how a guy under 30, built a multi million dollar app development agency working with celebs and...
TRANSCRIPT
![Page 1: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/1.jpg)
How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working
with Celebs and Sports Teams
Puneet Yamparala, App Entrepreneurs Association
![Page 2: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/2.jpg)
Puneet Yamparala, App Entrepreneurs Association
Before you start,
Get the FREE GUIDE
To
Getting 5,000+
Downloads
in 2 Days
Using Ninja Tacticshttp://eepurl.com/1xx-r
![Page 3: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/3.jpg)
Puneet Yamparala, App Entrepreneurs Association
Last week I had the opportunity to speak with Jordan Edelson the founder of Appetizer Mobile. He is a bit
under 30 years old and last year his App Development company had just under $10 Million in revenues.
![Page 4: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/4.jpg)
Puneet Yamparala, App Entrepreneurs Association
In this interview we discuss how he got started and what was the key strategy that he used to grow his business
into such a huge success.
![Page 5: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/5.jpg)
Puneet Yamparala, App Entrepreneurs Association
Note: the interview has been modified a bit so that it reads better and doesn’t look like a series of questions
and answers.
![Page 6: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/6.jpg)
Puneet Yamparala, App Entrepreneurs Association
Getting Started With an App Development Company
![Page 7: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/7.jpg)
Puneet Yamparala, App Entrepreneurs Association
Puneet: Hi Jordan, thanks for joining us today on App Entrepreneurs Association. Let us jump right in. To start
off can you tell...
![Page 8: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/8.jpg)
Puneet Yamparala, App Entrepreneurs Association
...us a bit about how you got started with building apps and how you got your first break?
![Page 9: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/9.jpg)
Puneet Yamparala, App Entrepreneurs Association
Jordan: Sure. I have actually been a tech entrepreneur all my life and my very first memory of working with code
was...
![Page 10: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/10.jpg)
Puneet Yamparala, App Entrepreneurs Association
...when I was programming video games while still a teen. While I did that I started a company, which telecast
people playing video games,...
![Page 11: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/11.jpg)
Puneet Yamparala, App Entrepreneurs Association
...something similar to, what Twitch.TV does now, but this was long before Twitch.TV existed.
![Page 12: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/12.jpg)
Puneet Yamparala, App Entrepreneurs Association
After this I went on to become the CTO of a hip-hop company. It was at this hip-hop company that I got a chance to build an excellent network of contacts,...
![Page 13: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/13.jpg)
Puneet Yamparala, App Entrepreneurs Association
which helps me to this day. One such contact was a person associated with NBA and he reached out to me to
find out if I could help him...
![Page 14: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/14.jpg)
Puneet Yamparala, App Entrepreneurs Association
...with creating a novelty basketball app. That basically was the first app we built and got into this business.
![Page 15: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/15.jpg)
Puneet Yamparala, App Entrepreneurs Association
Puneet: That’s really nice. So if one of readers wanted to get started with an app development agency, but do not
have the right connections like you did,...
![Page 16: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/16.jpg)
Puneet Yamparala, App Entrepreneurs Association
... what would you suggest is the best way to get started?
![Page 17: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/17.jpg)
Puneet Yamparala, App Entrepreneurs Association
Jordan: I understand that not everybody has the right connections or resources to land big clients in the
beginning, so they need to really...
![Page 18: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/18.jpg)
Puneet Yamparala, App Entrepreneurs Association
...hustle and build a network. As a app development company founder you cannot just do programming and
not build your network.
![Page 19: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/19.jpg)
Puneet Yamparala, App Entrepreneurs Association
You can do programming in the nights and spend the days building your network.
![Page 20: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/20.jpg)
Puneet Yamparala, App Entrepreneurs Association
Note from Puneet: Jordan provided more details on an exact strategy to get big clients later in the interview
below.
![Page 21: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/21.jpg)
Puneet Yamparala, App Entrepreneurs Association
After the First Few Projects – Increasing Revenues
![Page 22: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/22.jpg)
Puneet Yamparala, App Entrepreneurs Association
Puneet: Jordan, a lot of our readers actually independent app developers or have small development agencies but
they are struggling to move up the...
![Page 23: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/23.jpg)
Puneet Yamparala, App Entrepreneurs Association
...value chain and charge more for projects. How did you guys do it and what can our readers learn from it?
