how brazil's design scene has developed its own distinct beat — ft

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Interiors How Brazil’s design scene has developed its own distinct beat São Paulo art fair shows how country’s designers have adapted modernism by adding curved lines, spirited colours and natural materials How the Rubik’s Cube became a design classic that baed millions 15 HOURS AGO Read latest: Read latest: The SP-Arte fair, held in São Paulo’s Ciccillo Matarazzo Pavilion earlier this month © Pétala Lopes by: Susan Moore Against a backdrop of corruption scandals and the worst recession in more than a century, for five days earlier this month São Paulo’s art fair, SP-Arte, put on arguably the most ambitious exhibition of its 12-year history. This year, for the first time, the fair included a design section, which took over one floor of Oscar Niemeyer’s 1957 Ciccillo Matarazzo Pavilion. It would be hard to find a more appropriate setting, given Niemeyer’s insistence on the importance of art in design. “It was the drawing that led me to architecture, the search for light and astonishing forms,” he said in the APRIL 29, 2016 8:00 AM based on Interiors More on this More on this topic topic How the Rubik’s Cube became a design classic that baed millions The rock that’s not: why scagliola is better than marble The Vitsoe 606 Universal Shelving System by Dieter Rams The restoration of Park Avenue Armory’s Veterans Room in New York From luxury to

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Page 1: How Brazil's design scene has developed its own distinct beat — FT

Interiors

How Brazil’s design scenehas developed its owndistinct beatSão Paulo art fair shows howcountry’s designers have adaptedmodernism by adding curved lines,spirited colours and natural materials

How theRubik’sCubebecame adesignclassic thatbaffledmillions15 HOURS AGO

Read latest:Read latest:

The SP-Arte fair, held in São Paulo’s Ciccillo Matarazzo Pavilionearlier this month © Pétala Lopes

by: Susan Moore

Against a backdrop of corruption scandals andthe worst recession in more than a century, forfive days earlier this month São Paulo’s art fair,SP-Arte, put on arguably the most ambitiousexhibition of its 12-year history. This year, forthe first time, the fair included a designsection, which took over one floor of OscarNiemeyer’s 1957 Ciccillo Matarazzo Pavilion. Itwould be hard to find a more appropriatesetting, given Niemeyer’s insistence on theimportance of art in design. “It was thedrawing that led me to architecture, the searchfor light and astonishing forms,” he said in the

APRIL 29, 2016 8:00 AM

Suggestions belowbased on Interiors

More on thisMore on this

topictopic

How the Rubik’sCube became adesign classicthat baffledmillions

The rock that’snot: whyscagliola is betterthan marble

The Vitsoe 606UniversalShelving Systemby Dieter Rams

The restorationof Park AvenueArmory’sVeterans Roomin New York

From luxury to

Page 2: How Brazil's design scene has developed its own distinct beat — FT

mid 2000s.

“We have a strong design tradition in Brazil,and it is something that interests Braziliancollectors,” says fair founder and directorFernanda Feitosa. “Gallerists have beenbringing one or two design pieces to SP-Artefor years in order to create ambience and theyalways ended up selling them, and so I havebeen thinking about organising a design fairfor some time.”

Feitosa’s approach has been to embrace all eras— from the Portuguese antiques of the colonialera to mid-century modern and contemporarydesign. “I wanted to offer an overview ofeverything from the 17th century onwards, toshow how essentially European styles wereadapted here through the use of local materialsand by the local aesthetic.”

Lissa Carmona Tozzi, of São Paulo furniturebrand Etel, curated an exhibition displayingthe history of the work of Brazilian designersfrom 1915 to 1980. I ask her if there is such athing as quintessential Brazilian design (http://next.ft.com/content/484564fc-9d48-11e3-a599-00144feab7de). “Brazilian design is all aboutthe exchange of cultures, and it is distinctivefor its use of wood and for the virtuosity ofcraftsmanship,” she says.

“The Europeans who fled to Brazil after thefirst and second world wars were essentiallyBauhaus modernists but they responded to thelush landscape and to the colours and light ofBrazil by softening straight lines into sensualcurves.”

What Tozzi calls “that bossa nova feeling” isexpressed in the designs of the Rio-born Sergio

Ikea — designwith a humantouch

Page 3: How Brazil's design scene has developed its own distinct beat — FT

Rodrigues (1927-2014), who in the 1950s brokeaway from the prevailing modernist aestheticby making chunky furniture of indigenouswood and soft leather that allowed users tosprawl rather than sit.

It was only in the 1990s after the “lost decades”of military dictatorship that Brazilians began torediscover their modernist heritage, withtrailblazing dealers sourcing and researchingexamples of classic design.

Mercado Moderno, a dealer in Rio, beganselling modern design after co-founderMarcelo Vasconcellos acquired 1,000 piecesfrom publisher Bloch Editores — whoseheadquarters were designed by Niemeyer —after it was declared bankrupt in 2000. “It costme more to pack up and move the pieces thanit did to buy them,” Vasconcellos says. Amongthe haul was a jacaranda wood and studdedhide sofa, plus two armchairs made in the1950s by pioneer Brazilian modernist JoaquimTenreiro.

It is still possible to find pieces created byBrazil’s distinguished designers in the dealers’galleries — and sometimes at internationalauction.

