hotels
DESCRIPTION
this is a presentation on group hotels.TRANSCRIPT
HOSPITALITY INDUSTRY
GROUP ndash 9
SECTION -B
THE LEELA VISION
To sustain and surpass excellence in service ambience and performance Hall marks that distinguish The Leela Group The strategic locations individuality architectural aesthetics lush greens and the intrinsic Indian culture holds true for every Leela property Reflecting thereby The Essence of IndiaOur focused operating philosophy is personalized service and comprehensive logistic support We ensure that our esteemed clients devote their time to the sole purpose of their stay - to conduct business and relax in the most conducive environment
THE LEELA MISSION
Innovation - Excellence - Perfection
These are precisely the three pillars on which The Leela Group has built its reputationThey also represent the three faces of modern India World class technology great tradition enriched over the centuries and the obsessive desire to be hospitable to global travellersBut beyond all this is the simple fact We love people It is this that has made The Leela what we are today and must inspire us in the years to come
Has hotels in
Bangalore Mumbai (Best 5 star hotel in India) Goa Kerala
Since the management believes that growth in the five-star hotels
segment will come from cities where information technology (IT)
will grow it is expanding into Hyderabad Pune Chennai and
Delhi
LEELA STRATEGY
To achive their growth strategy they have new projects in Udaipur ChennaiPune
But beyond all this is the simple fact
We love people It is this that has made The Leela what we are today and must inspire us in the years to come
rce Adapted and reprinted by permission of Harvard Business Review
FIGURE 31
Taj hotels
Oberoi hotels
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
THE LEELA VISION
To sustain and surpass excellence in service ambience and performance Hall marks that distinguish The Leela Group The strategic locations individuality architectural aesthetics lush greens and the intrinsic Indian culture holds true for every Leela property Reflecting thereby The Essence of IndiaOur focused operating philosophy is personalized service and comprehensive logistic support We ensure that our esteemed clients devote their time to the sole purpose of their stay - to conduct business and relax in the most conducive environment
THE LEELA MISSION
Innovation - Excellence - Perfection
These are precisely the three pillars on which The Leela Group has built its reputationThey also represent the three faces of modern India World class technology great tradition enriched over the centuries and the obsessive desire to be hospitable to global travellersBut beyond all this is the simple fact We love people It is this that has made The Leela what we are today and must inspire us in the years to come
Has hotels in
Bangalore Mumbai (Best 5 star hotel in India) Goa Kerala
Since the management believes that growth in the five-star hotels
segment will come from cities where information technology (IT)
will grow it is expanding into Hyderabad Pune Chennai and
Delhi
LEELA STRATEGY
To achive their growth strategy they have new projects in Udaipur ChennaiPune
But beyond all this is the simple fact
We love people It is this that has made The Leela what we are today and must inspire us in the years to come
rce Adapted and reprinted by permission of Harvard Business Review
FIGURE 31
Taj hotels
Oberoi hotels
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
THE LEELA MISSION
Innovation - Excellence - Perfection
These are precisely the three pillars on which The Leela Group has built its reputationThey also represent the three faces of modern India World class technology great tradition enriched over the centuries and the obsessive desire to be hospitable to global travellersBut beyond all this is the simple fact We love people It is this that has made The Leela what we are today and must inspire us in the years to come
Has hotels in
Bangalore Mumbai (Best 5 star hotel in India) Goa Kerala
Since the management believes that growth in the five-star hotels
segment will come from cities where information technology (IT)
will grow it is expanding into Hyderabad Pune Chennai and
Delhi
LEELA STRATEGY
To achive their growth strategy they have new projects in Udaipur ChennaiPune
But beyond all this is the simple fact
We love people It is this that has made The Leela what we are today and must inspire us in the years to come
rce Adapted and reprinted by permission of Harvard Business Review
FIGURE 31
Taj hotels
Oberoi hotels
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Has hotels in
Bangalore Mumbai (Best 5 star hotel in India) Goa Kerala
Since the management believes that growth in the five-star hotels
segment will come from cities where information technology (IT)
will grow it is expanding into Hyderabad Pune Chennai and
Delhi
LEELA STRATEGY
To achive their growth strategy they have new projects in Udaipur ChennaiPune
But beyond all this is the simple fact
We love people It is this that has made The Leela what we are today and must inspire us in the years to come
rce Adapted and reprinted by permission of Harvard Business Review
FIGURE 31
Taj hotels
Oberoi hotels
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Since the management believes that growth in the five-star hotels
segment will come from cities where information technology (IT)
will grow it is expanding into Hyderabad Pune Chennai and
Delhi
LEELA STRATEGY
To achive their growth strategy they have new projects in Udaipur ChennaiPune
But beyond all this is the simple fact
We love people It is this that has made The Leela what we are today and must inspire us in the years to come
rce Adapted and reprinted by permission of Harvard Business Review
FIGURE 31
