how ai & statistical analysis can be used to radically increase ecommerce sales

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We provide the IRP Multichannel Ecommerce Platform to a range of UK & Irish clients

The IRP Platform has transacted

of ecommerce sales for companies here in IRELAND

Very focused on R&D in ecommerce technology

About IRP COMMERCE> 1,000,000,000 GBP

How AI and statistics can be used to radically increase ecommerce sales

PART 1

1) Measuring Ecommerce Success

2) Traffic and Sales strategy using Comparison & Statistics which lets us know if sales are good or bad

PART 2

3) Conversion Strategy with our AI technology DeepAgent

4) DeepAgent AI Demo

WHAT DOES THE PRESENTATION COVER

PART 1

i. How to measure ecommerce success

ii. Traffic & sales strategy using comparison and statistics

What is ecommerce actually all about?

It is not about Likes Tweets SEO Responsive Design Follows etc etc

It is actually all about SALES

If you are not 100% focused on SALES as the key measurement then you are measuring the wrong thing!

You need to take a QUANTITATIVE approach to ecommerce this helps to systemize success in a complex environment!

About Us How to measure ecommerce success

How to measure ecommerce success

Ecommerce is based on fundamental maths

How to measure ecommerce success Traffic Conversion Retention Lifecycle..

Ecommerce are your website sales are good or bad How do youknow? How do you remove all the guesswork?

The best way is to COMPARE your results with the market results

The metrics must be measured in identical method so it is like for like comparison

IRP Platform does this automatically in the IRP World Cloud - this is where we aggregate and anonymize statistics for use in ecommerce

By COMPARISON against BENCHMARKS you can see how you are doing OBJECTIVELY

Traffic & Sales strategy using Comparison & Statistics

Ecommerce what is the core data to compareTRAFFIC SOURCE eg Google PPC

WHO IS OPERATING THE TRAFFIC SOURCE eg Digital Agency A

CURRENT SALES FROM THE TRAFFIC SOURCE eg 100K

CPA% OF THE TRAFFIC SOURCE eg 5K ad spend / 100k Sales = 5%

What the IRP can find out by comparing your results is

POSSIBLE SALES FROM THE TRAFFIC SOURCE

And therefore the LOST SALES FROM THE TRAFFIC SOURCE


CLIENT A SPORTS COMPANY SALES LOST FROM TRAFFIC

Official IRP Insights StatsFebruary 2016

TRAFFIC ANALYSISSourceCurrentPossibleEfficiencyLost Sales (By Comparison)Google PPCAgency A63,714117,03954.44%53,325Bing & Yahoo PPCAgency A9,90927,16536.48%17,256Email MarketingIn House1,5459,53216.21%7,987Affiliate Window016,9910%16,991Facebook Paid068,6440%68,644LOST SALES FROM TRAFFIC164,203* Basic Model


CLIENT A SPORTS COMPANY TOTAL LOST SALES

Official IRP Insights StatsFebruary 2016

ACTUAL MONTHLY SALES 103,588 POSSIBLE SALES 267,791

LOST SALES 164,203* The figures from IRP World statistical analysis


The Benefits of using a Statistical Comparison Approach Take the guesswork out of the traffic channel (e.g Google PPC) You can turn you traffic channels into a commodityYou can find out what sales are missing and act on the data.This allows you to assess your current Service Provider (eg PPC Agency, Social Media Marketer) objectively. You can deskill the ecommerce process and assemble the correct teamYou cannot argue with stats..

It is QUANTITIATIVE and removes subjectivity


PART 2

Conversion strategy with DeepAgent AI Technology

Website TechnologyMultichannel TechnologyMultichannel International TechnologyMultichannel International Technology With IntelligenceConversion Strategy with DeepAgent AI technologyTECHNOLOGY IS KEY!

Once you have a solid statistical and quantitative based ecommerce strategy in place you need to maximise your sales

The most effective approach is to adapt sessions on an individual basis identify every customers needs and adapt their experience accordingly while they are on your site

IRP does this through our DeepAgent Artificial Intelligence module

Radically Increase Conversion Rates

Visualise, Predict, Intervene in Real Time while the user is on the site

Conversion Strategy with DeepAgent AI technology

How does the DeepAgent AI technology work Every visitor has a different probability of buying

DeepAgent AI can learn the probability of buying based off machine learning and any changes in probability based on the customers behavior

The AI can intervene on the clients session based on criteria that maximise the chances of a successful outcome (sale) e.g., by automatically presenting an offer or a voucher.

This one-to-one micro conversion strategy will increase SALES dramatically by increasing conversion rates.


Using Camping World as an example for DeepAgent AI


Use AI to increase Conversion

Intervene with Vouchers, Live chat

Different interventions based on country, spend, probability of purchase.

Deep segmented interventions


ConclusionEcommerce is all about SALESYou should take a quantitative comparison approach to traffic sources we do this in an automated way via the IRP World CloudWe believe Multichannel, Multinational, Intelligent Software is the futureTechnologies like DeepAgent can give a real advantage over the competition

Thanks for listeningDaniel Loughlin@[email protected]#DeepAgentFOYER: TABLE 2