housing company report

8/10/2019 Housing Company Report

1/38

1.0 INTRODUCTION :

There are fve basic needs in the human lie. Housing is one o those and

it is very essential or every people. Real Estate Industries are working to

provide residence or those people who would like to buy apartment to

leave in a luxurious and peaceul condition. esides! this industry also has

created a large number o "obs in the "ob market. Thousands o backward

linkage industries such as# rick! $and! %eramic! $anitary wears industry

etc. have set up on the base o real estate industries. $o! it is playing a

great role in our national economy as it has a huge impact on the

country&s revenue collection. There is about fve hundred real estate

%ompanies in our country. 'll the companies are not well recogni(ed by

the people. )any o the companies do not ulfll their commitment.

*nortunately many o the people have lost their aith on ew developers.

To satisy those people Tropical Homes +td. has taken the challenge and

trying to do the best. Tropical Homes +td. is one o the ast growing Real

estate %ompany. It is very new in the Real Estate market but I ound the

peoples behind it are very experienced and proessional. In this internship

report I tried to go through a total look at the overall Real Estate business

in angladesh and then I started work at Tropical Homes +td. to make the

report better inormative and meaningul. $o that the readers will able to

get a simple idea about the sector&s history! nature and style o business!

services etc including a live example o a well known company that is

Tropical Homes +td.

Internship Report on Marketing 1


2/38

1.1 OBJECTIVES OF THE STUDY :

$tudy or working on any sub"ect must have ob"ective. It may be only oneob"ective or a combination o some ob"ectives. )y study also have

ob"ective. eore submitting the report I need to discuss brie,y my road

-b"ective and related $pecifc -b"ectives.

Broad Objectie

The main ob"ective is to prepare an internship repot and some realisticrecommendation to increase the selling o Tropical Homes +td.

S!eci"c Objectie#

To fnd out whether the sales growth rate o Tropical Homes +td. is

going upward.

To fnd out the pricing o Tropical Homes +td. comparing with other

Real Estate companies.

To fnd out the in,uence o Real Estate in our national economy.



3/38

1.$ %ETHODO&O'Y OF D(T( CO&&ECTION :

$ources o ata# The ollowings are the sources and methods o data

collection or the purpose to prepare the report#

/rimary sources# The primary data have been collected mainly though

working experience gathered by working through internship period and

survey. The survey includes the ollowing#

a0 -bservation

b0 Interview

i0 /ersonal Interviewii0 Telephone Interview

iii0 /ersonal interview through 1uestionnaire

iv) esides these -ral 2 inormal interview with o3cers and

employees o the )arketing ivision o Tropical Homes and also

4ace to ace meeting with the %ompany personnel and 4ace to

ace meeting with the di5erent sales people.

-bservation )ethod applied to some specifc area o interest o di5erent

Real Estate companies during survey. To observe the areas I have visited

various pro"ects physically. It was very useul to collect the primary data.

'ter making the observation it was needed to talk with the companies to

know their price! eatures! amenities etc. about their pro"ects in that

specifc area. In that case the Interview )ethod was applied.

$econdary sources# The secondary data have been collected rom

di5erent publications o di5erent Real Estate companies in angladesh!

publications o Real Estate Housing 'ssociation o angladesh 6REH'0!

publications o Tropical Homes +td. and related )aga(ines and. 7ebsites.



4/38

1.) &I%IT(TIONS OF THE RE*ORT :

7hen I developed this report! then I had to ace some problems! whichdisrupted the ulfllment o this report. There were several constrains

while preparing this report. -nly twelve weeks were not su3cient to visit

all the desks o the division. $ome desks were remained unvisited

moreover some o3cers in desk were ound non8cooperative. In course o

my internship I aced a number o problems! which may be termed as the

limitations o the study. These are as ollows#

i0 I could not spend su3cient time re1uired to make an in8depth study

on such an important sub"ect because o o3ce time constraint.

ii0 $ometimes it was very di3cult to get su3cient help rom the

employees o Tropical Homes +td. due to their limited executive

hours.

iii0 There is no su3cient inormative 7eb site o Tropical Homes +td.

iv0 They did not give us exact inormation or maintaining their secrecy.

v0 It was very di3cult to get the actual inormation. In many cases! the

1uestionnaire had to be explained elaborately to the respondents.

vi0 $u3cient records! publications were not available. The constraints

narrowed the scope o real analysis.

vii0 $u3cient inormation was not attainable because o3cers were very

busy with their day8to8day work9 they could hardly provide enough

time.

viii0 +ast but not least lack o time has also limited the scope or the

research work.



