Hotel websites comparison: The General Paris http://www.legeneralhotel.com

Les Jardins du Marais http://www.lesjardinsdumarais.com

By Alena CHIKALEVA & Lauriane LAURENT

QUANTITATIVE

EASY TO FIND?

Le General Paris:• 1st on organic research +

Google map• Many 3rd parties follow

the website on SE like Trip Advisor, Booking.com

• On paid research, hotel occupies the whole advertising banner at the top of the Google page

Les Jardins du Marais:• 1st on organic

research+Google map• Not many 3rd parties

(Trip Advisor was the 1st but on 5th position)

• Separate website for the restaurant of the hotel

CONCLUSION• Both the hotels have a very well design website, including most of the modern

digital tools to share information with the clients and make them participate to the hotel ‘s life and popularity growth.

• Hotels use many pictures and videos so the sites are not only convenient and rich in information but also very entertaining, appealing and enjoyable for the potential guests.

• A few details may be improved for both of them but it will not really impact their efficiency and attraction.

• We notice that both have a very distinguish and personal design which reflect the personnality of each hotel. They give a clear image of the atmosphere they want to convey so the client knows straight away whether they are the kind of hotels they are looking for.