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© MTW Research 2012

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Soft Furnishing & Household Textiles Market

Research & Analysis

UK 2012

Report Sample

Domestic & Non-Domestic Soft Furnishing & Household Textile Market Size & Industry Review 2006-2012; SWOT & PEST Analysis, Product Mix & Key Trends 2006-2016; Soft Furnishing & Textile Manufacturers, Soft Furnishing Retailers

Profiles & Key Financials; Market Forecasts to 2016

1st Edition

May 2012


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Research & Analysis Report Contents

1. INTRODUCTION TO RESEARCH & ANALYSIS REPORTS 7

1.1 Key Features & Benefits Of This Research & Analysis Report 7

2. SOFT FURNISHING & HOUSEHOLD TEXTILE MARKET 2012-2016 8 2.1 Soft Furnishing & Household Textiles Market Definition 8

2.2 Soft Furnishing & Textiles Market Executive Summary 9

2.3 Soft Furnishing & Household Textiles Market By Value 2012-2016 11

2.3.1 Household Textiles & Soft Furnishing Market Current Prices 2006-2016 11

2.3.2 Soft Furnishing & Textiles Market By Value 2006-2016 Constant Prices 13

2.3.3 Negative Macro & Micro Market Influencers 2006-2016 14

2.3.4 Positive Macro & Micro Market Influencers 2006-2016 14

2.4 Soft Furnishing & Textile Share By Domestic & Non-Domestic 2006, 2012 & 2016 17

2.4.1 Domestic & Non-Domestic Shares 2006, 2012 & 2016 17

2.5 Soft Furnishing & Textiles Key Market Influences 20

2.5.1 Pest Analysis – Illustration Of Key Market Influences On Household Textiles & Soft Furnishings 20

2.5.2 Swot Analysis – Strengths, Weaknesses, Opportunities, Threats 21

2.5.2 Political & Legal Influences On Soft Furnishing & Textiles Industry 23

2.5.3 Economic Influences & Trends For Soft Furnishing & Textiles Market 24

2.5.4 UK Housebuilding Market – New Build Dwellings 2006-2016 30

3. MARKET SIZE, SHARES & TRENDS BY PRODUCT TYPE 2006-2016 33 3.1 Share By Kitchen/Dining, Bedding, Bathroom, Filled Products & Childrens Textiles 2006-2016 33

3.2 Kitchen & Dining Textiles Market Size, Product Mix & Imports 2006-2016 36

3.2.1 Kitchen & Dining Textiles Market Value 2006-2016 £M 36

3.2.2 Share By Key Product In Kitchen & Dining Textiles 2006, 2012 & 2016 37

3.2.3 Imports Value Of Kitchen & Dining Textiles 2006-2016 £M 39

3.3 Bedding & Bedroom Textiles Market Size, Product Mix & Imports 2006-2016 41

3.3.1 Bedding & Bedroom Textiles Market Value 2006-2016 £M 41

3.3.2 Share By Key Product In Bedding And Bedroom Textiles 2006, 2012 & 2016 42

3.3.3 Imports Value Of Bedding And Bedroom Textiles 2006-2016 £M 45

3.4 Bathroom Textiles Market Size, Product Mix & Imports 2006-2016 46

3.4.1 Bathroom Textiles Market Value 2006-2016 £M 46

3.4.2 Share By Key Product In Bathroom Textiles Market 2006, 2012 & 2016 47

3.4.3 Imports Value Of Bathroom Textiles 2006-2016 £M 50

3.5 Filled Products Market Size, Product Mix & Imports 2006-2016 52

3.5.1 Pillows, Duvets & Cushions Market Value 2006-2016 £M 52

3.5.2 Share By Key Product In The Pillows, Duvets & Cushions Market 2006, 2012 & 2016 53

3.5.3 Imports Value Of Duvets, Cushions & Pillows 2006-2016 £M 56

3.6 Childrens Textiles Market Size, Product Mix & Imports 2006-2016 58

3.6.1 Childrens & Nursery Textiles Market Value 2006-2016 £M 58

3.6.2 Share By Key Product In Childrens’ & Nursery Textiles 2006, 2012 & 2016 59

3.6.3 Import Value Of Childrens Textiles 2006-2016 £M 62

4. UK TEXTILE & SOFT FURNISHING MANUFACTURERS PROFILES & KPIS 64 1 Page Profiles For 60+ Manufacturers, Turnover & Profit, 4 Years Financials 'At A Glance' Charts 64-126

5. TEXTILES & SOFT FURNISHINGS DISTRIBUTION CHANNEL SHARES 2006-2016 127 5.1 Share By Key Distribution Channel 2006-2012 For Textiles & Soft Furnishing 127

5.1.1 Share By Key Distribution Channel For Textiles & Soft Furnishings 2012 127


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5.1.2 Share By Key Distribution Channel For Textiles & Soft Furnishings 2006 128