5/38

$.0 *rea+b,e:

*rbani(ation is an outcome o both population growth and rural8urbanmigration. 's urbani(ation increases! more and more people are

becoming city dwellers. angladesh is not any exception to that picture.

The ever8increasing urban population is catering an increasing demand or

shelter. The right o shelter is a undamental right! which is ensured by

both the declaration o *nited :ation 6*:0 and the constitution o

angladesh. ut it is very di3cult on the part o the government o

angladesh alone to ensure housing or all. Here comes the need o

private sector real estate development.

It is a recogni(ed act that the health o the Real Estate evelopment

$ector is the barometer o the :ational economy. In angladesh Real

Estate usiness started in haka in late seventies. uring ;s there

were ewer than ? companies engaged in this business. In ;>A there are

about B?> companies engaged in this business.

$.1 For+atio- o REH(B:

7ith the number o companies increasing gradually! various problems

concerning the housing sector cropped up re1uiring early solution. 't this

stage it was necessary to orm a trade association o the Real Estate

developers to protect the overall interests o the sector. To strengthen the

role o real estate sector Real Estate 2 Housing 'ssociation o angladesh

6REH'0 was ormed with only ;; members in ;


6/38


7/38

$.) RE(& EST(TE HOUSIN' (SSOCI(TION OF

B(N'&(DESH /REH(B

(T ( '&(NCE

Year o E#tab,i#+e-t :;!>>> 6'pprox.0

No o (!t. 4-it# De,iered b5 te Dee,o!er !er 5ear /$006 :

?>>>8>>> unit

No o *,ot 4-it# De,iered b5 te Dee,o!er !er 5ear :A>>>8?>>>

unit .

(!!ro7. t4r-oer !er 5ear:;!B?> %rore Taka 6Tk. ;B.?> billion0

Co-trib4tio- ree-4e to 'oer-+e-t : ;>> %rore Taka 6Tk. ;.>>

billion0

Co-trib4tio- to 'D* :;B8;A

Direct E+!,o5+e-t :

a. 'rchitects # A>> nos

b. Draduate Engineer # B>>> nos

c. iploma Engineer # @>>> nos

d. )anagement -3cial # ;A>>> nos.



8/38

d. irect +abour $killed 2 unskilled # ;.? million 6;?

+acs 0.

$.6 B4i,di-8 %ateria,# 4#ed b5 te +e+ber# o REH(B :

'luminium %ement

ricks Tiles 2 $anitary

/aints 7oods

%.I. $heet %eramic 2 )osaic

Electric Hardware

+ighting $and 2 $tone

Dlass

$.3 RE(& EST(TE BUSINESS (T ( '&(NCE9

*ROCESS OF RE(& EST(TE BUSINESS

To develop a land! ' Real Estate %ompany needs to go through some

process. The se1uence orm the beginning rom the land procurement to

sales and all the promotional activities are enlisted below#

;. +and /rocurement# 8

a0 Joint Kenture 6evelop vs. landowner0.

b0 +ocation L $i(e or land.

c0 RatioL/roft $haring.d0 y ownership

B. +egal 'ctivities# 8

a0 ocument $earching.

b0 eed o 'greement.

