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How Businesses Use Social Media Andy Fuller Villing & Company @andy_fuller @villingcompany

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Presented 3/14/12, Trine University AMA, Angola, IN. This is a look at how businesses use social media, with the starting reference point of how businesses communicated with their customers in the past.

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Page 1: How businesses use social media

How Businesses Use Social Media

Andy FullerVilling & Company

@andy_fuller@villingcompany

Page 2: How businesses use social media

How (smart) Businesses Use Social Media

Andy FullerVilling & Company

@andy_fuller@villingcompany

Page 3: How businesses use social media

I work with these guys.

Page 4: How businesses use social media

The good ol’ days

“Advertising is based on happiness. We make the lie, we invent want.”

- Don Draper

Page 5: How businesses use social media

Draper’s World

Page 6: How businesses use social media

Our World

Page 7: How businesses use social media

The Connected Consumer

They’re an audience with an audience.

They use technology for expressions, and eschew being counted as impressions

Vs.

Page 8: How businesses use social media

Help! I need somebody…

InformationIndustry-related content

General business operations

ExperienceLife

What’s it like doing business?

Page 9: How businesses use social media

Experience

Page 10: How businesses use social media

Experience

Page 11: How businesses use social media

Information

Page 12: How businesses use social media

Information

Page 13: How businesses use social media

con·text

Page 14: How businesses use social media

con·text

Page 15: How businesses use social media

Thanks!

@andy_fuller@villingcompany

Page 16: How businesses use social media

Imageshttp://media.amctv.com/photo-gallery/mm4studiogal/lane-cooper-pete-roger-don.jpg

http://blogs.amctv.com/photo-galleries/gallery-photography-for-mad-men-season-4/don-portrait.php

http://upload.wikimedia.org/wikipedia/commons/9/97/Family_watching_television_1958.jpg

https://lh3.googleusercontent.com/-IdknF-wJSfo/To0LB8maoSI/AAAAAAAAC_M/0puRYea9f3w/beenie-ipad-1.jpg

http://media.amctv.com/photo-gallery/mm4studiogal/lane-cooper-pete-roger-don.jpg
http://media.amctv.com/photo-gallery/mm4studiogal/lane-cooper-pete-roger-don.jpg
http://blogs.amctv.com/photo-galleries/gallery-photography-for-mad-men-season-4/don-portrait.php
http://blogs.amctv.com/photo-galleries/gallery-photography-for-mad-men-season-4/don-portrait.php
http://upload.wikimedia.org/wikipedia/commons/9/97/Family_watching_television_1958.jpg
http://upload.wikimedia.org/wikipedia/commons/9/97/Family_watching_television_1958.jpg
https://lh3.googleusercontent.com/-IdknF-wJSfo/To0LB8maoSI/AAAAAAAAC_M/0puRYea9f3w/beenie-ipad-1.jpg
https://lh3.googleusercontent.com/-IdknF-wJSfo/To0LB8maoSI/AAAAAAAAC_M/0puRYea9f3w/beenie-ipad-1.jpg

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