Social Market Research for Charity (SMRC) 1009 Tantra Park Circle, Boulder CO 80305 – 720.432-5470

NOTE: a copy of this letter (pdf and doc) is at http://www.socialmarketresearchforcharity.org/host9.pdf or the QR code

From: Phillip R. Nakata CBO & Founder, dba SMRC c/o 1009 Tantra Park Circle (virtual office) Boulder, CO 80305

Re: ‎$137BB to Humanity from Noninvasive, User Centric, Media ‎Monetizing Brand Research: Web 3.0-4.0-Mobile-Video-Cloud Collaborative ‎Services Technology‎

Date: January 26, 2013

Mission: A non-invasive, user-centric, media monetizing service that learns what people ‘WILL' like, from their PUBLIC ‎social media, matched to rewarding opportunities to learn more, no purchase required‎‎.‎

Help me get this in front of your organization if they (or you personally) have an interest in the most effective cause marketing and follower monetization service ever devised. SMRC is meeting now with firms seeking $25-$100MM partner investments that includes technology sharing and data access rights to the most in-depth anonymous study of socio-emotional patterns and anomalies ever conceived.

Welcome to the opportunity to be a part of a major social paradigm shift. Check out, ASAP:

“The social paradigm shift” data process (page 3), our research vetting flyer (page4), and 5 opportunities for you, including full

details at: (https://bit.ly/smrc2013).

SMRC’s set of services represents the inevitable interactive future of social media monetization - a paradigm shift in the social web as well as the self-funding of today’s most worthy social causes - unleashing the FULL POTENTIAL of the most effective, insightful research on the market that: [1] knows precisely what (and why) each person WILL like, [2] which matches and QUALIFIES them to [3] highly personalized, altruistic, and fiscally rewarding opportunities to learn more, never requiring purchase. This cycle scientifically drives brand loyalty, retention, corporate goodwill, traffic, and feedback; all while ensuring identity security. In addition, SMRC is compatible anywhere, anytime; using OPEN SOURCE interactive MOBILE VIDEO and SMS short codes or the social web, and by using only PUBLIC content, it’s safe to say that there is no app of greater effectiveness, or value on the market today.

Designed to effectively address the problems with most social content and traffic monetization strategies, by not supporting any imprecise promotional matching (i.e. invasive general category ads), that sponsoring advertisers previously have thought their audience would like, or would want them to like; SMRC creates REAL on-going activity and value for: (a) the individual: paying them to precisely match their interests for greater donation and reward opportunities, without requiring purchase; (b) host sponsors: generating corporate goodwill and financial value from their follower's authorized social content to fuel participation in relevant behaviorial research opportunities; which all supports (c) the plethora of local, humanitarian causes, custom to each individual, and accountable, from SMRC’s annual reports of each 501-c3’s social impact .

SMRC uses sophisticated context-based linguistics/NLP, AI Configurators, and the social algorithms of 'sentiment analysis,' to index every conversational topic in the each person's social media for its emotional character (LIKE to DISLIKE), in perspective to every other social topic in a person's profile, correlated with similar profiling with each person's friends/doppelgangers. In doing so, SMRC knows precisely what each person WILL LIKE, due to this advanced socio-psychological indexing, which was never possible before, because no service ever gave an incentive powerful enough to cross correlate analytics from all media formats, to one user.

Per 100 of your social followers, this will generate $50,000+ per year in corporate goodwill (as follower donations/rewards) – along with $3,000+ per year in ‎donations to your corporate causes, with the rewards of equal trade-able, deductible value for you. Invite 10 friends to do the same, ‎and together you’ll ‎generate $500,000+/ year for your local social causes along with $6,000+/year value for your favorite causes ‎and personal rewards. If you’re a ‎big company or celebrity, the sky’s the limit!

- Followers personally generate (1) a min. of $0.60/day, (b) $5-‎‎$10/ hour in value for research, & (c) 4% of everyone they invite.

