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  • 7/31/2019 Hotels Presentation

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    The China OpportunityKeith Barr

    Hotel Indigo, Shanghai on the Bund1

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    Greater China in the context of IHG

    2011 Operating profit* Q112 open rooms Q112 pipeline rooms

    10% 9%

    70%

    Rest of IHGGreater China

    2

    * Full Year 2011 operating profit excludes $10m individually significant damages receipts in the Americas and $6m in AMEA, atconstant currency and before central overheads

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    Chinas hotel market is expected toovertake the U.S. b 2025

    Projected industry room supply for China

    9.110

    Million rooms

    China7.5

    6.1 7.87

    8USA

    4.96.7

    4

    5By 2039 Chinas room supplywill be:

    2.31

    2

    3 4x the size it is today

    Almost 2x the size of the USmarket today

    0

    3

    4.9% CAGR12.1% CAGRSource: NBS; United Nations World Travel Organization (UNWTO); IHG

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    Luxury / upper upscale / upscale is growingfast while midscale remains sizeable

    2010 2020 (likely) 2039 (likely)

    .= 2.3m

    .= 4.8m

    .= 9.1m

    Upper Upscale /Upscale

    Midscale

    Economy

    4Source: NBS; China Economy Hotel Survey, IHG

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    Significant opportunity for upscale /midscale branded la ers

    China branded rooms share growth Other markets branded rooms share

    US = 70%20202010 2030

    Branded35%

    20%

    =

    Continental Europe = 40%Unbranded

    IHG share of China branded rooms Q1 2012

    IHG share China branded rooms

    10%

    All China branded rooms

    5Source: China Statistical Yearbook; China Economy Hotel Survey; STR Global; IHG

    Branded market defined as operators with more than ten outlets(IHG research) or based on STR Globals classification scheme..

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    IHG is well established as the leadinginternational hotel o erator

    IHG System Size and Pipeline by Brand, rooms (000)

    100

    110

    80

    90

    Pipeline

    60

    70

    30

    40

    10

    20

    6

    0

    2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Q1'12

    Source: IHG

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    IHG will continue to be the leadinginternational hotel o erator in China

    Greater China system & pipeline

    100 System Pipeline

    80

    60

    oms00

    0

    40

    N

    oofro

    0

    20

    7

    IHG Wyndham Accor Starwood Marriott Shangri La Hyatt Hilton

    Source: IHG 31 Mar 2012; other data is STR Global 31 Mar 2012

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    Industry leading upscale & midscaledistribution

    100

    80

    000 Pipeline

    56%*

    60

    froom

    s86%*

    40No

    System20

    8

    Source: IHG 31 Mar 2012

    * 56% of IHG open/ pipeline rooms are 5 star brands in Greater China, this is 86% when the 4 star rated Holiday Inn brand is added

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    Our pipeline is not only large, but robust

    IHG Greater China pipeline by Construction Phase (total number of hotels)

    40

    15575

    9

    Pre-Construction UnderConstruction

    Pre Opening Total

    Source: IHG 31 Mar 2012

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    Sustainable growth strategy hi h ualit rowth

    Clear, focused development strategy Targeting emerging middleclass Tier 2 and Tier 3

    Aligned with go westdevelo ment lans

    Presence* in 94 cities including

    All four tier one cities

    cities

    36 out of 38 tier two cities

    Extend leadership inLeveraging relationships-

    Crowne Plaza Chongqing Holiday Inn Nanjing Aqua City

    Deepening penetration inBrand defining resorts

    Crowne Plaza Kunming InterContinental Shanghai Expo

    10

    InterContinental Resort Sanya Hotel Indigo Hong Kong

    * Presence defined as hotel currently open or in the development pipeline

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    Brand strength- IHGs new brand for Greater China

    HUALUXE Hotels & Resorts - upscale Consumer need for an international Chinese 5-star hotel

    IHG name reassurance over quality & consistency

    20 letters of intent signed

    First hotel expected to open early 2014

    12

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    Brand strength- In r n in n l H l R r

    The second largest international luxury hotel brand in

    Source: IHG 31 March 2012, Millward Brown Brand Tracker report H2 2011, STR April 2012.