5.1.3 Forecast Share By Distribution Channel For Textiles & Soft Furnishings 2016 130

6. TEXTILE & SOFT FURNISHING RETAILERS PROFILES & KPIS 132 1 Page Profiles For 60+ Retailers, Turnover & Profit, 4 Years Financials 'At A Glance' Charts 132 - 198

7. TEXTILES & SOFT FURNISHING CHANNEL STRUCTURE 199 7.1 Soft Furnishing & Textile Retailers Channel – Industry Structure 199

7.1.1 Market Mix By Growth/Decline Over Last 12 Months 199

7.1.2 Industry Share By Credit Rating In 2012 199

7.1.3 Industry Mix By Age Of Companies In 2012 200

7.1.4 Industry Share By Number Of Employees In 2012 201

7.1.5 Industry Mix By Turnover Band In 2012 202

7.1.6 Industry Mix By Geographical Region In 2012 203

7.2 Key Market Trends In The UK Soft Furnishing & Textile Retailer Industry 2006-2016 205

7.2.1 Soft Furnishing & Textile Retailers Market Profitability 2006-2016 205

7.2.2 Soft Furnishing & Textile Suppliers Industry Assets 2006-2016 206

7.2.3 Soft Furnishing & Textile Suppliers Industry Debt 2006-2016 207

7.2.4 Soft Furnishing & Textile Retailers Net Worth 2006-2016 210

7.2.5 Sales Per Employee In UK Soft Furnishing & Textile Retail Market 2006-2016 212

7.3 Soft Furnishing & Textile Manufacturers Ranking & Turnover Estimates 213

7.3.1 Soft Furnishing & Textile Manufacturers Listing 213

7.3.2 Soft Furnishing & Textile Manufacturers Ranking By Turnover 214

7.3.3 Soft Furnishing & Textile Manufacturers Turnover Estimates 2011 215

7.3.4 Soft Furnishing & Textile Manufacturers Ranking By Profitability 216

7.3.5 Soft Furnishing & Textile Manufacturers Ranking By Assets 217

7.3.6 Soft Furnishing & Textile Suppliers Ranking By Debt 218

7.3.7 Soft Furnishing & Textile Manufacturers Ranking By Net Worth 219


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Market Report Tables & Charts

Figure 1: Soft Furnishing & Household Textiles Market – UK 2006-2016 £M

Figure 2: Soft Furnishing & Textiles Market – UK 2006-2016 By Value Constant Prices

Figure 3: Volume Share by Domestic & Non-Domestic Soft Furnishing & Textiles 2006


Figure 5: Value Share by Domestic & Non-Domestic Soft Furnishing & Textiles 2016

Figure 6: PEST Analysis for UK Soft Furnishing & Textiles Market in 2012

Figure 7: Key Strengths & Weaknesses in the Soft Furnishing & Textiles Market 2012-2016

Figure 8: Key Opportunities & Threats in the Soft Furnishing & Textile Market 2012-2016

Figure 9: UK Economic Annual Performance– GDP 2005-2015

Figure 10: UK Economic Annual Performance– Inflation (CPI) 2004-2016

Figure 11: UK Economic Annual Performance– Interest Rates (Bank of England) 2005-2015

Figure 12: UK Unemployment Numbers 2005-2015

Figure 13: Total New Build Home Completions UK: 2006-2016

Figure 14: UK New Home Build Activity Split by LA, HA & Private 2012

Figure 15: UK Private Sector New Build Home Starts 2006-2016

Figure 16: Value Share by Key Sector in 2012

Figure 17: Value Share by Product Sector in UK Soft Furnishing & Textile Market 2006

Figure 18: Value Share by Soft furnishing & textile Type 2016

Figure 19: UK Kitchen & Dining Market By Value 2006-2016 £M

Figure 20: Product Mix in Kitchen & Dining Textiles Market by Value 2012



Figure 23: Imports of UK Kitchen & Dining Textiles 2006-2016 £M

Figure 24: UK Bedding and Bedroom Textiles Market By Value 2006-2016 £M

Figure 25: Product Mix in Bedding And Bedroom Textiles Market by Value 2012



Figure 28: Imports of UK Bedding And Bedroom Textiles 2006-2016 £M

Figure 29: UK Bathroom Textiles Market By Value 2006-2016 £M

Figure 30: Product Mix in Bathroom Textiles Market by Value 2012



Figure 33: Imports of UK Bathroom Textiles 2006-2016 £M

Figure 34: UK Pillows, Duvets & Cushions Market By Value 2006-2016 £M

Figure 35: Product Mix in the Pillows, Duvets & Cushions Market by Value 2012

Figure 36: Product Mix of Pillows, Duvets & Cushions Market by Value 2006

Figure 37: Product Mix Pillows, Duvets & Cushions Market by Value 2016

Figure 38: Imports of UK Duvets, Cushions & Pillows 2006-2016 £M

Figure 39: UK Childrens & Nursery Textiles By Value 2006-2016 £M

Figure 40: Product Mix in Childrens & Nursery Textiles Market by Value 2012

Figure 41: Product Mix in Children’s and Nursery Textiles Market by Value 2006

Figure 42: Product Mix in Childrens Textiles Market by Value 2016

Figure 43: Imports of UK Childrens Textiles 2006-2016 £M

Figures 44-106: 4 Year KPI Financials ‘At a Glance’ Financial Indicators for 60+ Manufacturers

