hotel & resort group gsa(representative office in korea)

15
OK AIR Airline/Hotel GSA Marketing & Sales

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Page 1: Hotel & Resort group GSA(Representative Office in KOREA)

OK AIRAirline/Hotel GSA Marketing & Sales

Page 2: Hotel & Resort group GSA(Representative Office in KOREA)

01Introduction

Strengths

History

02Korean Tourism Industry

About Korean Market

03

Plans

How We Support

About Com-pany

Marketing & Promotion

Online & Offline

Korean Tourism Trend

Page 3: Hotel & Resort group GSA(Representative Office in KOREA)

IntroductionOK AIR

2015

••

•••

••

••••

• Having Partnership with

Czech Airlines & Vinpearl Resort

Czech Airline

Load Factor : 85.3%Passengers : 97,476 Pax

Vinpearl Resort

Room Nights : 20,061 (R/N)

Page 4: Hotel & Resort group GSA(Representative Office in KOREA)

02

Czech Airline

IntroductionOK AIR

Airline GSA

HANJINGroup

Hotel GSA

Vin-pearl

Resort

Page 5: Hotel & Resort group GSA(Representative Office in KOREA)

If we meet together, We can be your best business partner.Best Business Part-

ner

ConfidenceOur company is affiliated with

the HANJIN Group having strong financial structure. Subsidiary of KOREAN AIR-

Charter flight, Mileage travel product etc.

03

StrengthsOK AIR

Network150 of SKY partners

3,844 of Authorized Agents KALTOUR & KALPAK

Marketing activity through ex-clusive promotional channels

Know howWell trained staff specialized

in Marketing & Sales.Hotel & Airlines GSA experi-

ences ex) Vinpearl Resorts and Czech Airlines.

SystemSpecial hotel reservation sys-

temOwned by OK Air.

Accumulated database of travel agents through the sys-

temAnnual, monthly statistics of

reservations.

Page 6: Hotel & Resort group GSA(Representative Office in KOREA)

04

OK AIR History & Performance

Meeting goals Our department always try to do our best to meet our customer’s goal together.

Since our department started GSA agreement in 2014, within just 1 year, we met its sales goal for the year reporting room nights as total 20,060.(Room Nights)

Page 7: Hotel & Resort group GSA(Representative Office in KOREA)

05

Korean tourism industry

Korean outbound travelers

35%

About 1/3 of Korean go traveling to some coun-tries.

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

0

500

1,000

1,500

2,000

2,500

Number of Korean overseas travelers are con-stantly increasing scoring peak in 2015.

10,000 ba-sis

Page 8: Hotel & Resort group GSA(Representative Office in KOREA)

06

Korean tourism industry

Traveling countries of the Korean travelers

Most of the Korean overseas travelers are traveling to EAST ASIAN COUNTRIES.

2014 2015 0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000 JapanChinaTaiwanHongkongTailandMalaysiaSingaporePhillipinesVietnam IndonesiaCanadaEnglandU.S

Page 9: Hotel & Resort group GSA(Representative Office in KOREA)

07

Traveling Trend

Change in Traveling Trend

Going up to the Upper level on this Pyramid, People think Choosing Hotel is important.

SIT

FIT

PKG

- Theme Travel Enjoy Hobby (Golf, Swim, Ski and so on)

- Family Travel - Back-Packing Travel

- Honeymoon- Family Travel

Page 10: Hotel & Resort group GSA(Representative Office in KOREA)

08

Online

Affiliated with KAL-TOUR & KALPAK

Searching Adver-tisement

Online Our department is joining with our affiliated partners to meet your goals.

Page 11: Hotel & Resort group GSA(Representative Office in KOREA)

Name or Log

09

Online

KOREAN AIR Promo-tion Event

Searching Adver-tisement

Online Our department is joining with our affiliated partners to meet your goals.

Page 12: Hotel & Resort group GSA(Representative Office in KOREA)

Name or Logo

10

Newspaper

Writing articles on the newspapers

KALPAK’s Collection Book

HANJIN Travel com-pany’s luxury brand- KALPAK’s collection book articles

Using travel special-ized magazines to approach many tar-get customers

Travel magazine

Well made brochure to promote your re-sort

Offline

Brochure

Page 13: Hotel & Resort group GSA(Representative Office in KOREA)

11

Offline

Road Show http://m.ktnbm.co.kr/news/articleView.html?idxno=14113

to meet customer directly

Page 14: Hotel & Resort group GSA(Representative Office in KOREA)

12

Offline

GIT Event HANGIN Travel & OK Air We have many experiences for handling GIT Group hotels

A pharmaceutical company specializing in psychiatric and neurological disorders

A company specializing in health functional food, and hair & body care

A life insurance company specializing in insurance, fund, loan and so on

Page 15: Hotel & Resort group GSA(Representative Office in KOREA)

Tel : +82-2-2011-2203 Fax : +82-2-318-7958E-mail : [email protected]

Address : 6F KAL Bldg, #117, Seosomun-ro, Jung,gu, Seoul, 04515 Rep. of KOREA

OK AirAirline/Hotel GSA Marketing & Sales