hotelstars union corporate identity guidelines · hotelstars union_corporate identity guidelines_8...
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CORPORATE IDENTITY GUIDELINESHotelstars Union
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Contents
1_Masterbrand Logo
1.1_Logo: Colours _______________________ page 3
1.2_Logo: Sizes _________________________ page 4
1.3_Logo: Placement _____________________ page 5
2_Corporate typeface
2.1_Print ______________________________ page 6
2.2_Online ____________________________ page 7
3_Corporate Design
3.1_Design features ______________________ page 8
3.2_Photography style ____________________ page 9
3.3_Flyer_example ______________________ page 10
3.3.1_Flyer_example ____________________ page 11
3.4_Print ads horizontal_example ___________ page 12
3.5_Print ads vertical_example _____________ page 13
3.6_Power Point slide / PDF_examples _______ page 14
4_The offical sign of the Hotelstars Union
4.1_Arrangement _______________________ page 15
4.2_Size of elements ____________________ page 16
4.3_Typography / colour specifications _______ page 17
5_Options of the Hotelstars Union icon
5.1_Usage____________________________ page 18
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1_Masterbrand Logo
1.1_Colours
Printing: 4C (CMYK)
100 C / 50 M / 0 Y / 5 K 0 C / 25 M / 100 Y / 0 K
Printing: 2C (Pantone)
Pantone 2935 U Pantone 7404 U
Printing / Online: 1C (Black)
100 % Black 40 % Black
Online: RGB
0 / 102 / 173 253 / 96 / 0
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1_Masterbrand Logo
1.2_Sizes
Artwork size: 210 x 297 mm / 8.2 x 11.6 inch
– 70 mm / 2.76 inch – – e.g. in proportion to –
– 115 mm / 4.53 inch –
Artwork size: 297 x 420 mm / 11.6 x 16.5 inch
Artwork size: 420 x 594 mm / 16.5 x 23.3 inch
The sizes are recommendations and can be adapted to specifi c applications.
Artwork size: 420 x 594 mm / 16.5 x 23.3 inch
– 180 mm / 7.09 inch –
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1_Masterbrand Logo
1.3_Placement
The masterbrand is either to be placed on a white background or corporate backgrounds.The masterbrand should never be placed on a black/dark-coloured background or image.
Corporate background_1
Corporate background_2
White background
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2_Corporate typeface
2.1_Print
Two families of typefaces have been selected for use in communications:ITC Franklin Gothic Book Condensed and Meta Plus Book Roman. Both typefaces should be used to structure copy.
Skylines: Meta Plus Book Roman (Colour: CI Blue or Yellow)
Headlines: Meta Plus Book Roman (Colour: CI Blue)
Subheadlines: Meta Plus Book Roman (Colour: CI Blue)
Copy text:
ITC Franklin Book Condensed (Colour: 100 % Black)
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2_Corporate typeface
2.2_Online
Two families of typefaces have been selected for use in communications:Verdana Black and Regular or Helvetica Bold Extended and Roman. If neither is available, Arial can be used instead. Both typefaces should be used to structure copy.
Headlines and subheadlines: Helvetica Bold Extended Black
Copy text:
Helvetica Roman
Headlines and subheadlines: Verdana Black
Copy text: Verdana Regular
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3_Corporate Design
3.1_Design features
A key design feature is a white space between the elements. Please note there should always be a white space between the elements, as shown in the following examples.
There are two types of blue background. The blue structured background should only be used for headers and footers and can be provided in different sizes (see contact sheet).
Diagrams and graphics should be in shades of blue. Lines can be used.
Corporate background_1 (TIF / JPG)
Corporate background_2 ( 25 C / 10 M / 3 Y / 0 K )
Line (1,5pt) / Corporate Blue
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3_Corporate Design
3.2_Photography Style
Photography is one of the most direct visual means of communication. The photographic style, content and quality of our images should always be of high quality.As a general rule, all images should embody dynamic movement, vivid colours, and reflect a distinctive source of light. All images can be provided in high resolution.
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3_Corporate Design
3.3_Flyer_example
The Corporate Identity guidelines in practice. Flyer 105 x 210 mm / 4.13 x 8.27 inch
Image Flyer_Cover
Image Flyer_Inlay
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3_Corporate Design
3.3.1_Flyer_example
The Corporate Identity guidelines in practice. Flyer 105 x 210 mm / 4.13 x 8.27 inch
White space: 3 mm / 0.12 inch
Header:25 mm / 0.98 inch
Image:214 mm / 8.43 inch
Footer:49 mm / 1.93 inch
White space: 3 mm / 0.12 inch
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3_Corporate Design
3.4_Print ads horizontal_example
The Corporate Identity guidelines in practice.
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consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretiumquis, sem. Nulla consequat massa quis enim.Donec pede justo, frngilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut,imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus.
Masterbrand
Image | Message
Contact
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3_Corporate Design
3.5_Print ads vertical_example
The Corporate Identity guidelines in practice.
Masterbrand
Message
Contact
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Image
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3_Corporate Design
3.6_Power Point slide / PDF_examples
Power Point slide
Catalogue of criteria_PDF
Header
Header
Footer
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4_The official sign of the Hotelstars Union
4.1_Arrangement
Background with stars (centered)
Background
Official seal withcountry-code. The seal is located on the left side of the sign
Sign of Association
HOTELSUPERIOR HOTELSUPERIOR
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4_The official sign of the Hotelstars Union
4.2_Size of elements
Size of elements according to each other:
Important: Please keep the absolut size of stars through all catogories. Logo and inner star both centered.
C = A : 4
D = 3 x A
E = F : 4
Sign of Association
E
CA
D
F
C
CC
E
F
D
C
A C
Sign of Association
HOTEL GSUPERIOR G = B x 2
B
G = B x 4
B
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4_The offi cial sign of the Hotelstars Union
4.3_Typography / colour specifi cations
Typography is Blair ITC Medium and Blair ITC Light.
blair itc medium
blair itc medium / light
Gold: Pantone 871 U (0 C / 21 M / 60 Y / 30 K)
Yellow: Pantone 7404 U (0 C / 25 M / 100 Y / 0 K)
Light Bue: Pantone 277 U (30 C / 9 M / 0 Y / 0 K)
Dark Blue: Pantone 2935 U (100 C / 50 M / 0 Y / 5 K)
The colour specifi cations are:
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5_Options of the Hotelstars Union icon
5.1_Usage
square square_bw
round round_bw
blank blank_bw
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Contact:
German Hotel and Restaurant Association (DEHOGA Bundesverband)c/o German Hotel Association (IHA)Am Weidendamm 1A | 10117 Berlin | Germany
Phone: +49 (0) 305 900 996 90 | Fax: +49 (0) 305 900 996 99Email: [email protected] | Web: www.hotelsterne.de
For templates and further guidance please contact:
elbgraphen GmbH | Agentur für WerbungGrosse Elbstrasse 131 | 22767 Hamburg | GermanyPhone: +49 (0)40 386292 0 | Email: [email protected] | Web: www.elbgraphen.de
11 /2011