Taj hotels
Oberoi hotels
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
To achive their growth strategy they have new projects in Udaipur ChennaiPune
But beyond all this is the simple fact
We love people It is this that has made The Leela what we are today and must inspire us in the years to come
rce Adapted and reprinted by permission of Harvard Business Review
FIGURE 31
Taj hotels
Oberoi hotels
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
But beyond all this is the simple fact
We love people It is this that has made The Leela what we are today and must inspire us in the years to come
rce Adapted and reprinted by permission of Harvard Business Review
FIGURE 31
Taj hotels
Oberoi hotels
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
rce Adapted and reprinted by permission of Harvard Business Review
FIGURE 31
Taj hotels
Oberoi hotels
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Taj hotels
Oberoi hotels
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Bargaining power of buyers are low
Bargaining power of suppliers are moderate
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
For Leela competition in Mumbai has turned fierce as a result of new hotels such as ITC Grand Maratha Le Meridien and Hyatt coming up close to the airport and enjoying tax benefits too However in Bangalore Leela continues to remain at the No1 position because of the booming IT sector and lack of five-star rooms chiefly to accomodate international passengers Needless to say Bangalore is a real money-spinner for the company
Threat of new enterants
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
House boats Adventure spots amp camps
Palace on wheels
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Brand
Indian Tradition
Weakness
Presence is in limited cities
High cost
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Tax benefit Rapid promotion of tourism by the
Indian Govt
Threats Terror attacks riots Recession
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
PRATHAMA DHARMA
As an integral part of the Leela Group this will be our primary dharma No matter what role we perform as team members we shall place the guests first and foremost the organization second and the self last while performing our duties to the finest standards
Dharma of LEELADharma of LEELA
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Leela brand
Indian tradition of hospitality
Treats guests as god (Atithi Devo Bhavarsquo)
Close to major airports
Present in almost all major IT cities
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
With the Indian economy continuing to grow strongly Leela is fairly confident of performing well going ahead However the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in the country even the slightest disturbance such as plague or riots could adversely affect its fortunes For now however the group continues to notch up a sterling performance
Biggest threat for the LEELA
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Kempinski (Europe)Preferred hotel group (US)
Air FranceJet AirwaysKingfisherSingapore AirlinessThai AirlinessMiles ampMore
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Presented BySIVARAMPRASADBORRA
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
I
C
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
WOW AT EVERY MOMENT OF TRUTH
A COMMITMENT BEYOND THE MARKET
FULFILLMENT OF THE SOCIETY NEEDS
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
TO PROVIDE THE BEST SERVICES TO CUSTOMERS
PROMOTE THE NATURE
TO BE A BEST BRAND IN HOTEL INDUSTRIES
NO COMPROMISE WITH THE QUALITY AT ANY COST
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
ITC HOTEL KAKATIYA SHERATON AND TOWERS
FORTUNE HOTELS
ITC HOTEL GRAND MARATHA SHERATON AND TOWERS
CHOLA SHERATON
ITC MUGHAL SHERATON AND TOWERS
ITC SONAR BANGLA
ITC MAURYA SHERATON AND TOWERS
PARK SHERATON HOTEL AND TOWERS
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
CONT
OTHER HOTELS
ITC GRAND CENTRAL SHERATON AND TOWERS
RAJPUTANA PALACE SHERATON
WINDSOR MANOR SHERATON SHERATON AND TOWERS
BAY ISLAND
USHA KIRAN PALACE
GRAND BAY
VADODARA
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
BEST HERITAGE HOTEL BRAND
6TH ANNUAL GREENTECH SAFETY AWARD
NATIONAL TOURISM AWARD 2004-05
PATA GOLD AWARD 2005
BEST HOTEL IN THE WORLD
BRITISH SAFETY COUNCILrsquoS ldquoSWORD OF HONOURrdquo
ISO 14001
BEST LUXURY HOTEL OF THE YEAR 2002
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
ITC LIMITED amp STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA
ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS amp ANSAL HOTELS WITH ITC
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
ENTERPRISES EXIST TO SERVE THE SOCIETY
TEAM WORK
BEING ETHICAL
INTEGRITY
MERITOCRACY
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS
Indian hotel chain with a heavy emphasis on the great Indian experience (with international standards of luxury)
Fortune brand which started off as mid-segment brand is now being re-positioned as a first-class business hotel
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
TAJ GROUP OF HOTELS
OBEROI GROUP OF HOTELS
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bull Medical touristsbull Industrialist people
THREAT MODERATESubstitutes
bull Small lodgesbull Middle class hotelsbull Palace in wheelsbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Taj group of hotelsbull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Overall Threat Level
Moderate
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
StrengthBrand ManagementSales and Marketing Group ranks No2 Excellence of its cuisine
Weaknessbull Naive in Global Arena
Opportunitybull Increase in tourism
Threatsbull Luxury hotels competing on the home turfbullEconomic Downturnbull Terrorism
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
