hot & yummy paratha

7/27/2019 Hot & Yummy Paratha

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HOT & YUMMY PARATHA

Presented by Avishek Kumar Singh

Amit Kunar Singh

Navatha SageliPriyadarshini Prakash

Shweta Singh

Shuvankar Gautam



INTRODUCTION

Planning to open a paratharestaurant in South Delhi

Market survey need to beconducted to understand thecustomer behavior

Also provides an idea about theprice, targeted segment andmany more…



CHOSEN AREA (SOUTH

EXTENSION)

• Good purchasing power

• Frequent place for shopping

• Hub of professionals

• Large number of colleges



SURVEY PLANNING

Quantitative survey

Expected out comings

• Price at which to be launched

• Market to be targeted

• Menu

• Timing of the restaurant

• Benefits need to be provided – Freehome delivery



QUESTIONNAIRE DESIGN

1. Would You Prefer To Have Parathas

Outside?

(a) Yes (b) No

2. In a Week How Many Times Would You

Like To Have Parathas?

(a) 0 – 2 (b) 3 – 5 (c) 6 – 8

3. When Would You Like To Have

Parathas?

(a) Breakfast (b) Lunch (c) Evening

Snacks d Dinner e Late Ni ht



Continued…

4. Which Paratha Would You Like To Have The

Most?

(a) Aloo Paratha (b) Gobi Paratha (c) Onion

Paratha (d) Non-veg Paratha (e) Others ( _ _ _ )

5. What Would You Like To Have With Paratha?

(a) Chatni (b) Curd (c) Tomato Sauce (d)Pickle (e) Other ( _ _ _ _ _ _ _ _ _ _ _ _ )

6. What Other Eatables/Drinks Would You Like To

Have With Parathas?

(a) Tea (b) Cold Drinks (c) Coffee (d)



Continued…

7. Would You Like To Have a ‘Home Delivery System’ For

Parathas?

(a) Yes (b) No

8. What is Your Profession?

(a) Student (b) Working (c) Housewife (d) Others

(--)

9. How Much Are You Ready To Pay For A Yummy

Paratha?

(a) 10 – 20 (b) 20 - 40 (c) 40 – 60 (d) 60 – 80

10. What Is Your Age?

(a) 10 – 20 (b) 21 – 40 (c) 41 – 60 (d) 61 & Above



WOULD YOU PREFER TO HAVE

PARATHA OUT SIDE?

0

5

10

15

20

25

30

35

Yes No

N o .

O f P e o p l e

Preferred Option



How often???

0

2

4

6

8

10

12

14

16

18

0 to 2 3 to 5 6 to 8

N o . o f p e o

p l e

No. of times in a week



When???

0

1

2

3

4

56

7

8

9

10

Breakfast Lunch EveningSnacks

Dinner Late night Anytime



WHICH PARATHA???

0

2

4

6

8

10

12

Aloo Gobi Onion Non-Veg Paneer Any

N

0.

o

f

p

e

o

p

l

e

Type Of Paratha



At what price???

0

2

4

6

8

10

12

Rs.10-20 Rs.20-40 Rs.40-60 Rs.60-80

N

O

.

O

F

P

E

O

P

L

E

PRICE



FREE HOME DELIVERY

SYSTEM???

0

5

10

15

20

25

30

Yes No

N o . o f p e o

p l e

Preferred Option



Whom we should target???

0

2

4

6

8

10

12

14

Student Working Housewife Business

N o . o f p e o

p l e

Profession

hot & yummy paratha

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