how bandsintown is leveraging big data to sell out tours
TRANSCRIPT
Billboard Touring Nov. 14, 2013
Leveraging Big Data to Sell Out Tours
1.52M
2
SEP 2011 DEC MAR 2012 JUN SEP DEC
740K
3.19M
4.95M
6.05M
7.31M
8 Million
- 1 M
- 3 M
- 5 M
- 7 M
MAR 2013 JUN SEP NOV 2013
We Live for Live Music
The #1 Concert Discovery App in the World
3
Our Users TRACK 70 Artists on Average
We Live for Live Music
We analyze the behaviors of our registered users using a vast array of
sources
We collect Big Data to make our user’s experience simple and easy
4We Live for Live Music
We collect Big Data to offer a unique service
5
55% share concert info with friends
50% attend 4 more shows after installing
20% attended a recommended concert of a band they discovered on Bandsintown
We Live for Live Music
As a result
8 million Registered Concert Goers
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We’ve now opened our engine to promoters and brands
We Live for Live Music
Affinity Targeting
BehavioralTargeting
LocationTargeting
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60% of Bandsintown push marketing campaigns
We Live for Live Music
“Push” is King.
PRESALE MAINTENANCE BACKEND
ON SALE EVENT
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Dedicated Emails& Push NotificationsOpen rates as high as
48%
We Live for Live Music
Atlantic Records saw 4x the user response with Bandsintown
vs. marketing with YouTube and Facebook
9We Live for Live Music
Big Data delivers a unique and simple service, leaving fans satisfied
If well targeted, more than half of fans will share Tour Dates with their friends
and 20% of them will trust you to see a new show
With Bandsintown, you can target concert goers by location and artist affinity
8 millionregistered concert-
goers
6 milliondaily story viewers
30 millionmonthly emails
180,000artists
participating
3.5 millionmonthly ticket
clicks
4+ million total events
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Interested in advertising with Bandsintown?
please connect with us at the following:
For copy of this presentation, visit SlideShare.net/CellfishInc
facebook.com/Bandsintown
@Bandsintown
Bandsintown.com/advertise