how big data can help your business

63
How Big Data Can Help Your Business David Strom NPMA Pestech Jan 2016 Slides available for download here: http://slideshare.net/davidstrom

Upload: david-strom

Post on 12-Apr-2017

778 views

Category:

Technology


2 download

TRANSCRIPT

Page 1: How Big Data Can Help Your Business

How Big Data Can Help Your Business

David StromNPMA Pestech Jan 2016

Slides available for download here: http://slideshare.net/davidstrom

Page 2: How Big Data Can Help Your Business

Our speaker

David StromEditor and speaker

Page 3: How Big Data Can Help Your Business
Page 4: How Big Data Can Help Your Business

Agenda

• What is Big Data and why you should care• Vendor landscape• Making maps and data dashboards• Real world examples from exemplary retailers• Some practical takeaways and next steps

Page 5: How Big Data Can Help Your Business

What is Big Data?

Page 6: How Big Data Can Help Your Business
Page 7: How Big Data Can Help Your Business
Page 8: How Big Data Can Help Your Business

Do you have to be a big business to use big data?

Page 9: How Big Data Can Help Your Business

Value of Big Data in retail is HUGE!

Page 10: How Big Data Can Help Your Business

3 ways Big Data can help your business

• Make it more predictable• Replicate your initial successes or trials• Enhance customer engagement

Page 11: How Big Data Can Help Your Business
Page 12: How Big Data Can Help Your Business

What kinds of tools do I need to have?

• First, you need to know where your data lives• Then how to store it properly• Use cloud infrastructure to store it• Finally, make use of various analytic tools to

process and visualize it (also cloud-based)

Page 13: How Big Data Can Help Your Business
Page 14: How Big Data Can Help Your Business

It is a Big new world!

Page 15: How Big Data Can Help Your Business

What if I already use a “regular” database?

Page 16: How Big Data Can Help Your Business

You already have the RIGHT data

Now use it to your advantage!

Page 17: How Big Data Can Help Your Business

Unlock the value of your customer database

Page 18: How Big Data Can Help Your Business

Use third party and public data and develop personnae

Page 19: How Big Data Can Help Your Business

Build predictive models for identifying high-potential prospects

Page 20: How Big Data Can Help Your Business

Survey your current customers for insights

Page 21: How Big Data Can Help Your Business

Are you asking the right questions?

Page 22: How Big Data Can Help Your Business
Page 23: How Big Data Can Help Your Business

Let’s talk about maps and dashboards

Page 24: How Big Data Can Help Your Business

The days pre-Big Data looked like this:

Page 25: How Big Data Can Help Your Business
Page 26: How Big Data Can Help Your Business

Isn’t this more meaningful?

Page 27: How Big Data Can Help Your Business

Why maps work

Page 28: How Big Data Can Help Your Business
Page 29: How Big Data Can Help Your Business

Not all visualizations are helpful…

Page 30: How Big Data Can Help Your Business
Page 31: How Big Data Can Help Your Business
Page 32: How Big Data Can Help Your Business
Page 33: How Big Data Can Help Your Business

UPS’ ORION routing software

Page 34: How Big Data Can Help Your Business
Page 35: How Big Data Can Help Your Business
Page 36: How Big Data Can Help Your Business
Page 37: How Big Data Can Help Your Business

Build data dashboards

Page 38: How Big Data Can Help Your Business

But how do I find good developers?

Page 39: How Big Data Can Help Your Business
Page 40: How Big Data Can Help Your Business
Page 41: How Big Data Can Help Your Business
Page 42: How Big Data Can Help Your Business
Page 43: How Big Data Can Help Your Business
Page 44: How Big Data Can Help Your Business
Page 45: How Big Data Can Help Your Business
Page 46: How Big Data Can Help Your Business

Mr Spock, first ‘big data’ officer

“When you eliminate the impossible, whatever remains, however improbable, must be the truth.”

Page 47: How Big Data Can Help Your Business

Four skills for finding your own Spock

• Strategic data planning. Understand how data is the new raw material for any modern business.

• Analytical skills. Act like a reporter! They have always been smart about asking the right questions and digging through the data.

• Technology skills. Embrace the technology and make it a key part of your job.

• Communication skills. Tell others using social media management tools.

Page 48: How Big Data Can Help Your Business
Page 49: How Big Data Can Help Your Business
Page 50: How Big Data Can Help Your Business
Page 51: How Big Data Can Help Your Business
Page 52: How Big Data Can Help Your Business
Page 53: How Big Data Can Help Your Business

Social media success tactics

• Be yourself • Be helpful • Post regular updates but don’t get crazy• Listen to your customers constantly

Page 54: How Big Data Can Help Your Business

Counter-examples

Page 55: How Big Data Can Help Your Business

Or poor phone etiquette

Page 56: How Big Data Can Help Your Business

Practical suggestions

• Start with little data first• Find your inner map• Become a data hoarder• Find other retailers and copy their examples• Attend a local hackathon or meetup to learn

more

Page 57: How Big Data Can Help Your Business

Don’t forget about email!

Page 58: How Big Data Can Help Your Business
Page 59: How Big Data Can Help Your Business
Page 60: How Big Data Can Help Your Business
Page 61: How Big Data Can Help Your Business

Try this simple 5 step plan

• Don’t be shy about asking customers what they think

• Define what you are trying to measure• Take the time to analyze customer feedback

regularly• Make it easy for your customers to provide

feedback• Take action!

Page 62: How Big Data Can Help Your Business

In summary, monitor things like:

• Truck routes, fuel consumption• Chemical consumption• Your most influential customers• Your most problematic customers• Delivery services with the highest profits• What other retailers are doing

Page 63: How Big Data Can Help Your Business

Stay in touch

• Copies of this presentation: http://slideshare.net/davidstrom

• My blog: http://strominator.com• Follow me on Twitter: @dstrom• Old school: [email protected]

http://strominator.com 63