http://www.rehabhousing.com/b_mat_updates.asp?mat=1http://www.rehabhousing.com/b_mat_updates.asp?mat=2http://www.rehabhousing.com/b_mat_updates.asp?mat=3http://www.rehabhousing.com/b_mat_updates.asp?mat=4http://www.rehabhousing.com/b_mat_updates.asp?mat=5http://www.rehabhousing.com/b_mat_updates.asp?mat=6http://www.rehabhousing.com/b_mat_updates.asp?mat=7http://www.rehabhousing.com/b_mat_updates.asp?mat=8http://www.rehabhousing.com/b_mat_updates.asp?mat=9http://www.rehabhousing.com/b_mat_updates.asp?mat=10http://www.rehabhousing.com/b_mat_updates.asp?mat=11http://www.rehabhousing.com/b_mat_updates.asp?mat=12http://www.rehabhousing.com/b_mat_updates.asp?mat=1http://www.rehabhousing.com/b_mat_updates.asp?mat=2http://www.rehabhousing.com/b_mat_updates.asp?mat=3http://www.rehabhousing.com/b_mat_updates.asp?mat=4http://www.rehabhousing.com/b_mat_updates.asp?mat=5http://www.rehabhousing.com/b_mat_updates.asp?mat=5http://www.rehabhousing.com/b_mat_updates.asp?mat=6http://www.rehabhousing.com/b_mat_updates.asp?mat=7http://www.rehabhousing.com/b_mat_updates.asp?mat=8http://www.rehabhousing.com/b_mat_updates.asp?mat=9http://www.rehabhousing.com/b_mat_updates.asp?mat=10http://www.rehabhousing.com/b_mat_updates.asp?mat=11http://www.rehabhousing.com/b_mat_updates.asp?mat=12


9/38

c0 /ower o 'ttorney.

. 't /resent in8 house as well as external advisors is providing this

services# 8

a0 'rchitectural 6Engineering survey o land0.

b0 $tructural 6$oil test0.

c0 Electromechanical 6i5erent consultants0.

A. rochures and +ea,et# 8

a0 /erspective 6by other frms0.

b0 rochure design 2 printing etc.

?. 'dvertising# 8

a0 'd preparation.

b0 Insertion in /ress )edias.

c0 'nimation etc.

d0 /rinting.

. R'J*M %learance# 8

a0 R'J*M $heet /reparation.

b0 $ubmissions.

c0 %learance rom di5erent authorities.

=. %onstruction# 8

a0 +ayout.

b0 $tarting construction o structure 6pillingLoundation0.

c0 %ivil work.

d0 4inishing

@. /rocurement o )aterials# 8

a0 /urchase o 1uality materials.



10/38

b0 $ourcing at reasonable price and in time.

c0 )anaging inventory.

. $ales# 8

a0 %lients call in response to ad and hoarding.

b0 $ales materiali(ation ater demonstration.

;;. 'ter $ales# 8

a0 Recovery o installments.

b0 )eeting client demandLdesire.

c0 +oan /rocessing.

d0 -ptional works handling.

;B. Fuality %ontrol# 8

a0 /urchased materials are tested through *ET +aboratory.

b0 /roessional in house personnel are involved in 1uality control

during the whole process o construction.

;. /romotional 'ctivities# 8

a0 i5erent $ouvenirs are published.

b0 Dit Items.

c0 $ponsorship.

d0 /articipation in 4airs.

e0 7rite up /ress )edias

;A. 'dvertisement# 8

a0 'dvertisement in di5erent aily :ewspapers

b0 'dvertisement in di5erent 7eekly )aga(ines



11/38

c0 'dvertisement in di5erent angla :ewspapersL)aga(ines published

in other countries

d0 i5erent :ational 2 International )aga(ines

e0 'dvertisement rom personal known circle

0 'dvertisement on electric mediaLdi5erent TK channel.

;?. Registration /rocess# 8

a0 Registration o 'partmentL$hopL-3ce $pace.

b0 4ree hold land.

c0 +ease holds land.

d0 K'T.

e0 Income Tax etc.

;. Hand -ver# 8

a0 +andowner ater fnishing to both +L- 2 %lients.

b0 4orming %ooperative $ociety.

c0 Transer o cooperative und.

d0 Ensuring ater sales service or one year at least ater hand over o

/ro"ect.

;=. roker# 8

a0 +and roker

b0 'partment $ales roker.

;@. Involvement with other -rgani(ations# 8

a0 R'J*M.

b0 E$'.

c0 7'$'.

d0 TDT%+.



12/38

e0 -E.

0 %''! '4.

g0 2Treasury.

h0 i5erent anks.

i0 H4%! I+%! H! etc.

"0 i5erent suppliers 6+it 2Denerator etc.0.

k0 /apers.

l0 )aga(ines 6Home 2 'broad0.

m0'rchitects.

n0 Engineers.

o0 Institutions like %%I! 4%%I! and )%%I etc.

p0 REH'.