- For sponsors, it's about (a) generating $30+ per year/invited follower, to corporate donations + equal, deductible rewards (while promoting $500+/year in corporate goodwill/invited follower); (b) optionally targeting, and Co-branding charity, for $0.03 per anonymous, highly qualified lead (matched to current/future interests, and qualified by hundreds of socio-demographic factors), in order to (c) offer these prospects $1-$2 donations/rewards (on average), based on your offerings for 10 minutes of the prospect's undivided attention to your sponsored, behaviorally interactive, research.

With 7 million prospective followers in the pipeline, projected to easily deliver over $137 Billion per year within 3 years - to 501-c3 charities and member rewards ($2+BB year 1), we are currently entertaining prospective partner start-up funding at $3, $25 and $100 MM rounds. Complete details for qualified sponsor and partner candidates can be found at the link above.

By this notice, all followers of the Slideshare link above will be invited to become SMRC sponsors. You may use "SMRC.LI" as your 'host' code when applying. (Or, you may register with our organization as your host at: http://bit.ly/smrc-xxxxxxx-registration.) Pre-registering sponsors & members receive double the donations’ +rewards’ value, for life!

Social Market Research for Charity (SMRC) 1009 Tantra Park Circle, Boulder CO 80305 – 720.432-5470

NOTE: a copy of this letter (pdf and doc) is at http://www.socialmarketresearchforcharity.org/host9.pdf or the QR code

(Note: change the “from” entry [top] and line above for a host/ sponsor to member invitation, including a custom registration URL)

The web service’s features include, but are not limited to (refer to the process graphic):

1. WILL LIKES from social content: SMRC provides equal donations +rewards for POSITIVE or NEGATIVE social content, ‎ that it passively monitors to find what each ‎person WILL LIKE‎.

2. MATCHING Interests to Opportunities to Learn More: Acquiring (by affiliation with charities in each member's profile) these profiles (that include no identity or contact data, but do include the associated in-depth socio-demographic content profiling), sponsors list opportunities that appropriately match the market's 'interest' profiles (their WILL LIKES), along with appropriate requirements (qualifications), to participate in sponsored brand research, matching those interests - that again, does not require purchase, to secure donations +rewards (just their attention and recall). This ensures highly qualified leads for the sponsor, and no inappropriate (or junk) offers for the participants, while creating value for every person’s social content (from above).

These noninvasive opportunities are delivered as on-going custom reports that people review in their free time. Sponsors file matching opportunity listings in a database, along with socio-demographic qualifications, creating the value for everyone’s everyday content. Sponsors compete for priority with other sponsors (in each person’s daily opportunity reports) for the same theme listing by the size of the ADDITIONAL donations and rewards they offer for promotional research.

3. REWARDING RESEARCH: Offering these highly qualified people increasing levels of custom donations +rewards, based on 8-10 multiple choice questions (following a sponsor's presentation) that test each person's attention and recall to these matched educational presentations. As stated earlier, this service generates $1-$2 in value (range dependent on the sponsor's offering), for 10 minutes of the prospect's undivided attention. For existing customers, this service also generates $5 in value (as donations +rewards) for user testimonials (positive or negative), along with 5% of any eCommerce, for detailed reviews following a purchase.

Asking no questions that ask for opinions, but rather only asking questions that test attention and recall, SMRC discourages guessing/ cheating by changing the questions, upon a secondary re-submission of response (limited to 1 secondary attempt).

4. HOSTS: Sponsors or members who invite their followers/friends to register at no cost, receive 4% of the on-going value of each of their invited followers donations' and rewards' value, as donations to their favorite charities +equal rewards. There is no discrimination in the value (4%) that sponsors or members get from hosting their networks. Each is worth ~$30+/year.

Respectively, as a former IBM CTO and WW Business Auditor, who sat on 6 architectural boards and reported to the head of IBM ‎Intellectual Capital, it is my opinion that SMRC could easily become the world's most ethical and socially productive service. This ‎project is about technologically capturing the emotional character of the social web (ubiquitous social web of everyday content producers / groups), integrating business collaboration and research (web 3.0) with artificial intelligence/ configuration/ security/ big-data & Virtualization (Web 4.0) which is my best expertise. ‎ To get the big picture, please pay close attention to the 3 TED videos included in SMRC’s market/partner/sponsor Slideshare presentation (http://bit.ly/smrc2013).

