How Can Academic Libraries Remain a Necessary and Important

Component of Universities?

2013

Libraries are competing with Google for the time/attention

of end users

Discovery services can help libraries remain

relevant & give end users a positive perception of the

library and its value

• Increase awareness of library collections

• Increase end user satisfaction

• Increase usage

EBSCO takes a unique approach to discovery

• Incorporates high-end subject indexes

• Partners with ILS vendors

• Focused on end-user experience

Stakeholders Strive to Define Standards for Web-Scale Discovery Systems

By Michael Kelley on October 11, 2012

Clarifies Various Important Items Regarding Discovery Services

View Article >

Why do Libraries invest in Subject Index Databases?

They give you the most scholarly, accurate and

current resultsfor a given Topic

Relevancy RankingEnd Users Want the Best

Results at the Top of the Page

Full-text searching for completeness, combined with subject indexing for

precision/accuracy

Relevancy RankingThe system has the following priorities and has

no bias toward content from any provider:

1) Match on subject headings from controlled vocabularies

2) Match on article titles

3) Match on author keywords

4) Match on keywords within abstracts

5) Match on keywords within full text

Exact Matches: Exact matches are favored over partial matches – considering also the field in which those words appear (abstract vs. full text vs. title, etc.)

Density: The number of times the word(s) appears relative to the size of

the document (more is better) – considering also the field in which those words appear (abstract vs. full text vs. title, etc.)

What is wrong with full text searches and why do I need an

index…?

Indexes…take more time and

skill to produce but provide significantly

improved access, saving time and cost,

for the information seeker.”

By James Lamb, October 11, 2012Society of Indexers White Paper

“

Full-text searching gets us some of the way there, but it needs help. Detailed subject indexing allows for a much greater level of granularity and precision when it comes to fine-tuned algorithms for relevance ranking.

-Michael Gorrell Chief Information Officer EBSCO Information Services

“”

When the user experience is simplified, and the results are the

best they can be, libraries can effectively compete with Google for the time and attention of end users

Full-Text AccessibilitySmartLinks+™ / Link Resolvers

Even when the link resolver does not fail, it requires multiple clicks to get to the full text

“Digging into the Data: Exposing the Causes of Resolver Failure”

Cindi Trainor, Eastern Kentucky University and Jason Price, Claremont Colleges

Link resolvers “fail nearly a third of the time”

EDS Complements Your Link Resolver with One-Click, 100% Accurate Access

to Thousands of Journals

• E-journal & e-package purchases via EBSCO provide one-click, 100% accurate links to the full text when the search originates in EDS

• Full-text database purchases via EBSCOhost provide one-click, 100% accurate links to the full text when the search originates in EDS

Inspec*

American Chemical SocietyAssociation for Computing Machinery

Cambridge University PressElsevier

Emerald Group PublishingIEEE

Institute of PhysicsOxford University Press

Sage PublicationsSpringer Science & Business Media

Taylor & FrancisWiley-Blackwell

7 full-text journals13 full-text journals34 full-text journals

479 full-text journals146 full-text journals186 full-text journals67 full-text journals18 full-text journals36 full-text journals

656 full-text journals179 full-text journals191 full-text journals

Total2,012

For example, e-packages from EBSCO complement your link resolver with

dramatically improved linking

*Requires Inspec to be accessed via EBSCOhost

Table of Contents »

Instant Access to Full Text

(Exactly what the user wants)

University of North Florida (USA) reported an increase in ScienceDirect usage of 247%

due to the implementation of EDS (previous year only 11%)

Case Study:EDS Increases Usage of a Top Publisher’s Journals

Bournemouth University (UK) reported an increase in ScienceDirect link-outs of 547%

over the previous year without EDS

Discovery/ILS partnerships mean more choices for libraries and

better resources for end users

Partners Include:• aStec• Bookhouse Culture

& Sci Tech Co.• CALYX• Capita Talis• Civica• BSZ• Futurenuri• Hyweb• Kuali OLE• Innovative Interfaces

• IZUM• L.A. Information

Technology• Logica Czech Republic• Mirtech Inc.• OCLC• Pergamom• SirsiDynix• Sophia• Soutron• Yordam

Rise in content and research

Increase awareness of library collections

Increase end user satisfaction

Increase usage

How to evaluate usage data?

FacultyRecommendation

Usage Statistics

Historical PriceIncreases

ValueMetrics

LocalRanking

Key drivers in decision making% of librarians indicating a metric as very important when making content decisions

Source : EBSCO Survey February 2010 - Times of Crisis Accelerate Inevitable Change

Leveraging analytics & usage

data to make more informed

decisions

We make collecting and evaluating usage data simple and direct…

…so you can make the most efficient, informed collection development

decisions.

Through a combination of EBSCONET Usage Consolidation and EBSCONET Analytics, you

can view a fully integrated “dashboard” presentation of critical cost-per-use data to

conduct “on the spot” analyses of

e-journals/e-packages.

Decision support metrics directly

within your e-journal management

workflow.

EBSCONET AnalyticsComing soon

EBSCONET Analytics

To view usage data in your EBSCONET workflow, you simply click on a package

name…

EBSCONET AnalyticsComing soon

EBSCONET Analytics

…to bring up a list of all the titles within that package.

You’ll see usage and cost per use right in this list.

EBSCONET AnalyticsComing soon

EBSCONET Analytics

…for a deeper drill down into the individual metrics for this package and its share of your

total collection.

EBSCONET AnalyticsComing soon

EBSCONET Analytics

…export key metrics to an Excel file…

EBSCONET AnalyticsComing soon

EBSCONET Analytics

…and select multiple packages to include and compare in a

summary file in Excel.

Analysis Reports

EBSCONET AnalyticsComing soon

EBSCONET Analytics

Pick the metric (cost, titles, usage) and how you want to analyze that metric.

Select one year of data or several years worth

EBSCONET AnalyticsComing soon

EBSCONET Analytics

The bar chart provides an easier view for comparing usage from one year to the next.

Libraries can bring a level of quality and sophistication to end users in a simplified way. Doing so will ensure libraries

remain not only relevant but also

critical to the success of our universities.

Thank You