how-a-non-profit-can-increase-website-presence-for-free-lead atl

How Non-Profit Organizations Can Increase Their Web Presence for

Free

Presented by Phyllis Breech

Software Applications Technology started in 1995

SA-Technology started as a Software Development Company that built customized applications to automate processes for our clients.

As Technology evolved so has our expertise and the services we offer our clients.

Psalm 127:1Unless the Lord builds the house, those who build it labor in vain. Unless the Lord watches over the city, the watchman stays awake in vain.

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The Foundation of Successful Non-profit


The Foundation of Successful Non-profit

Pray Like it depends on GOD

Work like it depends on you

You will Learn What is SEO What is Organic Search The importance of optimizing your Website

(On-page Optimization) Google Analytics (Measuring progress) Google Non-profit Grant & other Products Questions Conclusion - Questions

The Internet has changed the way we do business

New Times Require New Approaches

With Internet & Website geographic restrictions are removed

Changing times

Traditional Marketing is no Longer Effective Yellow Pages are in steady decline Newspapers are in trouble across the country Television / Radio is not cost effective Email marketing has seen a drop in response

rates due to the pure volume of “noise” Here are some reason you should not only

have a website but you must optimize it.

The Gravity of the Numbers Billion Active Facebook Users

131 Million Blogger on the internet

10 Billion+ Tweets Sent on Twitter Since 2006

2 Billion Videos Are Streamed on YouTubeEach Day

Source: Jess3 www.sa-technology.com

http://vimeo.com/9641036

Purpose of your website Credibility

The objective is to attract visitors

Communicate your Cause, Educate & Update

Convert those visitors to volunteers, Donors & supporter of your cause.

It’s Time To Optimize Your Website

Search engine optimization (SEO)Is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

According to Wikipedia

Keyword researchKeywords can help. Using appropriate keywords on your site and you'll attract visitors who Support your cause

The more relevant keywords that you rank well for, the more traffic you'll attract and the more lives you will change.

Determine What Keywords To Optimize For

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Who/Where your Idea Customers are Optimize your website for the keywords that you

would like to be founded for (on-page) Example if your nonprofit focus on helping

cancer resources, you might consider including Cancer resources. Keywords can be determined by performing Keyword research using Google Keyword tool.

Use social media sites to champion your cause Blog often

Steps to a better position in Google

On Page SEO (Optimization)

On-page Optimization


It's a snippet of HTML code that belongs inside the <Head> </Head> section of a web page. It is usually placed after the Title tag.

The proper syntax for this HTML tag is:

<META NAME="Description" CONTENT="Your descriptive sentence or two goes here.">

If you're using a content management system (CMS), look for a field to fill out that's called Meta Description, or possibly just "Description."

Meta Tag Description?

Title URL(website address)

H1 - Title TAG

http://www.leadatl.org/

LeadAtl.org Ranked #5

RANKED #7 for Keyword: Atlanta Custom Applications

http://www.google.com/search?q=Atlanta+Custom+Applications&rls=com.microsoft:en-us:IE-Address&ie=UTF-8&oe=UTF-8&sourceid=ie7&rlz=1I7ADFA_en

The BOTTOM LINE

IF Google can’t find your websiteneither will anyone else.

Questions?

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Tracking Response With Google Analytics Whatever your site’s objectives, you need to measure its response rates

You want to know which keywords your SEO should target.

Use Google Analytics to monitor response and make sure you track response and get the best possible return on for your efforts

http://www.google.com/analytics/

How to set up the web tracking code

BEFORE YOU BEGIN: To set up tracking, you need to have access to the source code for your website. Add tracking snippet that google gives you in your analytics account.

* May need help from Webmaster

Adding Google Analytics Code


Google Programs for Nonprofit Organizations

http://www.google.com/grant

Google Grant = $10,000 per month for AdWords for Nonprofits

Daily Budget of $330

GOOGLE ADWORDS

http://www.forhischildren-ecuador.org/

Questions?


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Building a Long-Term StrategyBranding your NonprofitLeverage Social Media (All FREE to set up)

LinkedIn YouTubeFaceBook Twitter

WebsiteSEO(Search Engine Optimization)


LinkedIn/YouTube account for your business

Facebook Fan page and Twitter Account

Create/Add a Blog to your website(wordpress)Add 2-3 articles per week

Consider having a “custom” Facebook/Twitter page created. Branding

Outsource the customization of Social Media pages, and the content.

Building a Long-Term Strategy

Your Website is the Core


Building a Long-Term Strategy Mobile Devices

Consider a custom mobile website Optimize your existing site for mobile Mobile Text Marketing

QR Codes (Quick Response Code)


Social Media is for Leads and Sales

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr www.sa-technology.com

http://bit.ly/aewfHr

Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

http://bit.ly/aewfHr

www.google.com/analytics https://support.google.com/analytics/answer/1008080?hl=en www.google.com/grant www.google.com/webmastertools http://www.google.com/nonprofits/join/http://googlegrantshelp.com/google-for-nonprofits/ https://adwords.google.com/o/Targeting/Explorer?__c=1000000000&__u=1000000000&ideaRequestType=KEYWORD_IDEAS

https://plus.google.com/+GoogleforNonprofits/posts

http://nonprofitorgs.wordpress.com/2011/11/21/22-must-circle- nonprofit-bloggers-and-resources-on-google/

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdfhttp://www.verticalresponse.com/non-profits Email marketing Book : Circle Maker by:Mark Batterson

Resource Links

What Can You Do? How Do you Get To Start?


Optimize website with geo targeted location (city name, keyword ) Claim Google Places, Yahoo Local, Bing Local listing for your business Create Valuable Content (content is King) Setup online lead capture (forms) on your websiteGet listed in all local search directories Build targeted links to your website. Get Testimonies & real reviews Tell your story in a compelling wayTrack results of your progress (Google Analytics)

Roadmap for an Online Presence


Questions?


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facebook.com/SATechnology

For a Chance To WIN either a

FREE 30 Minute SEO Consultation or Free LOGO

Questions?


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My greatest Privilege & Potential is Kneeling before

the King

This is what makes everything else Possible

The Circle Maker, Mark Batterson


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how-a-non-profit-can-increase-website-presence-for-free-lead atl

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