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Page 1: how can companies attract or retain the right customers and cultivate strong customer relationships?

Cultivating strong customer relation- ships

Page 2: how can companies attract or retain the right customers and cultivate strong customer relationships?

How can companies attract or retain the right customers??

Page 3: how can companies attract or retain the right customers and cultivate strong customer relationships?

Reduce Defection

Page 4: how can companies attract or retain the right customers and cultivate strong customer relationships?

Understand Retention

Page 5: how can companies attract or retain the right customers and cultivate strong customer relationships?

Manage Your Customer Base

Page 6: how can companies attract or retain the right customers and cultivate strong customer relationships?

Build Loyalty

Page 7: how can companies attract or retain the right customers and cultivate strong customer relationships?

Create Institutional Ties

Page 8: how can companies attract or retain the right customers and cultivate strong customer relationships?

Win-Backs

Page 9: how can companies attract or retain the right customers and cultivate strong customer relationships?

Customer Relationship Management

(CRM)

Page 10: how can companies attract or retain the right customers and cultivate strong customer relationships?

Focuses on customer ‘touch points’ to increase loyalty

Page 11: how can companies attract or retain the right customers and cultivate strong customer relationships?

Personalized marketing

Page 12: how can companies attract or retain the right customers and cultivate strong customer relationships?

Permission Marketing

Page 13: how can companies attract or retain the right customers and cultivate strong customer relationships?

Customer Empowerment

Page 14: how can companies attract or retain the right customers and cultivate strong customer relationships?

Customer review and

recommendation

Page 15: how can companies attract or retain the right customers and cultivate strong customer relationships?

Created by Yash Akshay Reddy, SVCE , during an internship By Prof. Sameer Mathur, IIM Lucknow.www.IIMInternship.com


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