This month’smust reads in

Hotel Data & Analytics News

www.snapshot.travel news@snapshot.travel @snapshot_demand Kurfürstendamm 212, 10719 Berlin

This month, we came across a lot of great reads that help you understand the myriad of technological tools available to hoteliers.

So this monthly news roundup focuses on the stuff that answers questions you have about hotel tech (but are too afraid to ask) and will give you an overview of what’s up in cloud computing, machine learning, and more. We also have top learnings from a quarter-century in hotel marketing, our guide to how Hotel Asset Management works, and a great TED Talk showing how big data can be used to create art and make human connections.

With so much happening in our industry and so little time, we hope this monthly recap helps keep you up-to-date. We hope you enjoy the read!

Regards,

Clay, Martin, and the SnapShot team.

Editorial A monthly recap of hotel data and analytics news

An excellent in-depth primer by McKinsey on what machine learning is, the history and trends behind it, and how you can

get more use out of it. This is less terminator, more real world, commonplace business applications, which is really helpful

in helping us understand the everyday potential tech like machine learning can have.

Read on McKinsey’s Blog

An Executive’s Guide ToMachine Learning

This list showcases the top trends this year in

hotel tech, which are, unsurprisingly, mostly

data related. From data security, to location-

based data, to improving mobile engagement,

hotels are beginning to make better use out of

the current tech tools available to them.

Check out this list for all the interesting stats

and get a head start on understanding where

the industry is headed.

Read more

6 Mega-Trends In Hotel Technology

A very useful modern guide to hotel marketing from a guy who's been at it for a quarter century. Some key takeaways? Jim

Zito recommends using data to your advantage, collaborating, and remembering that powerful tools are just at arm's length.

Certainly lots of useful nuggets of information in this one!

Read on the Tambourine Blog

10 Things I’ve LearnedIn 25 Years of Hotel Marketing

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Hello.

My name is Toni, I’ve been a Director of Sales

and Marketing in hotels for more years than I can

remember.

I recently came across SnapShot and loved the

Analytics tool. So much so that I’m now giving

demos and helping hundreds of hotels find out

more about it.

If you want to find out more about analytics book a

demo and I promise to give you an excellent walk-

through of how this can help you manage your

hotel better.

Check thefine print, people!

“

”- Barb Darrow

Image source: Tableau

Who Owns The Data? It’s About to Get A Lot Trickier

Here’s a great article in Fortune on the

difficulty of accessing your own data. Yet,

hospitality isn't the only sector with this

issue. Cities and municipalities will begin to

have the same challenge- how to access the

data they need without paying an arm and a

leg for the "privilege." That’s because the

Internet of Everything AKA IoT means

sensors around public and private spaces

will be collecting data all the time. Who owns

that data, still seems up for debate.

Read on Fortune

Ever wonder what an Asset Manager’s responsibilities are? Or what they do in general for

hotels? How has asset management changed in the “digital age?” Learn the basics of how

modern Hotel Asset Management works in this instructional walkthrough by Asset Manager

and consultant Alex Slors.

Read on our Blog

Modern Hotel Asset Management, Part 1Guest Blog by Consultant Alex Slors

We often think of data as cold and calculated. Not human. But data is generated by humans, and understood by humans. It

just takes a different perspective, sometimes, to help us better understand the implications data can have, and importantly,

the possibilities it enables. Take this entertaining TED Talk by artist and data whiz R. Luke DuBois as a great reminder.

Watch on TED

Insightful Human Portraits Made from DataA TED Talk by R. Luke DuBois

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Here’s a look at how you can use tech and

data to customize and improve the guest

experience, from the time they book

through arrival. (It's pretty useful during

their stay and after their departure, too).

Everything from destination marketing,

personalized emails (and other

communication tools), and building better

guest profiles.

Read on eHotelier

How Technology Can Improve the

Guest Experience Before Arrival

Stefan Tweraser explains the need for design thinking in hospitality technology, and not just on the front-end, where

customers often encounter beautifully-designed hotel websites. We need good design on the back-end, too so hotel staff

can do their jobs better, faster, and focus on what really matters: guest experience.

Read on our blog

Behind the CurtainDesign Thinking in Hotel Technology

This detailed expert’s account of the history

of cloud computing in hospitality is your

required reading for the week. It turns out

that the hospitality industry is not always the

quickest when it comes to adopting new

technology. Fortunately, cloud computing is

finally pervasive enough to offer hotels a

secure, and immediately updateable

solution.

Hey You, Get Off My Cloud!Surviving the Transition to "Community Model" Software

Read on HiTEC Bytes

It's obvious Airbnb is employing extensive

data-driven strategies throughout their

work– from their data-informed marketing

initiatives (86% of Airbnbers prefer a

"local's experience") straight up through

their newly revamped booking engine that

uses algorithms to pair those looking for a

place to stay with relevant options. This hot

industry topic just got even hotter-er.

Read on Ad Week

Put Away The Selfie Stick

And Live Like a Local,Urges Airbnb

In case you missed it, here’s our recap of the top stories in hotel data and analytics from last month.

Some great reads in here, including articles on ITB, Excel tips, Big Data 101, and much more. Until next time.

Read on our blog

Hotel Data & Analytics News - March 2016Our Recap from Last Month

At SnapShot, we believe hoteliers should have

a right to their data, and a right to use it

intelligently. That's why we built SnapShot

Analytics. Analytics is a cloud-based hotel

analytics tool that presents a comprehensive

overview of your hotel data on a powerful yet

intuitive dashboard. Everything you need in

one place: PMS data, benchmarking, pricing,

web analytics, and social media stats. Dig as

deep as you want, or keep it surface level for

immediately actionable intelligence.

Click below to learn more about us.

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This Hotel Data and Analytics monthly news

roundup is brought to you by Clay, Martin,

and the SnapShot team.

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Did we miss something? Feedback always welcome at news@snapshot.travel