how any company can use #snapchat

@wonderwall7#SEJThinkTank


• At SEJ since 2013• Worked in marketing and journalism since 2005• Wrote ‘The Complete Guide to Snapchat Marketing,’

published on Amazon

• Worked with

• Also do content strategy and branded news content for clients through MoxieDot.com and StoryShoutNews.com


You Will Learn• Some of the most effective ways to target

audiences• What works best for specific campaigns• How to interact with influencers• How to use the time limits to your advantage


Snapchat Stats• Happy 5th Anniversary Snapchat! • 100m daily active users• 60% contribute daily content• 30% of millennials use regularly• 10B daily video views


Do you currently use Snapchat?1. Yes, for marketing2. Yes, on a personal level3. Yes, for both4. No, but planning on it


Snapchat Basics• BE SILLY AND FUN! Snapchat

is the complete opposite of LinkedIn

• Pimp your profile on your larger social networks

• Share your snapcode (QR code)


Why People Use Snapchat

• 35% use it specifically BECAUSE their content disappears

• Capitalize on this by offering info they won’t find any where else

• It’s Fun! Filters change daily.


My Best Snapchat Story Yet


This worked because…• It’s the opposite of Linkedin• It harnesses the core features of Snapchat

(temporary and filters)• It showed a personal glimpse into my daily

life


Snapchat Content• Snap daily- make users look forward to your

content• What are you main points you want to get

across? This is what you should be snapping about.

• Hate all you want, but Kim Kardashian does an amazing job of this.


Snapchat Campaigns• Save videos, images, and

stories to repost on other social networks

• Use geofilters and sponsored filters

• Have influencer channel takeovers


Snapchat Campaigns

• Contests to grow engagement and followership

• Ask personalized questions– “Snap us a pic of where you play Pokemon Go!’


In your opinion, what is the most appealing aspect of Snapchat?1. Engagement with user base2. Filters3. Content (e.g. discovery

channels from publishers)4. Its impermanence


Audience Engagement• Allow users to chat with you• Engage with fan’s profiles

through chat (swipe right)• Even 20 minutes a day makes a

difference


What can you do in 20 mins a day?• Watch the stories of users you

follow and respond without selling. Emojis recommended!

• Add 1-4 snaps to your brand’s story

• Look for new users to follow– check out my article on Snapchat directories


What Should You Be Measuring?• Friend Count• Link and promo code

conversions• Snap Views • Completion Rate

(Last two metrics only available for 24 hours)


Key Takeaways• Repurpose your content on other

social media channels• Post and engage daily• Work with influencers for channel

takeovers and increased exposure

• Use time limits to your advantage


@wonderwall7

[email protected] Email me and I’ll send you my Snapchat e-book for free!

how any company can use #snapchat

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