KEY SUCCESS FACTORS KEY SUCCESS FACTORS (KSFrsquoS)(KSFrsquoS)bull Total customer satisfaction
bull Brand Value
bullAdequate accounting records in accordance with the provisions of the Companies Act
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull ITC Hotels has tied up with Star Alliance a consortium of five international airlines to launch a scheme to promote its 13 Welcome group hotel properties in the country
bull The Star Alliance partners are United Airlines Air Canada Lufthansa SAS and Varig
bull The Rs 130-crore ITC Hotels Ltd the megacorp vehicle for ITC Ltds Rs 1100-crore expansion into the hotels sector is entering into the heritage properties segment in a big way
bull ITC Hotels which is keen to tap the heritage segment is entering into a joint venture with Marudhar Hotels owners of Umaid Bhavan Palace in Jaipur for the purpose The alliance will manage and market heritage palaces havelis forts and resorts with the objective of providing a unique experience to the customers
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull Lavasas very first hotel is opening under the Fortune Hotels brand
bull Lavasa has already established tie-ups with the best of international as well as domestic institutions such as ITC Hotels (Fortune Select) and Accor (Pullman Novotel and Grand Mercure) in the field of hospitality
bull Tie up with Oxford University (Said Business School) Girls Day School Trust (UK) Ecole hotelier de Lausanne (Switzerland) Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) in the field of education
bull Tie up with Apollo Hospitals in health and wellness
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65-acre space theme park that will offer a space-like experience to visitors bull Talks with its US-based hospitality partner Starwood Hotel amp Resorts - owner of the Sheraton brand - have entered the final lap and the final shape of the 30-year old alliance is expected to emerge over the next three
bull Starwood has tied up with the Gurgaon-based Vatika group for bringing to India its Westin brand under a management contract agreement
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
MANAGING DIRECTOR
GENERAL MANAGER
FB MANAGER
FRONT OFF
MANAGER
HOUSE KEEPING MANAGER
HEAD CHEF MAINTAINANCE
MANAGER HR
MANAGER ACCOUNTS
MANAGER SECURITY
ASST FB MANAGER
RESTAURANT MANAGER
MATREE THE HOTEL
SR CAPTAIN
CAPTAIN
SR STEWARD
TRANNEE BUS BOY
ASST FRONT OFF MANAGER
LOBBY MANAGER
FRONT OFF EXEC
FRONT OFF SUPERVISOR
FRONT OFF ASST
TRANNEE
SR HOUSE KEEPING MANAGERASST HOUSE KEEPING MANAGER
HOUSE KEEPING SUPERVISORHOUSE KEEPING FLOOR SUPERVISOR
CHAMBER MAID
ASST CHEF
CHEF THE PARTY
COMMY 3
COMMY 2
COMMY 1
TRANNEE
MAINTAINANCE SUPERVISOR
MAINTAINANCE EXECUTIVE
HR SUPERVISOR
HR EXECUTIVE
HR TRANNEE
ACCOUNTS SUPERVISOR
ACCOUNTANT
SECURITY SUPERVISOR
SECURITY GUARD
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Radisson is a division of Carlson Hospitality Worldwide a global leader in hospitality services encompassing more than 1530 hotel resort restaurant and cruise ship operations in 80 countries
Upscale amp Luxury Hotels Radisson continues to expand its presence
in key markets in the Americas Asia Pacific and Europe the Middle East and Africa reaching new markets and customers
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Radisson Hotels amp Resorts one of the worlds Radisson Hotels amp Resorts one of the worlds leading full-service global hotel companies leading full-service global hotel companies operates manages and franchises more than operates manages and franchises more than 400 hotels and resorts in 66 countries 400 hotels and resorts in 66 countries
Radisson is focused on being the hotel of Radisson is focused on being the hotel of choice for todays independent-minded choice for todays independent-minded frequent business and leisure travellers who frequent business and leisure travellers who want more control over their hotel want more control over their hotel experience experience
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
ldquoA global hotel company distinguished by A global hotel company distinguished by great places in great places a recognized great places in great places a recognized and trusted brand building valuable and trusted brand building valuable relationships with the guests it serves and relationships with the guests it serves and achieving superior returns for owners and achieving superior returns for owners and investorsrdquo investorsrdquo
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull As one of the worlds leading upscale full-As one of the worlds leading upscale full-service hotel brands Radisson Hotels amp service hotel brands Radisson Hotels amp Resorts manages and franchises full-service Resorts manages and franchises full-service hotels and resorts around the world From hotels and resorts around the world From franchisees and strategic allies to every franchisees and strategic allies to every manager and employee the entire Radisson manager and employee the entire Radisson organization is committed to providing organization is committed to providing warm and engaging hospitality at every warm and engaging hospitality at every point of guest contact point of guest contact
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
ldquoldquoExpress yourselfrdquo- Guests can request stay preferences such as room
preferences (highlow floor near an elevator smoking or no-smoking room or no preference) an automated wake-up call time airport pick up (where available) and other special requests
Stay your own wayrdquo Yes I Canrdquo training program gold points plus guest loyalty program- Offering greater flexibility and freedom to earn points
faster than any other hotel loyalty program