Figure 107: Distribution Channel Share for Textiles & Soft Furnishings 2012




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Figures 110-177: 4 Year KPI Financials & ‘At A Glance’ Financial Health Charts for 60+ Retailers

Figure 178: Market Share by Soft Furnishing & Textile Retailers Sales Growth / Decline 2011-2012

Figure 179: Market Share by Credit Rating in the Soft Furnishing & Textile Retailers Industry 2012

Figure 180: Market Share by Company Age in the Soft Furnishing & Textile Market 2012

Figure 181: Mix by Number of Employees in the Soft Furnishing & Textile Retail Market 2012

Figure 182: Share by Turnover Band in the Soft Furnishing & Textile Retail Market 2012

Figure 183: Sales Mix By Region for the English Soft Furnishing & Textile Suppliers Market 2012

Figure 184: Soft Furnishing & TextileRetail Market Profitability 2006 – 2016 £M

Figure 185: Soft Furnishing & Textile Retail Market Assets 2006 – 2016 £M

Figure 186: Soft Furnishing & Textile Retailers Average Assets 2006 – 2016 £M

Figure 187: Soft Furnishing & Textile Market Debt – UK 2006 – 2016 £M

Figure 188: Soft Furnishing & Textile Retailer Average Debt 2006 - 2016 £M

Figure 189: Soft Furnishing & Textile Retailers Net Worth UK 2006–2016 £M

Figure 190: Soft Furnishing & Textile Retailers Average Net Worth UK 2006–2016 £M

Figure 191: Soft Furnishing & Textile Retailers Sales Per Employee 2006 – 2016 £M

Figure 192: Soft Furnishing & Textile Manufacturers Company Listing

Figure 193: Soft Furnishing & Textile Manufacturers Ranked By Turnover 2011

Figure 194: Soft furnishing & textile Suppliers Sales Estimates 2011 £M

Figure 195: Soft Furnishing & Textile Manufacturers Ranked By Profit 2011

Figure 196: Soft Furnishing & Textile Suppliers Ranked By Assets 2011

Figure 197: Soft Furnishing & Textile Suppliers Ranked By Debt 2011

Figure 198: Soft Furnishing & Textile Suppliers Ranked By Net Worth 2011


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Published in 2012 by

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1. Introduction to Research & Analysis Reports

1.1 Key Features & Benefits of this Research & Analysis Report

MTW’s “Research & Analysis” market reports provide an independent, comprehensive review of recent,

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sector mix & trends, key market influences and future prospects for the market. In addition, rankings

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Based on sales data from a representative proportion of the industry, this report provides market size

by value over a ten-year period. Based on quantitative data as well as the usual qualitative input from

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confidence in our forecasts as well as key trends and influences from a qualitative perspective.

• Product Mix – Current & Future

This report identifies the key product sectors in the market and provides historical, current and forecast

market share estimates for each, alongside qualitative discussion on key trends for each segment of

the industry. With input for this report being both qualitative and quantitative we are able to offer an

effective insight into the core components of the market, as well as forecasting future market shares.

• Distribution Channel & End Use Sector Mix – Current & Future

This report analyses the key distribution channels for this market and provides historical, current and

forecast market share estimates alongside qualitative discussion on key trends for each channel in the

industry. Domestic and non-domestic shares are also provided for 2006, 2012 and 2016.

• Industry Structure Analysis

The report identifies the key characteristics of the industry, analysed by turnover bands, credit rating,

performance over the last 12 months, age of companies, employee bands and geographical share by

UK region. This analysis enables the reader to identify the key driving forces behind current market

demand and adapt business tactics accordingly. Based on statistically valid research, the reader is able

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• Market Leaders Ranking

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reference and use format.


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2. Soft Furnishing & Household Textile Market 2012-2016

2.1 Soft Furnishing & Household Textiles Market Definition

The UK Soft Furnishing & Household Textiles Market is defined as consisting of a wide

range of products for use within domestic and non-domestic end use sectors. This report defines soft furnishings and household textiles as follows and includes a market

sizes from 2006-2016 and product mix for each of the following key sectors:-

•Kitchen & Dining Textiles –including table cloths, table runners, tea towels, aprons, oven gloves, fabric placemats, napkins.

•Bedding & Bedroom Textiles – including duvet covers, sheets, divan trims &

valances, anti-mite/anti allergy covers, blankets &

wearable blankets, bedspreads/runners & throws,

pillowcases, mattress toppers, mattress protectors.

•Bathroom Textiles – including bath / hand towels, beach/novelty towels, bath mats, pedestal mats, shower cutains.

•Pillows, Duvets & Cushions – including duvets, pillows, interior cushions & seat pads, exterior cushions and seat pads, bedroom

cushions

•Childrens & Nursery Textiles – including children’s bedlinen, children’s kitchen textiles, children’s bathroom textiles.

