hotel & resort group gsa(representative office in korea)
TRANSCRIPT
OK AIRAirline/Hotel GSA Marketing & Sales
01Introduction
Strengths
History
02Korean Tourism Industry
About Korean Market
03
Plans
How We Support
About Com-pany
Marketing & Promotion
Online & Offline
Korean Tourism Trend
IntroductionOK AIR
2015
••
•
•••
••
•
••••
• Having Partnership with
Czech Airlines & Vinpearl Resort
Czech Airline
Load Factor : 85.3%Passengers : 97,476 Pax
Vinpearl Resort
Room Nights : 20,061 (R/N)
02
Czech Airline
IntroductionOK AIR
Airline GSA
HANJINGroup
Hotel GSA
Vin-pearl
Resort
If we meet together, We can be your best business partner.Best Business Part-
ner
ConfidenceOur company is affiliated with
the HANJIN Group having strong financial structure. Subsidiary of KOREAN AIR-
Charter flight, Mileage travel product etc.
03
StrengthsOK AIR
Network150 of SKY partners
3,844 of Authorized Agents KALTOUR & KALPAK
Marketing activity through ex-clusive promotional channels
Know howWell trained staff specialized
in Marketing & Sales.Hotel & Airlines GSA experi-
ences ex) Vinpearl Resorts and Czech Airlines.
SystemSpecial hotel reservation sys-
temOwned by OK Air.
Accumulated database of travel agents through the sys-
temAnnual, monthly statistics of
reservations.
04
OK AIR History & Performance
Meeting goals Our department always try to do our best to meet our customer’s goal together.
Since our department started GSA agreement in 2014, within just 1 year, we met its sales goal for the year reporting room nights as total 20,060.(Room Nights)
05
Korean tourism industry
Korean outbound travelers
35%
About 1/3 of Korean go traveling to some coun-tries.
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
0
500
1,000
1,500
2,000
2,500
Number of Korean overseas travelers are con-stantly increasing scoring peak in 2015.
10,000 ba-sis
06
Korean tourism industry
Traveling countries of the Korean travelers
Most of the Korean overseas travelers are traveling to EAST ASIAN COUNTRIES.
2014 2015 0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000 JapanChinaTaiwanHongkongTailandMalaysiaSingaporePhillipinesVietnam IndonesiaCanadaEnglandU.S
07
Traveling Trend
Change in Traveling Trend
Going up to the Upper level on this Pyramid, People think Choosing Hotel is important.
SIT
FIT
PKG
- Theme Travel Enjoy Hobby (Golf, Swim, Ski and so on)
- Family Travel - Back-Packing Travel
- Honeymoon- Family Travel
08
Online
Affiliated with KAL-TOUR & KALPAK
Searching Adver-tisement
Online Our department is joining with our affiliated partners to meet your goals.
Name or Log
09
Online
KOREAN AIR Promo-tion Event
Searching Adver-tisement
Online Our department is joining with our affiliated partners to meet your goals.
Name or Logo
10
Newspaper
Writing articles on the newspapers
KALPAK’s Collection Book
HANJIN Travel com-pany’s luxury brand- KALPAK’s collection book articles
Using travel special-ized magazines to approach many tar-get customers
Travel magazine
Well made brochure to promote your re-sort
Offline
Brochure
11
Offline
Road Show http://m.ktnbm.co.kr/news/articleView.html?idxno=14113
to meet customer directly
12
Offline
GIT Event HANGIN Travel & OK Air We have many experiences for handling GIT Group hotels
A pharmaceutical company specializing in psychiatric and neurological disorders
A company specializing in health functional food, and hair & body care
A life insurance company specializing in insurance, fund, loan and so on
Tel : +82-2-2011-2203 Fax : +82-2-318-7958E-mail : [email protected]
Address : 6F KAL Bldg, #117, Seosomun-ro, Jung,gu, Seoul, 04515 Rep. of KOREA
OK AirAirline/Hotel GSA Marketing & Sales