Social business technographic IT analysts and marketers: If you get a chance, please read my personal (founder’s) introduction to SMRC (as a social investment philosophy) at http://bit.ly/smrcfounderintro. It supplements SMRC’s business, technical, & market Addenda (http://bit.ly/smrctech) that delve into the depths of SMRC’s goals, capabilities, potential and future.

Thanks for taking the time to preview this opportunity for humanity and progressive social change.

Sincerely,

Phillip R. Nakata, Chief Business Officer and Group Program Director, SMRC (Social Market Research for Charity): (720) 432-5470 (Voice/SMS/Message); 720-569-7703 (Cell); 720-263-5036 (Fax); http://www.socialmarketresearchforcharity.org; phillip.nakata@socialmarketresearchforcharity.org; www.linkedin.com/in/philliprnakata NOTE: A generic copy of this document and its links is available at http://bit.ly/smrchost9.

The link to all SMRC collateral is at http://bit.ly/smrcindex.

Member creates everyday social content,

on any public media1 they authorize.

(posts, tweets, likes, feedback, etc.)

Creates Custom Search Themes from historical

and current social activity, tied to member’s

charities.

Determining what each member WILL like:

SMRC non-invasively analyzes public, historical (2yrs), and current social activity, associated with member’s registered favorite charities.

No Identity Revealed. Sponsors in every social topic &

keyword theme. (add qualifications**)

Monetized for member’s/ host’s charities & rewards as

compensation for participation & research.

Member’s Opportunity Report - database listing rewarding research game

opportunities & **requirements.

(only in topics they will like based on what they talk about, and the feedback received.)

25 sponsors/day purchasing @ $0.03/member profile = $0.60/day/member ($219/yr.). (after service fee, host benefits., and awards. Hosts receive 4% of invitee’s value for their content & research (see below).

Syndicated Social Sponsor’s website or storefront

Interactive HTML5 Mobile Video compatible.

Justifiable Value for Every Marketing $:

Promotes goodwill, loyalty, traffic, brand acceptance, retention & hard behavioral research.

Determines opportunities related to member’s Custom Search Themes & then non-invasively (encouraging 2x response from the 46% who never

respond) promotes opportunities to:

Analyzed by: sentiment linguistics, conversational/media topic, likes/ dislikes (how much and why), related to topical trends across multiple media/ similar members. This creates precise custom themes for every social topic / keyword in each person’s everyday public social & sponsor media.

***61% of people will try a

new brand when co-branded. 80% will switch brands. 83% want more cause marketing. Study sample size: 248M. (Cone 2010)

Inspired by:

*All monies in the system are donations w/ trade rewards. All humanitarian

501-c3’s can be registered & receive donations.

*

Authority website

OEM: AdWords / AdSense/

OpenX 4% of the on-going donations’ & rewards’ value of hosted sponsors/members. Minimum of $10.95/year/invitee.

Open Source In-line Video alternative to Mobile Flash.

Analogies: Amazon or Pandora’s suggestions, on steroids (except in all topics, not just music).

**100’s of parameters. More

diverse, and accurate than any on the market.

1 Scope: All social media formats are supported.

A Paradigm Shift for Marketing & Funding Charity; Turning Anyone Into a Philanthropist and Advertising into a

Personal Opportunity—Socially, Personally, & Pervasively.

Target your actual audience

(no guesswork) by co-branding

your brand to your audiences

personal charities*, intelligently.

Optimized by:

Context Based, Conversational Sen-

timent Analysis, City, Time, Media

Location, +100’s more.

*61% of American’s say they will try a

NEW brand if the brand matches their

charity. 80% will switch brands.

(Cone Inc, 2010. Sample: 248M Americans)

$0.03 per anonymous profile for ad / research registration (purchase

monetizes target member’s content.)

Educate Your

Audience w/ Incentives:

SMRC’s “trivial pursuit-like”

research game stimulates and

incrementally rewards your

audience for the attention and

retention to the details of any

of your promotions. Comparing SMRC to AdWords:

92% of all moneys in the system goes to

charity (8% service upkeep, unlike

AdWords ~32%).