All prices in this report are measured at manufacturers selling prices (msp) excluding any value added, import or other taxes and delivery charges. The market definition

specifically excludes sales of furniture and window coverings (which are covered in a separate report) but does include ‘OEM products’ such as cushions etc which are

supplied as part of furniture package for example. The report focuses only on new products supplied for use within domestic and non-domestic sectors in the United

Kingdom. End use sector shares for 2006, 2012 and 2016 for the market include:-

•Domestic Consumer Applications –for use in UK domestic households

•Non-Domestic Applications - hotels, leisure, commercial, industrial etc)

The report also segments the market by distribution channel and provides a mix by

value between 2006 and 2016 for the following key routes to market:-

•Soft Furnishing & Homeware Retailers

•Supermarkets, Department Stores & High Street Retailers

•Internet, Catalogue Stores, Mail Order

•Non-Domestic Distribution, Direct & Wholesalers

•DIY Multiples & Hardware Stores

•Furniture Retailers & Other Stores

The methodology for this report is based on the last 4 years of financial data from more than 70% of the soft furnishing retailer & UK manufacturing industry by value,

coupled with a wide range of additional sources from soft furnishing & textile manufacturers & distributors, trade associations, company websites, Companies

House, various HM Government departments, HM Customs & Excise, trade journals, credit reference agencies, industry commentators and our own experience of

researching this market for more than a decade.


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2.2 Soft Furnishing & Textiles Market Executive Summary

In April 2012, Government statistics reported that the UK economy had slipped back into recession in H1 2012. Whilst the household textiles and soft

furnishings market continues to experience a


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2.3 Soft Furnishing & Household Textiles Market by Value 2012-2016

2.3.1 Household Textiles & Soft Furnishing Market Current Prices 2006-2016

The UK soft furnishing & textiles market encompasses a wide range of products within both the domestic and non-domestic sectors with the market valued at in

2012 at just over £x billion, as illustrated in the following chart:-

Figure 1: Soft Furnishing & Household Textiles Market – UK 2006-2016 £M (Sample Chart Only)

0

2

4

6

8

10

£M 5 6 4 3 4 5 6 7 8 9 10

2006 2007 2008 2009 2010 20112012

Fcst

2013

Fcst

2014

Fcst

2015

Fcst

2016

Fcst

N.b. Market Size Changed for Sample Purposes. Source: MTW Research / Trade Estimates

As illustrated above, the UK soft furnishing and textiles market experienced relatively xxxxxxxxxx xxxxxxxxxx during 2006 and 2007, with sales xxxxxxxby

just under x% as xxxxxxx expenditure and xxxxxxx demand from the xxxxxxx and xxxxxxx in particular continued to xxxxxxx growth for the majority of sectors

in the industry.

However, in 2008 as xxxxxxxxxxxxxx non-domestic applications, sources indicate that demand for xxxxxxxxxxxxxx soft furnishings and textiles xxxxxxx xxxxxxx

rapidly. In addition, xxxxxxx consumer confidence also resulted in a xxxxxxx demand within the domestic sector. As a result, our estimates are that the

market experienced a xxxxxxx in sales of just over x% to year-end December

2008. The xxxxxxxxxxxxxx in the consumer sector was more xxxxxxx in 2009, with the xxxxxxx developing into xxxxxxxxxxxxxxxxxxxxx . Whilst consumer

confidence xxxxxxx as a result of xxxxxxxxxxxxxxxxxxxxxxxxxxxx leading to a xxxxxxxxxxxxxxxxxxxxxxxxxxxx levels, this was

xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx of just over x% as non-domestic demand xxxxxxxxxxxxxx.

Xxxxxxx demand levels xxxxxxx into H1 2010, though some sources indicate that

xxxxxxxxxxxxxx remained xxxxxxx within the xxxxxxxxxxxxxx sectors of the xxxxxxx furnishings and household textiles market. Whilst demand from

xxxxxxx-xxxxxxx applications remained relatively xxxxxxx, xxxxxxxremained xxxxxxx positive as xxxxxxxxxxxxxxxxxxxxxxxxxxxx take effect. As a result,


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growth in the xxxxxxxxxxxxxx sector provided some xxxxxxx for the industry xxxxxxx sales xxxxxxx by just under x% to year-end December, 2010.

