BRANDING IIProject: New Brand Identity

Client: Granville Island Hotel Designer: Arcelia Ocaña M.

Date: December 7th, 2010

OBJECTIVE

Create an identity for a new hotel on Granville Island.

The Granville Island Hotel offers the unique 'island experience' while being located right in the heart of the city.

TARGET AUDIENCE

Visitors who are design conscious.

Business travelers.

WHAT DO WE WANT THE TARGET AUDIENCETO THINK AND DO?

The Granville Island Hotel is the place to stay in Vancouver.

Price is not the object, the experience is.

PERSONALITY

Smart, design savvy, cool, hip, in the know.

MOODBOARD I

West Coast Art, native, aboriginal

LOGO EXAMPLES

West Coast Art, native, aboriginal

GRANVILLE ISLANDHOTEL

GRANVILLE ISLANDHOTEL

GRANVILLE ISLANDHOTEL

GIhotel

GIhotel

gihotel

hotelgi

MOODBOARD II

Contemporary, local, artistic

LOGO EXAMPLES

Contemporary, local, artistic

MOODBOARD III

Chic, stylish, fashionista

LOGO EXAMPLES

Chic, stylish, fashionista

WEST COAST ART, NATIVE, ABORIGINAL

REFINED LOGOS

FINAL LOGO

Based in the west coast native art and influenced by the contemporary art of the Granville Island, this logo represents an eagle, a whale and a human soul.

The lines and organic figures give a touch of humanity that flows gracefully inside the circular frame.

TAG LINE

“The place to be inspired”

CREATIVE PLATFORM

Color Palette

Typography

Tsc h i c h L i g h t - L i g h t R e g u l a r

H e l v e t i c a 4 5 L i g h t

Pattern

Signage entrance

Signage front door

STATIONERY

Business Card

Post Card

Envelope and paper

Toiletries

UNIFORMS

The logo is used as a pattern on the clothes

Front Desk

Restaurant and bar

Amenities Book

Rack Card

Website