how any business can benefit from the right mobile strategy

2

A year ago today, only 12% of small businesses and 21% of medium businesses employed a mobile strategy.

Today, that number has grown tremendously and nearly 50% of SMBs plan to create a mobile website by the end

of the year.

While many businesses have embraced mobilization, there are still many hesitant companies that are asking,

“What can mobile do for me?” With a technology as robust and prevalent as the exponentially growing mobile

industry, it can be hard to identify tangible business benefits from mobilizing. All businesses are different, and it

may seem that while mobilization can result in a positive return on investment at one company, it may not be

right for your business.

But, even though all businesses are unique, facing different sets of challenges in their own distinct

environments, all of them can find some way to take advantage of mobilization to realize cost and time saving

benefits. No business is too big or too small to embrace some kind of mobile solution. The difficulty is simply

envisioning the appropriate mobile strategy and understanding how to apply it to their business model.

There are several mobile strategies that businesses should look at when considering a mobile solution.

How Any Business Can Benefit from the Right Mobile Strategy

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Connecting

with Consumers1

The proliferation of mobile devices presents a unique

opportunity to connect with customers like never

before. Mobile apps can showcase products and

services, or be used to educate, promote, and ultimately sell

more to consumers. A solid mobile marketing strategy can get

your customers interacting and connected to your business

anytime and anywhere. Businesses can reach out to users

anywhere, even in countries where Internet access is scarce

but mobile devices are common. Companies can build

customer loyalty and increase your brand awareness and

create apps that get people talking about them. The right app

can maintain a relationship with customers by updating them

on upcoming events and broadcasting what’s new and exciting

in your market.

2

But a mobile solution does not just have to be another

way to market to customers, it can also increase

customer satisfaction. Some businesses use

mobilization to enhance their overall customer relations

management strategy, developing an efficient system to easily

respond to queries and complaints and provide immediate

feedback to customers and prospects on the go. Ecommerce

businesses with mobile apps give their customers a convenient

way to compare prices and receive quotes instantly. Some

businesses even take advantage of mobile features, like

touchscreen and GPS, to help guide customers to their

locations.

Increasing

Customer Satisfaction2

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A mobile solution does not necessarily have to be customer-focused, a

mobile strategy can transform a business internally as well; creating

faster, more efficient processes. Mobilization allows employees to

have instant access to tools and information they need to stay on task, on

time, and on budget. With mobile devices, employees can remain in constant

contact with each other and project teams can collaborate even if spread all

over the globe. Mobility enhances content management systems, allowing

users to access and manage content and perform business transactions on

the fly. All of these things essentially speed up and smooth out how a

business operates, saving time and money.

Empowering

Your Employees


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Check out this example of how a business was transformed with a mobile solution implemented by the righttechnology partner: http://alliancetek.com/cs-esdnetwork.html

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Building

Relationships with Vendors4


Some businesses are entirely dependent on their vendors

and highly require responsive communications with

their suppliers. Mobile devices can keep businesses in

touch with key suppliers and vendors anytime and anywhere

and provide immediate access to vendor updates on products

and services. Having essential information at their fingertips

improves the way these businesses operate.

These are just some examples of the mobile strategies that can

be applied to various businesses to gain a positive return on an

investment in mobile technology. The challenge is realizing

which one is right for your business. To assist with this

endeavor, businesses should rely on a trusted mobile solutions

consultant who not only understands mobile technologies, but

also focuses on understanding your unique business and

industry environment.

Call to schedule your free consultation with . 484-892-5713 AllianceTek

112 Moores Drive, Suite 200, Malvern, PA 19355

484-892-5713 [email protected]

AllianceTek, Inc.

© 2012. AllianceTek.com - All Rights Reserved.

how any business can benefit from the right mobile strategy

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