Howeverxxxxxxxxxxxxxx is indicated to have increased the appetite for xxxxxxx

products which are perceived to offer


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2.3.3 Negative Macro & Micro Market Influencers 2006-2016

There are a number of macro and micro market factors which have influenced and are likely to continue to influence market performance, including:-

• Ongoing xxxxxxxxxxxxxx

• Rising level of xxxxxxxxxxxxxx

• Ongoing resistance xxxxxxxxxxxxxxxxxxxxx

• Shift in xxxxxxxxxxxxxxxxxxxxx

• Dominance of xxxxxxxxxxxxxxxxxxxxxxxxxxxx

• Growing polarisation of xxxxxxxxxxxxxxxxxxxxx

• Lack of xxxxxxxxxxxxxxxxxxxxx

• Low xxxxxxxxxxxxxxxxxxxxx

• Lack of xxxxxxxxxxxxxxxxxxxxxxxxxxxx

• Xxxxxxxxxxxxxxxxxxxxxxxxxxxx 2008 – 2012

• Xxxxxxxxxxxxxx leisure, hotel and restaurants sector

• Growing preference for xxxxxxxxxxxxxx

Whilst the above list does not represent an exhaustive representation of all the

issues impacting on the household textiles and soft furnishings market, but it

nevertheless provides an illustration of some of the key market influences which are likely to impact on growth in the near

2.3.4 Positive Macro & Micro Market Influencers 2006-2016

Despite the number of negative factors which are likely to dampen growth in the near term, there are also a number of positive factors which have stimulated

some volume growth in the market and which should offer some opportunity for value growth in the medium to longer term. More specifically, these issues

include:-

• Rising xxxxxxx

• Growing number of xxxxxxxxxxxxxxxxxxxxxxxxxxxx

• Rising number of xxxxxxxxxxxxxxxxxxxxxxxxxxxx

• Optimism for growth in xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• Static xxxxxxxxxxxxxxxxxxxxx

• Forecasts of xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

• Growing levels of xxxxxxxxxxxxxxxxxxxxxxxxxxxx

• Return xxxxxxxxxxxxxxxxxxxxxxxxxxxx


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• Moderate growth in xxxxxxxxxxxxxxxxxxxxxxxxxxxx

• Growing focus on xxxxxxxxxxxxxxxxxxxxx

• Xxxxxxxxxxxxxxxxxxxxxxxxxxxx offering enhanced features & added value opportunities

• Optimism for further growth in xxxxxxxxxxxxxxxxxxxxxxxxxxxx sector

• Market development opportunities in terms of xxxxxxxxxxxxxxxxxxxxx

• Focus on xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx sectors

• Growing preference xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx for example.

• Xxxxxxxxxxxxxxxxxxxxx likely to outperform the overall market

• Return to growth in xxxxxxxxxxxxxxxxxxxxxxxxxxxx sector

• Increasing levels of xxxxxxxxxxxxxxxxxxxxx enhancing opportunities for xxxxxxx growth of textiles and soft furnishings.

• Growth in xxxxxxx market as xxxxxxx activity xxxxxxx.

Whilst the above list is not exhaustive, it does nevertheless represent some of the key positive factors which should offer some opportunity for both value and

volume growth in the medium to longer term.

As has previously been discussed, the market has been primarily reliant on the


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2.4 Soft Furnishing & Textile Share by Domestic & Non-Domestic 2006, 2012 & 2016

The soft furnishing & textiles market can be further segmented into 2 distinct categories which are referred to in the report as ‘domestic’ and ‘non-domestic’.

The definitions of these 2 categories are more specifically defined as follows:-

• Domestic Soft Furnishing & Textiles – products which are designed, manufactured and sold primarily through retail distribution channels for application in a domestic homes.

• Non Domestic Soft Furnishing & Textiles – products designed for application in myriad sectors other than domestic homes. Included with in this sector are hotels, restaurants, leisure facilities, offices and other commercial applications as well as industrial, public sector, education and health.

In 2012 and our estimates are that non-domestic applications currently accounts

for approximately 30% of the soft furnishings and household textiles market, reflecting sales of around £550 million.

In order to provide an historical context, the following chart illustrates our

estimates of the share accounted for by domestic and non-domestic applications

in 2006:-

2.4.1 Domestic & Non-Domestic Shares 2006, 2012 & 2016

The following chart illustrates our estimates of the mix by value between

domestic and non-domestic applications in 2006:-


Domestic

50%

Non-Domestic

50%

Figures Changed in Sample. Source: MTW Research / Trade Sources

As illustrated, xxxxx applications are estimated to have accounted for the majority share in 2006, with sales of just over £x billion. Following the rapid

decline in xxxxx xxxxx during xxxxx and xxxxx indications are that the xxxxx -

xxxxx sector has lost share in recent years. This contraction in share loss xxxxx primarily due to the rapid growth in xxxxx xxxxx, followed by a decline in volume

terms in a xxxxx xxxxx. Whilst public sector expenditure on xxxxx xxxxx xxxxx sector to some extent, the rapid xxxxx in demand from other commercial

applications resulted in xxxxx xxxxx during the last six years.