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Rewarding travel agentsRadisson is the only hotel company to offer a patented online loyalty program for travel agents called Look To Book
Travel agents automatically earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels This exclusive highly successful program which began in 1992 includes travel agents in 106 countries worldwide
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bullFocused on increasing capital investment to Focused on increasing capital investment to acquire great hotels in the right markets where acquire great hotels in the right markets where there is high customer demand and the company there is high customer demand and the company can lead by example and set high standards for can lead by example and set high standards for the brandthe brand
bullRadissons brand strategy is focused on Radissons brand strategy is focused on identifying and enhancing key guest touch points identifying and enhancing key guest touch points and enabling choice and enabling choice
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Since January 2001 Radisson has acquired Since January 2001 Radisson has acquired 12 new management agreements -- bringing 12 new management agreements -- bringing the number of hotels managed by Radisson the number of hotels managed by Radisson to 34to 34
Added many of these hotels through Added many of these hotels through conversion and intelligent renovationconversion and intelligent renovation
Some of examples are Some of examples are Radisson Plaza hotels Radisson Plaza hotels in Philadelphia Baltimore and Dallas in Philadelphia Baltimore and Dallas (Richardson) and major newly-built hotels (Richardson) and major newly-built hotels such as the Radisson Resort Hill County in such as the Radisson Resort Hill County in San Antonio San Antonio
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Global partnersRadisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements licensing and through embracing partnerships with existing hotel companies
Examples of the companys highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel brands in Europe the Middle East and Africa and Radisson Edwardian Hotels in the United Kingdom
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Partners with worldwide airline programs to provide guests with frequent flyer mileage for stays around the world such as British airwaysGulf airAsiana airlinesAmerican airlines and many more
Radisson also partners with major financial partners such as American Express Diners Club Discover Visa and MasterCard and provides guests with special offers and promotions
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull Uniform Franchise Offering Circular (UFOC) Uniform Franchise Offering Circular (UFOC) - - unique in the industry and the franchising unique in the industry and the franchising
businessbusiness- streamlined simplified fee structure and streamlined simplified fee structure and
flexibleflexiblebull tightened its standards for existing hotelstightened its standards for existing hotels- - removing hotels which do not meet customer removing hotels which do not meet customer
expectationsexpectations- - adding franchisees representing new hotels adding franchisees representing new hotels
that share its values and commitment to a that share its values and commitment to a consistent guest experienceconsistent guest experience
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull new marketing structure to focus its new marketing structure to focus its professionals on brand management professionals on brand management regional marketing and new revenue regional marketing and new revenue generating national marketing programs generating national marketing programs that can also be applied at the regional that can also be applied at the regional levellevel
bull The sales team has been realigned to target The sales team has been realigned to target new account development maintenance new account development maintenance and account growthand account growth
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Radisson Gold Rewards guest relationship program that works to build long-term guest loyalty and attract new customers to the brand
Look To Book the industrys premier loyalty program for travel agents
A new 19-person division has been created focused on customer relationship management practices through the use of analytics e-commerce and program management
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
created a centralized hub of hotel-focused services at the created a centralized hub of hotel-focused services at the heart of our global reservations and information nerve heart of our global reservations and information nerve center in Omahaldquocenter in Omahaldquo
Business delivery and support services Business delivery and support services - Radissons Directors of Hotel Services are the primary Radissons Directors of Hotel Services are the primary
contactscontacts- The directors offer consultation to hotels on opportunities The directors offer consultation to hotels on opportunities
to maximize revenues and improve guest satisfaction to maximize revenues and improve guest satisfaction provide support on the opening and converting of new provide support on the opening and converting of new hotels joining the system and consult on product service hotels joining the system and consult on product service and performance improvement They also educate hotels and performance improvement They also educate hotels on key brand communications and initiativeson key brand communications and initiatives
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
