how blogs are the core to any social media strategy wcbos2011
DESCRIPTION
How Blogs Are The Core to Any Social Media Strategy Download Blog Success Guide http://bit.ly/wcbosBSKTRANSCRIPT
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SOCIAL MEDIA –BLOG SUCESSS
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Agenda Who am IWhat’s Social MediaHow do Blog Fit in?Blog Success Guide4,ooo+ Page Views Case Study 1st Blog Post
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Joselin Mane
CEO LITBeL
Consulting
Online Business
Co-Founder @BostonTweetU
pOffline Events
Internet Marketing/ Social Media
Chief Social Media Strategist
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Joselin Mane
@JoselinMane10,400 + Twitter
Followers1,500+LinkedIn
Connections1,100+ Facebook
FriendsLeverage Social Media
Daily
Social Media
@BostonTweetUp8,300+ Twitter
Followers700+ Facebook
Fans Ranked #2 Tweetup
account in the World
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ARE YOU READY?
What Is Social Media?
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Your
Blog
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Social Media Tools Are Just That…… Tools
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Mostly Communication & Sharing
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IT’S NOW MEDIA
Social Media isn’t New Media
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You Already Know The Big 3
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Know your Industry
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Who’s Successful?
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Research
• Latest Industry News• Influencers• Competition• Past Success (what works)
• Lists• How To’s• Backlinks
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Blog Success Tips
• Why Do I want to blog?• What do I hope the outcome of
starting this blog will be?• What does having a successful blog
mean to me?• How do I see my blog developing over
the next three years?
Download entire kit here http://bit.ly/wcbosBSK
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Blog Success Tips
• What am I hoping this blog will do for me either personally or professionally?
• Who is my intended audience for this blog?
• What kind of information will I be posting or what topics will I be writing on?
Download entire kit here http://bit.ly/wcbosBSK
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Case Study
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Step 1Research
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Step 2Take Action
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Step 3Socialize
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Step 4Measure
(ie learn)
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• 3,475 views of 451Heat.com in the past 24 hours (4,072 48hrs)
• bounce rate was only 2.82%! • Over the past 50 tweets more than
59,000 impressions.
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Step 5Extra Posts(Lessons Learned)
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Blog Success Kithttp://bit.ly/wcbosBSK