hospitality seminars - marco julia eggert
DESCRIPTION
Topics for short seminars at your school or business: Restaurant concept creation. Restaurant strategic management. Restaurant expansion strategies. Restaurant yield and operations maximization. Restaurant social media applied. Restaurant neomarketing applied. Hotel development and expansion strategies..TRANSCRIPT
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 1
Seminars on Restaurants &
Hotels
For
• tourism and hospitality
schools
• management schools
• hospitality companies
By Marco JULIÀ EGGERT
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 2
Marco comes from a fine dining restaurant family tradition and has
subsequently spent his career focused on the hotel and restaurant sectors.
Specialized in; creating new concepts, improving operations and
profitability, implementing quality management systems, and developing
strategic and expansion plans.
Marco runs his own consulting firm “HMS International”, while he is
associate at “Verum Hotel Development”.
Marco is also member of the board in different hotel and real estate
companies.
His latest private projects are;
Marco
JULIÀ EGGERT
Hospitality from a practical angle
SEMINARS ON
RESTAURANTS AND HOTELS
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 3
Professional expertise
Hotel and foodservice conceptualization.
Operational and revenue improvement.
Hotel and foodservice expansion.
Quality management systems implementation.
Qualifications
Master in Hospitality Management (MMH) – Cornell University, USA.
Degree in Economics – Univ. de Barcelona, Spain.
Erasmus grant – Universität Giessen, Germany.
Former member of the “Subcommité de Restauración CTN 167 / SC1” from
AENOR, whose objective has been the development of quality standards for
the restaurant industry in Spain.
Principal author of the bestseller book “Gestión de Calidad
aplicada a Hostelería y Restauración” (Quality
management applied to hospitality), Pearson Educación /
Prentice Hall – 2002.
Hands on seminars on hotels and
restaurants.
Topics for short seminars at your
school or business
1. Restaurant concept creation.
2. Restaurant strategic
management.
3. Restaurant expansion strategies.
4. Restaurant yield and operations
maximization.
5. Restaurant social media applied.
6. Restaurant neomarketing
applied.
7. Hotel development and
expansion strategies..
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 4
Mix it your way!
Seminars presented are of different length, which can be adjusted to the
overall class time.
The minimum is five hours of class.
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 5
OBJECTIVES
To understand in a very practical way the different steps needed from the
business idea until the opening, and how to create value and focus on what is
really important for customers when creating a restaurant concept.
Furthermore, to know what the differences are when thinking to create an
individual restaurant vs. one that aims to become a chain.
MAIN SUBJECTS
Concept development phases.
Industry trends.
Market analysis – competition.
Market analysis – location.
Concept operational analysis and description.
Concept feasibility.
METHODOLOGY
Participative exposition of themes supported on audiovisuals.
Development of practical exercises that participants are to solve in teams,
applying the knowledge acquired.
MATERIALS
PowerPoint presentation.
Practical exercises.
Articles.
Web sites and videos.
Duration: 6 hours.
SEMINAR 1: RESTAURANT
CONCEPT DEVELOPMENT
This seminar is oriented towards:
• Tourism and hospitality schools
on Concepts (Click video: Richard Melman - LEYE)
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 6
OBJECTIVES
To describe the roots of strategizing, and how this is applied through the different
business development phases.
MAIN SUBJECTS
Strategy management.
Optional: Starbucks case - Growing big while staying small.
METHODOLOGY
Participative exposition of themes supported on audiovisuals.
Development of practical exercises that participants are to solve in teams,
applying the knowledge acquired.
MATERIALS
PowerPoint presentation.
Practical exercises.
Articles.
Web sites and videos.
Duration: 2 hours + 1 hour case presentation + 1 hour case solution
SEMINAR 2: RESTAURANT
STRATEGIC MANAGEMENT
This seminar is oriented towards:
• Tourism and hospitality schools
• Management schools
• Hospitality companies
on Strategy (Click video: Howard Schultz - Starbucks)
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 7
OBJECTIVES
To describe the different expansion models and possibilities for a foodservice
concept, by considering operational, as well as many other different aspects of
the business.
MAIN SUBJECTS
Expansion planning.
Expansion models.
International expansion.
Starbucks case: Growing big while staying small.
METHODOLOGY
Participative exposition of themes supported on audiovisuals.
Development of practical exercises that participants are to solve in teams,
applying the knowledge acquired.
MATERIALS
PowerPoint presentation.
Articles.
Web sites and videos.
Duration: 3 hours + 1 hour case presentation + 1 hour case solution
SEMINAR 3: RESTAURANT
EXPANSION STRATEGIES
This seminar is oriented towards:
• Tourism and hospitality schools
• Management schools
• Hospitality companies
on Expansion (Click video: Don Thompson – McD)
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 8
OBJECTIVES
To provide a very thorough and practical methodology to evaluate the current
situation of a restaurants´ operation and income status, in order to maximize
results.
