COMPARISON OF 2 HOTEL DIRECT

WEBSITES

Hotel Beauvoir VS Hotel des Mines

Location: Paris 5th district Type of hotel: **

What easy was it to find the hotel's own website?

Hotel Beauvoir Hotel des Mines

Ranking in Google search results

First page - sixth line (Very good Ranking)

More than 10 pages (Very bad Ranking)

3rd party sites that had more visible

results

FastBooking.fr Booking.com – Venere.com

‘Competiting' hotels ahead in search

results

None (Very Good) Many (Very bad)

Easy to Find Too hard to find

How easy was the site to use

Beauvoir Hotel Hotel des Mines

Assess Quite easy to access More accessible

Guestroom details Well detailed but hard to find because

there is no room page but a rate one

Best detailed + overview of the

prices, last minute, promotion and

package

Ammenities - facilities

Basic + Wi-Fi, Air-conditioning, Hairdryer,

Location Well explained but a kind of confusing

picture

Very well explained – nice picture

Pricing Normal price (98) More Expensive (120)

Click through to the booking engine

Beauvoir Hotel Hotel des Mines

Booking engine http://www.hotel-beauvoir.fr/

They have their own booking application

The hotel’s URL leads to

http://www.secure-hotel-booking.com

Assess - appeal - 'sell' the hotel

Booking process from the 1st page, the appeal is ok but

nothing special; it need a picture of the

hotel at least

Booking process from the 1st page but the appeal doesn’t sell

the hotel

Pricing, product and conditions clear

Price and conditions are pretty clear but any picture of the

product

Very clear, above all pricing and product

Conclusion

In My opinion the Beauvoir Hotel is doing a better direct sell effort because even though the site could be better structured, it has a very good ranking, it is easy accessible to the customer so under a profitable point of view it works definitely better than the Hotel des Mines. Nevertheless I have to say that it should do some efforts in term of detail, and explanation.