StrengthsStrengthsbullCustomer satisfaction Customer satisfaction strategies strategies bullTechnological prowessTechnological prowessbullWell established brandWell established brandbullGlobal presenceGlobal presence
WeaknessWeaknessbullOnly serving the upscale marketOnly serving the upscale market
ThreatsThreatsbullGrowing terrorismGrowing terrorismbullEconomic downturnEconomic downturnbullcompetitorscompetitors
OpportunitiesOpportunitiesbullUnexplored territoriesUnexplored territoriesbullGlobalisationGlobalisation
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Porterrsquos Porterrsquos five forces five forces modelmodel
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Radisson Group - Hotels and Resorts In India with hotels in Varanasi Noida Delhi Jalandhar amp Chennai
Radisson Hotel Chennai Radisson Hotel Delhi Radisson White Sands Resort Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hotel Varanasi The fort Radisson Near Calcutta Radisson Plaza Kumarakom Radisson Resort and Spa Alibaug Radisson Jass Hotel Shimla Radisson Jass Hotel Khajuraho Radisson Plaza Udaipur
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Prepared amp Presented by Sowmya BK
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
IHG (InterContinental Hotels Group) is the worldrsquos largest hotel group by number of rooms
IHG owns 7 major hotel brands over 160 million stays per year and more than 600000 guest rooms over 4150 hotels across 100 countries and territories around the world
The Group owns a portfolio of well recognized and respected hotel brands including 1 InterContinental Hotels amp Resorts2 Hotel Indigo3 Crowne Plaza Hotels amp Resorts4 Holiday Inn Hotels and Resorts5 Holiday Inn Express6 Staybridge Suites and 7 Candlewood Suites
Manages the worldrsquos largest hotel loyalty programme Priority Clubreg Rewards with 40 million members worldwide
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Improving the performance of our brands by Using our insight to make our brands the first choice for
guests Delivering consistent customer experiences Generating excellent returns from our hotels Improving hotel revenue by encouraging guest visits Improving the efficiency of our hotels and operating
processes Putting our market scale and knowledge to good use Using our worldwide scale and experience to convert
more hotels to our brands Making the most of our global presence ndash guests choose
brands they know when they travel Strengthening our organization Investing in our people and our ability to do
business Building strong partnerships within our own
company amp with our owners across the world
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
We operate hotels in three different ways ndash as a franchisor a manager and on an owned and leased basis
Franchising This is the largest part of our business over
3500 hotels operate under franchise agreements
Managing We manage 585 hotels worldwideOwning We own 16 hotels worldwide (less than 1
of the portfolio)
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Brand
Marketing and
Distributio
n
Staff Ownership
Capital IHG
Income
Owned IHG IHG IHG IHG HighAll revenue
Managed IHG IHG
IHG supplies at least the general managers
Third-party
Low or none
Fee of total revenue plus of net income
Franchised
IHG IHGThird-party
Third-party
None
Fee of rooms revenue
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
The Intercontinental Hotels Group have highly fragmented and competitive forces as they are commanding single-digit market share at best
IHGs largest competitors are I Marriott International (MAR)II Starwood Hotels amp Resorts Worldwide (HOT)III Wyndham Worldwide (WYN)IV Four Seasons HotelsV Hilton Hotels (HLT) VI private French company onwed Accor SA
IHG is distinct from its competitors in that the dominant part of its business is management and franchising While many of its competitors are moving towards owning fewer hotels IHG has a substantial lead over them
For instance Marriott International (MAR) earns 25 of its revenue from managing and franchising hotels in comparison to IHGs 635
IHG controls 8 of branded rooms worldwide and 3 of all hotel rooms
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Strong helliphelliphelliphelliphellip Food LuxuryWeakhelliphelliphelliphelliphelliphellipComfortness ndash
1 Guestrsquos First choices 2 Online services
Brand Value ndash 1 Big business Model2 Corporate preferred
Ambience - 1 ldquo Guests First choicerdquo 2 Exotic locations in different locations of the world
Excellent Services ndash 1 Pick up ndash Drop facility Travel Tour destinations2 Early bird offers (in Off seasons)
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Weak 1 Acentic a leading supplier of digital interactive TV systems for
the hotel industry has chosen preferred providers for the hotel
2 Launched new web marketing and distribution initiative in partnership with online video solutions platform Turn Here Inc via Travel Distribution News
3 On Site Parking Facilities amp ServicesParking is available for our overnight hotel guests visitors restaurant bar and spa patrons with valet service
4 The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
5 Members spent more on iPods Global Positioning Systems and digital cameras - a sign of people holding tighter to their wallets
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
StronghelliphelliphelliphellipNot targeting the affluent populationWeakhelliphelliphelliphellip Founder of International Hotels and Environment
Initiative (IHEI) The environment and local communities remain at the heart of IHGs global corporate responsibility focus
Worlds largest hotel loyalty programmer Priority Club Rewards with 42 million members worldwideService
The Business Center is a full service business center Full services include copying printing fax high speed internet and secretarial services
