2005:

TRUST IN ESTABLISHED

INSTITUTIONS AND AUTHORITY

SHIFTING TO PEERS

2006:

“A PERSON LIKE ME”

MOST CREDIBLE

SPOKESPERSON

2007:

BUSINESS MORE TRUSTED

THAN MEDIA AND GOVERNMENT

SOURCE: EDELMAN SURVEYS OF TRUST.

(RE)ACTION SITES…

INTERNET…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

SEARCH / ALGORITHMS

APPLICATIONS

550.000.000.000 PEOPLE ON

LINE

4. PEOPLE/CONNECTING

SOCIAL MEDIA

WEB1.0

WEB2.0

SEE PART 2 !!