hot technology: head-up displays
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Hot Technology: Head-Up Displays. AR, lower costs rejuvenate concept. Augmented Reality makes it interesting for premium vehicles. Low-cost “combiner” tech makes it affordable for mainstream buyers. Need to limit driver distraction jogging OEM interest. - PowerPoint PPT PresentationTRANSCRIPT
Drew Winter, Editor-in-Chief, WardsAuto World Insight & Analysis from
Hot Technology: Head-Up Displays
Drew Winter, Editor-in-Chief, WardsAuto World Insight & Analysis from
AR, lower costs rejuvenate concept
• Augmented Reality makes it interesting for premium vehicles.
• Low-cost “combiner” tech makes itaffordable for mainstream buyers.• Need to limit driver distraction joggingOEM interest.• Major suppliers provide HUDs, such as
Bosch, Continental, Delphi, Denso and Nippon Seiki.
Drew Winter, Editor-in-Chief, WardsAuto World Insight & Analysis from
Strong Growth Ahead
• Worldwide, 10 OEMs offer HUDs on 19 models.• 1.5 million global sales forecast in 2014.• 5 million sales predicted in 2018. • Half of growth expected to be low-cost“combiner” systems.
Drew Winter, Editor-in-Chief, WardsAuto World Insight & Analysis from
Current Tech Not Exciting
Drew Winter, Editor-in-Chief, WardsAuto World Insight & Analysis from
AR Adds New Dimension to Display
Drew Winter, Editor-in-Chief, WardsAuto World Insight & Analysis from
‘Combiner’ Makes HUDs Affordable
Drew Winter, Editor-in-Chief, WardsAuto World Insight & Analysis from
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