IHG featured 12 call centers around the world doing 700 transactions per week is core of the operations system has brought $57 billon in room revenue in the year 2007
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Fluctuations in international tourist arrivals 1 The total dependency on foreign tourists can be risky as
there are wide fluctuations in international tourism 2 Domestic tourism needs to be given equal importance and
measures should be taken to promote it
2Increasing competition I Several international majors like the Four Seasons Shangri-
La and Aman Resorts are entering the Indian markets II Two other groups - the Carlson Group and the Marriott chain
- are also looking forward to join this race III This will increase the competition for the existing Indian
hotel majors
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
1 Operating system2 Hotel distribution3 Advertising and marketing4 Priority Club Rewards5 Web presence 6 Reservation system7 Sales force8 Leading loyalty programme9 Strong management
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
1 Large exposure to the United States market would hurt hotels in the event of a downturn
2 The branded hotel industry is growing strongly especially in emerging markets like China
Decreased availability of financing is slowing hotel construction and expansion
Hotels are extremely capital-intensive to own and lease and many hotel developers rely on financing to build hotels As a result of the credit crunch financing for such large-scale projects has become hard to find
3 High Oil Prices make travel more expensive hurting hotels
4 Susceptible to political events The internal security scenario and social unrest also hamper the foreign tourist arrival rates
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
1 Access to the internet is opening up the vista of travel to a far wider cross section of people
2 Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy
3 Gradual removal of travel restrictions to and from some of the worldrsquos largest countries such as China
4 People are increasingly defining themselves by the brands they use and hotels are no different
5 Brands represent known quantities and offer predictable returns and as ownership of hotels consolidates expect to see demand for brands rising in parallel
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
1 Global economic downturn the worlds largest hotel operator IHG (InterContinental Hotels Group) is enticing the public to travel by offering its hotel rooms at cheaper rates
2 Responded with their own willingness to consider alternatives to city centers as well as midscale brands
3 Midscale runs the lowest of occupancy they have the rooms available they might be less inclined to charge
4 People shift brands in these tough times There is definitely softening out there and they are going to be shifting in peoples buying patterns
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand Holiday Inn Club Vacations (HCV)
In December 2008 with Orange Lakes flagship villa property in Orlando Florida HCV marks InterContinental Hotels Groups first venture into the timeshare market one of the fastest growing segments of the US holiday and vacation industry
The alliance coincides with the $1 billion global re-launch of the Holiday Inn brand currently in progress
[Source American Resort Development Association (ARDA)]
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
The marketing and licensing agreement also includes --
1 The construction of a flagship Holiday Inn Resort hotel on the Orange Lake site in Orlando
2 The marketing and rental of available timeshare villas through IHGs extensive reservation system and distribution channels including Priority Club(R) Rewards the worlds largest hotel loyalty program with over 39 million members
3 Participation in the Priority Club Rewards program including earning of Priority Club points on rentals with qualified rates and redemption for room nights
4 The formation of the Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4000 hotels in the IHG family of brands
[Source American Resort Development Association (ARDA)]
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Global Seven distinct brands
Luxury full service to economy extended stay
People at IHG are community of Shareholders employees licensees amp partners living across the world
IHG is privileged to serve amp align with diverse group of owners and franchisees
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
The next few years will be an era of extensive growth and diversification for InterContinental Hotels Group across the MENA regionrdquo said Tom Rowntree Vice President Sales amp Marketing Middle East amp Africa
In the upscale travel sector IHG is building on its existing portfolio of properties in IHG hotelsamp Resorts and Crowne Plaza brands
At least three Crowne Plaza properties in the Middle East over the next two years
Four property deals amounting to 558 new rooms in the pipeline in the UAE Egypt and Kuwait
Signed a deal with Shimao Group in China to open six new hotels under three brands in four cities by 2013
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Strong value personal family time and strive to provide team members gain balance(equal time shifts)
Within an atmosphere of appreciation and respect we are zealous in our belief of equality and pursue an active
Through individualized training programs tailored for all levels of the organization youll achieve higher performance and more satisfaction from work than ever diversity program
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Do the right thing
Show we care
Aim higher
Celebrate difference
Work better together
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Hotels in India
