How A/B testing boosts conversions?

In our daily routine lives, we often come across numerous blogs, suggestions and many more types of marketing

techniques and ways to improve conversions, user engagement and ROI. But not many of them are actually helpful.

So what is the best way then? It’s simple, test it out. With several types of A/B testing you can find out what works on

your website and what doesn’t. Here we are addressing some key questions which will help you to implement an

effective A/B testing on your website.

1. What does it mean by A/B testing?

With A/B testing you can test out several ways to improve your business. In this process you take one of your

marketing asset which can be improved and launch its two side by side versions and then test out which one is

working better for your business. The current live version is known as “control” or “origin” which will be tested against

another version known as “variant”. Know more about A/B testing here.

2. How A/B testing is beneficial for your business?

Everyday marketers get lots of advice on how to drive more customers but not all of them are really beneficial for your

business. In such a case, A/B testing works best. By implementing A/B testing, you know exactly what is working for

your website and what know. That way you can put more effort on the areas that are driving traffic for your website to

make it better.

3. What are the consequences of not implementing A/B testing?

Running business without implementing A/B testing means flying blind. After a month or so, you will find that all your

efforts have gone in vain and you won’t be able to determine why. Without A/B testing you won’t be able to know on

which part of your website you should focus more resulting in an unorganized marketing strategy.

4. On which pages A/B testing can be implemented?

A/B testing should be implemented on pages which impact your business the most. Generally testing on landing

pages, home page, pricing page, sign up asset are recommended. Here you can find out top 10 A/B tests every

marketer should be trying.

5. How to determine with better version if the results of A/B testing are very minor?

Try to implement A/B testing for around two weeks and then measure the results. If the results between the two

versions are very minor like 1%-2%, stop with the variant and move on to the next test. Make changes to your current

version only if there is significant change in both the variant.

A/B testing is an effective way to make the business grow. A/B testing is a key reason behind a successful business.

Have you started A/B testing on your business? If not, it’s high time to include it in your business.

Source : http://serrahmark234.bcz.com/2015/02/11/how-ab-testing-boosts-conversions/