how are brand successfully differentiated
TRANSCRIPT
Competitive advantage is a company's abilityTo perform in one or more ways that competitor Cannot or will not match.
Designing a better and faster delivery system
That provide more effective and efficient solution to consumer
Brand positioning should have bothRational and emotional componentThat appeal both to the head and to the heart
“Created by Sanket Badhe, IIT Roorkee, during an internship with Prof. Sameer Mathur, IIMLucknow, www.IIMInternship.com ”