HOTSPOT App

There’s a Map For That.

Foursquare

• Functional.

• Practical.

• Interactive.

• Outdated.

Foursquare + A Map

• What is the big deal?

• Why will a map make THE difference?

• What is the value of having something the others don’t?

The HotSpot Map.

• Allows for dispatching simple location data.

• Marks location whenever someone new states they are there.

• Gives people a quick and easy tool to plan events on the fly.

Social Status

• You COULD stick to Foursquare.

• Or you could have access to knowing where your area is really happening on a Friday night.

• Use this knowledge to impress people and seem socially savvy.

• The old “zero-to-hero” approach.

Changing Industry

Smartphones are the new breed.

Apps are food for Smartphones.

People will always need to eat and they’ll pay a premium for the most-valued goods.

Journalistic Value?

• Yes.

• Lends itself to a new motif where everything adds up.

• Contributes by providing knowledge of popular venues, shops, bars, etc.

• Businesses could value having that kind of info.

Media Convergence

• Embedding info within Facebook, Twitter, etc.

• On-the-go snap-blogging.

• Major city reporters opining and reporting on “Hot Spots” via social media sites.

Market Research

• Test groups in major metro area from LA to NYC.

• 800 people each in roughly 20 groups.

• What do the people want?

Market Research

• Who Would use it?

• Would they pay for it?

• If so, how much?

• How active would they be as users?

Advertising

• Local and major businesses can opt-in.

• Includes Banner ads specified to their market.

• More detailed profile on the App itself/embeds on other social media sites.

• Monthly fee TBD based on market research and separate local and larger-scale rates.

Think Local

• Has always been hard for one entity to cull the local business market.

• Now imagine capturing the local business market in an entire state.

• Multiply that by 50.

Outlook

• By thinking local on a major scale.• Utilizing social media.• Market research.• Emphasizing The Map.• Creates potential to cull profit from any and

every market in America.