    Open Pipeline Total

    Hotels 23 22 55

    , , ,

    Competitive set includes: Westin, Hyatt, JW Marriott, Conrad, Shangri-La and Sofitel13

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    Brand strength- r wn Pl

    The fastest growing international upscale (five star)

    Source: IHG 31 March 2012, Horwath hotel openings report 2011

    Open Pipeline Total

    Hotels 52 58 110

    , , ,

    Competitive set includes: Hilton, Marriott, Sheraton, Pullman and Renaissance14

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    Brand strength- H el Indi

    First international branded

    Source: IHG 31 March 2012

    Open Pipeline Total

    Hotels 2 5 7

    Competitive set includes: Independent boutique hotels and W Hotels (Hong Kong)15

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    Brand strength- H li Inn

    The most widely recognised international full service

    Source: IHG 31 March 2012, Millward Brown Brand Tracker report H2 2012

    Open Pipeline Total

    Hotels 58 42 100

    , , ,

    Competitive set includes: Doubletree, Four Points by Sheraton, Courtyard and Novotel16

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    Brand strength- H li Inn Ex r

    The most widely recognised international

    Source: IHG 31 March 2012, Millward Brown Brand Tracker report H2 2012

    Open Pipeline Total

    Hotels 35 28 63

    , , ,

    Competitive set includes: Ibis17

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    Why IHG is winning in China

    Well established as the leading international hotel operator

    Broad portfolio of strong brands in key locations

    Lon est established lo alt ro ramme

    The deepest relationships with key strategic partners

    Localisation of brands and business model

    Only international hotel company with dedicated, stand alone regionreporting directly to the CEO

    Largest people in rastructure

    18

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    A highly profitable business

    China financial results

    $m 2007 2011

    Revenue 35 79

    Costs (27) (49)

    EBIT 8 30

    2011 total ross revenues of 1.9bn from all hotels

    Margin 23% 38%

    Continued investment to support growth plans

    Fee revenue now drivin mar ins

    85% of managed hotels paying incentive fees in 2011

    No ca ital ex enditure re uirements

    19

    1: Managed and Franchise business only2: Total room revenue from franchised hotels and total hotel revenue from managed, owned and leased hotels, It is not all attributable to IHG.

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    Our share potential

    China industry rooms growth IHG illustrative rooms potential

    c.20%

    c.48% branded

    Maintain c.10% of branded share

    7

    8

    (m)

    7.5m

    300

    350

    400

    ms(000)

    . m

    4

    5

    telrooms

    360k200

    250

    Chinar

    oo

    3.9m0.5m2

    3

    Chinah

    2.3m100

    150

    G

    Greater

    .

    0

    2010 2030Unbranded Branded

    48.5k0

    2010 2030

    IH

    20Source: NBS; China Economic Hotel Survey; Global STR; IHG

    Branded market defined as operators with >10 outlets

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    Summary

    Rapid economic growth and urbanisation will drive hotel market

    Huge opportunity for growth in branded rooms

    Most established relationships with key strategic partners

    The most focused development strategy

    ur ns g s secon o none

    21

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    Q&A

    Crowne Plaza, Harbour City, [Shanghai]22

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    A managed model with minimal capitalex enditure

    Management contract focus (98% of system and pipeline)

    Ensures consistent delivery of guest experience

    Imbeds operational capability

    Potential to franchise Holiday Inn Express given the morestandardised operating model

    Contract terms Base fee = 2% gross revenues

    ncen ve ee = - o gross opera ng pro

    Length of contract: 10 15 years

    No requirements for guarantees

    Use of capex

    To date no capital expenditure requirements23

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    The China OpportunityKeith Barr

    Hotel Indigo , Harbour View, [Xiamen]24