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The following chart illustrates our estimates of the mix by domestic and non-

domestic applications in 2012:


Domestic

50%

Non-Domestic

50%

Figures Changed in Sample: Source: MTW Research / Trade Sources

As illustrated, in a 2012 non-domestic soft furnishing & textiles accounted for around x% of the total market, reflecting sales of around £xxx million. Sources

indicate that the emphasis


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2.5 Soft Furnishing & Textiles Key Market Influences

2.5.1 PEST Analysis – Illustration of Key Market Influences on Textiles & Soft Furnishings

There are a large number of macro market issues and trends which directly or indirectly influence the UK soft furnishing & textiles market. These issues

typically relate to political, legal, economic, environmental, social and technological factors. The following diagram provides a brief overview of some of

these key issues which are currently impacting the market at present and those which may stimulate or dampen market growth in the future:-

Figure 6: PEST Analysis for UK Soft Furnishing & Textiles Market in 2012

Source: MTW Research Strategic Review 2012

Whilst the above diagram is by no means exhaustive, it provides an illustration of

some of the key issues impacting the market at present and in the future.

UK SOFT FURNISHINGS

& TEXTILES MARKET

POLITICAL

• Sample

LEGAL

• Sample

ECONOMIC

• Sample

ENVIRONMENT

• Sample SOCIAL

• Sample

TECHNOLOGICAL

• Sample


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2.5.2 SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats

Following a strategic review of the UK soft furnishings & textiles market, the following table identifies some of the key strengths & weaknesses evident in the market at

present:-

Figure 7: Key Strengths & Weaknesses in the Soft Furnishing & Textiles Market 2012-2016

STRENGTHS WEAKNESSES

• Inherent industry

•

• More than

•



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Key opportunities and threats evident in the market at present include:-

Figure 8: Key Opportunities & Threats in the Soft Furnishing & Textile Market 2012-2016

OPPORTUNITIES THREATS

• Develop closer

• • Consolidated

•



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3.4 Bathroom Textiles Market Size, Product Mix & Imports 2006-2016

3.4.1 Bathroom Textiles Market Value 2006-2016 £M

The following chart illustrates our estimates of the UK bathroom textiles market by value since 2006, with forecasts to 2016:-

Figure 29: UK Bathroom Textiles Market By Value 2006-2016 £M

Sample

Source: MTW Research / Trade Estimates

The UK bathroom textiles market comprises of a range of products including towels, mats and shower curtains. To year end December 2012, our estimates

are for sales in this sector to be worth approximately £xxx million at manufacturers selling prices, reflecting an increase of just under x%.

Sales of bathroom textiles are estimated to have xxxxx by around x%, trade

sources indicate that volume sales


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3.4.2 Share by Key Product in Bathroom Textiles Market 2006, 2012 & 2016

The following chart illustrates the mix of products within the bathroom textiles market in 2012 by value:-


Sample

Source: MTW Research / Trade Sources

As illustrated above, the bath and hand towels, sheets and flannels sector is currently estimated to account for

In order to provide an historical context, the following chart illustrates the share accounted for by key products within the bathroom textiles market in 2006:-


Sample


The previous chart illustrates that the bath and hand towels sector has xxxxx some slight share in recent years, with sales of these products accounting for

xx% of the market in 2006, reflecting a value of approximately £xx million. Between 2006 and 2012 our estimates are that this sector’s sales have xxxxx by

around x%.

The shower curtains sector is estimated to


21

3.4.3 Imports Value of Bathroom Textiles 2006-2016 £M

The following chart illustrates our estimates of the level of imports in the UK bathroom textiles market by value since 2006, with forecasts to 2016:-

Figure 33: Imports of UK Bathroom Textiles 2006-2016 £M

Sample

Source: MTW Research / Trade Estimates

Imports of bathroom textiles are currently estimated to be worth around £xxx million in 2012, reflecting an increase of around x%. Between 2006 and 2012,

our estimates are that imports


22

At A Glance - Key Financial Indicators

£0

£1,000,000

£2,000,000

£3,000,000

£4,000,000

£5,000,000

£6,000,000

£7,000,000

£8,000,000

Year1 Year2 Year3 Year4

Fixed Assets Current Assets Net Worth

3. UK Textile & Soft Furnishing Manufacturers Profiles & KPIs The following section identifies some of the key UK soft furnishing & textile suppliers

and provides a 1 page profile with key performance indicators for each. Whilst we endeavour to include all the major players, inclusion or otherwise in the following

section does not necessarily indicate a company’s relevance in the market. Sample Ltd - Company Overview & ‘At a Glance’ Sample Address Sample Address Sample Address Postcode Tel: Sample

Sample Ltd is a private limited with share capital company, incorporated on March 27, 1922. The company’s main activities are recorded by Companies House as “Manufacturers and merchants of cloth, textile products and games equipment.” In 2012, the company has an estimated 180-190 employees. To year end December 2011, Sample Ltd is estimated to have achieved a turnover of around £13.5 million. Pre-tax profit for the same period is estimated at around £0.3 million. The following table briefly provides a top line overview on Sample Ltd:-

Company Name Sample Ltd

Brief Description of Activities Manufacturers and merchants of cloth, textile products and games equipment.