![Page 24: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/24.jpg)
Puneet Yamparala, App Entrepreneurs Association
Jordan: When we started out we were charging about $55/hour and now we charge $75/hour. Although that is not a huge change, it is still difficult and I understand...
![Page 25: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/25.jpg)
Puneet Yamparala, App Entrepreneurs Association
...the problem most upcoming app developers face. A few things, which really allowed us to charge more, were
testimonials and positioning ourselves as a full service agency.
![Page 26: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/26.jpg)
Puneet Yamparala, App Entrepreneurs Association
Potential clients are always looking to work with a legit company so good testimonials from your customers,
which clearly speak about...
![Page 27: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/27.jpg)
Puneet Yamparala, App Entrepreneurs Association
...your skills and help answer some questions the potential customers have in their mind will help a great
deal.
![Page 28: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/28.jpg)
Puneet Yamparala, App Entrepreneurs Association
Also positioning yourself as a full service agency helps you change the perceived value in the minds of your
customers.
![Page 29: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/29.jpg)
Puneet Yamparala, App Entrepreneurs Association
Growth Hacking Your App Development Company
![Page 30: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/30.jpg)
Puneet Yamparala, App Entrepreneurs Association
Puneet: This is some great info. Now let us talk about how to grow your app development business really fast.
What kind of strategies have you used?
![Page 31: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/31.jpg)
Puneet Yamparala, App Entrepreneurs Association
Jordan: The one biggest growth hack, which I can share with you, is to get yourself projects, which can get you a
lot of publicity,...
![Page 32: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/32.jpg)
Puneet Yamparala, App Entrepreneurs Association
...because word of mouth marketing and organic customer acquisition has the best results compared to
any other strategy you will ever try out.
![Page 33: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/33.jpg)
Puneet Yamparala, App Entrepreneurs Association
Puneet: Any ideas on how to get these popular projects?Jordan: Yes, when looking for popular projects, it is
important that you work with influencers,...
![Page 34: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/34.jpg)
Puneet Yamparala, App Entrepreneurs Association
...celebrities or sports stars. For example, we have created apps for Lady Gaga and that got us huge exposure, same thing for the apps we created for NBA teams. All these
got us a lot of publicity.
![Page 35: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/35.jpg)
Puneet Yamparala, App Entrepreneurs Association
In the beginning you might not have the right connections to be able to do this so you will need to reach out a large
number of people and may be even offer to...
![Page 36: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/36.jpg)
Puneet Yamparala, App Entrepreneurs Association
...create the apps for free or at an extremely low cost. This will get your foot in the door. Once you have a few
such projects,...
![Page 37: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/37.jpg)
Puneet Yamparala, App Entrepreneurs Association
you can always showcase them to get bigger projects from other celebs and influencers.
![Page 38: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/38.jpg)
Puneet Yamparala, App Entrepreneurs Association
Note from Puneet: I did some research and created this free mini-guide on finding influencers and popular people
on social networks to use this growth hack on.
![Page 39: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/39.jpg)
Puneet Yamparala, App Entrepreneurs Association
You can download the free mini-guide here.
![Page 40: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/40.jpg)
Puneet Yamparala, App Entrepreneurs Association
Puneet: Doing projects for free although it is scary, I think is doable but how do you make sure that you get good
publicity for your app development company?
![Page 41: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/41.jpg)
Puneet Yamparala, App Entrepreneurs Association
The apps, I am sure, are not going to be branded with your app development company’s name on it.
Jordan: Yeah that’s right. In such cases,...
![Page 42: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/42.jpg)
Puneet Yamparala, App Entrepreneurs Association
...you can actually make it a part of a contract saying that you would need the celebrity to promote the app and
your association with them.
![Page 43: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/43.jpg)
Puneet Yamparala, App Entrepreneurs Association
Puneet: Thanks Jordan. This was some very useful information and I am sure our readers will really appreciate what you have shared with us today.
![Page 44: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/44.jpg)
Puneet Yamparala, App Entrepreneurs Association
Jordan: You are welcome.
![Page 45: How a Guy Under 30, Built a Multi Million Dollar App Development Agency Working with Celebs and Sports Teams](https://reader033.vdocuments.net/reader033/viewer/2022042817/55a895801a28abce238b45c4/html5/thumbnails/45.jpg)
Puneet Yamparala, App Entrepreneurs Association
For More App Business Advice
App Entrepreneurs
Association
http://appentrepreneursasso
ciation.com