Hotels in India
agra hotels (1) canacona hotels (1) cavelossim hotels (1) gurgaon hotels (1) jaipur hotels (1) manli hotels (1) mumbai hotels (3) new delhi hotels (2) ooty hotels (1)
United States
Alabama Gulf ShoresMontgomery ndash EastchaseArizonaPhoenix - Glendale
ArkansasBentonville - RogersFayettevilleHot Springs
CaliforniaAnaheim - Resort AreaChatsworth Fairfield - Napa Valley AreaIrvine EastLake ForestPalmdaleRocklinSacramento NatomasSan Diego - Rancho Bernardo AreaSan Diego - Sorrento MesaSan Francisco AirportSan Jose Silicon Valley - MilpitasSunnyvaleTorranceRedondo Beach
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull Taj Hotel established on December16 1903
bull Taj Hotels resorts ampplaces comprises 57 hotels in 40 location across india
bull 18 International Hotels in the MalaysiaAustraliaUKUSASri lanka Africa
bull Taj is recognised as the premier Hospitality provider
bull Innovator in dining- Taj was the first to introduce thaiItalian Mexican into the country
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull Apart from strengthing our position in the domestic market We have adopted a vision to make Taj brand more popular in the International The only way to do it is to either acquire premium hotels or enter into management contracts
bull Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presenceincrease domestic dominance and create value for all stakeholders
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull Taj group has used the Taj name for all its operations to leverage the brand equity commanded by the name Taj
bull Taj brand is playing an increasing role of driving revenues
bull Taj group plans to add around 12 Hotels in the next 3 years
bull Taj facilitates the expansion to other segment by endorsing the sub-brands with their parents brand names
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
A higher emphasis was placed on the business segment as the profits are higher (this market being less price-sensitive) as compared to the luxury segment There was a proliferation of the Taj Presidency hotels not only in new cities but also smaller towns
The action plan is more opportunities adding to and complementing the brand
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull Health amp Fitness facility to its Guests
bull Latest cardico vascular machines strength-training equipment
bull Spa also includes steam rooms ampsaunaspecialized treatment rooms
bull swimming pool Gardens Waterfall
bullThe beauty saloon of the Taj hotel offer a wide range of beauty and hair treatment for men ampwomen
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Brand loyalty Credibility Huge Reputation Patent protection
High cost service Not proper network in semi- urban Lack of safety measure
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Rising incomeGlobalizationNew Geographical location
Fluctuations in international tourist arrivalsIncreasing competitionTerrorism
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Suppliersbull Many available suppliersbullTHREAT LOW
Buyersbull Global tourists bullMedical touristsbullIndustrialist people
THREAT MODERATE
Substitutesbull Small lodgesbullTHREAT HIGH (because of new class Low otherwise)
Industry Competitors
bull Oberoi groupsbull Leela group of hotelsbull THREAT HIGH
Potential Entrants
Global hotel groups entry
bullTHREAT MODERATE
PorterrsquosPorterrsquosFive Five ForcesForcesAnalysisAnalysis
Customer Needbull Good Hospitalitybull Hygiene food and environment
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Technology related-Used of advance technology in hotel premises
Manufacturing- related- High utilization of fixed assets Quality control know-how Serving customer according to their specification
Distribution-related- Presence of hotel chain at various places A strong network
Marketing related- Breadth of product line and product selection Personalized customer services A well-known and well-respected brand name
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan
bull After entering into strategic marketing alliances with Silversea Cruises and Koreas Shilla Hotels amp Resorts Taj Hotels Resorts and Palaces has entered into a strategic marketing alliance with Okura Hotels amp Resorts one of the largest international hotel groups in Japan
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bullThe Indian Hotels Company Limited (IHCL) which owns and operates Taj Hotels Resorts and Palaces acquired the 100-room W Sydney from the Harileela Group for A$36 million The property was re-launched as BLUE Sydney a Taj Hotel in February 2006
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bullThe company will launch the first luxury service apartmentsresidences through its Wellington Mews project later this year followed by luxury residences at Taj Lands End Mumbai
bull Indian Hotels plans to have a presence in key international cities such as New York Los Angeles Singapore as well leisure destinations and in fast growing markets like China
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
ORCHID HOTELS
SHEPHALI NIRMALKER
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Incorporated in january 3 1986 Kamats is now a large hospitality Group with interests in Luxury Hotels Budget Hotels amp Restaurants Family Leisure amp Sports Clubs Travel Business Catering amp Educational Institutions Departmental Stores and of course RestaurantsAsias first certified eco-friendly five-star hotel and worlds only Ecotel to be certified as ISO 14001
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
The orchidasiarsquos first 5 star ecotel Hotel is committed to enhancing the guest experience while setting a new standard of environmental responsibility by conserving natural resourceseducating enlightening and motivating our staff and cultivating community relationships
