11/5/2014

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Effective Housing CommunicationsNeighborhood Partnerships RE: Conference

October 29, 2014

Patrick Bresette – pbresette@publicworks.org

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Public Works is dedicated

to building public will for

the common good.

We equip community leaders,

advocates and public servants

with the skills and knowledge

they need to be articulate and

vigorous supporters of the role of

government in a functioning

society.

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Communicating to Build Public Will

Questions we need to answer

(quickly):

• What is the problem?

• Why does it matter?

• Who is responsible?

• What should be done?

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Whenever we engage in public

debates we may think of ourselves as

conduits of information. However,

our audiences think about those same

policies, issues, and programs in terms

of the background story — the master

narrative — that lies beneath our

bullet-points, facts, statistics, and

legal citations.

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The Benevolent Community

The Triumphant Individual

Independence Interdependence

Dave Kolpack / AP“Self-Made Man” – Irene Ritter

Individual Problem

Personal Solutions

Collective Problem

Structural Solutions

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Which story are we reinforcing?

Use Values

to Make Your Case

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Speaking to Values Directs Thinking

• We reason first from

deeply held values.

• Values help answer: “Why

does this matter to

me/us?”

• We need to start with

Values, not with the

policy and program

details.

Why does this matter?

“Every child should have access

to immunizations but too many

families in our community are

not bringing their children in to

our clinics. This is why we are

proposing a new agency rule

requiring more clinic hours . . .”

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Speak to Values First

“The health of the whole community is

protected when we ensure that our

children are immunized. One of the

ways we do this is through our public

health agencies that provide free and

low cost immunizations for all children.

We need extended clinic hours to keep

up with growing demands. ”

Vision

Values

SolutionProblem

A Message Box to Organize Your

Communications

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Vision

A clear statement

of the problem you

are trying to

address in a way

that everyone can

see their stake in

addressing the

issue.

The solution you

are proposing

and the

principles or

outcomes it is

designed to

achieve.

The Level One Values that underpin the

challenge and your proposed solution.

The answer to the “why does it matter”

question.

Values

SolutionProblem

Your vision for the community, state,

society. A sense of the purpose and

goal that drives you to seek the

change you are working for. Your

aspiration and inspiration.

Vision

Our criminal justice

system focuses most of

it energy and resources

on locking up those

who commit crimes and

too little on helping

them become

productive citizens

again and prepare them

for returning to our

communities.

Investing in re-

entry services and

supports is proven to

actually make our

communities safer.

It costs less than

locking people up

and helps those who

have committed

crimes in the past to

become productive

members of our

communities

again.

Justice, redemption,

security, opportunity

Values

SolutionProblem

We want communities that are safe

and secure and offer opportunities

for all people to live and work

together peaceably.

Justice means the fair and moral treatment of all

people – both those who have been wronged by

crimes and those who have paid their dues to society

and seek the opportunity to return to community life.

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Be Careful

of Crisis

Stories

Aspiration

Desperation

Chicken Little

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Families without housing face a staggering number

of obstacles. Children can suffer from poor academic

performance, have higher rates of asthma, ear

infections, stomach problems, and speech problems,

and are at higher risk of mental and physical trauma.

Parents struggling with housing security find it

difficult to get and keep a job, pursue educational

goals, and provide adequate care and attention to

their families. By creating opportunities for families

to build economic and housing security, families can

build better lives and our communities will be

stronger.

What’s Wrong

Why it Matters

What Can be Done

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We know that communities are stronger and

healthier when at-risk families get the help they

need to find and stay in safe, affordable housing.

As a result, families improve their children’s

education, find stable employment, and have a

deeper sense of belonging in their

neighborhood. It is for this reason that the

public sector should work with nonprofit

organizations and private funders to give every

family the opportunity to have a safe and stable

home.

What Can be Done

Why it Matters

What’s

Wrong

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Ripple Effects

How do your programs impact community well-being?

Family receives

EITC refundFamily

remains stable in housing

Kids get involved in afterschool

activities

Mom able to go to work

consistently with reliable

transportation

Mom’s stress decreases,

health improves

Family able to save $ for

emergencies

Music

Teacher

Employer

Doctor,

Nurse

Tax

Preparer

Landlord

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Don’t “Otherize” . . .• Avoid talking about “the poor” (or

participants in your programs) in ways that

sets them apart as “not like the rest of us”

• Avoid the three P’s—poverty as poison,

plague, or paradox—and similar distancing

language

• Avoid language that suggests “the poor” are

categorically distinct from groups like the

“working class” or “middle class”

Adapted from remarks by Shawn Fremstad

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Are we talking about “Us” or “Them”

• vulnerable

children

• struggling families

• poor

neighborhoods

• disadvantaged

populations

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Do not cue up stereotypes in an

effort to refute them . . . .

“People assume that women in TANF are

stupid, lazy, inarticulate and passive—and

that couldn’t be further from the truth,” says

Chilton. “These ladies may not think of

themselves as entrepreneurs, but they are,

and they can make a huge difference in their

own lives and communities if the

environment were right. TANF is not setting

up the right environment.”

http://www.thenation.com/blog/167381/week-poverty-will-pennsylvania-rip-another-hole-

safety-net

“. . . A talent for speaking differently, rather than for arguing well, is the chief instrument of cultural change . . .”

- Richard Rorty