Page 4: How Brazil's design scene has developed its own distinct beat — FT

Serie#7, a performance by Coletivo Baillistas at SP-Arte 2016 ©Enio Cesar

Chaise-longues by Oscar Niemeyer, $100,000 (with table),passadocomposto.com

Branche Ipê by Maneco Quinderé, $1,293, manecoquindere.com.br

Page 5: How Brazil's design scene has developed its own distinct beat — FT

Axis Screen by Jader Almeida, $10,100, dpot.com.br

Another SP-Arte exhibitor, Legado Arte,offered a painted conduit pipe-and-leatherTripé chair by architect and designer Lina BoBardi. São Paulo gallery Artemobilia,meanwhile, showcased a plywood chaise-longue (c1949) by Jose Zanine Caldas, whoseexperiments with sustainable materialsrevealed his concerns about the destruction ofthe rainforest.

Such pieces seem undervalued in relation toother mid-century modern design, where six-or seven-figure sums are common for the finestpieces. Most of the designs at SP-Arte werepriced in the tens of thousands of US dollars.

The rediscovery of Brazilian modernist designhas also resulted in re-issues that are indemand among collectors not least becausemuch of this early furniture was made as one-offs or in very small batches.

Etel unveiled a collection at SP-Arte designedby the Lithuanian artist Lasar Segall (1919-2007) in 1968. Segall had created the furniturefor his own modernist house because nothingsuitable was available on the market. PassadoComposto Século XX, a São Paulo-based dealer

Page 6: How Brazil's design scene has developed its own distinct beat — FT

and furniture shop, has reissued Jean Gillon’shammock-armchair Jangada (c1968). A cuboidleather furniture collection by Geraldo deBarros — an abstract photographer andexponent of the concrete art movement — isnow available through the gallery DPOT.

Perhaps unsurprisingly for a country where 60per cent of the land is forest, wood is aprominent feature in contemporary design.Hugo Franca’s work is a response to thedepletion of this once-abundant naturalresource; he spent 15 years living withindigenous tribes in the north-eastern state ofBahia, where he learnt their traditions ofworking with wood. Using a chainsaw, hetransforms burnt and fallen trees intosculptural yet functional objects that revealtheir root formations and grain patterns.

His pieces could not be further removed fromthe subtle contrasts of the sucupira wood,limestone and stainless steel found in ClaudiaMoreira Salles’s range of box tables, with theirsliding covers and “secret” compartmentsopened by removable magnetic knobs.Refinement of finish similarly characterisesJuliana Llussa’s Shelf Ciutat, a structureinspired by an electrocardiogram.

There is a playfulness about the best of recentBrazilian design. It is evident in the work of thecelebrated Campana Brothers. Their exuberantCangaco collection is inspired by, andhandcrafted in the style of, the intricate leatherclothing of the Cangaco bandits who roamednorth-east Brazil in the late 19th and early20th centuries.

Page 7: How Brazil's design scene has developed its own distinct beat — FT

Shelf Ciutat by Juliana Llussa, $4,170, llussamarcenaria.com.br

Cangaco Armchair by Estudio Campana, price on request,firmacasa.com.br

Page 8: How Brazil's design scene has developed its own distinct beat — FT

Cangaco Mirror by Estudio Campana, price on request,firmacasa.com.br

At SP-Arte Jader Almeida, one of Brazil’s risingstars, presented a room divider made up ofthree wooden helices that change shape asusers rotate the wooden blades along the axes.There is also a sense of fun in pieces bydesigners Luciana Martins and Gerson deOliveira, who established their Ovo workshopand gallery in 1991. A set of eight giant spoolswound with thread “began as an idea for a sidetable,” says Martins, “ and the threads — indifferent colours, shiny or matt — are woundclose-together or in wavy lines to give textureand movement”.

The art collective Coletivo Amor de Madredesigns objects related to urban infrastructure.Founder Olivia Yassudo describes thecollective’s projects as “problem-solving forcities”.

One of the collective’s designs is a site-specific

Page 9: How Brazil's design scene has developed its own distinct beat — FT

bike stand with seats that feature a map of thelocation and a support in the shape of the stateof São Paulo. The project is about making thecity more human-centric and fostering a senseof belonging, says Yassudo. “However difficultit may be here, we can all live together in thiscity.”

Her characteristic Brazilian optimism isechoed by fair director Fernanda Feitosa:“Brazil is a strong country. Our market for artand design is young and relatively small in sizebut it has been built on a solid basis in muchmore difficult times than these.”

Membrana vase by Jacqueline Terpins, $826, terpins.com

Page 10: How Brazil's design scene has developed its own distinct beat — FT

Segall Side Table by Lasar Segall, $6,722, etelinteriores.com.br

Paem Sideboard by Hugo Franca, $19,000, hugofranca.com.br

Page 11: How Brazil's design scene has developed its own distinct beat — FT

Deslize Coffee Table by Claudia Moreira Salles, $9,731,etelinteriores.com.br

hugofranca.com.br (http://www.hugofranca.com.br)

firmacasa.com.br (http://www.firmacasa.com.br)

terpins.com (http://www.terpins.com)

passadocomposto.com.br (http://www.passadocomposto.com.br)

llussamarcenaria.com.br (http://www.llussamarcenaria.com.br)

manecoquindere.com.br (http://www.manecoquindere.com.br)

dpot.com.br (http://www.dpot.com.br)

etelinteriores.com.br (http://www.etelinteriores.com.br)

Photographs: Pétala Lopes; Enio Cesar

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