how brendon burchard's makes $10m+/year selling online courses
TRANSCRIPT
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Brendon Burchard’s 8-Figures Marketing System EXPOSED
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✓Brendon’s overall brand/marketing - Mindmap✓Brendon’s marketing concepts✓Bredon’s Tools/Software✓Brendon’s Email Sequence (swipe, salespage, upsells)✓What I like/don’t like about Brendon’s methods.✓Brendon’s Facebook ads. (WRW)✓How you can implement these methods in YOUR
business
Today’s Game Plan
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Books
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Online Courses
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… and more minor courses
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Brendon’s Entire Business
(Mindmap)
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Brendon’s Marketing Concepts
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“With over 4 million Facebook fans, 2MM subscribers, and 50MM video views, it's hard for people to believe that I started out just like anyone else: big dreams, lots of fear, lots of trial and error, a heart to serve and inspire others.”
1. The Humble Brag
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2. His “Car Accident” Story
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3. Selling The Dream, Not Concrete Results
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✓ “You can inspire people with what you know. It's time to monetize your life's story, advice and passions. It's time to become an author, speaker, coach, online trainer, and social media thought leader. Experts Academy teaches you how…”
✓ “I never knew it would lead to all this. I mean, can you imagine this as part of YOUR STORY:• Millions of people inspired by your story and wisdom online• Bestselling books and mega successful online courses• High-paying speaking gigs and super lucrative seminars• Big-time coaching clients who love your work• Recurring online revenue from your online content
Well, I've had the blessing of it happening to me. And I'm happy to show you how. “
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4. Clean, Working Class Man in Studio (No Collaborations)
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5. Super Positive and Uplifting (link)
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6. Endless Funnels
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✓ Didn’t buy experts acadmey? no problem! ✓ How about my “thought leader roadmap” downsell at $497? No? ✓ How about my confidence course at 50% off at $47? No? ✓ How about my book “The Motivation Manifesto” 100% FREE, just pay shipping $7
*Wink-Wink*. No? ✓ How about my weekly newsletter for 2 weeks then I’ll try to sell another course I
have?✓ Want to unsubscribe? See this message:
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7. Brendon Burchard’s Tools
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Let Me Walk You Through His Experts
Academy Sales Funnel
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Facebook Ads
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8. What I like about Brendon’s brand
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✓ Awesome upselling in place. Tripwire book → Video course → Academy. ✓ Many other products to sell if one doesn’t work.✓ Scarcity.✓ Building connection with the user. Personal emails. Adds value.✓ Amazing sales skills.✓ Awesome social proof.✓ 100% automatic and evergreen.
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9. What I *don’t* like about Brendon’s Brand
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✓ Too “perfect”, feels like it’s staged, the enthusiasm, clean studio, no collaborations with other people.
✓ Doesn’t provide specific concrete content, rather sells the dream, “hot air” marketing.✓ The “humble brag”.✓ No mention of success stories from his students. No concrete testimonials. Notice it’s
most all about Brendon.✓ Car accident story sounds exaggerated
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So… How Can YOU Implement These
Strategies? See link in description!
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Who Should I Make a Video About Next?
Comment Below!
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