AdWord’s $1-$40+, INVASIVE, bid

structured advertising with no goodwill,

research, loyalty or incentives.

Vs.

SMRC’s $0.03/highly qualified target,

non-invasive rewarding advertising

opportunities with $1-2+ research that

promotes loyalty & goodwill.

Much higher conversion rates.

Documented brand education & behavioral

research, through powerful research games.

Supplementary to all promotions, across all

medias (internet, mobile, print, TV, radio,

etc.), incl. AdWords. Logo Implemented

Context- based, sentiment analytics

which

determine what your market will like, by

analyzing multiple parameters, across

multiple media; revealing future markets.

Additional Benefits:

Networking Rewards:

Every member you invite awards you 4% of all their participation value, as

donations to your charities, and your deductible rewards.

(Minimum $10.95/yr./invitee. No cost.).

Content Monetization:

In order to incentivize up to date analytics from social interaction, SMRC creates

donations & rewards, at “day rates,” (min $0.60/day) for every piece of authorized,

anonymous, public content, produced by, and for our members, and sponsors.

(No cost. Funded by sponsors acquiring targeting, for $0.03/profile.)

Feedback:

Increased feedback to your content (Facebook, Twitter, website, store-front, etc.),

incentivized from our altruistic and personally rewarding content monetization.

(No cost. Funded by other sponsors targeting, for $0.03/profile).

Traffic:

Massive, crowdsourced traffic to your media, from people looking to leave you

feedback, and convert research for charity +rewards (No cost).

Testimonials & More: Incentive system can be applied to acquire non

-bias testimonials, product

demonstrations, and post purchase reviews; creating brand champions.

Mobility: Completely compatible with all mobile devices, allowing for on

-the-

go response

to in-

store demos (hint, hint), billboards, fliers, QR Codes, etc. SMRC provides

complete instructions for full mobile enablement. (No cost.)

Why Register Now?

Increase Conversions

100%+ with Powerful

Audience Incentives:

No longer are ads invasive

(a nuisance). Now they are

opportunities for incremental

donations, and personal

rewards for documented

promotional attention/recall;

opening up new business from

the 46% of people who never

respond to advertising.

If you were awarded $1-2+ to

your favorite local charity

(plus rewards), would you pay

attention to an ad/play a game?

How much more loyal* would

you be to that brand? *85% of Americans say a lot more.

Inspired By:

Additional Research

Benefits:

Gauge the effectiveness and

absorption of your

promotions.

Stimulate massive

goodwill and loyalty

through altruistic

rewards for increased

attention; incentivizing

brand commitment.

Game structure creates

competition amongst

friends, increasing

referrals to your

promotions.

Positively benefit your

audience by stimulating,

rewarding and improving

their awareness &

perceptual intelligence.

Double Your Rewards for Life!:

Since the service is currently in development, pre-registered

sponsors & members receive double their donations &

rewards for life (but hurry, we are launching soon)!

Receive Rewards for 2 Yrs. of Past Social Content:

Our system functions the best when we can accurately

analyze trends in data. Since SMRC compensates everyone for everything they do, it’s only natural we’d reward for this too.

Help Enable Billions of Dollars/Year to Charity:

SMRC currently has a pre-registration pipeline of 7 million

prospective members. Their content revenues (in order to build

their opportunities) will produce a minimum of $219/year/

member

to their favorite charities per member. Registering today will allow you to influence your follower’s value to your

businesses charities . Think progress.

http://www.socialmarketresearchforcharity.org

(720) 204 –3569

Sample Member Invite: bit.ly/smrcmember

From: Phillip R. Nakata CBO & Founder, dba SMRC c/o 1009 Tantra Park Circle (virtual office) Boulder, CO 80305

Re: Underneath SMRC (Architecture & Design): Behavioral Principles and Market Best Practice Models - Mapping the social-emotional patterns, anomalies and social influences of the social web (WILL-LIKES & more)

