househome beddreams househome beddreams watch time
TRANSCRIPT
House Home
House Home
Bed Dreams
House Home
Bed Dreams
Watch Time
House Home
Bed Dreams
Watch Time
Book Knowledge
House Home
Bed Dreams
Watch Time
Book Knowledge
Position Respect
House Home
Bed Dreams
Watch Time
Book Knowledge
Position Respect
Doctor Health
House Home
Bed Dreams
Watch Time
Book Knowledge
Position Respect
Doctor Health
Life Soul
House Home
Bed Dreams
Watch Time
Book Knowledge
Position Respect
Doctor Health
Life Soul
Sex Love
Winning with heart.
Nastja Mulej
• Ideas Thinker
• New Moment – New Ideas Company
• Ljubljana
Kevin Roberts, Saatchi & Saatchi
• We want to sell more.
• We want to sell more then the others.
• People want to live better.
• People want to leave better then the others.
Dragan Sakan, New Moment
• New ideas can’t be found in the market, product or consumer.
• But in everyday life, real world, art, all areas of the human mind.
• Ideas are all around us.
Loyalty, trust, respect and love
Loyalty, trust, respect and love
Loyalty, trust, respect and love
What makes a great brand
• emotional link
• emotional advantages + functional ones
• »Has my brand an essential positive impact on sales and market share?«
• »Does my brand catch our target customers and make them loyal to our company?«
Great brand → Lovemark
• »Has my brand an essential positive impact on sales and market share?«
• »Does my brand catch our target customers and make them loyal to our company?«
Great brand → Lovemark
Michael Konrad, Leo Burnett
»Nobody is a consumer only.
When we wake up, we all are humans only,
And advertisers aim to transform humans to friends and friends to lovers.«
Ideas Campus: interdisciplinary event
Ideas Campus: international event
Ideas Campus: interactive event
Ideas Campus: exclusive event
Ideas Campus: all-inclusive event
Ideas Campus: creative thinking and
emotional creativity
Ideas Campus: Piran, Adriatic Coast, Slovenia
Ideas Campus
4th Ideas Campus 2005:
Coaching, trainings, workshops:
• How to become a winner
4th Ideas Campus 2005:
Storytelling
• How I became a winner with heart
4th Ideas Campus 2005:
Exhibitions, performances, concerts
• He-art
4th Ideas Campus 2005:
Informal chat, networking, partying
• Winning nights
4th Ideas Campus 2005:
Recharging batteries, relaxation
• Creative break
Welcome and thank you!