10 %lubs.

r0 /olice.

s0 )ustansL )uscleman.

t0 %ontractors.

u0 *ET 2 other *niversities.

B>. )arket $urveyL Research# 8

a0 $urvey o di5erent pro"ects in haka.

b0 $urvey on clients or demand analysis.

c0 'nd so many other seasons.



13/38

Source: Statistical Year Book of Bangladesh 2005

76.489.91

111.4123.1

0

20

40

60

80

100

120

140

Population(inmillion)

1974 1981 1991 2001

Year

Graph of the Trend folloed !" ta!le a!o#e

2.6 TREND OF POPULATION GROWTH IN BANGLADESH2.6 TREND OF POPULATION GROWTH IN BANGLADESH

Year

*o!4,atio

- /i-

+i,,io-

'rot Rate

12;6 ;2.21 $.6>=

1221 111.6 $.)3=

$001 1$).1 1.6>=



14/38

Source: Statistical Year Book of Bangladesh 2005

1.68

3.43

6.9

9.9

0

1

2

3

4

$

6

7

8

910

Population(inmillion)

1974 1981 1991 2001

Year

Graph of the Trend folloed !" ta!le a!o#e

2.7 TREND OF POPULATION GROWTH IN DHAKA CITY2.7 TREND OF POPULATION GROWTH IN DHAKA CITY

Year

*o!4,atio

- /i-

+i,,io-

'rot Rate

12;6 1. ?

12>1 ).6) 16.>>=

1221


15/38

$.> (*(RT%ENT UNITS DE&IVERED IN THE &(ST $0 YE(RS

Internship Report on Marketing

YearNo. o

(!art+e-t'rot Rate

12>3 )$3 ?12>< 6$0 $612>; >60 $;12>2 1$;3 311220 1360 $1

1221 $160 )2122$ 13)0 $>122) 1>30 $01226 $$2> $61223 $)$0 01122< $6)0 03122; $6 10122> $>60 0 1 MK' to ?> MK'0#

the lit

the water pumps

lighting in common spaces and stairs

two light and two an points in each apartment



19/38

o -ne superior 1uality high speed lit or the building rom reputed

EuropeanLMoreanLe1uivalent manuacturer to be with#

capacity o liting persons

ade1uate lighting

well urnished and attractive doors 2 cabins

emergency alarm and escape provision.

o Tasteully urnished visitorsN waiting area.

o rivers& waiting area with toilet

o )anagement -3ce at roo top.



20/38


21/38


22/38

).1.$ S*ECIFIC(TION :

itce- :

o %oncrete shel at B.? eet height rom ,oor level with Dla(ed Tiles work

top 6R'MLe1uivalent0.

o /rovision or double burner Das outlet.

o %oncealed Hot and %old water lines.

o ' B.? eet and o wall Tiles running on wall along the sink and Das

%ooker 6R'MLe1uivalent0.

o $uitably located Exhaust an.

o -ne high polished stainless %ounter Top $teel $ink with )ixer

6)alaysian0.

Batroo+# :

o ath Tub in )aster athroom.

o %abinet asin with marble Top in )aster athroom.

o /rovision o $hower 'rea in the $econd athroom.

o Dla(ed Tiles in athrooms up to = eet height except maid&s

6R'MLe1uivalent0.

o 4loor Tiles in all athrooms except maid&s 6R'MLe1uivalent0.

o %ompany $tandard $anitary fttings.

o 7ater proo imported oor.

o )irrors in all athrooms with -verhead +amps.

o Enamel /aint on the ceiling and walls to prevent dirt and dampness

arising rom moisture.

o $oap cases.

o Towel Rails.

o %oncealed Hot and %old water lines in ) 2 %hild athrooms.

o Essentially correct uniorm ,oor sloped toward the water outlet.



23/38

o Tiles in maid&s room and in walls o maid&s bathroom up to ? t. with

long pan 6R'M0 2 shower.

o :icely arranged athroom fttings 2 fxtures.

F,oor# :

o R'M Homogeneous tiles on all ,oors 6;O P ;O0.

o Essentially correct uniorm ,oor sloped toward water outlet.

o R'M Homogeneous tiles on $tairs 2 +obby.

