When Beef is in the

Basket…Shoppers spend

more

Meat department sales go up

The whole store

benefitsSource: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff

Total store sales go

up

The value of a cart with

beef in it is 1.85 times the average shopper basket

Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff

Beef Brings More Value to the

Basket

Beef makes up nearly 20% of the

total value of the basket

Chicken SteakGround Beef

Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff

More Shopping Carts Contain Beef

Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff

0

2

4

6

8

10

12

14

All Shoppers Millennial Parents

Beef

Chicken

Percent of Carts Containing Beef or Chicken

12%13%

Source: Consumer Beef Index, Feb. 2014

Beef is Bought More Often

12% of all grocery

trips include beef

Beef makes up

$24B of total grocery

store spending

Beef Drives Higher Total Store

Sales

Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff

Carts with beef

produce 44% more

sales across the store

than carts with

chicken

Beef Drives Sales Across the Store

Steak purchasers buy $63.11 of other products

Ground Beef purchasers buy $63.88 of other

products

Beef Drives Sales Across the Store

+ = $Ground Beef

Items commonly purchased along with Ground Beef

Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff

Beef Drives Sales Across the Store

+ = $Steak

Items commonly purchased along with Steak

Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff

Beef is commonly

purchased during

“stock up” trips

Occasions where

shoppers linger longer

throughout the store and

spend more $ in every

department

The Opportunity for

RetailersFeature beef to attract more

frequent, loyal shoppers who

spend more

Cross-promote to motivate

purchases across the store

For more shopper insights:

BeefRetail.org