How Businesses can DRAMATICALLY Lower Their Pay Per Click

Costs...

In this chapter I am going to show you how to lower the costs of your

Google Adwords marketing campaign …whilst at the same time

dominating your competition.

Google Adwords is an advertising program run by marketing giants

Google. It allows you to place small classified ads on the side of Google’s

search results page that get triggered when people, searching for the

keywords that you specify in your Google Ad, click your ad. It’s known as

pay per click (PPC) and you pay a pre determined price to Google every

time someone clicks on your ad.

For example, let’s say you run a hair salon in London. You could set up a

Google Adwords advertising account so that every time someone types in

“hairdressers in London” your advert shows on the right hand side of

Google’s search results.

It might look something like this:

“Hairdressers In London

We cut men’s and women’s hair

25% off first haircut with us“

If someone clicks on that advert they are taken to your website and you

are then charged for that click.

Now here is a way for you to lower your costs per click….

You can choose dozens of keywords that you want to trigger your advert.

Let’s say you have a hair salon in

Archway, North London, you could use keywords like:

Hairdressers In London

Hairdressers In East Ham

Women’s Hairdressers London

Mens Barbers Ilford

The key here is to have a different advert for every keyword

Keyword: hairdresser London

Advert:

“Hairdressers In London

We cut men’s and women’s hair

25% off first haircut with us“

Keyword: Hairdressers In Barking

Advert:

“Hairdressers In Barking

We cut men’s and women’s hair

25% off first haircut with us“

Matching the bidding keyword with your keyword

What you are doing here is matching the keyword you are bidding on with

an advert that matches the keyword.

By doing this you are showing Google that you are relevant to what the

person searching Google has looked for

and they will reward you with lower costs per click. Cool huh?

How to lower your pay per click costs even more

Want to lower them even more? Send people who click on one of your

adverts to a web page on your site that is directly relevant to the advert.

So for example if someone searches for “personal trainer London” and

you were a personal trainer in London you might set up an ad that says:

“Personal Trainer London

Get in the best shape of your

life. First session free.“

“Fitness Coach London

One on one coaching – get fit

for life. First session free.“

And if someone clicks on the first ad they are taken to a web page that

contains that specific keyword “Personal Trainer London” a few times. If

someone searched for “Fitness Coach London ” your advert would include

“fitness coach London” and you would send them to another web page on

your site that contained that keyword a few times (along with your prices

and contact details of course).

If you match up the keyword with an advert that contains that keyword

and send people who click on that ad to a specific web page that contains

that keyword you will dramatically lower your pay per click costs AND

Google will rank you higher in the PPC listings because you are the most

relevant to what people are searching for.

Like this information? Generates leads runs pay per click marketing

campaigns on behalf of their clients using the exact strategy shown

above, so that you get the best return on investment.

Nash Rahman – Freelance Writer|Blogger|SEO Copywriter “Helping Your Business To Grow and Profit”

Contact: Nash.Rahman@gmail.com