E,ectrica, :

o Independent Electric )eter or each apartment.

o Dood 1uality local Electrical $witches 2 fttings! %ircuit reakers and

/lug points 6)M typeLe1uivalent0.

o Electrical distribution box with )ain $witch.

o %oncealed Electrical wiring.

o 7ashing machine provision in each apartment.

o 'll power outlets with Earthling connection.

o %oncealed 4an Hook.

o /rovision or 'ir %onditioner in )aster edroom! $econd edroom and

+iving room.

o +ight and 4an points in Keranda.

o Two emergency light and two an points in each apartment.

o Emergency electricity connection in +it! /umps! +obby! Intercom

service! %ommon spaces like %ar parking! Reception area! Duard room

and )ain gate.

o %oncealed Intercom and Telephone lines 6>B0! TKL$atellite ish

connection 6>B0 in each apartment.

Door# A i-do# :



24/38

o mm $olid! well seasoned! decorative main Entrance oor 4rame 2

$hutter 6)alaysianLE1uivalent0# 8

$hutter thickness mm

oorrame .B?O P O

oor %hain

%heck Kiewer

$olid rass oor Mnocker

'partment :o.

oor handle with +ock 6imported0.

o Internal oors are o strong and durable Keneer 4lush door $hutters

with 4rench polish 6%hamb Keneer0.o 'll oors with good 1uality )ortise +ocks and fttings.

o 'll internal oor rames are made o )alaysian solid wood.

o $liding windows with %olor Dlass complete with mohair lining and

Rainwater arrier in 'luminum $ection.

o $aety Drills in all windows! color as matched with 'luminium $ection

in Enamel paint.

*ai-ti-8 A *o,i#i-8 :

o 4rench polished oor rames 2 $hutters.

o 7eather coat on outside walls 6ergerLElite0.

o $mooth fnished and sot colored plastic paint on all internal walls 2

ceilings 6ergerLElite0.

o Keranda railing as per the design o perspective.

o Enamel paint on the ceilings and walls o athrooms color as matched

with Tiles 6ergerLElite0.

Uti,it5 &i-e# /ater A 'a# :

o %oncealed water lines.

o Hot 2 cold water lines in athrooms 2 Mitchen.

o $ewerage 2 stream water connected to 7'$'.



25/38

o 7ater reservoir designed to hold su3cient water supply.

o Two best 1uality water pumps 6one standby emergency0.

o Titas Das approved plumbing design.

o %oncealed Das lines.

o Individual Das Riser.

o Das pipe lines connection rom Titas Das istribution $ystem as per

total calculated consumption with ade1uate saety measures.

o 'pproved 1uality Titas Das materials or internal wiring o Das line.

.;.A

S(&IENT FE(TURES

B4i,di-8 E-tra-ce : 'n impressive entrance gate with lamp post and

the /ro"ect +ogo on modern sign welcomes one to this contemporary

apartment complex. The heavy secured gateway leads to a spacious

covered parking ,oor.

Rece!tio- &obb5 : 'n elegantly designed main Reception lobby

decorated with tilesLsynthetic marble. /ersonali(ed )ail oxes and a

stylish Register ock or visitorsN check8in. 'n elegant guest waiting area

highlights the Reception lobby.

&it@ &obbie# A Stairca#e : ' ma"or element o convenience 2 comort

is the lit that has been selected to exacting European styles. This comes

in impressive doors 2 cabin providingast 2 reliable services to residents

on all ,oors. est level o saety has been maintained in the

specifcations.

The staircase is well located and easily accessible with easy to climb

stairs. This leads to lobbies on each ,oor. The top o the stair railing will

be o $. $.



26/38

(!art+e-t &a5o4t# : The total layout has been thoughtully arranged

to maximi(e advantages especially in relation to day light and cross

ventilation throughout. /rivacy has been emphasi(ed by spreading the

layout rom end to end. The master and the second bedrooms have been

located away rom the living room.

O!tio-a, Feat4re# : Karious interior designing and additional fttings 2

fxtures as per choice o allottee may be arranged at cost basis upon

approval o the company.