INTRODUCTION – Underlying SMRC’s incredibly simple execution, with followers: 1) registering their media and charities;

2) creating content/feedback on their sponsors’ and other sponsors’ media, 3) viewing their opportunity reports ‎in their free

time, and 4) inviting others to register, or with sponsors: 1) inviting their followers; 2) targeting prospects by charity affiliation

with qualifications, associated with 3) adding opportunity links from their ‎promotions to SMRC’s research server; matched to

those people’s interests/WILL likes --- ‎Social Market Research for Charity’s (SMRC) analytical models and process workflows

that thus:

Capture the socio-emotional character/profile/influence of the PUBLIC social web,

Establish the business monetization of social content research (to create matched collaboration, targeted

qualification, as an incentive to noninvasive listings in an opportunity-database),

Provide both altruistic and financial incentives for research into sponsored promotional retention, that is matched

precisely to each member’s active and on-going interests (qualified by sponsor requirements), and co-branded with

their favorite registered charity1.

Significantly stimulate NEW and competitive cause marketing eBusiness, while never requiring purchase.

Inspire and motivate SMRC sponsors, who will now know that their offers, co-branded with each user’s favorite

cause(s), will be precisely relevant, educational, ‎scientifically engaging and never invasive (e.g. totally personalized

and co-branded),

Use content-based linguistics, AI (multi-logic) Configurators and social influence profiling via Web 3.0, 4.0,

Mobile ‎Video, Data Warehousing/Mining and Cloud technologies,

Are based on the following behavioral principles and documented observations , respective to:

A. The Individual: Creating anonymity and value first for the user, that can be safely shared to create additional

opportunities that matches each user’s interests in order to support each user’s favorite social causes, with the equal

value in rewards, without requiring a purchase. In order to create the value stated, SMRC analyzes:

1. The emotional character of everyday social content topics/artifacts is initially based on social taxonomy processing,

emotional linguistic/ NLP, and ‘sentiment analysis’ (feature/aspect) Configurator technologies which associate the

emotional status (similar to eastern context-based languages), of any topic, in the context of “a conversation”,

often spanning several previous statements/sentences (as well as past conversations) with the same social parties/

followers.

o Though similar in spirit to social media’s “Likes”, Tweets, favorites, stars, etc., along with giving equal value to positive or negative content, this service can distinguish “how much” and “why” (what other factors) are related to what each person precisely likes and/or dislikes. SMRC also gathers from each member’s authorized social media, without any personally identifying information, any public social-demographic profiling (e.g. Lifestyle, location, gender, etc.) and related content (like the weather).

o For public (not password protected) social content that produces biometric signatures (ex: audio/ voice, high quality video), these signatures will be used to rate the content artifact topics of these media, without revealing identity.

o For members who register for SMRC’s “Personal Avatars” (Phase II), which will embody each person’s complete public/social memory, SMRC will factor every content artifact/topic’s rating, respective to each persons’: (i) avatar; reflecting their personality profile/simulations (which are constantly updated with on-going, in-depth AI-based dialogs, rating one’s emotional reaction to the most popular topics), and each persons’ (ii) library of multi-media content artifacts, each rated: emotionally (as well as to the 5 senses), to the other people involved, to the date and time, along with the artifact’s location (as well as with facts like what was the weather), correlated to reflect an accurate emotion.

2. Common ‘themes’ of what each person will like, naturally emerge within individual categories of each member’s

favorite content artifacts (topics), as well as across categories of each member’s favorite content – made up from

common matching secondary characteristics:

o Examples of common themes include: (a) The common characteristics of 3 of your 10 favorite books, (b) Common

characteristics between your favorite restaurant type, and the nationality or genre associated with your favorite

content artifact in another category.

o This is the “Ah-Ha” moment, that people sometimes experience when they recognize these “common themes” of

secondary characteristics associated between the things they each really like – in a category, or between

categories of interest (e.g. Did you ever realize the 5+ common factor sets between some of your likes?).