Parent Company Sample HOLDINGS LIMITED

Ultimate Holding Company Sample HOLDINGS LIMITED

Estimated Number of Employees 180-190

Senior Decision Maker / Director Adam, Sample

The following table illustrates the company’s key performance indicators for the last 4 years:-

Sample Ltd - 4 Year KPIs to Year End 31-Mar-11

Key Indicator £ Year End 31-Mar-08 (Year1)

Year End 31-Mar-09 (Year2)



Fixed Assets £1,943,601 £1,386,880 £1,189,732 £2,224,529

Current Assets £6,191,270 £7,079,527 £7,118,721 £6,803,462

Current Liabilities £1,293,381 £1,969,222 £3,890,883 £3,579,724

Long Term Liabilities £0 £0 £0 £0

Net Worth £6,841,490 £6,497,185 £4,417,570 £5,424,267

Working Capital £4,897,889 £5,110,305 £3,227,838 £3,223,738

Profit per Employee £2,562 £5,097 £2,436 £1,605

Sales per Employee £60,521 £79,865 £77,919 £72,547


23


24

4. DISTRIBUTION CHANNEL SHARE 2006-2016

5.1 Share by Key Distribution Channel 2006-2012 for Textiles & Soft Furnishing

The UK textiles and soft furnishing market is comprised of a number of key

routes to market, with the majority of sectors focused on the domestic market. More specifically, the key distribution channels quantified in this report include:-

• Soft Furnishings, Textiles & Homeware Retailers

• Supermarkets, Department Stores & High Street

• Internet, Mail Order, Direct, Catalogue Stores

• Non-Domestic Distribution (Wholesale, Direct etc)

• DIY Multiples, Hardware Stores

• Furniture Retailers & Others

Whilst the above is not necessarily an exhaustive list, it nevertheless highlights the key routes to market utilised by the soft furnishings and textiles industry in

2012. The following sections illustrate our estimates of the share for the above key routes to market in 2006, 2012 with forecasts to 2016.

5.1.1 Share By Key Distribution Channel For Textiles & Soft Furnishings 2012

The following chart illustrates our estimates of the share by key route to market in 2012:-



As illustrated above,


25

5.1.2 Share By Key Distribution Channel For Textiles & Soft Furnishings 2006

In order to provide an historical context, the following chart illustrates our estimates of the share by key route to market in 2006:-



As the above chart illustrates, there has been some


26

At A Glance - Key Financial Indicators

£0

£500,000

£1,000,000

£1,500,000

£2,000,000

£2,500,000

£3,000,000

£3,500,000

£4,000,000

£4,500,000

£5,000,000

Year1 Year2 Year3 Year4

Fixed Assets Current Assets Net Worth

5. Textile & Soft Furnishing Retailers Profiles & KPIs The following section identifies some of the key UK soft furnishing & textile retailers

and provides a 1 page profile with key performance indicators for each. Whilst we endeavour to include all the major players, inclusion or otherwise in the following

section does not necessarily indicate a company’s relevance in the market.

Sample Ltd - Company Overview & ‘At a Glance’

Sample Street Sample Town Sample County Postcode Tel: Sample

Sample Ltd is a private limited with share capital company, incorporated on April 1, 1933. The company’s main activities are recorded by Companies House as “Retail sales of dress and furnishing fabrics together with associated items and related income.” In 2012, the company has an estimated 440-450 employees. To year end December 2011, Sample Ltd is estimated to have achieved a turnover of around £15.2million. Pre-tax profit for the same period is estimated at around £0.50 million. The following table briefly provides a top line overview on Sample Ltd:-

Company Name Sample Ltd

Brief Description of Activities Retail sales of dress and furnishing fabrics together with associated items and related income.

Parent Company Sample LIMITED

Ultimate Holding Company Sample LIMITED

Estimated Number of Employees 440-450

Senior Decision Maker / Director Dennis, Sample

The following table illustrates the company’s key performance indicators for the last 4 years:-

Sample Ltd - 4 Year KPIs to Year End 30-Apr-11

Key Indicator £ Year End 30-Apr-08 (Year1)

Year End 29-Apr-09 (Year2)



Fixed Assets £444,255 £316,460 £424,393 £528,993

Current Assets £4,520,694 £3,840,339 £4,064,181 £3,263,656

Current Liabilities £3,574,156 £2,988,702 £3,362,760 £2,691,065

Long Term Liabilities £939,863 £806,780 £708,255 £618,692

Net Worth £450,930 £361,317 £417,559 £482,892

Working Capital £946,538 £851,637 £701,421 £572,591

Profit per Employee £1,207 £989 £1,291 £1,114

Sales per Employee £34,357 £35,337 £34,760 £33,963


27

7. TEXTILES & SOFT FURNISHING CHANNEL STRUCTURE

7.1 Soft Furnishing & Textile Retailers Channel – Industry Structure

The following section reviews the soft furnishing & textile retailers channel in

2012 in terms of industry structure based on industry financial sales data and provides key performance indicators for the UK soft furnishing & textile retailers

channel.

