Announcing Kate Moss as the face of St.Tropez

The Brief

• Manage the announcement that Kate Moss is the first face and body of self tan brand St.Tropez

The Solution

• Allocated exclusive Kate Moss quotes, campaign and ‘backstage’ images to top tier media targets

• Issued non-exclusive images and Kate Moss quotes to widespread print and online media alongside a behind-the-scenes video footage

• Managed the signing of non-disclosure agreements with press to ensure global embargo not broken and negotiated St.Tropez mention and full brand credit with all media

St.Tropez and Kate Moss

The Results

• 75+ pieces of coverage. National print coverage included front page and double page spread in the Daily Star, The Sun (double page) The Metro (double page), The Mirror, Daily Express, and Daily Mail

• 15+ pieces of broadcast coverage including MTV, Global Radio, Loose Women, ITV2 and ITV4

• #St.Tropez and #KateMoss were trending on Twitter (UK) 30% increase in Twitter followers, 31% increase in Pinterest follows, 54% increase in Instagram followers and 71% increase in Facebook followers

St.Tropez and Kate Moss