW BROW FOOD IS BIG BUSINESS!

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• People want to be healthy by day… • ... and unhealthy by night!

• What does this mean for you?

• Nutrition regimes mainstreaming

• Keep it simple!

• Don’t try to be all things to all people

• Be famous for something

• Menu layout important for sales

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Trend #2:Interiors & design

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• Rise of communal tables and dining

• Open kitchens, bars, breweries

• Movement from stark minimalism to homelier touches

• And in the future?

• The chef’s table - merging of the communal table and open kitchen

• The in-home restaurant - high end delivery (UberEats) & more DIY kits based on restaurant menus

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Trend #3:Social media & technology!

• Connected customers are more engaged

• The “look good” photo snaps on Instagram, SnapChat and Facebook

• Location based technology can target consumers

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Trend #4:Staff & service

• Narrowing, refining and fine-tuning offerings

• Service with integrity on the rise

• And in the future?

• Talent attraction and retention increasingly difficult

• A rise in restaurant and bar “precincts” allow patrons to wander multiple specialist spaces in one night

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Wellington City continues to be the

leader in Craft, followed by

Queenstown, Wellington Region

and Nelson

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Over 60% of Beer drinkers have drunk craft in last 3 months (Feb 2016 data)

*Lab 360 Craft Report Feb 2016

• Craft beer is incremental to the shopper’s beer buying repertoire

• In other words they’re adding Craft to their regular Premium purchase, rather than replacing it

• The positive impact on the Premium beer category is significant with shoppers spending +7.6% more total $

CRAFT DRINKERS ARE GOOD FOR BEER

PREMIUM

MAINSTREAM

BEFORE CONSUMERS

TRY CRAFT

CO

NSU

MER

SP

END

AFTER CONSUMERS

TRY CRAFT

PREMIUM+7.6%

CRAFT+27% MORE CATEGORY

VOLUME

MAINSTREAM

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P15

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•Thank you