This is achieved by developing tactics and implementing key revenue tools
specially focused on the menu offer, other than reviewing the remaining areas of
the business.
MAIN SUBJECTS
Methodology introduction.
Environment evaluation.
Evaluation areas and tools to be applied.
Strategic decisions.
Improvement action plan.
METHODOLOGY
Participative exposition of themes supported on audiovisuals.
Development of practical exercises that participants are to solve in teams,
applying the knowledge acquired.
MATERIALS
PowerPoint presentation.
Practical exercises.
Articles.
Web sites and videos.
Duration: 6 hours.
SEMINAR 4: RESTAURANT YIELD
AND OPERATIONS MAXIMIZATION
This seminar is oriented towards:
• Tourism and hospitality schools
• Hospitality companies
on Profitability (Click video: Meneng)
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 9
OBJECTIVES
To understand in a very practical way how social media can be used within the
foodservice industry, to keep up with times and to make some profit out of it.
MAIN SUBJECTS
Develop a content strategy
Pick the right tools
Look for benchmarks and set up goals
Find bloggers & communities
Establish share of voice
Identify influencers
Create and deliver content
Engage and facilitate conversions
...
METHODOLOGY
Participative exposition of themes supported on audiovisuals.
MATERIALS
PowerPoint presentation.
Articles.
Web sites and videos.
Duration: 1 hour.
SEMINAR 6; RESTAURANT SOCIAL
MEDIA APPLIED
This seminar is oriented towards:
• Tourism and hospitality schools
• Hospitality companies
on Social Media (Click video: Sir Martin Sorrell – WPP)
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 10
OBJECTIVES
How to influence guests, so that mainly perceptions and selections, etc. are
closer to what foodservice patrons want them to be.
MAIN SUBJECTS
What is neuromarketing
Gregarian imitation
Decoy effect
Cost of free
Power of expectations
Power of price
Pain points
…
METHODOLOGY
Participative exposition of themes supported on audiovisuals.
MATERIALS
PowerPoint presentation.
Articles.
Web sites and videos.
Duration: 1 hour.
SEMINAR 6; RESTAURANT
NEOMARKETING APPLIED
This seminar is oriented towards:
• Tourism and hospitality schools
• Management schools
• Hospitality companies
on Neomarketing (Click video: Neuromarketing)
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 11
OBJECTIVES
To understand in a very practical way the different steps needed from the
business idea until the opening, and how to create value and focus on what is
really important for customers when creating a hotel concept.
Furthermore, it describes different expansion strategies.
METHODOLOGY
Participative exposition of themes supported on audiovisuals.
Development of practical exercises that participants are to solve in teams,
applying the knowledge acquired.
MAIN SUBJECTS
Value creation.
Concept development phases.
Concept development areas.
Restaurant placement.
Expansion planning.
…
MATERIALS
PowerPoint Presentation.
Practical exercises.
Articles.
Web sites and videos.
Duration: 6 hours.
SEMINAR 7; HOTEL CONCEPT
DEVELOPMENT AND EXPANSION
STRATEGIES
This seminar is oriented towards:
• Tourism and hospitality schools
on Hotels (Video: van Paasschen – Starwood)
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 12
Sample list of magazines of ongoing collaboration
Revista Restauración Rápida – foodservice magazine, Spain
hrb – foodservice magazine, Croatia
Gestión en H – hotel management magazine, Spain
Sample of schools where seminars have been thought
MIB School of Management - Trieste, Italy (permanent Professor since 2006)
Escola Universitaria de Turisme i Direcció Hotelera – Barcelona, Spain
(permanent Professor since 2002)
CSHG– Centro Superior Hosteleria de Galicia
Escola Universitaria de Hoteleria i Turisme – Sant Pol, Spain
Instituto de Empresa (IE) – Madrid, Spain
CENECOOP – San José, Costa Rica
Sample of invitations as a guest speaker
7th International Forum (Green Hotels) by the Serbian Chamber of Economy –
Belgrade, Serbia
1st Real Estate conference on the Jadran region – Budva, Montenegro
1st European Foodservice Summit – Zurich, Switzerland
Kongress für der Kommunikation Gastronomie – Linz, Austria
Marco Julià Eggert: guest speaker at the 1st
European Foodservice Summit - Zurich
Marco Julià Eggert: article on HRB
Marco JULIÀ EGGERT
M.J.E. Hospitality from a practical angle 13
Contact today to learn more about these seminars, designed to
exceed your students’ expectations and to help your employees
improve your companies’ bottom line results
www.hmsinternational.eu
Residences
Barcelona, London, Zagreb
Languages spoken
Spanish, German, English, Catalan,
Croatian
Course material
English
© 2012 - Marco Julià Eggert