hostway ecommerce expo south florida magento hosting
TRANSCRIPT
Everything You Always Wanted to Know About Magento*
*But Were Afraid to Ask
Set Apart from Other Service ProvidersABOUT HOSTWAY
Experienced and Stable Provider
Customizable Configurations
Dedicated Account Teams
Solutions for Every Size Company
SSAE 16 Certified
Datacenters
Works as a Partner to You
and Your Business
Hybrid Connectivity to
On-Premise
Comprehensive Professional Services
Network
Technology You Won’t OutgrowABOUT HOSTWAY
What is Magento?
• CMS with an e-commerce emphasis– Content Management System
• Out of the box it runs on the LAMP Stack:– Linux– Apache– MySQL– PHP
What is E-Commerce?
E-commerce, let’s break it down…• E (suffix)(Slang) of or relating to technology or the internet.• Commerce, mid 16th century: from French, or from Latin
commercium ‘trade, trading,’ from com- ‘together’ + mercium (from merx, merc- ‘merchandise’).
Who Uses Magento?
More Than 240,000 Merchants, some names you might recognize…• Nike• Easton• Sierra Nevada• Volcom• Fiji Water• Oneida
Why Do They Use Magento?
• Third-Party Integrations• Performance• Scalability• User Experience• Ease of Design• Marketing and Conversion• Multi-site capabilities
Magento Plugins
Extensions for:• Marketing and sales tools• Payment processing• Shipping and fulfillment• Accounting• Back-end integration• CRM• SEM/SEO
Versions of Magento• CommunityMagento Community Edition is the perfect solution if you're a
developer or tech-savvy merchant that wants to explore the flexibility of the Magento eCommerce platform. You can modify—and even contribute to—the core code and engage with our passionate community for support and guidance.
• EnterpriseMagento Enterprise Edition is the high performance, scalable
eCommerce solution for fast-growing and large businesses.
It has the enterprise-class features and the flexibility you need to create an eCommerce solution tailored to your unique needs. And it helps you drive more traffic to your store, convert browsers into buyers, and boost online revenue.
Magento & Hostway
• Silver Hosting Partner• Systems Integrator Partners• Innovative DB solutions• Optimized image
Solutions Integrator Partners
Magento partners who specialize in e-commerce, site design and development.
Get the applications and services that extend your store so you can attract more customers, increase sales, and improve profitability.
Technology Partners
• Avalara• Klarna• CenterStage• Springbot• Clustrix
Our Friends at Rand Marketing
Develop a plan focused on ROI• Specialize in PHP-based websites
Magento & WordPress
• SEO / Google Adwords / Pay-Per-Click• Social Media Marketing• Logo / Graphic Design
Our Friends at Clustrix
ClustrixDB is the first enterprise database Magento has recognized as a MySQL alternative for its customers. • Easy Migration• Easy Scaling of DataBase Capacity
Don’t pay for what you’re not using
Something on the Light Side
• How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, switch?
Q:What is pirate’s favorite piece f marketing content?
A: A webinarrrrrrrrrrrrrrrrrrrrr
What Matters to E-Commerce Customers?
• Time to First Byte• Render Start• Load Time
Hostway’s Optimized Magento Image
• Red Hat Enterprise Linux 6.6• Apache 2.2.15 (mpm_prefork) • MySQL 5.5.44• PHP 5.4.41 using Mod_PHP• pecl-zendopcache 7.0.5• Redis 3.0.1 w/ Cm_RedisSession &
Cm_Cache_Backend_Redis• Varnish 2.1.5
Spotlight: Varnish
Varnish is the reverse caching proxy that sits in front of the Magento store. • Caches static content to avoid repeated
disk reads, speeding up performance • Can act as a load-balancer in a multi-
server environment
Spotlight: MySQL
(Can be replaced with Clustrix or similar)• We tune down MyISAM memory usage and
allocate more to InnoDB. • We increase the InnoDB buffer pool size
for faster response times. • Also improved file storage and logging to
improve transaction storage I/O.
Spotlight: Redis
A single process utilized by three Magento processes: The fast back-end, the slow back-end and session storage. • Memcached / Redis• Scaling with Redis
Questions and Answers
The only dumb question is the one you don’t ask!
Next Steps
• Reach out to my colleague Ken Carter or myself to discuss what we can do to for you!
OR• Contact our Hosts Rand Marketing to get in
touch with us.
Interested In Learning More?
Contact us today for further information!
Call us at 888-707-RAND or email us at [email protected]