27/38


28/38

Ha-d Oer: The possession o the apartment will be handed over within

BA months rom the date o commencement o construction work except

or reasons beyond control o TR-/I%'+ H-)E$ +T such as orce

ma"eure! natural calamities! political disturbances! strikes! 'cts o Dod or

economic conditions! etc. This hand over will only be made ater the ull

payment o installments.

Uti,it5 Co--ectio-: %onnection ee! security deposit or water! Das 2

Electricity and incidental costs relating to these are not included in the

price o apartment. uyer will make these payments directly to the

authorities concerned. $hould expenditure on these accounts be incurred

by TR-/I%'+ H-)E$ +T buyer will reimburse the same to the company

proportionate to hisL her share.

Re4-d: 4or any reason beyond the control o TR-/I%'+ H-)E$ +T like

orce ma"eur! natural calamities! political disturbances! strikes! 'cts o

Dod or economic conditions! etc.! the company may be bound to abandon

the /ro"ect. In such an event the buyer will be entitled to reund o all

installments along with the earnest money already paid by himL her.

Tra-#er o O-er#i!: /roportionate share o undivided 2

undemarcated land will be registered in avor o each allocate as per the

current rules 2 regulations o )inistry o 7orks.

Tra-#er Co#t: 'll costs relating to transer o ownership o the

proportionate share o land will be borne by the allot tee on actual basis.

%a-a8e+e-t: The buyer must undertake to become a member o the

-wners& %ooperative $ociety that will be ormed by the owners o the

apartments or the management o common services such as lit! pumps!



29/38

security! compound! etc. Each allocate must initially deposit T.

$3000.00 /te-t5 "e to4#a-d only in the Reserve 4und o the

'ssociation or %ompany or maintaining management expenses o the

complex.

).) U!co+i-8 *roject#:

In the coming months the Tropical Homes +td. is going to take several

pro"ects in some aristocratic areas or *pper %lass people and some

pro"ects in other areas or )iddle %lass. The areas are hanmondi!

anani! Dulshan! -H$! *ttara! $hiddishary! )alibag! Malabagan!

ashabo! )irpur etc. $o! the sale will be increased because o increasing

the pro"ects and target customer.

).6 DDITION(& OR (T THE *ERIOD OF INTERNSHI* :

S4re5 :uring my study I had to go or survey at some specifc areas. It

was needed due to make a complete price comparison o Tropical Homes

+td. with other renowned Real Estate %ompanies and also to make an

acceptable $7-T 'nalysis and sales strategies o Tropical Homes +td. To

make the report more inormative and e5ective the survey reports are

given below#



30/38

(rea : Sir S5ed Road@ %oa++ad!4r

Se

r

No

.

Dee,o!er# Na+e*roject#

&ocatio-

(!art+

e-t SiGe

*rice9

#t.

%i#c

I-or+ati

o-

;

Ha!!5 Ho+e#

&td.Tel# > st B>>>L

< storied

BSe,tec

Tel# > 2

;@>> st

BA>>L

storied

So4t BreeGe

Tel# @;;>>B!

@;;>BA>

$ir $yed Road ;B? stBB>>L

storied

ADO% INNOTel# >L

storied

?Ra-8# *ro!ertie#

L

storied

Ra-8# *ro!ertie#

>L

storied

=

U-io-

Dee,o!+e-t

@;?@!

;?>> 2

;>> st

>>>L

storied



31/38

(RE( : CO&&E'E '(TE A SURROUNDIN'S@ %OH(%%(D*UR

Ser

.

No.

Dee,o!er# Na+e

A Co-tact No

*roject Na+e

A (ddre##

(!art+e-t

SiGe

Co-#tr4ctio

- Stat4#

Ha-doe

r

Date

(!art+e-

t

*rice9#t.

;

'sset evelopment

+td.

@@?=BL@@?=A!;>;

?L

;AB>!;>>!;B>

>

$tructure

%ompleted

6 $tored0

Jun8B>>Tk.B>>8

>>>

B

:avana Real $tate

%ompany +td.

B

elphinium

$haha"ahn

Road!

%ollage Date.

;?=?! B;B? $t.$tart $ep8>?

6 $tored0$ep8B>>= Tk.B;>>

'+@;BB@;BL@;B@;!; $t.

