how can an seo service boost your profits?
DESCRIPTION
If you want to succeed in the modern business world, you have to succeed online. Without a strong online presence, your product, services or company, no matter how good they are, will lose out to your rivals who are making an online impact. Getting a good ranking on Google is crucial to business success, and that will depend largely on your Search Engine Optimisation. An effective SEO service can and will boost your profits by pushing you up the rankings and driving traffic towards your website.TRANSCRIPT
How Can An SEO Service Boost Your Profits?
If you want to succeed in the modern business world, you have to succeed online.
Without a strong online presence, your product, services or company, no matter
how good they are, will lose out to your rivals who are making an online impact.
Getting a good ranking on Google is crucial to business success, and that will
depend largely on your Search Engine Optimisation. An effective SEO service can
and will boost your profits by pushing you up the rankings and driving traffic
towards your website.
How an SEO service can open the floodgates
You can look at Search Engine Optimisation as a form of baiting the hook. Good SEO attracts the
attention of the search engine ‘bots as they trawl billions of Internet pages to collate the listings a
search term generates. But Search Engine Optimisation has changed. Gone are black hat techniques
such as keyword stuffing and hidden text. Today the search engines are interested in fresh, original
and unique copy that has a direct relevance to the search terms used by your average browser.
So search engine optimisation has to appeal to both the ‘bots and your human visitors. A good SEO
service will understand this, and create an Search Engine Optimisation campaign that draws in
human visitors as well as the search engines.
Location, location, location
Where you are in the rankings determines how much traffic flows to your website. It’s a simple and
inescapable fact that the vast majority (90%) of browsers will click on the first listing on page one of Google.
The further down the listings you are, the fewer people are going to select your entry. Drop off page one
and you drop off the map completely. So a good SEO service will do everything they can to make sure that
your listing gets a good Search Engine Results Page (SERP) and pulls in the traffic consistently. It’s this
consistency that counts. A P-1 spot is great, but if you don’t maintain it you will quickly notice a drop off in
the number of visitors. Search Engine Optimisation brings in the unique visitors – it’s up to your website SEO
to keep them coming back.
How do I keep them on the hook?
Just like landing a big fish, it’s all about playing the line and encouraging the fish towards the net, rather
than struggling and trying to force them to stay. Once your visitors have come to your site, your SEO service
has to ensure that they stay there. So it’s not just about keywords and search terms – it’s also about unique
and fresh content that engages, entertains and informs the visitor.
There has to be a clear routemap on your well designed website that gently leads the visitor to the
end-goal, whether that’s towards your checkout with a shopping cart full of products, signing up to a
newsletter or interacting with the site further. A major part of your SEO service has to be a strong
call to action that leads the visitor along this routemap to the conclusion.
Once they’ve reached this conclusion, converted that click into a cash sale or signed up to your
newsletter, you have your fish in the net. What an effective SEO service can do is keep those fish
coming, if necessary by changing the bait on a regular basis. As your ranking position improves, so
too will your profits, as more visitors find your website, discover it’s exactly what they’ve been
looking for and become regular visitors rather than just unique, one-off customers. Reinforce your
SEO with great customer service and a strong product and you will quickly see a substantial boost in
your profits. Talk to your SEO service and see how strong, effective SEO could help your business
move up to the next level.