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
To be the preferred group of hotels for the discerning global traveler
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
They have established themselves as a ecotel
It is the largest ecotel in ASIA They have awarded with the ecotel
certificate
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
To carry on business management and marketing of Hotels resorts
To sellserve and to distribute and to manage and to market the manufacture ofsellingserving and distribution of comestibleeatablesvictualsmeatbreadbreadstuff and all types of food stuff and humanconsumables
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
To sell and serve and distribute and to manage market selling serving and distributing of softdrinkaerated waterbeveragesboth natural and artificialfresh and canned vegetables and meatsfresh and canned food stuffs fresh and canned fruits
To carry on the business of travelhirers of motorcaterers for public
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
STRENGTH1048633 Largest hotel chain in Bangalore ampone of the recognized names inhospitality sector1048633 Located at prime location with easyaccess to airport railway station1048633 Presence across different pricecategories helps wider customer base1048633 Presence of popular food amp Beverageoutlets1048633 Focus on business clientele
1048633 Slowdown in economic developmentof the country1048633 Terrorism amp Geo- political tension1048633 Operation of hotel is associatedwith risks in volatile propertymarket1048633 Lack of proper infrastructure interms of shortage of water ampelectricity
THREAT
1048633 Small hotel chains compare to otherestablished player1048633 Current presence only in one state1048633 ROHL owns only one hotel inBangalore other hotels are underlease agreement1048633 Any delay in execution of projectmay hamper future growth1048633 Seasonal business
WEAKNESS 1048633 Expansion of presence in other majorcities like Pune Hyderabad Jaipuretc1048633 Robust growth for Hotel sector inIndia1048633 Strong economic environmentprevailing in the country1048633 Opportunities provided by tourism industry
OPPORTUNITY
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Subsitute product
Bargaining power of supplier
Bargaining power of buyers
Potential new entrants
Higher in metro cities due toincreasing room supply
Low due to High capital costs
Limited due to higher competition especially in the metros
Intense in metro cities slow picking in secondary cities
Competition
High in peak season
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Focus business clientele Combination of ownership and asset-light
strategy Expanding presence to other major cities Stand-alone profitability Acquisitions and greenfield ventures
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Strong value proposition Low set-up cost Presence across different categories of
Hotels Locational advantage Strong management team and motivated
workforce Easy access to talented pool human
resource Presence of popular food and beverages
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull Deluxe Room bull Executive Suite bull Club Prive Room bull Club Prive Suite
bull Orchid Suite bull Presidential Suite
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
bull Additional facilities1 Rooftop Swimming Pool2A top-of-the-world feelingoverlooking the
busy airport and the Mumbai skyline 3Fitness Centre4Enjoy a brisk work-out at our state-of-the-
art fitness centre 5Complimentary Airport transfers6 A Travel desk for onward arrangement
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Icon hospitality private limited Royal orchid hyderabad ltd
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Photographs of facilities provided
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
Eco-friendly
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-
- Hotel Leela Ventures
- Slide 3
- Slide 4
- Slide 5
- Slide 7
- Slide 8
- The Five Forces Model
- Rivalary among established firms
- Slide 12
- Threat of substitutes
- Opportunities
- Slide 16
- Key success factors
- Slide 18
- I T C
- VISION
- MISSION
- ITC WELCOMGROUP
- ITC WELCOMGROUP
- ACHIEVEMENTS
- LATEST NEWS
- CORE VALUES
- STRATEGIES
- COMPETITORS
- Slide 31
- SWOT ANALYISIS OF ITC
- Slide 33
- Slide 34
- Slide 35
- Slide 36
- ORGANIZATION STRUCTURE
- Introduction
- Vision
- Mission
- Slide 43
- Innovative programs
- Slide 45
- Acquisition and partnerships
- Slide 48
- Other Partners
- Strategy related to Franchising
- Strategy related to sales amp Marketing
- Slide 52
- Strategy related to operations
- SWOT analysis
- Key success factors (KSFrsquoS)
- Slide 56
- Slide 57
- Radisson group-India
- About IHG
- Slide 61
- Strategies in Action
- Business Model
- Business Model Cont
- 5 forces - Macro Environment factors
- 1st Force ndash Competitive rivals
- 2nd Force ndash Bargaining Power of Buyers
- 3rd Force ndash Bargaining Power of Supplier
- 4th Force ndash Threats to New Entrants
- 5th Force ndash Threats of Substitutes
- SWOT - Strengths
- SWOT - Weakness
- SWOT - Opportunities
- SWOT - Threats
- Strategic Alliance
- Strategic Alliance
- Diversity Commitment
- Diversification Plans
- Employees Care IHG
- IHGrsquos Five Winning Ways
- IHG Brands
- IHG Web-sight
- Hotel - Interiors
- Slide 84
- Exotic Locations
- Slide 86
- Slide 87
- Slide 88
- Slide 89
- Slide 90
- Slide 91
- Slide 92
- Slide 93
- Slide 94
- Slide 95
- Slide 96
- Slide 97
- Slide 98
- Slide 99
- Company profile
- Mission statement
- Slide 103
- Concept Adopted
- Objectives
- Slide 106
- SWOT Analysis
- Slide 108
- Business Strategy
- Competitive strength
- Facilities
- Slide 112
- Slide 113
- Subsidiaries
- Slide 115
- Slide 116
- THANK YOU
-