3. The priority (relevant importance) between common themes is based on the number of common secondary factors

of each theme, and the overall emotional character rating of the content artifact under analysis. Thus:

o A theme which contains 5 common secondary characteristics has 5 times the importance as a theme with only one

matching secondary characteristic.

o A theme that provides fulfillment for several other themes is proportionally of greater importance.

o The validity of a theme is based on a minimal amount of monitoring, of the aggregate content.

B. Social Influence: Each person is significantly influenced in their interest in any topic, based on their friends and ‘trusted’

associates’ profile, by matching common themes:

1. The degree of closeness/ influence from friends and trusted associates are directly related to the number of

common themes they share and the depth (2nd common characteristics) of each common theme.

o A person is 3 times as likely to be interested in a new topic suggested by a friend or stranger who shares 3 similar

favorite themes (across multiple categories) – as compared to another friend or stranger with whom you only

share one common theme of interest.

o A person is 3 times as likely to be interested in a new book suggested by a friend of a stranger who shares 3 of

your favorite books, as compared to another friend or stranger with whom you share only one common book.

2. This is what most people naturally do (e.g. The way they think/process information), on a sub-conscious level,

weighing the influence of friends and trusted referrals, in the later phases of any major decision based on the

number and depth of the common themes they share, specific to a topic, but similar to the the depths of their

interpersonal relations.

4. People’s social likes to dislikes (and how much) of social artifacts/topics, will become the standard definition of

measurable, trade-able value for any content artifact/ topic in the world (of all SMRC sponsors and members), as

the definition of any artifact’s socially trade-able value, is directly related to the supply-demand equation of (1) How

many people know about the artifact, and (2) how much one, some or all, want/like the artifact.

5. People’s personal philanthropic interests will perfectly reflect the memberships’ social ethos and the incentives

(+rewards of equal value) that make it a sustainable design, based on the value of content, and participation in

research matching each person’s interests.

6. Sponsors and members, together, locally and globally, co-supporting their common social/philanthropic interests,

will generate a minimum of $0.60/day for member’s anonymous social content, and $5-10 per hour (in custom

donations +rewards) for their response to research matching their interests, that does not require purchase.

C. Sponsors & Charity: Provide goodwill and personal rewards of equal value for content research and sponsored research

precisely matching a members’ interests, co-branded with each member’s favorite charity, for loyalty and/or conversions:

1. Will generate as the “host” to their followers, without cost, $30+ per year per followers (as compared to just

members or subscribers) in donations to the sponsor’s favorite charity and trade-able, deductible rewards of equal

value, while the average follower generates $600+ per year for their favorite charities and rewards of equal value –

based on their everyday social content and for responding to rewarding behavioral research matching their interests.

2. Currently, over 46% of people who interact on-line are either advertising insensitive (ignoring) or advertising-

adverse (reacting negatively), while over 75% of the market is interested in co-branding support for local charities

with all forms of commerce and research.

o By rewarding attention and recall topics that are precisely matched to each person’s undeniable interests, co-

branded with each person’s favorite social causes, rewarding attention from qualified prospects, without

requiring purchase, will generate at minimum double the net returns, from over four times as many people

responding.

o Though not supporting any invasive advertising, SMRC sponsors will provide their followers to opt-in to receive

only opportunities that are precisely matched to their follower’s interests (validated and qualified to their social

and Geo-demographic profiles, and), delivered as noninvasive real-time custom opportunity listings each member

reviews in their free time.

o By adding social-demographic qualifications to opportunity listings matching members’ interests, this self-

qualifies responders for sponsors, while ensuring people do not receive spam/offers that they cannot take

advantage of.

3. At $0.03 per qualified anonymous profile, along with $1-2 on average for 10+ minutes of the un-divided attention of

such qualified prospects, this will generate significant business conversions from the 160%+ of people who will try

and switch brands, based on the support by a sponsor, co-branded with the prospect’s favorite charity.

o The net result of registering a sponsor’s follower(s) (creating value from your follower’s content), at no costs for

cause marketing, should be at minimum, a doubling of web business and/or memberships for the sponsor.

o The net result of additionally cause marketing (at $0.03 per profile by charity, and $1-2 in value per qualified

research response), should be at minimum a doubling of net business revenues, and 4X the overall response to

your noninvasive custom promotions per prospect.