7.1.1 Market Mix by Growth/Decline Over Last 12 Months

The following chart illustrates the share accounted for by the number of

companies reporting either a rise, contraction or static sales during the last 12 months:-

Figure 178: Market Share by Soft Furnishing & Textile Retailers Sales Growth / Decline 2011-2012

Sample

Source: MTW Research / Company Accounts

According to industry sales, 34% of soft furnishing & textile retailers have

experienced


28

7.3 Soft Furnishing & Textile Manufacturers Ranking & Turnover Estimates

7.3.1 Soft Furnishing & Textile Manufacturers Listing

The following identifies key market players active at present:-

Figure 192: Soft Furnishing & Textile Manufacturers Company Listing

A.W.Hainsworth & Sons Ltd

Acton & Acton Ltd

Ambassador Textiles Ltd

Aqualona Products Ltd

Ashley Wilde Group Ltd

Bedeck Ltd

Biggie Best Ltd

Breasley Pillows Ltd

Bursali Towels (UK) Ltd

Caldeira Ltd

Character World Ltd

Chortex Holdings Ltd

Christy Home Textiles Ltd

Coats Plc

Comfy Quilts Ltd

Countryside Art Ltd

Decotex Ltd

Delbanco Meyer & Company Ltd

Devon Duvets Ltd

Duvet Pillow & Linen Co. Ltd

Elite Bedding Company Ltd

Empress Quilts & Textiles Ltd

Euroquilt Ltd

Fogarty (Filled Products) Ltd

Fuda International Trading Company Ltd

Futon Ltd

G.J.T. Ltd

H.Fine & Son Ltd

Herbert Parkinson Ltd

Hilding Anders UK Plc

John Cotton Group Ltd

John Horsfall & Sons Ltd

Kipfold (Holdings) Ltd.

Laura Ashley Holdings Plc

Liddell Ltd

Melrose Textile Co.,Ltd

Milliken Industrials Ltd

Norfolk Feather Company Ltd

Northern Feather (Home Furnishings) Ltd

Phoenox Textiles Ltd

Platt And Hill Ltd

Portmeirion Group Public Ltd

Rectella Ltd

Redwood Distribution Ltd

Robert Scott & Sons Ltd

Ruia Group Ltd

Sartex Quilts & Textiles Ltd

Snug Company Ltd

Stockbridge Mill Company Ltd

Stuart Morris Textiles Ltd

Supreme Quilting Company Ltd

Texplan Manufacturing Ltd

Textile Concepts Ltd

The French Linen Company Ltd

The Lace Tablecloth Company Ltd

The Surrey Down Company Ltd

Thomas Frederick & Company Ltd

Tonrose Ltd

Trendsetter Home Furnishings Ltd

United Fillings Ltd

Walker Greenbank Plc.

Whites Of London Ltd

Zap Ltd


The following section ranks the companies identified above by various key financial

indicators. It should be noted that each company will have varying degrees of activity within this sector and will include an element of variation in terms of product

and service portfolio. Whilst we endeavour to include all relevant companies, there

may be some that are not included in this list for a number of reasons and as such the following should not be regarded as an exhaustive directory of UK soft furnishing

& textile manufacturers.

Where possible, we have used the financial information reported by each company. However, for small and medium sized companies reporting obligations are less strict

and these companies are not obliged to disclose turnover, profit before tax and other information such as number of employees etc. Where this data does not exist, MTW

have provided an estimate based on previous performance, industry averages, other financial indicators and background knowledge of the industry. Whilst we endeavour

to attain high levels of accuracy, it should be borne in mind that the rankings and other information provided within this report may contain an element of estimation.


29

7.3.2 Soft Furnishing & Textile Manufacturers Ranking By Turnover

The table illustrates our estimates of the turnover rank for each company:-

Figure 193: Soft Furnishing & Textile Manufacturers Ranked By Turnover 2011

1.Sample 2.Sample



30

7.3.3 Soft Furnishing & Textile Manufacturers Turnover Estimates 2011

The following table illustrates the estimated turnover for each company for 2011:-

Figure 194: Soft furnishing & textile Suppliers Sales Estimates 2011 £M

Trading Name

2011 Turnover Estimate £M

Sample £Sample

Sample £Sample

Sample £Sample

£103.0

£69.0

£55.0

£54.0

£48.0

£32.0

£31.0

£24.0

£23.0

£23.0

£22.0

£21.0

£21.0

£21.0

£21.0

£19.0

£18.0

£15.0

£15.0

£13.5

£11.0

£11.0

£10.0

£10.0

£10.0

£9.0

£8.3

£8.0

£8.0

Trading Name

2011 Turnover Estimate £M

£7.0

£6.9

£6.0

£6.0

£6.0

£5.9

£5.7

£5.6

£5.5

£4.1

£2.4

£2.0

£1.5

£1.3

£1.3

£1.2

£1.2

£0.9

£0.8

£0.6

£0.6

£0.5

£0.4

£0.3

£0.2

£0.1

£0.1

£0.1

£0.1

£0.1



31

7.3.4 Soft Furnishing & Textile Manufacturers Ranking by Profitability

The following table illustrates the profit ranking for each company in 2011:-

Figure 195: Soft Furnishing & Textile Manufacturers Ranked By Profit 2011

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