how a little pizza joint outfoxed chicago's pizza mafia

Call us for info (815) 787-6201 or [email protected]

How a Hole in the Wall Pizza Joint OutfoxesChicago’s Pizza Mafia


Running a business is tough

BIG Competition

Severe Economic Recession

“Never before have we seen weakness of this

magnitude for this prolonged period of time.”

Bonnie RiggsNPD restaurant analyst


The hardest hit segment was independent

restaurantsBonnie RiggsNPD restaurant analyst

Unfortunately, Failure is an option


Survival is a Decision

Pudgy’s Pizza is a Survivor

Lousy Location

Call us for info (815) 787-6201 or [email protected] Ancient Equipment

Brutal Competition


There are

18,303 restaurants in Chicagoland

Source: NPD


But he has one thing the other guys want . . .


Loyal Customers

Loyal Customers

406 on his VIP Club


Repeat Customers are the Most

Valuable Asset


A 5% increase in customer retention produces more than

25% increase in profitSource: Bain & Company


How did Pudgy’s get 406 people to join their text

program?


Invite Your Customers to Join

Invite Your Customers to Join

Post on Facebook


What to Send


Messages Need to BeValuableExclusiveTime Sensitive


FunFresh &Creative

For a limited time our world famous, UNBELIEVABLY GOOD Polish sausage & kraut pizza is here this weekend

Unique ItemsUnique Items

Have a case of the Mondays? We have the cure! XL pizza, cheesy garlic bread & 2L of pop for ONLY $20!

Specific Item & PriceSpecific Item & Price

DA BEARS! Let us do the cooking so you enjoy the game! Receive a FREE cheesy garlic bread or cheese pizza bread w/ANY L or XL order! Today only!

Know your CustomersKnow your Customers

Biggest dine-in day, get a BIG deal! Mother's Day special! XL 1 topping, 6 pk of pop, cheesy garlic bread & a treat for mom for ONLY $20!

Peep on into Pudgy’s for the Easter Peeps & Pizza special! Get a FREE box of Peeps w/ any large or extra-large pizza!

Have Fun ! Have Fun !

St. Patty's Special! Saving you green on March 17! 18" 1 topping pizza, side of cheesy garlic bread, 1 ltr of Green River for $17!


How Frequently to Send?


At least 1 per monthgenerally less than

1 per week


General Rule2-3 times more often than typical purchase


If a good customer buys 1 time per month

You can send 2-3 Good Messages per month


Work with a Skilled Coach


We run Text Marketing programs for 4,100 businesses in 440

categories


Note to Media Companies:Let us run

your text program


Q & A

how a little pizza joint outfoxed chicago's pizza mafia

Business

xl pizza

topping pizza

decisionpudgys pizza

extralarge pizza

cheese pizza bread wany

free cheesy garlic bread

easter peeps pizza special

limited time