D. Additional features regarding SMRC content and research monetization:

1. All Hosts (sponsor or member) receive 4% of the on-going donations’ and rewards’ value generated by friends and

social associates who respond to the host’s invitation to register with SMRC.

2. Without any costs to the sponsor or host, or rewards for themselves, they must give away the same amount of

custom donations and the equal rewards value to socially worthy causes.

3. Devoid of any private identifying contact data, all sponsors will receive monthly reports, sorted by each sponsors’

follower’s charity affiliation, of that charity group’s social-topic profiling (all major categories of “LIKES”) and socio-

demographics profiling. This format (providing only contact via SMRC’s opportunity reports) is identical to the

content acquired by other SMRC cause-marketing sponsors who all promote noninvasively (e.g. Either by matching

offers in the opportunity reports, or by only offering customized promotions to SMRC members).

4. Testimonials (positive or negative) generate a minimum $5 average in value (as donations w/ rewards).

5. ECommerce post purchase or usage reviews generate 5% of the sponsor’s price as donations to the prospect’s

favorite charities along with the equal value in rewards, that are given to the prospect (as compared to the Sponsor

who normally receives the charitable deductions) as true generosity, in exchange for on-going customer loyalty,

reinforced with every sponsor interaction (research or purchase).

E. The Bigger Picture:

1. Research / Insight/ Models: Using this data, you are able to ask questions like "How would MY followers feel

about .....?" or "How would followers of this popular, local social cause/charity, feel about ....?", and receive an

accurate report of the related patterns, anomalies and social influences that together, profile/answer the query.

Dislikes and Why: Mapping the emotional character of everyone’s social content for the common theme ‘extremes’

(LIKE and DISLIKE), will allow you to also ask “Why do followers of this social cause dislike ….., and why? – or, what are

the associated patterns, anomalies and social influences/conditions?

Identity Authentication: With such an extensive profile of each person’s preference/personality, social Geo-

demographics, and habits, this information could be securely authorized by each person, for use by their personal

identity protection services – to provide additional protection and notification of potential fraud/identity-theft.

2. Channels by Topic & Affiliation to Charity: Using this service, SMRC sponsors have a non-invasive channel for

promotional research offers (see next) that precisely matches the patterns and anomalies related to people’s interest

in a sponsor’s offering/solution, to the followers of any popular social national or local cause, (i.e. With that charity in

a SMRC member's charity profile), AND the followers of those followers (who share the similar complex themes of

interest and charities). Using SMRC's 2 year historical files, the analysis of the prospective market (by charity

affiliation) for these offers/listings, should be easy to secure (see the prior paragraph).

Qualification: Promotional research opportunities, that don’t require a purchase, are self-qualified by

sponsors ‎‎(typically from the related in-depth social-demographic profiling), and reward attention and recall

(as ‎multiple-choice quizzes, no surveys) to promotional materials/ content that is precisely matched to ‎each person’s

interests (and social spheres of influence).‎ Net: Qualifed leads, No spam for Members.

3. Traffic/Content/Response: The mass increase in traffic and in response to promotions, are from people seeking, or

responding to, opportunities to generate original content/feedback to content that matches their “WILL-LIKES”

(interests) for donations +rewards), offering double the value generated for double the participation or recall.

Customized content and research opportunities (for charity +rewards), are provided as on-demand reportage.

Conversions: Expect as much as a 46% new increase, from the on-line markets that hereto, responded negatively to

invasive advertising, and as much as a 60% change in brand loyalty, from competitive sponsors, co-branding with the

favorite charity of each of their prospects.

Any questions? – Please feel free to contact me by phone, email or fax.

Sincerely,

Phillip R. Nakata, Chief Business Officer and Group Program Director, SMRC (Social Market Research for Charity): (720) 432-5470 (Voice/SMS/Message); 720-569-7703 (Cell); 720-263-5036 (Fax); www.linkedin.com/in/philliprnakata http://www.socialmarketresearchforcharity.org; phillip.nakata@socialmarketresearchforcharity.org;