how atlassian makes its wiki sticky
DESCRIPTION
Wouldn't it be great if your wiki was as "sticky" as Facebook? Wish no more! John will reveal how Atlassian makes its own internal wiki so sticky that people "live in it" all day. You'll walk out with a long list of ideas on how to improve wiki adoption in your own company.TRANSCRIPT
Thursday, July 12, 2012
Art of Collaboration
Business Intelligence Manager, [email protected]
John Rotenstein
Lessons in practical wiki husbandry
How Atlassian MakesIts Wiki Sticky
Thursday, July 12, 2012
John Rotenstein
Thursday, July 12, 2012
What is ʻStickyʼ
Why be ʻStickyʼ
How to be ʻStickyʼ
Topics
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What is Sticky?
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www.squidoo.com/quirky-shoestheanimatedwoman.com
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The Sticky Web Matrix
Frequency of visit
Length of visit
Long
Long
Short
Often
Often
Rarely
Based on data from Nielsen.com (Jan 2012)
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I’m no female robot,
I’m an email robot!
Thursday, July 12, 2012
The Sticky Web Matrix
Frequency of visit
Length of visit
Long
Long
Short
Often
Often
Rarely
Based on data from Nielsen.com (Jan 2012)
Thursday, July 12, 2012
Your Sticky Web Matrix
Frequency of visit
Length of visit
Long
Long
Short
Often
Often
Rarely
Thursday, July 12, 2012
Your Sticky Web Matrix
Frequency of visit
Length of visit
Long
Long
Short
Often
Often
Rarely
How sticky is your wiki?
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Why be Sticky?
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• HR Manuals• Project Management• Software Development• Process Documentation• Knowledge Management• Asset Tracking
• Complete projects faster• Avoid duplicated work• Share knowledge• Collaborate on work• Find the right information
when you need it
Reasons for having a wiki...
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Can you state the purpose of your wiki?
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Atlassianʼs corporate wiki:To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.
Atlassianʼs corporate wiki:To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.
Atlassianʼs corporate wiki:To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.
Atlassianʼs corporate wiki:To provide current and future staff with easy access to Atlassianʼs confidential corporate knowledge and to enable interaction amongst Atlassians worldwide.
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✓First place to look for corporate information
✓Default place to store internal company information
✓Access daily
✓Participate weekly (comment, share)
✓Create content monthly
Measurable goals
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How to be Sticky
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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
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Give your wiki a friendly name
‘Zyntranet’
‘Extranet’(‘EAC’) ‘Marvin’
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Give your wiki a friendly name
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Brand your wiki
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Brand your wiki
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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
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Start at the top!
Which emails can you move to the wiki?
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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
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Proj
ect
Man
agem
ent
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Mee
ting
Min
utes ✓ Use a good title for improved search results
✓ Use labels and the ContentByLabel macro
✓ @mention attendees to auto-notify them
✓ ‘Share’ the page with interested people
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✓ Great for process documentation
✓ Include screen shots
✓ Link to other resources
Doc
umen
tatio
n
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ffeathers.wordpress.com
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Handy Tools+
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Handy Tools
HeadHeadBeerBeer
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Handy Tools
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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
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Browser Search Bar
‣ Settings, Manage Search Engines‣ URL: yourwiki.com/dosearchsite.action?queryString=%s
‣ Install ‘glims’ or ‘KeySearch’ extension
‣ Manage Search Engines‣ Edit Keyword
‣ Edit registry settings (see instructions)
Instructions:bit.ly/go-words
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Google Apps “Short Links”
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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
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Facebook emails - which is better?
Hadoop2010: Large-Scale Analytics at Facebook
Just one link
Hi Denise,
You havenʼt been back to Facebook recently. You have received notifications while you were gone.
12 photo tags
Thanks,The Facebook Team
Sign in to Facebook and start connecting
Update
To login to Facebook, follow the link below:http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k
Lots of information
Hi Denise,You havenʼt been back to Facebook recently. There are a few things that have been happening while you were gone.
Thanks,The Facebook Team
To login to Facebook, follow the link below:http://www.facebook.com/in/?home.php&mid=3e9524G1G2bf7k
Sign in to Facebook and start connecting
Update
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Automated Notifications
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@mentions (like Twitter!)
v4.2
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Like
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Popular Content
✓On Dashboard
✓Many comments
✓Many ‘Likes’
✓Personalized
v4.2
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RecommendedContent
✓Defaults to Weekly
✓Can set to Daily
✓Likes & Comments
✓Personalized
v4.2
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Share pages with a personal note
✓Mailing lists, too!Thursday, July 12, 2012
Personal Task List
Aggregate
Likes
Share
JIRA
MentionComment
v4.3
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Comfort IdeasEveryday AffairsCreating ContentFinding Stuff FastNotificationsMeasurement
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Gathering Statistics
marketplace.atlassian.com
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Self-Query the System with SQL
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Reward participation!
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marketplace.atlassian.com
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Now itʼs your turn!
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Set measurable goals
Measure todayʼs stickiness
Implement ideas
Measure againThursday, July 12, 2012
Thank you!
May all your wikis be sticky!
Thursday, July 12, 2012