4inishing

$tage

6 )ulti

$tored0

July8B>> Tk.;>

?Russel +odge

:andiny

$haha"ahn

Road!%ollage Date.

;?>!;>!;??

>

$t.

-n Doing

6 )ulti

$tored0

'ug8B>>= Tk. ;=>>

-riental

@;?L@! abor

Road

B>> $t.

Two *nit

-n Doing

6 $tored0'ug8B>>= Tk. B>>

=Sas uilders


32/38

;>Tropical Homes +td.

@;?B?B

*nion %enter

%ollage Date

%ollage Date.

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33/38

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34/38

. SOT (N(&YSIS OF TRO*IC(& HO%ES &TD:

Stre-8t#:

Experienced )anagement.

E3cient and dedicated employees.

Dood understanding between employees.

Dood relationship with exiting clients.

+ocations o the /ro"ects are good enough.

High standard o construction 1uality.

ea-e##e#:

's a company it is new in Real Estate sector.

)any prospective clients don&t have any idea about its

construction 1uality.

%omparatively product&s prices are higher than many

companies.

+ack o promotional activities or advertisements.

:o specifc policy ollowing by the employees.

O!!ort4-itie#:The upcoming /ro"ects are in demandable locations.

Those who know about *nion! they normally consider as

a good developer.

Huge number o pro"ects under construction.

)otivation o the sales persons to encourage them or

more e5ective in sell.

-5er the prospective clients to visit the existing pro"ects

to make positive impression.



35/38

Treat#:

Huge numbers o developers means huge numbers o competitors

are in the race.

+and procurement cost becoming higher and higher day by day.

'sking prices o many companies in the same location are lower than

*nion.

$ome well reputed companies considered *nion as their competitor.

:umber o /ro"ect still (ero in Dulshan 2 %entral hanmondi.



36/38

6.0 CONC&USION :

'ter analy(ing the business o whole Real Estate sector in angladesh it

is very clear that the number o competitors or Tropical Homes +td. are

huge. That&s why it is not very easy or the company to make the business

fnancially and proftably stable without extra e5orts in business

promotion and extra ordinary eatures and services. The o5er rom

Tropical Homes +td. should be extra ordinary and something new.

efnitely there need to have specifc advantages or the buyers. $o that

they will fnd Tropical Homes +td. better than others. $ervice is important

specially to make the reerences strong. %lients will bring clients. This

should be the theme o the business. 'nd it can be possible by giving

better services. I the clients are happy! they will tell others. It is very

e5ective or long term business. $till the uture o Tropical Homes +td. is

very bright. I they able to improve their lacking and weaknesses! they will

be able increase their sell more. Tropical Homes +td. have di5erent

pro"ects in its hand in di5erent locations or di5erent levels o buyers. Just

:eed to go or aggressive promotion with attractive o5er to reach to the

buyers. I strongly believe that time is not a ar away or *nion to have its

position on the top.



37/38

3.0 RECO%%END(TION :

:ot only Tropical Homes +td. also every business organi(ation is looking

or a vision that is proft. ecause without proft a company will not be

able to run. -nce upon a time it will be wordless 2 unsuccessul. The

continuation o achieving the vision is a very important thing which is the

central target and maintains and organi(es the company&s whole sta5s 2

o3cials. ut it is not a very easy task or the companies. The top Real

Estate and )ultinational companies running in our country are doing a lot

to achieve their goals. 's a new company Tropical Homes +td. )a

y study those. $ome common activities o di5erent organi(ations may be

a sort recommendation as listed below to ollow#

a. Regular advertisement in the ma"or daily :ewspapers! )aga(ines

etc.

b. Regular monitoring o all types o works including construction.

c. )aintain good construction 1uality.

d. )aintain good relation with existing clients.

e. Regular eed back rom the existing clients.

. /romote ater sell service.

g. 'rrange more products or di5erent levels o buyers.

h. Regular evaluation o the employees.

i. E5ective motivation policy or the employees.

". ExtraLsurprised reward or the dedicated and good working

employees.

k. 'rrange weeklyLmonthly meeting between )anagement 2

Employees.

l. $hare the opinion and activities among o3ce sta5 in the general

meetings.



38/38

housing company report

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